What Ceretto does

Ceretto Aziende Vitivinicole is a family-owned Italian wine producer founded in 1937 and headquartered in Alba, Piedmont, operating across multiple legal entities including Relanghe (hospitality), ARCO (restaurants), and the Ceretto Wine Club. The company produces premium wines from Barolo and Barbaresco appellations, with owned vineyards in several top-rated single-vineyard crus including Bricco Rocche, Bricco delle Viole, Prapò, Bricco Asili, and Bernadot; the full range encompasses Barolo, Barbaresco, Nebbiolo, Barbera d'Alba, and Moscato d'Alba, plus grappa and amaro. Production is organic-certified across its estates (formalized in 2015), and Ceretto supplements its own production with curatorial activities such as the Wine Club DTC channel and Ceretto Terroirs, which imports and distributes more than 50 international wine producers in Italy.

The business model blends production, hospitality, distribution, and cultural patronage into a single integrated platform. Premium on-trade and wholesale channels monetize the flagship wines at price points reflecting cru-level scarcity, while the Wine Club provides direct consumer access and recurring revenue. Hospitality assets — most notably Piazza Duomo in Alba, holding three Michelin stars since 2012 under chef Enrico Crippa, and La Piola — drive brand prestige and high-margin cover revenue. Wine tourism, anchored by the Barolo Chapel, attracts approximately 60,000 visitors per year, and Ceretto's land-art commissions (the Cube at Bricco Rocche in 2000 and the Grape/Acino at Bricco delle Viole in 2009) further entrench the brand in cultural/art patronage. Group-level structure is family-controlled across generations, with operations distributed across vineyards, cellars, restaurants, and a distribution arm serving both own-label and third-party labels.

Name

Ceretto

Legal name

Ceretto Aziende Vitivinicole S.r.l.

Website

https://ceretto.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned Italian wine producer founded in 1937 in Alba, Piedmont, making premium Barolo and Barbaresco wines from owned single-vineyard crus, operating a 3-Michelin-star restaurant, wine tourism, a Wine Club DTC channel, and a distribution business representing 50+ international producers.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224), Beverage Manufacturing (3121)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Wine Production & Winemaking (AFAFAAAB)

Keywords

• Italian wine production
• Barolo Barbaresco wines
• Fine dining restaurants
• Wine tourism hospitality
• Organic viticulture Piedmont

Headquarters

HQ city

Alba

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine production and direct sales: Ceretto produces premium wines (Barolo, Barbaresco, Nebbiolo, Barbera, Dolcetto, Blangè, Barbaresco, Moscato d'Asti, Asti, Barolo Chinato, Monsordo Rosso) from its estates in the Langhe region. Wine is sold directly to consumers via the Ceretto Wine Club e-commerce platform and through restaurant/hospitality channels.
2. Restaurant operations: Ceretto family co-founded and operates Piazza Duomo (first 3-star Michelin restaurant in Piedmont, in partnership with chef Enrico Crippa) and La Piola (traditional local restaurant), generating revenue from fine dining and events.
3. Hospitality and wine tourism: Ceretto offers visits, tastings, and tours of its estates and architectural attractions (The Cube at Bricco Rocche, The Grape at Tenuta Monsordo, the Artist's House), generating revenue through booking fees.
4. Ceretto Terroirs import and distribution: Ceretto Terroirs imports and distributes a portfolio of international wines from Champagne, Burgundy, Loire, and other European regions, acting as a wine merchant and importer for the Italian market and international distribution.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Ceretto is a family-owned Piedmontese wine producer founded in 1937 in Alba, Italy, that farms and bottles premium single-vineyard Barolo, Barbaresco, and other DOC/DOCG wines from organically managed estates. Beyond wine, the company operates two restaurants (the three-Michelin-star Piazza Duomo in Alba and La Piola in Serralunga d'Alba), runs a Wine Club, hosts vineyard visits and tastings, and through Ceretto Terroirs imports and distributes curated international wineries in Italy.

Product overview

Ceretto Aziende Vitivinicole is a traditional family-owned wine producer based in Alba, Piedmont, founded in the 1930s and now in its third generation. The company operates as a diversified wine and hospitality group with four core business areas: wine production (with 20+ products including prestigious single-vineyard Barolo and Barbaresco DOCG wines, entry-level Piedmont wines, and aromatized wines), the Wine Club membership program offering direct-to-consumer sales with exclusive benefits, fine dining through Piazza Duomo (3 Michelin stars) and La Piola (traditional restaurant), and wine distribution via Ceretto Terroirs importing international wines. The portfolio spans from accessible wines (Dolcetto, Barbera, Blangè, Moscato d'Asti, Asti) to premium single-cru wines from celebrated Barolo vineyards (Bricco Rocche, Cannubi, Bussia, Brunate, Prapò, Rocche di Castiglione) and Barbaresco vineyards (Asili, Bernadot, Gallina). Supporting these businesses are cultural initiatives including art patronage, architectural projects (The Cube, The Grape, The Artist's House), the Coltivare e Custodire project with Slow Food, and wine tourism experiences at the estates.

Differentiator

Problem solved

Functional benefit

Brands

• Ceretto Wine Club: Membership program offering home delivery of prestigious Barolo and Barbaresco wines, exclusive events, and special member pricing.
• Terroirs
• Piazza Duomo
• La Piola
• Coltivare e Custodire

Products and services

• Barolo DOCG
• Barbaresco DOCG
• Blangè (Langhe Arneis DOC)
• Dolcetto d'Alba DOC
• Barbera d'Alba DOC
• Nebbiolo d'Alba DOC
• Monsordo Rosso (Langhe Rosso)
• Barolo Chinato
• Moscato d'Asti DOCG
• Asti Spumante DOCG
• Ceretto Wine Club
• Wine Tours and Tastings at the Estates
• Piazza Duomo Restaurant
• La Piola Restaurant
• Ceretto Terroirs (Wines of the World Import & Distribution)

Quantifiable outcome

• Over 60,000 visitors per year to the Barolo Chapel alone
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Ceretto Terroirs (internal division)coreOthers · 1 January 2003Ceretto Terroirs was founded in 2003 to import and distribute foreign wines, specializing in Champagne, Burgundy, Loire, and other European wine regions. The portfolio includes over 50 producers from France, Germany, Austria, Hungary, Switzerland, Spain, Portugal, Argentina, USA, and beyond.
• Enrico CrippacoreStrategic or Co-development PartnerCeretto is co-founder (alongside chef Enrico Crippa) of Piazza Duomo restaurant in Alba, which became the first 3-star Michelin restaurant in Piedmont. This partnership creates a direct showcase for Ceretto wines while combining culinary excellence with the winery's terroir-driven philosophy.
• Slow FoodcoreStrategic or Co-development PartnerCeretto collaborates with Slow Food on the 'Coltivare e Custodire' (Cultivate and Protect) project, an annual recognition program for small food producers, reviving the spirit of the Premio Langhe Ceretto literary prize. Each year focuses on a theme: garden (2018), women in agriculture (2019), bread (2020). The project provides Ceretto's communication resources to spotlight exemplary small producers.
• Bill KatzcoreStrategic or Co-development PartnerBill Katz is the architect and friend of the Ceretto family who has been the key curator and organizer of Ceretto's art exhibition program at the Coro della Maddalena since 2010, including exhibitions by Kiki Smith, Francesco Clemente, Marina Abramovic, Lynn Davis & Patti Smith, and others.
• Matteo CacciaminorStrategic or Co-development PartnerMatteo Caccia curated the Via Selvatica (The Wild Way) storytelling project for Ceretto, profiling 12 extraordinary individuals over the course of a year with stories that 'strive at the border between two worlds, where nature is tamed, controlled, and, ultimately, enhanced, thanks to the contribution of human beings.'

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Giacomo Conterno: One of the most prestigious Barolo houses, producing single-vineyard wines (Monfortino, Cascina Francia) from historic family-owned vineyards. Directly comparable to Ceretto in product category, target market, and family-run premium positioning.
• Planeta: Sicilian family-owned wine producer with a multi-terroir premium portfolio and hospitality offering. Comparable family heritage, organic viticulture practices, and integrated wine/tourism business model.
• Tenuta San Guido: Producer of Sassicaia, the iconic Bolgheri Bordeaux blend that helped define Italian fine wine. Comparable to Ceretto in family-owned heritage, single-estate premium positioning, and global collector demand.
• Fontodi: Family-owned Tuscan estate in the Conca d'Oro valley producing premium Sangiovese-based wines (Flaccianello della Pieve). Comparable artisanal-terroir approach and direct-to-consumer focus similar to Ceretto's model.
• Bruno Giacosa: Renowned Barolo and Barbaresco producer with a similar focus on single-vineyard Nebbiolo wines from the Langhe. Directly competes for premium collector and Michelin-starred restaurant accounts.
• Vietti: Historic Barolo producer in Castiglione Falletto with a comparable portfolio of single-cru Barolo wines. Family-owned with similar premium positioning, distribution scale, and Langhe heritage — making it a direct competitor for collector and on-trade accounts.
• Gaja: Iconic Piedmont wine house producing flagship Barbaresco and Barolo single-vineyard wines from historic family-owned vineyards. Directly comparable to Ceretto in product category (premium Nebbiolo-based wines), customer segment (collectors and fine-dining), and family-owned heritage model.
• Giuseppe Mascarello: Monforte d'Alba-based historic Barolo producer with a comparable single-cru portfolio (Monprivato, Villero) and similar family-owned heritage model. Direct peer in the Langhe premium Nebbiolo category.

Broad incumbents

• Marchesi Antinori: One of Italy's largest and most established wine groups, with a broad premium portfolio spanning Tuscany (Tignanello, Solaia) and other regions. A broader incumbent in Italian fine wine with overlapping customer base (collectors, fine dining) but vastly larger scale than Ceretto.
• Marchesi de' Frescobaldi: Major Tuscan wine group with a wide premium portfolio (Masseto, Ornellaia) and centuries-old heritage. Larger incumbent serving overlapping fine-dining and collector accounts, but operating at substantially greater scale than Ceretto.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/cerettowinery
• Facebookfacebook.com/cerettowinery
• Instagraminstagram.com/cerettowinery
• LinkedInlinkedin.com/company/ceretto

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceretto