Sportingindia

What Sportingindia does

SportingIndia Sports News Media Private Limited operates a digital sports directory platform headquartered in Coimbatore, Tamil Nadu. The platform maps the Indian sports ecosystem by cataloguing professionals (coaches, trainers, physiotherapists, nutritionists, referees, sports psychologists), businesses (academies, fitness centers, equipment stores, event organizers, clubs, stadiums, rehabilitation centers), and sporting events across 35+ cities and 19+ specializations. Core product features include verified profiles with badges, ratings and reviews, sports calendar, search/filter by sport, city, and role, and direct contact channels (call, WhatsApp, enquiry). The platform is accessible via web and an Android app on Google Play Store.

The company monetizes through a freemium subscription model with four paid tiers — ₹999/year, ₹1,999/year, ₹2,499/year, and ₹4,999/year — unlocking contact visibility, priority listing, and promotional features. Add-on modules target businesses (Event Management Suite, Staff & Roster Tools, Event Analytics, Marketing Automation) and professionals (Professional Portfolio, Job & Gig Marketplace, Certification Display). Go-to-market is self-serve product-led growth: businesses and professionals sign up directly, create profiles, and receive enquiries without sales intervention. The platform also operates an admin-added listing policy where profiles are created from publicly available data and tagged "unclaimed" until verified. The company is privately held, was founded in 2014, and has 11-50 employees. No funding rounds, M&A activity, patents, or named enterprise customers are disclosed in the available data.

Strategically, SportingIndia positions itself as "India's first AI-powered sports directory," though the underlying AI capabilities are not technically documented beyond AI-assisted listing creation and a branded "Mag AI" mention. The business model is consumer-grade and SMB-focused, with low contract values (~$12-$60/year per paid seat) and a distributed long-tail of micro-customers. Scale signals are modest: 37+ listed professionals, 17 blog posts, 9 coupons, and coverage across 35+ cities after a decade of operation. The company appears to be a bootstrapped, founder-led directory niche product rather than a venture-backed scale-up.

Name

Sportingindia

Legal name

SportingIndia

Website

https://sportingindia.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

SportingIndia operates a self-serve, AI-marketed sports directory platform connecting Indian sports professionals, academies, equipment stores, and event organizers with consumers across 35+ cities, monetizing via low-priced annual subscriptions (₹999-₄,999/year).

Ownership category

akta.pro rank

Headquarters

HQ city

Coimbatore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Subscription Plans: Platform offers Free and Paid subscription tiers (₹999/year, ₹1,999/year, ₹2,499/year, ₹4,999/year). Free plan provides basic listing only. Paid plans offer contact visibility, priority listing, and promotional features.
2. Freemium Model: Basic directory listing is free for businesses and professionals. Premium features and enhanced visibility require paid subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SportingIndia operates an AI-powered online sports directory that connects sports professionals (coaches, trainers, physiotherapists, referees, nutritionists) and sports businesses (academies, fitness centers, equipment stores, event organizers, clubs, stadiums) with consumers and athletes seeking sports services across 35+ Indian cities. The platform provides verified profiles with credential badges, ratings and reviews, direct enquiry/contact tools, and a sports event calendar, monetized via tiered annual subscriptions (Free and ₹999–₹4,999/year plans).

Product overview

SportingIndia is a platform-based sports directory that operates as India's First AI-Powered Sports Directory. The core offering is the SportingIndia Directory Platform which connects sports professionals (athletes, coaches, trainers, physiotherapists, referees, nutritionists, psychologists) with businesses (academies, fitness centers, clubs, equipment stores, event organizers) and event calendars. The platform provides verified profiles, ratings and reviews, and direct contact capabilities. The portfolio includes two primary user paths: the Sports Professionals Directory and Sports Business Directory, along with a Sports Calendar feature. Business users can access premium modules including Event Management Suite, Staff & Roster Tools, Event Analytics, and Marketing Automation. Professional users get Professional Portfolio, Job & Gig Marketplace, and Certification Display features. Growth Analytics is available for monitoring insights and leads. The platform operates on a tiered subscription model with Free and four paid plans ranging from ₹999/year to ₹4,999/year.

Differentiator

Problem solved

Functional benefit

Products and services

• SportingIndia Directory Platform AI-powered online sports directory platform that aggregates sports professionals, businesses, academies, and event organizers across 35+ Indian cities, offering search, verified profiles, ratings and reviews, and direct enquiry/contact capabilities for consumers, athletes, and parents.
• Sports Professionals Directory Browseable directory of sports professionals including coaches, trainers, physiotherapists, nutritionists, referees, sports psychologists, athletes, and support staff, searchable across 35+ Indian cities with verified profiles and direct contact options.
• Sports Business Directory Browseable directory of sports businesses including sports academies, fitness centers, sports equipment stores, event organizers, sports clubs, nutrition and supplements outlets, sportswear shops, rehabilitation centers, sports facilities, and travel/tour operators across India.
• Event Management Suite Suite of advanced management tools for sports businesses and event organizers to manage events, rosters/staff, performance analytics, and marketing automation through the SportingIndia platform.
• Job & Gig Marketplace Marketplace module within SportingIndia that connects sports professionals with job and gig opportunities posted by sports businesses, organizations, and event organizers.
• Professional Portfolio Digital portfolio product for sports professionals to showcase credentials, achievements, experience, and certifications, and to network with organizations via the SportingIndia platform.

Quantifiable outcome

• Save time and remove guesswork in finding sports services
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IndiaMART: IndiaMART is India's largest B2B marketplace and directory, listing millions of suppliers including sports equipment vendors and academies. As a broad incumbent, it competes with SportingIndia for sports-business listings and consumer discovery but as part of a vastly wider vertical portfolio.
• Justdial: Justdial is India's largest horizontal local-business directory and search service, covering sports academies, fitness centers, equipment stores, and many of the same categories indexed by SportingIndia. It is a broad incumbent offering overlapping capabilities — sports is one of many verticals — without specializing in the niche.
• Yelp: Yelp is the global reference model for a verified local-business directory with reviews, ratings, and lead-generation features. SportingIndia's verified-profile, ratings, and enquiry model closely mirrors Yelp's mechanics, though SportingIndia is narrowly focused on Indian sports rather than general local businesses.
• Sulekha: Sulekha is an Indian local-services directory that lists businesses across categories including sports coaching, fitness, and event services. It overlaps with SportingIndia's directory business but operates as a much broader horizontal platform.

Direct peers

• KheloMore: KheloMore is an Indian platform focused on booking sports coaches, academies, and venues. It directly competes with SportingIndia's directory use case of connecting athletes and parents to sports professionals and academies in India.
• Hudle: Hudle is an Indian sports-utility app for finding, booking, and managing sports activities and connecting with coaches and venues. Like SportingIndia, it operates as a sports-services discovery and engagement platform targeting Indian consumers, sports professionals, and facility operators.
• Playo: Playo is an Indian sports-tech platform that lets users discover and book sports facilities, find coaches, and connect with other players. It is the closest direct peer to SportingIndia because it serves the same sports-ecosystem discovery and booking use case for Indian consumers and sports-business operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SPORTINGINDIAtw
• Facebookfacebook.com/sportingindia
• LinkedInlinkedin.com/company/sporting-india
• Instagraminstagram.com/sportingindia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportingindia