Shaya by CaratLane
- Company typePrivate
- Founded2008
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Shaya by CaratLane firmographics
Firmographics- Name
- Shaya by CaratLane
- Legal name
- TCL North America Inc.
- Website
- https://caratlane.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Shaya by CaratLane industry classification
Industry- Product category
- Silver Jewellery
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro industry
- Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings)Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones)
Keywords
Where Shaya by CaratLane is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Shaya by CaratLane business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Jewellery Sales: Shaya by CaratLane generates revenue through the sale of silver jewellery, including bars, coins, and studded silver pieces. The brand operates as part of CaratLane's product portfolio, contributing to the company's overall FY26 revenue of ₹4,690 crore.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Affordable silver jewellery for gifting occasions |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Shaya by CaratLane product offering
Product offeringCore offering
Shaya by CaratLane is a silver jewellery sub-brand under the CaratLane umbrella that offers affordable handcrafted silver jewellery, including silver bars, coins, studded silver pieces, and dedicated fashion jewellery lines for men and kids. The brand targets price-conscious consumers seeking lightweight, everyday silver jewellery as a more affordable alternative to gold amid volatile precious metal prices, and operates via CaratLane's omnichannel retail and digital infrastructure.
Product overview
Shaya by CaratLane operates as a silver jewellery sub-brand under the CaratLane umbrella, complementing the parent company's gold and diamond jewellery portfolio. The brand specializes in silver bars, coins, and fashionable silver jewellery pieces, including dedicated collections for men and kids. CaratLane itself offers a comprehensive range of gold and diamond jewellery across multiple branded collections (Butterfly, Peacock, Mandala, Aaranya, Ballet, Royal Romance, Weave, Lotus, Ombre, Sholapith, Tango), along with digital gold investment products (eGold) and a gold savings scheme (Treasure Chest). The company's retail presence spans 381 stores across 160 cities in India, with additional US operations.
Differentiator
Problem solved
Functional benefit
Brands
- Shaya (Silver Jewellery): Shaya is CaratLane's silver jewellery sub-brand offering silver bars, coins, and silver jewellery pieces.
Products and services
- Shaya Silver Jewellery Collection Affordable handcrafted silver jewellery line under the CaratLane umbrella, including silver bars, coins, and studded silver pieces sold as a budget-friendly alternative to gold. Targeted at price-conscious individual consumers.
- Shaya Men's Jewellery Affordable 9-14 karat men's fashion jewellery, including bracelets and everyday accessories, designed to address the growing demand among men driven by rising grooming awareness and social media influence.
- Shaya Kids' Jewellery Children's jewellery collection including gold stud earrings, bangles, and bracelets, marketed for gifting occasions such as Rakhi and designed for parents seeking stylish, affordable options for children.
- Shaya Silver Bars and Coins Silver bars and coins sold as investment-grade precious metal products and gifting items, positioned as affordable alternatives to gold for consumers seeking precious metal holdings amid volatile gold prices.
Quantifiable outcome
- Men's jewellery growing at 20-25% annually, outpacing traditional categories
- +1 more outcomes
Companies that use Shaya by CaratLane
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Shaya by CaratLane technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shaya by CaratLane partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Shaya by CaratLane competitors and assessment
Company assessmentDirect peers
- Mia by Tanishq: Mia is Tanishq's fashion and lightweight jewellery sub-brand targeting younger consumers and affordable everyday wear. It is the closest structural analogue to Shaya within the Indian jewellery landscape: a sub-brand of an organised retail major, focused on accessible fashion pieces and leveraging parent-brand trust and store distribution.
- GIVA: GIVA is a fast-growing Indian D2C brand specialising in affordable silver and fashion jewellery (rings, earrings, chains, pendants). It competes head-on with Shaya in the affordable silver/everyday-wear segment and represents the primary digital-first threat to Shaya's positioning.
Broad incumbents
- Tribhovandas Bhimji Zaveri (TBZ): TBZ is a heritage Indian jewellery retailer offering gold, diamond, and silver jewellery across physical stores and online. Its silver and lightweight fashion pieces overlap with Shaya's everyday and gifting positioning.
- Malabar Gold & Diamonds: Malabar is one of India's largest organised jewellery chains with broad gold, diamond, and silver offerings across India and the Middle East. It competes with Shaya/CaratLane in affordable silver and gifting jewellery categories through its extensive retail network.
- Kalyan Jewellers: Kalyan Jewellers is a pan-India and international organised jewellery retailer with strong presence across gold, diamond, and silver segments. Its MyKalyan affordable silver line overlaps directly with Shaya's positioning.
- Joyalukkas: Joyalukkas is a leading Indian and global jewellery retailer offering gold, diamond, and silver jewellery across 200+ stores. Its silver and lightweight everyday collections compete with Shaya for the affordable gifting and everyday-wear customer.
- Tanishq: Tanishq is India's largest organised jewellery retailer and a sister brand under Titan/Tata. While its core focus is gold and diamond fine jewellery, its wide assortment and brand trust create direct overlap in the affordable fashion and gifting segments where Shaya also competes.
- Senco Gold and Diamonds: Senco is an established Indian jewellery retailer with strong Eastern India presence and growing pan-India footprint. Its silver and lightweight gold collections overlap with Shaya's affordable positioning.
- PC Jeweller: PC Jeweller is an Indian listed jewellery retailer with a broad gold, diamond, and silver assortment across North India. Its lightweight and silver offerings compete with Shaya for value-conscious gifting and everyday-wear consumers.
Emerging players
- Voylla: Voylla is an Indian D2C fashion jewellery brand offering affordable silver and designer-inspired pieces primarily online. It is a smaller emerging competitor in the same accessible fashion-jewellery category Shaya targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Shaya by CaratLane social profiles
Digital presenceShaya by CaratLane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shaya by CaratLane leadership team
Management profileNumber of profiles
Shaya by CaratLane funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shaya by CaratLane M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shaya by CaratLane
What does Shaya by CaratLane do?
Shaya by CaratLane is a silver jewellery sub-brand under the CaratLane umbrella that offers affordable handcrafted silver jewellery, including silver bars, coins, studded silver pieces, and dedicated fashion jewellery lines for men and kids. The brand targets price-conscious consumers seeking lightweight, everyday silver jewellery as a more affordable alternative to gold amid volatile precious metal prices, and operates via CaratLane's omnichannel retail and digital infrastructure.
Is Shaya by CaratLane a public or private company?
Shaya by CaratLane is a private company. It is classified as corporate owned and is currently operating.
When was Shaya by CaratLane founded?
Shaya by CaratLane was founded in 2008. It employs 11 to 50 people.
Where is Shaya by CaratLane based?
Shaya by CaratLane is headquartered in Mumbai, India, in the Asia region.
How does Shaya by CaratLane make money?
One revenue line is on record: jewellery Sales.
Who are Shaya by CaratLane's main competitors?
Direct peers on record are Mia by Tanishq and GIVA. Broad incumbents are Tribhovandas Bhimji Zaveri (TBZ), Malabar Gold & Diamonds, Kalyan Jewellers, Joyalukkas, Tanishq, Senco Gold and Diamonds and PC Jeweller. Voylla is listed as an emerging player.
Does Shaya by CaratLane have an API?
No public API is recorded for Shaya by CaratLane.
What industry is Shaya by CaratLane in?
Shaya by CaratLane's product category is Silver Jewellery. Its primary akta.pro industry code is CRAKABAA, Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings), with a secondary code of CRAKAHAG, Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones). Its NAICS code is 458310 and its SIC code is 5944.