Scojo New York

Reading Eyewearscojo.com

Scojo New York is a privately held Minneapolis-based DTC eyewear brand founded in 1997 that designs and sells luxury non-prescription reading glasses and blue light filtering eyewear to style-conscious adults with presbyopia and digital device users across the US and Canada via e-commerce and wholesale channels.

Company typePrivate
Founded1997
HeadquartersMinneapolis, United States
Headcount11–50
GTM typeB2C
OfferingHardware or Manufacturing

What Scojo New York does

Scojo New York is a privately held, Minneapolis-headquartered (3971 Quebec Ave N) direct-to-consumer eyewear brand founded in 1997 that designs and sells non-prescription reading glasses and blue light filtering eyewear under the Scojo New York brand, with 11-50 employees. The product portfolio spans two core lines, the Gels Collection built around ultra-lightweight TR-90 surgical-grade plastic frames with optical-quality scratch-resistant lenses (priced $45-$52.50), and the Handmade Collection of premium acetate and metal frames handcrafted with NYC-inspired names ($82.50-$110), plus a BluLite sub-line that filters blue light for digital device users and a small accessories range (jewelry, cases, retail displays). The technology stack includes an Apple-only Virtual Try-On AR feature using Face ID on iPhone 10+ and iPad Pro, a BigCommerce e-commerce platform with a separate Canadian storefront (ca.scojo.com), and the SCOJO Rewards loyalty program with points-based redemption and referral mechanics.

The business operates a dual-channel go-to-market: DTC e-commerce through scojo.com and ca.scojo.com with free 2-day US shipping, 12-month warranty, and 30-day returns; and a Wholesale Dealer Partner Program selling to boutiques, optical stores, and chains with tiered volume benefits, supported by retail POP display fixtures. Pricing is unit-based across SKUs, with bundling incentives (High Five Bundle: 15% off 5+ frames via BUNDLE15 code). Customer segments include adults with presbyopia (the primary persona), digital device users seeking blue light protection, style-conscious fashion buyers, and wholesale B2B accounts. The company reports no external institutional ownership and no disclosed funding rounds, operating as an independent lifestyle brand with a vertically aligned subsidiary, The Optical Foundry, supporting optical services and eyewear manufacturing.

Scojo New York firmographics

Firmographics

Name: Scojo New York
Legal name: Scojo New York
Website: https://www.scojo.com
Company type: Private
Founded year: 1997
Operating status: Operating
Headcount range: 11–50 employees
Short description: Scojo New York is a privately held Minneapolis-based DTC eyewear brand founded in 1997 that designs and sells luxury non-prescription reading glasses and blue light filtering eyewear to style-conscious adults with presbyopia and digital device users across the US and Canada via e-commerce and wholesale channels.
Ownership category
akta.pro rank

Scojo New York industry classification

Industry

Product category: Reading Eyewear
NAICS: Optical Goods Retailers (45613), Optical Goods Retailers (456130), Ophthalmic Goods Manufacturing (339115)
SIC: Ophthalmic Goods (3851), Retail-Apparel & Accessory Stores (5600)
akta.pro primary industry: Reading Glasses (OTC) (CRAAAKAG)
akta.pro secondary industries: Sunglasses (Non-Prescription) (CRAAAKAB), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

Reading glasses
Blue light glasses
Luxury eyewear
Eyewear accessories
Non-prescription eyewear

Where Scojo New York is headquartered

Location

Headquarters

HQ city: Minneapolis
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Scojo New York business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

Direct E-commerce Sales: SCOJO New York sells directly to consumers through their e-commerce website scojo.com, offering reading glasses, blue light glasses, sunglasses, and accessories with free 2-day shipping on US orders.
Wholesale B2B Sales: Sells frames to retail partners, boutiques, and chains through their wholesale dealer partner program with preferred pricing and direct shipping to retailer locations.
SCOJO Rewards Program: Loyalty program where customers earn points for purchases and activities, redeemable for discounts. Points can be earned through sign-ups, purchases, reviews, and social media engagement.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Gels Collection - Entry-level luxury reading glasses
Unit Pricing	Pay-as-you-go	Gels BluLite - Blue light filtering glasses
Unit Pricing	Pay-as-you-go	Handmade Collection - Premium handcrafted frames
Unit Pricing	Pay-as-you-go	Accessories and displays

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Scojo New York product offering

Product offering

Core offering

Scojo New York designs, manufactures, and sells non-prescription reading glasses and blue light filtering glasses through two primary collections — the Gels Collection (ultra-lightweight TR-90 surgical-grade plastic frames with scratch-resistant lenses) and the Handmade Collection (premium handcrafted frames inspired by New York City locations). The company also offers BluLite blue light filtering variants, retail display fixtures, eyewear cases, and complementary jewelry. Products are sold directly to consumers via e-commerce (scojo.com and ca.scojo.com) and wholesale through a Dealer Partner Program serving retailers and boutiques.

Product overview

Scojo New York is a luxury ready-to-wear reading eyewear company offering two primary product lines: the Gels Collection (ultra-lightweight TR-90 plastic frames with scratch-resistant lenses) and the Handmade Collection (handcrafted frames from premium acetates, metals, and plastics). Both collections include standard reading glasses and BluLite blue light filtering variants. The company also offers accessories including retail displays, eyewear cases, travel kits, and complementary jewelry pieces. The portfolio spans multiple frame styles (round, square, rectangle, cat eye, butterfly, etc.) in extensive color options, with powers ranging from +0.50 to +3.00. Key programs include the SCOJO Rewards loyalty program and High Five Bundle volume discount. The company differentiates through Virtual Try-On AR technology for online shopping.

Differentiator

Problem solved

Functional benefit

Brands

Gels Collection: Ultra-lightweight reading glasses made from surgical grade TR-90 plastic with scratch-resistant lenses
Handmade Collection
BluLite
SCOJO Rewards

Products and services

Gels Collection

Quantifiable outcome

12-month warranty demonstrates product confidence and reduces purchase risk
+2 more outcomes

Companies that use Scojo New York

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Scojo New York technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scojo New York partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Apple (Virtual Try-On)coreTechnology or IntegrationSCOJO New York's Virtual Try-On feature is built specifically for Apple devices - iPhone 10 or newer and iPad Pro with Face ID using Safari browser. This AR technology integration enables customers to virtually try on frames before purchasing, enhancing the e-commerce experience.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Scojo New York competitors and assessment

Company assessment

Broad incumbents

Warby Parker: Larger DTC eyewear company offering prescription glasses, sunglasses, and contact lenses. Comparable to Scojo in the DTC channel and lifestyle branding approach, though broader in scope and well-capitalized.
LensCrafters: Large retail optical chain owned by EssilorLuxottica offering prescription eyewear and reading glasses. Comparable optical goods retail category but with brick-and-mortar dominance and prescription focus.

Direct peers

Zenni Optical: Online-first eyewear retailer offering affordable prescription and non-prescription glasses. Competes directly with Scojo on price and online convenience, especially in the reading glasses segment.
EyeBuyDirect: Online eyewear retailer providing prescription and reading glasses at competitive prices. Direct competitor in the OTC reading glasses category with similar e-commerce-led go-to-market.
Peepers Reading Glasses: DTC and wholesale reading glasses brand emphasizing style and color. Closest direct competitor in positioning Scojo against in the fashion-forward OTC reader category.
Foster Grant: Established brand for non-prescription reading glasses and sunglasses sold through mass and drug channels. Comparable product mix to Scojo at lower price points and broader retail distribution.
Readers.com: Online specialty retailer focused exclusively on non-prescription reading glasses. Direct competitor to Scojo in the OTC reading glass category with broad assortment.

Emerging players

Felix Gray: DTC brand specializing in blue light filtering glasses. Directly comparable to Scojo's BluLite product line and overlapping digital eye strain customer segment.
Gunnar Optiks: Specialist in computer and gaming eyewear with blue light filtering lenses. Competes with Scojo's BluLite collection for screen-heavy digital users.
David Kind: Direct-to-consumer eyewear brand offering stylish prescription and non-prescription frames. Comparable premium DTC positioning and lifestyle-driven brand narrative to Scojo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Scojo New York financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Scojo New York leadership team

Management profile

Number of profiles

Profiles1 record

Scojo New York subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Scojo New York funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Scojo New York M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scojo New York

What does Scojo New York do?

Is Scojo New York a public or private company?

Scojo New York is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Scojo New York founded?

Scojo New York was founded in 1997. It employs 11 to 50 people.

Where is Scojo New York based?

Scojo New York is headquartered in Minneapolis, United States, in the North America region.

How does Scojo New York make money?

Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale B2B Sales and SCOJO Rewards Program.

Who are Scojo New York's main competitors?

Broad incumbents on record are Warby Parker and LensCrafters. Direct peers are Zenni Optical, EyeBuyDirect, Peepers Reading Glasses, Foster Grant and Readers.com. Emerging players are Felix Gray, Gunnar Optiks and David Kind.

Does Scojo New York have an API?

No public API is recorded for Scojo New York.

What industry is Scojo New York in?

Scojo New York's product category is Reading Eyewear. Its primary akta.pro industry code is CRAAAKAG, Reading Glasses (OTC), with a secondary code of CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 45613 and its SIC code is 3851.