VAbeauty

What VAbeauty does

VAbeauty (legal entity: Veziropoulos Co) is a privately held Greek B2B contract manufacturer of color cosmetics and personal care products, founded in 2005 and based in Thessaloniki, Greece. The company operates a GMP-compliant manufacturing facility and is certified to ISO 9001 and to EU Cosmetics Regulation (EC) No 1223/2009, producing private label products across six categories — eyes, lips, nails, face, body, and hair — for cosmetics brands and retail chains. Service capabilities include formulation development, custom color matching inspired by the Greek natural palette, microbiological and laboratory quality control testing, and end-to-end branding support for client-owned product lines.

The business model is quote-based private label manufacturing: VAbeauty designs, formulates, produces, and quality-controls cosmetic products that are sold under client brands rather than its own. Pricing is not publicly disclosed and is negotiated per engagement. The go-to-market is enterprise field sales — direct inquiry via website contact forms, email ([email protected]), and phone (+30 2310 606914), supplemented by an Instagram presence (@vabeauty.cosmetics), SEO-driven website content, newsletter capture, and trade event participation. The 'We Venture Abroad' programme and Greek EPAnEK public funding participation indicate active internationalization intent beyond the domestic Greek market.

Customer segments are horizontally defined: Private Label Brands (primary) seeking full-service contract manufacturing, and Retail Brands/Retailers (secondary) seeking exclusive formulations under their own brand names. No named customer logos, no disclosed revenue, no funding rounds, no institutional investors, and no parent company are recorded; the firm appears to be independently owned and operated at a small scale (11-50 employees). Headcount is static and concentrated at a single Thessaloniki manufacturing site, with no disclosed subsidiaries, acquisitions, or international offices.

Name

VAbeauty

Legal name

Veziropoulos Co

Website

https://veziropoulos.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

VAbeauty (Veziropoulos) is a Greek GMP-certified contract manufacturer of private label color cosmetics and personal care products, serving cosmetics brands and retailers across six categories from its Thessaloniki facility.

Ownership category

akta.pro rank

Product category

Private Label Cosmetics Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRAOAEAO

Private Label & Contract/White-Label Beauty Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Beauty & Personal Care Distribution

Keywords

• Private label cosmetics
• Contract manufacturing
• Color cosmetics
• OEM cosmetic production
• Cosmetic formulation

Headquarters

HQ city

Oraiókastro

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Private Label Manufacturing: Contract manufacturing services for private label cosmetics brands. The company designs, develops, and improves private label products to meet customers' needs, offering formulation, production, quality control, and branding services. Revenue is generated through manufacturing fees and product sales to brand partners.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

VAbeauty is a B2B private label cosmetics contract manufacturer that designs, formulates, produces, and quality-controls color cosmetics and personal care products for brands and retailers. Its portfolio spans eyes, lips, nails, face, body, and hair categories, with custom formulation, color matching, and branding services that enable customers to launch their own branded product lines. Manufacturing is conducted at a GMP-compliant facility in Thessaloniki, Greece, and is fully harmonized with EU Regulation (EC) No 1223/2009.

Product overview

VAbeauty (Veziropoulos) is a Greek private label cosmetics manufacturer based in Thessaloniki with 20 years of experience. The company offers a comprehensive portfolio of color cosmetics and body care products organized into six main categories: Eyes (eye pencils, eyeliners, mascaras, eyeshadows), Lips (lip balms, lipsticks, lip glosses), Nails (nail polishes, treatments, gel effects), Face (primers, foundations, concealers, powders), Body (body butters, lotions, scrubs), and Hair care. Products are formulated, produced, and quality-controlled under GMP standards, with options for color matching and custom formulations. The company operates as a private label manufacturer, enabling customers to create their own branded cosmetic lines.

Differentiator

Problem solved

Functional benefit

Products and services

• VAbeauty Eyes Products Eye care and color cosmetics products including eye pencils, liquid eyeliners, eyeliner pens, eyebrow pencils, mascaras, eyeshadows, liquid eyeshadows, and eyebrow shadows. Products are clinically tested, cosmetically certified, and ophthalmologically tested where applicable. Manufactured for private label brand customers.
• VAbeauty Lips Products Lip care and color cosmetics products including lip balms (vegan, colorless, UV protection), lip pencils, lip glosses, glitter lipglosses, milky lipglosses, glossy lipsticks, matte lipsticks, and matte liquid lipsticks. Focus on moisturizing, repair, and optimal facial expressiveness. Manufactured for private label brand customers.
• VAbeauty Nails Products Nail color cosmetics and treatments including standard quality, long lasting quality, metallics, glitters, gel effect polishes (up to 10 days long-lasting), base coats, top coats (matte), cuticle oils, hardeners, calcium treatments, fast dry products, anti-yellow products, and nail polish removers. Available in transparent, translucent, dark shades, and various coatings. Manufactured for private label brand customers.
• VAbeauty Face Products Facial color cosmetics including primers (up to 24 hours wear), powders, rouges, concealers, foundations, terracotta products, highlighters, bronzers, contours, and makeup brush cleaners. Complete clinical face care program tailored to each skin type with deep hydration, fast absorption, and anti-allergenic protection. Manufactured for private label brand customers.
• VAbeauty Body Products Body care products including body butter, body lotion, body scrub, body bronzer, dry oil, fragrance body mist, and shower gel. Complete clinical care program covering daily body needs with anti-allergy protection. Manufactured for private label brand customers.
• VAbeauty Hair Products Hair care range consisting of products for protection from external environmental effects, providing shiny and healthy hair throughout the year. Manufactured for private label brand customers.

Quantifiable outcome

• Up to 10 days long-lasting gel effect varnish durability
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fiabila: French family-owned B2B manufacturer of nail polishes and nail care products, serving private label brands globally. Directly comparable as a European-based private label color cosmetics manufacturer with similar family-business scale and B2B focus, though specializing in the nail category.
• Intercos: Italian B2B contract manufacturer specializing in color cosmetics (face, lips, eyes, nails) for global prestige and indie brands. Directly comparable as a private label color cosmetics manufacturer serving brand owners, though at much greater scale.
• Strand Cosmetics Europe: French private label manufacturer of color cosmetics and skincare products for brands worldwide. Comparable European B2B contract manufacturer with similar formulation, production, and quality control offerings targeting indie and established brands.
• Mana Products: US-based private label manufacturer of color cosmetics, including face, eye, lip, and nail products, serving established and emerging brands. Closely comparable as a private label color cosmetics contract manufacturer, though focused on the North American market.
• Alkos Group: French private label manufacturer of color cosmetics and skin care, serving beauty brands across Europe. Comparable European private label color cosmetics manufacturer with similar product breadth and brand-owner customer focus.
• Ancorotti Cosmetics: Italian private label manufacturer of color cosmetics (eye, lip, face, nail) serving global beauty brands. Very similar B2B contract manufacturing model with comparable product breadth and European customer base.

Broad incumbents

• COSMAX: Korean global contract manufacturer of cosmetics and personal care products, serving major beauty brands worldwide. Comparable B2B contract manufacturing model for color cosmetics, but operates at significantly larger scale with multiple international facilities.
• Cosnova: German beauty company operating brands (essence, CATRICE) with in-house manufacturing and color cosmetics development capabilities. Comparable color cosmetics development and production capability, but operates as a brand owner rather than pure contract manufacturer — relevant competitive context for VAbeauty's brand-owner customers.
• Kolmar Korea: Korean global cosmetics and personal care contract manufacturer (OEM/ODM) with extensive R&D and large-scale production capabilities. Similar contract manufacturing business model for color cosmetics and personal care, but at substantially larger scale and broader geographic footprint.

Others

• Brivaplast: Italian manufacturer of cosmetic packaging (mascara, lip gloss, nail polish applicators and components). Ecosystem participant rather than direct competitor — could be a complementary supplier for VAbeauty's applicator-intensive categories (mascaras, lip gloss, nail polish).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/vabeauty.cosmetics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VAbeauty