Tenuta Carretta

What Tenuta Carretta does

Tenuta Carretta is an Italian wine estate founded in 1467 and based in Piobesi d'Alba, in the Roero area of Piedmont. The company produces wines exclusively from estate-grown grapes cultivated across 80 hectares of vineyards situated within the UNESCO World Heritage district of Langhe-Roero and Monferrato. Its portfolio spans still red and white wines under DOC and DOCG classifications (Barolo, Barbaresco, Roero Arneis, Nebbiolo d'Alba, Barbera d'Alba, Dolcetto d'Alba, Gavi, Moscato d'Asti), classic-method sparkling wines under the Alta Langa DOCG Airali sub-brand, and single-vineyard grappas including a limited Cannubi Grappa di Barolo. Winemaking relies on sustainable viticulture, manual harvesting, gentle pressing, balanced maceration, oak aging for premium cuvées, and extended lees aging for sparkling production.

The company operates an integrated hospitality stack that captures direct-to-consumer revenue on-site: guided vineyard visits, vine trekking, the Wine Shop and Enoteca, Ristorante 21.9, the Albergo di Charme boutique hotel, and additional accommodations (Locanda in Cannubi, Villa Cereja, Villa Garassino). Distribution is primarily direct and regional through the estate, with participation in regional wine fairs and consortium events such as Fiera Internazionale del Tartufo Bianco d'Alba, Roero Days, and La Prima dell'Alta Langa at Teatro Regio di Torino.

Tenuta Carretta is a privately held agricultural company (Azienda Agricola Tenuta Carretta s.s.) operating under the holding company TERRE MIROGLIO SRL, with 11-50 employees and no venture or external institutional investors evidenced. The customer base consists of wine enthusiasts and collectors, HORECA buyers, and enotourists; pricing is not publicly disclosed. Multiple vintages have received scores of 90-94 points from James Suckling, Decanter, Jancis Robinson, Wein.plus, and Sparkle.

Name

Tenuta Carretta

Legal name

Azienda Agricola Tenuta Carretta s.s.

Website

https://tenutacarretta.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tenuta Carretta is a privately held Italian wine estate, founded in 1467 in Piobesi d'Alba, Piedmont, that produces DOC/DOCG wines, Alta Langa Metodo Classico sparkling wines, and single-vineyard grappas from 80 estate hectares, serving wine enthusiasts, HORECA accounts, and enotourists through on-site hospitality and regional distribution.

Ownership category

akta.pro rank

Product category

Premium Italian Wines

NAICS

Wineries (312130), Grape Vineyards (111332)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Piedmont wine production
• Barolo Barbaresco wines
• Classic method sparkling
• Wine tourism hospitality
• Estate grown wines

Headquarters

HQ city

Piobesi D'alba

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Primary revenue from producing and selling wines under various DOC and DOCG classifications including Barolo, Barbaresco, Roero Arneis, Nebbiolo d'Alba, Barbera d'Alba, Dolcetto d'Alba, Gavi, and Moscato d'Asti. Also includes premium single-vineyard wines and limited production wines.
2. Hospitality Services: Revenue from wine tourism activities including guided tours, tastings, vine trekking, restaurant services (Ristorante 21.9), boutique hotel accommodations (Albergo di Charme), Locanda in Cannubi, Villa Cereja, and Villa Garassino lodging.
3. Grappa and Spirits: Production and sale of single-vineyard grappas including Cannubi Grappa di Barolo (limited to 500 bottles annually) and standard Grappa di Barolo.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tenuta Carretta is a historic Piedmontese winery (founded 1467) that produces premium DOC and DOCG wines exclusively from 80 hectares of estate-owned vineyards in the UNESCO-recognized Langhe-Roero and Monferrato district. The portfolio includes Barolo, Barbaresco, Nebbiolo, Barbera, Dolcetto, Roero Arneis, Gavi, Moscato d'Asti, classic-method Alta Langa sparkling wines (Airali), and single-vineyard grappas. The estate also operates a wine tourism offering with restaurant, boutique hotel, and experiential tasting activities.

Product overview

Tenuta Carretta is a historic Piedmontese winery founded in 1467, operating as a unified estate with a diversified portfolio of wine products and hospitality services. The product portfolio includes premium still wines (Barolo, Barbaresco, Nebbiolo, Barbera, Dolcetto, Roero Arneis, Gavi), classic method sparkling wines under the Airali Alta Langa DOCG label (Brut, Pas Dosé, Blanc de Blanc Extra Brut, Rosé de Noir), and grape distillates (Grappa di Barolo and Cannubi Grappa di Barolo). The winery's 80-hectare vineyard holdings are located in the UNESCO-recognized Langhe-Roero and Monferrato wine district, with additional holdings in Alta Langa for sparkling wine production. The estate also operates an integrated wine tourism offering encompassing restaurant services, boutique accommodations, and experiential activities.

Differentiator

Problem solved

Functional benefit

Brands

• Airali: Alta Langa DOCG sparkling wine collection produced using Traditional Method, including Brut, Pas Dosé, and Blanc de Blanc varieties from estate vineyards in Cissone
• Grappe di Monovitigno
• The Classics
• Signature Labels
• The Crown's Range

Products and services

• Estate Red Wines (Barolo, Barbaresco, Nebbiolo, Barbera, Dolcetto) Production of still red wines including Barolo, Barbaresco, Nebbiolo d'Alba, Barbera d'Alba, and Dolcetto d'Alba from estate-owned vineyards in the Langhe-Roero UNESCO district, targeting wine enthusiasts, collectors, and HORECA customers seeking premium Piedmontese reds.
• Estate White Wines (Roero Arneis, Gavi, Langhe Riesling)
• Alta Langa DOCG Airali Classic Method Sparkling Wines
• Grappa di Barolo
• Cannubi Grappa di Barolo (Limited Edition)
• Wine Tourism and Hospitality Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Teatro Regio di TorinominorGTM or Marketing Partner · 1 March 2024Partnership for hosting La Prima dell'Alta Langa 2024 event at the Teatro Regio di Torino, one of Europe's most prestigious opera houses.
• Consorzio Tutela RoerocoreStrategic or Co-development PartnerAffiliation with the Consorzio Tutela Roero, the consortium responsible for protecting and promoting Roero wines. The company displays the consortium's logo on their website, indicating membership and active participation in regional wine promotion.
• Consorzio Alta LangacoreStrategic or Co-development PartnerActive participation in the Consorzio Alta Langa, which promotes Alta Langa DOCG sparkling wines. Tenuta Carretta participates in consortium events including La Prima dell'Alta Langa annual tasting at Teatro Regio di Torino.
• Regione PiemontecoreStrategic or Co-development PartnerPartnership with the Piedmont Region for research projects related to Alta Langa sparkling wine production. The region's support enabled the planting of Pinot Noir and Chardonnay vineyards starting in 1990 in the high-hill territory suitable for classic method sparkling wines.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bruno Giacosa: Historic premium Barolo and Barbaresco producer in Piedmont with strong reputation among collectors. Comparable in fine-wine positioning, single-vineyard focus, and aged Barolo reputation.
• Marchesi di Barolo: Historic Piedmont estate in the Barolo area producing Barolo and related DOC/DOCG wines with integrated hospitality. Closely comparable to Tenuta Carretta in geography, scale, and multi-generational estate positioning.
• Vietti: Piedmont producer focused on Barolo, Barbaresco, and Roero Arneis from estate-owned vineyards. Directly comparable portfolio overlap including Roero Arneis, which is also central to Tenuta Carretta's range.
• Paolo Scavino: Single-vineyard-focused Barolo producer in Castiglione Falletto, Piedmont. Comparable in estate-grown, cru-level Barolo approach and family-scale operations.
• Gaja: Iconic Barbaresco- and Barolo-focused producer in Piedmont with own vineyards across multiple crus. Comparable to Tenuta Carretta in premium Piedmont positioning, estate-grown philosophy, and global fine-wine reputation.
• Luciano Sandrone: Premium Barolo specialist from Le Vigne in Barolo. Similar ultra-premium positioning and small-estate scale comparable to Tenuta Carretta's portfolio focus.
• Ceretto: Family-run Barolo and Barbaresco producer with significant vineyard holdings across Langhe and a notable restaurant/hospitality component (Locanda Ceretto). Highly comparable in integrated estate-with-hospitality model.
• Contratto: Piedmont-based Alta Langa DOCG sparkling wine producer using Metodo Classico. Closely comparable to Tenuta Carretta's Airali Alta Langa line and overlapping focus on classic-method Piedmont sparkling.

Broad incumbents

• Marchesi de' Frescobaldi: Major Italian wine group with multi-regional premium portfolio, hospitality, and agritourism. Comparable in operating an integrated estate, hospitality, and premium wine brand model at larger scale.
• Antinori: One of Italy's largest and oldest wine families, with extensive premium portfolio across multiple regions including Piedmont (Prunotto). Comparable in heritage and broad premium Italian wine positioning though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tenutacarretta
• YouTubeyoutube.com/user/tenutacarretta
• Facebookfacebook.com/tenutacarretta
• LinkedInlinkedin.com/company/tenuta-carretta
• Instagraminstagram.com/tenutacarretta

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tenuta Carretta