Twenty6Two International

What Twenty6Two International does

Twenty6Two International Inc. is an independent, privately-held advertising and marketing agency headquartered in Toronto, Ontario, providing full-service campaign management to mid-market and enterprise clients across North America. Its offering spans three integrated service lines: Traditional Media (out-of-home, radio/audio, linear TV, and print advertising), Digital Media delivered through its wholly-owned Cadence Impressions division (display, search, social, and connected TV), and Creative & Strategy Services (media strategy, media buying and planning, graphic design, copywriting, video and audio production). The agency positions itself as an end-to-end partner, guiding clients from research and strategy through planning, buying, and execution, and claims 35 years of accumulated industry expertise.

The company's technology footprint is modest and primarily reflects third-party ad platform dependencies rather than proprietary infrastructure. The agency leverages Google Ads (display remarketing), Meta (Facebook/Instagram), and Microsoft Ads for both client campaign delivery and its own demand generation, with a company website (Squarespace-hosted) and LinkedIn presence serving as the primary digital touchpoints. No APIs, SDKs, proprietary software, patents, or AI/ML capabilities are disclosed. Cadence Impressions, launched in 2023 as the digital arm, extends the agency's service surface into programmatic and streaming channels but is described as a media-buying capability rather than a technology platform.

Commercially, Twenty6Two operates on a professional services revenue model with quote-based, multi-year contracts and no publicly disclosed pricing. The go-to-market is consultative and sales-led, with direct client engagement through named contacts (Marilyn Sherman, David Johnston) and relationship-driven, referral-based acquisition supplemented by paid digital marketing. The customer base is horizontally diversified across at least eight verticals including arts and entertainment (Immersive Van Gogh, Big Apple Circus, Blippi On Tour), education (Seneca Polytechnic, Havergal College), financial services (Meridian Credit Union), environmental nonprofits (Environmental Defence, Recycle Your Batteries Canada), death care (Arbor Memorial), food and beverage (Mill Street Brewery), and professional associations (National Payroll Institute). The firm has no disclosed external funding, operates without a parent company, and has completed no acquisitions or leadership changes since incorporation.

Name

Twenty6Two International

Legal name

twenty6two International Inc.

Website

https://twenty6two.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Twenty6Two International is an independent Toronto-based advertising agency offering full-service media planning, buying, and creative services across traditional and digital channels to mid-market and enterprise clients in North America.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industry

Paid Social Media Buying (BPAFABAD)

Keywords

• Media planning
• Media buying
• Advertising services
• Traditional media buying
• Digital media buying

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Services: Revenue generated from media planning and buying services across traditional channels (outdoor, radio, TV, print) and digital channels (display, search, social, CTV). Services include creative and strategy consulting. Primarily project-based and retainer engagements with clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Twenty6Two International is an independent advertising agency that provides integrated media planning and buying services across traditional channels (outdoor/OOH, radio/audio, linear television, print) and digital channels (display, search, social, connected TV). It complements these with Creative & Strategy Services including media strategy, graphic design, copywriting, and video and audio production, delivering end-to-end campaign management from research and planning through to buying and execution.

Product overview

Twenty6Two International is an independent advertising and marketing agency that provides integrated campaign services. The company operates two primary service lines: Traditional Media (outdoor/OOH, radio/audio, television/video, print) and Digital Media via its Cadence Impressions sub-brand (display, search, social, CTV). These are complemented by Creative & Strategy Services (media strategy, media planning/buying, graphic design, copywriting, video production, audio production). The company positions itself as a full-service agency leveraging 35 years of industry expertise, helping clients navigate from research and strategy through planning to buying and execution across all media channels.

Differentiator

Problem solved

Functional benefit

Brands

• Cadence Impressions: Digital media advertising division offering Display, Search, Social, and CTV (Connected TV) advertising services. The division provides a full holistic media approach across any media channel.

Products and services

• Traditional Media Traditional media advertising services including media planning and buying across outdoor (OOH) billboards, radio/audio, linear television, and print advertising in newspapers, magazines, and direct mail.
• Digital Media Digital advertising services offered via the Cadence Impressions division, including media planning and buying for display ads, search engine marketing, social media advertising (Meta, TikTok, Reddit), and connected TV streaming ads.
• Creative & Strategy Services Comprehensive creative and strategy services for advertising campaigns, including media strategy, media planning and buying, graphic design, copywriting, video production, and audio production.
• Cadence Impressions Digital media arm of Twenty6Two offering holistic media campaigns across display, search, social, and connected TV channels. Launched in 2023 as a wholly-owned subsidiary to complement traditional media services with full digital capabilities.

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Cadence ImpressionscoreStrategic or Co-development PartnerDigital division of Twenty6Two launched in 2023. Provides full holistic media approach across digital channels including display, search, social, and connected TV advertising. Operates as the agency's proprietary digital arm to complement traditional media services.
• Immersive Van GoghminorGTM or Marketing PartnerFeatured client partnership showcasing multimedia advertising capabilities. Client operates immersive art exhibitions featuring 500,000 cubic feet of monumental projections animating Vincent van Gogh's artwork.
• Seneca PolytechnicminorGTM or Marketing PartnerEducational institution partnership in Toronto, Ontario. Seneca offers degree, diploma and certificate programs online and on-campus in the Greater Toronto Area.
• National Payroll InstituteminorGTM or Marketing PartnerProfessional association that helps payroll professionals enjoy rewarding careers and provides expertise to help businesses reduce risk and increase productivity.
• Meridian Credit UnionminorGTM or Marketing PartnerFinancial institution offering investment, mortgage, loans, savings and chequing accounts tailored to members.
• Environmental DefenceminorGTM or Marketing PartnerCanadian environmental organization working to protect the environment for future generations.
• Big Apple CircusminorGTM or Marketing PartnerNew York City's hometown circus returning with an all-new show celebrating the magic and excitement of the city.
• Blippi On TourminorGTM or Marketing PartnerChildren's entertainment tour featuring Blippi and Meekah with live musicians exploring music through sounds, rhythms and instruments.
• Recycle Your Batteries CanadaminorGTM or Marketing PartnerOrganization managing the collection and recycling of single-use and rechargeable dry-cell household batteries in Canada.
• Arbor MemorialminorGTM or Marketing PartnerFamily-owned business providing professional guidance, pre-planning solutions and funeral options since 1947.
• Mill Street BreweryminorGTM or Marketing PartnerCraft brewery producing innovative, premium and approachable beverages with organic grains supporting a healthier ecosystem.
• Havergal CollegeminorGTM or Marketing PartnerIndependent girls school at the forefront of women's education for over 125 years, preparing young women to make a difference.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hearts & Science: Omnicom-owned media agency focused on data-driven, outcomes-based media planning across traditional and digital channels; closely comparable on the integrated media buying service line.
• PHD Media: Global media planning and buying agency part of Omnicom Media Group; directly comparable on the core media planning/buying service line that Twenty6Two provides through its traditional and digital offerings.
• Taxi (Toronto): Toronto-based creative and media agency with traditional and digital capabilities; competes for the same mid-market enterprise clients in the Canadian market with similar bundled service delivery.
• Zulu Alpha Kilo: Independent Toronto-based creative and media agency; comparable as a nimble Canadian independent competing against holding-company giants with integrated full-service offering.
• Cossette: Canadian full-service advertising agency headquartered in Quebec with offices in Toronto; offers similar traditional/digital media planning, buying, and creative services to mid-market and enterprise clients across Canada.
• Juniper Park\TBWA: Toronto-based full-service advertising agency offering media planning, creative, and digital services; a direct comparable in size, Canadian market focus, and integrated service offering.
• OMD (Omnicom Media Group): One of the largest global media planning and buying agencies; competes for the same media buying budgets with similar cross-channel traditional + digital expertise that Twenty6Two delivers through Cadence Impressions.

Broad incumbents

• Dentsu Canada: Canadian operations of Dentsu, one of the Big Four global advertising holding companies; competes with Twenty6Two across creative, media planning, and digital services but with substantially larger scale.
• Publicis Canada: Canadian operations of Publicis Groupe; a much larger incumbent offering the same full-service creative + media planning + digital bundle that Twenty6Two provides.
• Ogilvy Canada: Canadian arm of WPP-owned Ogilvy; competes for similar enterprise and mid-market mandates across creative, media, and digital — the canonical incumbent Toronto/WPP competitor for boutique independents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/twenty6two-international-inc.
• Xx.com/twenty6two_intl
• Facebookfacebook.com/Twenty6twoInternational

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twenty6Two International