What XP Education does

XP Educação is the online education arm of XP Inc. (NASDAQ: XP), a publicly traded Brazilian financial-services company headquartered in São Paulo. It delivers higher-education and professional-certification programs to individuals and institutions, focused on financial markets (fixed income, derivatives, structured products, private credit, crypto, financial planning) and increasingly on technology and applied AI. The catalog spans ANBIMA-aligned certifications (CPA, C-Pro R, C-Pro I, ANCORD), MBAs, postgraduate programs, and shorter applied courses, with a cumulative base of more than 70,000 trained professionals.

The technology stack centers on online course delivery with embedded content integrations from Google Cloud Academy and AWS Academy, and a curricular layer led by senior practitioners from Google, Microsoft, AWS, and Itaú. The platform supports a tiered product structure including free introductory offerings (ANCORD prep, Investimentos para Iniciantes), mid-priced AI and postgraduate courses, and a flagship MBA priced at approximately R$9,790. AI is positioned as a strategic content pillar, with multiple 2024–2025 launches under the "IA" (Inteligência Artificial) umbrella.

XP Educação monetizes through direct-to-consumer course fees, an emerging subscription layer, and institutional/B2B contracts. Distribution is primarily DTC but reinforced by the broader XP ecosystem — roughly 5 million retail clients and 500+ partner offices — and by a top-of-funnel partnership with InfoMoney. Vertical expansion into the legal-services segment is anchored by an OABprev partnership, indicating a deliberate broadening of the addressable learner base beyond financial professionals.

Name

XP Education

Legal name

XP Educação

Website

https://xpeducacao.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Short description

XP Educação is the online education arm of Brazilian financial-services firm XP Inc., delivering finance certifications, MBAs, postgraduate programs, and AI-focused courses to individual professionals and enterprises in Brazil.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Business Schools and Computer and Management Training (6114), Computer Training (611420), Computer Training (61142), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Certification & Exam Prep Course Marketplaces (EDAFAIAJ)

akta.pro secondary industries

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)

Keywords

• Financial certification training
• Online higher education
• AI business education
• Investment advisory prep
• Postgraduate technology programs

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Certification Prep Courses: Paid preparatory courses for financial certifications (CPA, C-Pro R, C-Pro I, ANCORD). CPA and C-Pro courses are paid; ANCORD is free as a funnel into the XP ecosystem. These are one-time purchase or subscription-based programs with 12-month access.
2. MBA and Postgraduate Programs: Structured degree and specialization programs (MBA in AI for Business, postgraduate programs in Data Science, Cybersecurity, Software Architecture, Data Engineering) with tuition fees charged upfront or in installments. Recognized by MEC.
3. Short Courses and Programs: Paid short courses (IA para Advogados, Planejamento Financeiro e Investimentos), programs (IA para Líderes, Mentoria da Pam), and immersive experiences (IA para Resultados). One-time purchase or installment payment models.
4. Subscription Products: Recurring subscription products: IA Sprints (annual subscription with monthly live sessions and workshops) and Aceleradora X (monthly/quarterly subscription for live trading operations rooms). Both auto-renew.
5. B2B Corporate Training: Enterprise training packages sold to companies for team upskilling in financial and technology skills. Revenue generated through bespoke corporate contracts negotiated via sales outreach.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

XP Educação is a Brazilian online higher education company that sells certifications, MBAs, undergraduate (graduação) and postgraduate (pós-graduação) programs with a specialized focus on financial markets and technology/AI. As a wholly-owned subsidiary of XP Inc. (Nasdaq: XP), it operates the Faculdade XP academic brand and monetizes through individual self-serve enrollment as well as enterprise corporate-training contracts. Its catalog includes ANBIMA-aligned certifications (CPA-10, CPA-20, C-Pro, CEA), specialization tracks in AI for business/lawyers/leaders, and full degree programs in fields such as Mercado Financeiro, Data Science, Cybersecurity, and Software Architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Faculdade XP: The higher education institution arm of XP Educação, offering undergraduate degrees recognized by MEC (Brazilian Ministry of Education).

Products and services

• CPA-10 Certification Prep (ANBIMA Entry-Level) ANBIMA-aligned exam preparation course for the CPA-10 entry-level certification required of Brazilian financial-market professionals serving retail clients. Designed for bankers, advisors, and broker-trainees needing to pass the standardized exam on a working schedule.
• CPA-20 Certification Prep (ANBIMA) ANBIMA-aligned exam preparation course for the CPA-20 advanced certification required of Brazilian financial-market professionals serving qualified/high-income investors. Aimed at wealth managers, private bankers, and senior advisors.
• C-Pro R Certification Prep (ANBIMA) ANBIMA-aligned exam preparation course for the C-Pro R (Gestor / Portfolio Manager) certification required of Brazilian portfolio managers and asset-management professionals.
• C-Pro I Certification Prep (ANBIMA) ANBIMA-aligned exam preparation course for the C-Pro I (Investment Analyst) certification required of Brazilian investment-research and analysis professionals.
• CEA Certification Prep (ANBIMA) ANBIMA-aligned exam preparation course for the CEA (Investment Specialist) certification, the highest voluntary Brazilian finance certification for senior advisors and specialists.
• ANCORD Certification Prep (Free) Free ANBIMA-aligned exam preparation course for the ANCORD (Autonomous Investment Agent) certification, used as a top-of-funnel onboarding course for individuals entering the financial-services market in Brazil.
• MBA em IA para Negócios (MBA in AI for Business) Graduate-level MBA program focused on applied AI for business strategy, decision-making, and operations. Targeted at managers, executives, and tech professionals seeking to lead AI adoption in their organizations.
• Pós-Graduação Programs (Data Science, Software Architecture, Data Engineering, Cybersecurity) Postgraduate specialization programs (pós-graduação) in Data Science, Software Architecture, Data Engineering, and Cybersecurity, designed for working technology professionals seeking MEC-recognized credentials through Faculdade XP.
• Graduação Programs (Mercado Financeiro, Análise e Desenvolvimento de Sistemas, Defesa Cibernética, Banco de Dados, Sistemas de Informação, Ciência de Dados) MEC-recognized undergraduate degree programs (graduação) offered online through Faculdade XP, covering Mercado Financeiro (Financial Markets), Análise e Desenvolvimento de Sistemas (Systems Analysis & Development), Defesa Cibernética (Cyber Defense), Tecnologia em Banco de Dados (Database Technology), Sistemas de Informação (Information Systems), and Ciência de Dados (Data Science).
• IA Sprints (AI Subscription) Subscription-based AI training product delivering short-format AI learning sprints to individuals on a recurring basis. Targeted at professionals seeking continuous AI upskilling outside of a full degree or MBA.
• IA para Advogados (AI for Lawyers) Applied AI course designed for lawyers and legal professionals, focused on integrating AI tools into legal practice, research, and document review.
• IA para Líderes (AI for Leaders) Executive AI course designed for business leaders, managers, and senior decision-makers who need to lead AI adoption without necessarily coding AI systems themselves.
• Planejamento Financeiro e Investimentos (Financial Planning & Investments) Personal-finance and investment-planning course covering budgeting, asset allocation, and investment strategy for retail investors and aspiring financial planners.
• Investimentos para Iniciantes (Investing for Beginners, Free) Free introductory course on investing for complete beginners, used as a top-of-funnel onboarding product to introduce retail audiences to XP Educação's paid catalog and the XP Inc. ecosystem.
• Mentoria da Pam (Pam Mentorship) Mentorship program providing individualized coaching, branded as Mentoria da Pam, aimed at learners seeking guided progression through XP Educação's certification or investing content.
• Aceleradora X (X Accelerator) Accelerator-style cohort program branded as Aceleradora X, designed to compress learning and outcomes for participants progressing through XP Educação's certification or investing tracks.
• IA para Resultados (AI for Results) Applied AI course focused on driving measurable business results, aimed at professionals who need to operationalize AI use cases inside their organizations.
• Corporate Training Programs (B2B) Bespoke enterprise training programs for corporate clients, covering finance, AI, technology, and leadership topics, sold through a dedicated enterprise field sales motion for bulk/multi-seat contracts.

Quantifiable outcome

• 70,000+ professionals trained across all programs
• +4 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• InfoMoneyminorStrategic or Co-development PartnerXP Educação partnered with InfoMoney to co-develop and deliver the free 'Investimentos para Iniciantes' course, combining XP's financial education expertise with InfoMoney's media reach in the Brazilian personal finance space.
• OABprevminorStrategic or Co-development PartnerOABprev partnered with XP Educação to co-develop the 'IA para Advogados' program, specifically designed for legal professionals. OABprev's involvement lends credibility to the legal AI training program within the Brazilian legal community.
• XP Inc. (Parent Ecosystem)coreStrategic or Co-development PartnerXP Inc. is the parent company and ecosystem that gives XP Educação its brand credibility, 5M+ client network, 500+ partner advisory offices for graduate placement, and 25 years of financial market expertise. XP Educação is a subsidiary that leverages the XP Inc. brand and distribution network.
• Instituto XPminorStrategic or Co-development PartnerInstituto XP is an affiliated entity within the XP Inc. group that focuses on broader social impact and education initiatives, potentially collaborating with XP Educação on programs for underserved communities.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gran Faculdade / Gran OAB: Brazilian online higher education institution under the Gran Cursos group, offering MEC-recognized degrees and OAB (Brazilian Bar Exam) prep. Adjacent competitor for degree-seeking adult learners and OAB-style regulated-profession cert prep, similar to XP Educação's IA para Advogados program.
• Ibmec: Brazilian higher education institution focused on business, finance, law, and tech. Overlaps XP Educação in MEC-recognized business and finance undergraduate/postgraduate credentials for the same Brazilian professional learner.
• FGV Educação Executiva: Long-established, higher-priced Brazilian executive education brand offering MBAs and corporate programs. Competes for the same professional/manager buyer seeking recognized postgraduate credentials, but at materially higher price points and a more traditional, less AI-focused portfolio.

Direct peers

• Alura: Brazilian subscription-based online tech school covering programming, data, AI, and digital marketing. Competes head-on with XP Educação's postgraduate tech stack (Data Science, Software Architecture, Cybersecurity) and short AI courses for Brazilian learners.
• Conquer Educação Financeira: Brazilian online education platform focused specifically on financial education, investments, and trader training. Direct competitor in the financial-literacy and investing-course segment that XP Educação addresses through Investimentos para Iniciantes, Planejamento Financeiro, and Mentoria da Pam.
• Gran Cursos Online: Brazil's largest online certification and exam-prep platform, offering preparatory courses for public-sector concursos and increasingly for ANBIMA financial certifications. Directly competes with XP Educação's certification prep line (CPA, C-Pro R/I, ANCORD) on audience, format, and pricing.
• Estratégia Concursos: Major Brazilian online certification prep brand, similar subscription-and-course model with video lessons, question banks, and PDF summaries. Overlaps XP Educação on financial-certification exam prep and Brazilian EdTech go-to-market mechanics.
• Coderhouse: Latin American live-cohort tech bootcamp (programming, data, marketing) operating in Brazil with career-focused, instructor-led programs. Comparable in target persona, immersive bootcamp model, and B2C paid tuition to XP Educação's postgraduate and MBA offerings.

Regional players

• Descomplica: Brazilian online higher education platform offering vestibular prep, K-12, and undergraduate courses at scale. Comparable as a Brazil-only, MEC-recognized online degree provider, though focused on younger learners rather than the mid-career professional buyer XP Educação targets.

Emerging players

• DataCamp: Global subscription data-and-AI skills platform with Portuguese content and growing Brazilian user base. Targets the same data/AI professional learner with practical, self-paced, code-first courses — overlapping the technical half of XP Educação's AI and postgraduate tech catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/xpeducacao

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XP Education