The Horeca Store

What The Horeca Store does

The Horeca Store, operating as HorecaStore, is a privately held U.S. online B2B marketplace and supplier of commercial restaurant and hospitality equipment, headquartered at 8800 Bissonnet Street, Ste A, Houston, Texas. Founded in 2020 and incorporated as The Horeca Store Inc. under Texas law, the company sells commercial kitchen equipment, refrigeration, tableware, food trailers and trucks, hotel supplies, and smallware through its e-commerce storefront at thehorecastore.com, supplemented by a physical showroom in Houston. The product catalog spans categories such as commercial cooking equipment, prep tables, ovens, dishwashers, reach-in and walk-in refrigeration, ice machines, food display cases, beverage and bar equipment, mobile food trailers, and a recently added used equipment line, sourced from brands including Atosa, Cadco, Serv-ware, Hoshizaki America, True Refrigeration, CAC China, and Yanco China.

The company generates revenue primarily through one-time hardware sales via direct e-commerce, with per-unit pricing ranging from approximately $1.15 for small tableware to roughly $3,190 for commercial ranges. A secondary revenue stream is an affiliate referral arrangement with SilverChef, which provides lease-to-own equipment financing to customers; HorecaStore earns referral economics on financed purchases. Go-to-market is direct-to-consumer via the website, with inside sales support (phone at +1 866 446-7322 and [email protected]), a 'Request a Free Quote' workflow for larger equipment purchases, and content marketing (blog, email/SMS newsletter, SEO) targeting U.S. foodservice professionals. Distribution is enabled through warehouse partnerships in Texas, California, Florida, New York, and Illinois supporting nationwide shipping, and the company has recently expanded into used equipment sales, equipment rental services, and an Extended Warranty Program. The platform has no disclosed proprietary technology, AI/ML capabilities, mobile applications, or public API, and operates as a digital storefront connecting foodservice buyers with equipment manufacturers and distributors.

Name

The Horeca Store

Legal name

The Horeca Store Inc.

Website

https://thehorecastore.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

The Horeca Store is a U.S. online B2B marketplace selling commercial kitchen equipment, refrigeration, tableware, food trailers, and hotel supplies to restaurants, hotels, caterers, institutional kitchens, and food truck operators nationwide, with distribution warehouses in five states.

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Hardware): HorecaStore generates revenue through direct product sales of commercial restaurant equipment, refrigeration, tableware, food trailers, hotel supplies, and smallware. Products are sold at unit prices ranging from approximately $2 for small tableware items to $3,000+ for commercial equipment like refrigerators and cooking equipment. This is a one-time transaction model rather than recurring revenue.
2. Financing Services: The company offers financing options through partnerships (notably SilverChef) enabling customers to finance equipment purchases. This creates a referral/affiliate revenue stream from financing partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Horeca Store is an online U.S. supplier and direct-to-business e-commerce retailer of commercial kitchen equipment, commercial refrigeration, tableware, hotel supplies, smallware, food trailers, and used restaurant equipment for foodservice professionals. The company carries trusted brands such as Atosa, Cadco, Serv-ware, Hoshizaki America, True Refrigeration, CAC China, and Yanco China, and complements its product sales with value-added services including an Extended Warranty Program, equipment rental services, and SilverChef financing partnerships, supported by phone/email sales, a Houston showroom, and a nationwide distribution network through regional warehouse partners.

Product overview

HorecaStore is an online B2B marketplace and supplier of commercial restaurant and hospitality equipment. The platform operates as a unified e-commerce marketplace offering multiple product categories including Restaurant Equipment (commercial cooking, prep, coffee machines, dishwashers), Refrigeration (reach-in, freezers, ice machines, walk-ins), Used Restaurant Equipment, Tableware (chinaware, glassware, serveware), Food Trailers and Trucks, Hotel Supplies, and Smallware. The company also provides value-added services including an Extended Warranty Program, Rental Services, and Financing Options through partner SilverChef. Featured brands include Atosa, Cadco, Serv-ware, Hoshizaki America, True Refrigeration, CAC China, and Yanco China. The platform serves restaurants, hotels, catering businesses, institutional kitchens, and mobile food operators across the United States with distribution partnerships in Texas, California, Florida, New York, and Illinois.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Equipment Commercial kitchen equipment including commercial coffee machines, beverage equipment, commercial shelving, cooking equipment (grills, griddles, gas fryers), food prep equipment (food processors, planetary mixers), commercial ovens (deck ovens), food display cases and merchandisers, commercial dishwashers, commercial sinks, and commercial work tables for restaurants, hotels, cafés, and catering businesses.
• Refrigeration Commercial refrigeration solutions including reach-in refrigerators, ice machines, commercial freezers, walk-in refrigerators, pizza prep tables, worktop refrigerators, chef base refrigerators, undercounter refrigerators, milk coolers, beer dispensers, back bar coolers, and glass chillers and frosters for foodservice operations.
• Used Restaurant Equipment Pre-owned commercial kitchen equipment including used refrigerators and used kitchen equipment offered at reduced prices for budget-conscious foodservice businesses.
• Tableware Dinnerware and serveware for professional dining establishments including crockery, serveware, tabletop accessories, melamine dinnerware, glassware, bar equipment, cutlery, and tabletop decor.
• Food Trailers and Trucks Mobile food service equipment including food trucks, beverage trailers, dessert food trucks, BBQ trailers, pizza trailers, and custom food trailers for mobile food businesses.
• Hotel Supplies Supplies and equipment for hotel and hospitality operations including linens, amenities, and housekeeping supplies.
• Smallware Small kitchen tools, utensils, and equipment for commercial food preparation including cookware, preparation tools, and essential restaurant accessories.
• Extended Warranty Program Long-term coverage program exclusively for HorecaStore customers offering comprehensive benefits and protection for commercial restaurant equipment purchases.
• Equipment Rental Services Equipment rental services for commercial restaurant equipment, allowing foodservice businesses to rent equipment rather than purchase outright.
• SilverChef Financing Options Financing solutions provided through partner SilverChef to help restaurants and foodservice businesses acquire commercial equipment through flexible lease-to-own payment plans.

Quantifiable outcome

• Expanded nationwide distribution network across the United States with faster shipping timelines
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Warehouse Partners (Texas, California, Florida, New York, Illinois)coreStrategic or Co-development PartnerHorecaStore has strengthened partnerships with warehouses in major U.S. markets including Texas, California, Florida, New York, and Illinois. These partnerships enable faster shipping timelines and improved inventory availability across the United States, forming a core part of the company's nationwide distribution network expansion.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• US Foods: Major U.S. broadline foodservice distributor offering both food products and an equipment-and-supplies line (MISE). Indirect competitor to HorecaStore for institutional and mid-market foodservice operators seeking one-stop procurement.
• Sysco: Largest U.S. broadline foodservice distributor with a sizable equipment-and-supplies business serving restaurants, hotels, healthcare, and education. Broad incumbent that overlaps HorecaStore's institutional kitchen and hotel customer segments.

Direct peers

• KaTom Restaurant Supply: Tennessee-based online and catalog retailer of commercial restaurant equipment, supplies, and replacement parts. Comparable to HorecaStore in catalog breadth, target customer (restaurants, institutions), and e-commerce-led fulfillment.
• Restaurant Depot: Wholesale foodservice supplier operating membership-based warehouse stores across the U.S. Competes with HorecaStore for restaurant, catering, and institutional kitchen customers on commercial equipment and supplies.
• CKitchen / Clark Food Service Equipment: Commercial kitchen equipment and foodservice supply retailer offering new and refurbished equipment. Competes with HorecaStore in restaurant equipment, refrigeration, and smallware for the same SMB and institutional buyers.
• TigerChef: Online retailer of commercial restaurant equipment, smallwares, and supplies catering to startup restaurants and food trucks. Closely comparable to HorecaStore's SMB/food-truck customer emphasis and broad e-commerce catalog.
• The Restaurant Store: Cash-and-carry and online foodservice supply retailer owned by Clark Enterprises. Overlaps HorecaStore's product mix (refrigeration, cooking equipment, smallwares) and customer base (independent restaurants, caterers).
• WebstaurantStore: Largest U.S. online retailer of commercial restaurant equipment and foodservice supplies. Direct competitor to HorecaStore across nearly every product category (refrigeration, cooking, tableware, smallware) with a similar e-commerce-led, nationwide-shipping model.
• Boelter Commercial Kitchen & Restaurant Supply: Long-established U.S. distributor of commercial foodservice equipment, supplies, and smallwares serving restaurants, hotels, schools, and stadiums. Comparable to HorecaStore in customer verticals and equipment/supply mix.
• Tundra Restaurant Supply: Online restaurant equipment and smallware retailer serving foodservice operators nationwide. Direct competitor in refrigeration, cooking equipment, tableware, and front-of-house supplies with a similar SMB-focused e-commerce model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Horeca Store