True Potential Chiropractic

What True Potential Chiropractic does

True Potential Chiropractic (TPC) is a single-location, founder-owned chiropractic wellness center headquartered at 8283 SW Cirrus Dr in Beaverton, Oregon, founded in 2013 by Dr. Bryen A. Bell and Dr. Alithea K. Corter. The practice delivers an integrated wellness platform combining corrective chiropractic adjustments with advanced on-site diagnostics (INSiGHT neurological scans, digital X-rays, diagnostic ultrasound, thermal scanning, digital foot scanning) and complementary modalities including licensed massage therapy, one-on-one assisted stretching (PIR), shockwave therapy, and custom orthotics. Its service portfolio is organized around five vertical segments: pediatric, prenatal, family, auto accident, and sports/athletic care, with neurologically-focused care for children forming a signature differentiator (supported by PX Docs Network affiliation).

The business operates on an out-of-network, cash-based self-pay model, accepting HSA/FSA accounts, CareCredit patient financing, and Oregon Personal Injury Protection (PIP) benefits for auto accident cases. The clinic does not bill insurance directly, providing transparent pricing and protecting margins from third-party reimbursement volatility. Distribution is exclusively in-person at the Beaverton clinic, with appointments requested via website or phone; the website (tpcportland.com) and an 'Experience Miracles' podcast referral drive top-of-funnel awareness, while a multi-channel content marketing engine (blog, Facebook/Instagram, SEO, patient testimonials, community events like 'Super Saturday') supports mid-funnel conversion. A sub-brand, TPC Regenerative Health (tpcregen.com), extends the offering into regenerative cellular medicine.

The company has no institutional funding, no subsidiaries beyond the regenerative health affiliate, and no public reporting. It is a private LLC domiciled in Oregon, employing 11-50 people including three named chiropractors, two licensed massage therapists, stretch therapists, and care advocates. Strategic partnerships include sports team doctor roles (Westside Metros FC, Portland Thunder, Portland Steel, Bridgetown Roller Derby, Beaverton High School men's lacrosse) and complementary wellness partners (MurrayHill martial arts, MyFitFoods, Renewal Care Hyperbarics, Alloy Pers Training). The practice has received multiple local 'Best of Beaverton' awards and a Challenge Coin from the Mayor of Beaverton.

Name

True Potential Chiropractic

Legal name

True Potential Chiropractic

Website

https://tpcportland.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

True Potential Chiropractic is a founder-owned, single-location chiropractic wellness center in Beaverton, Oregon, offering corrective chiropractic, massage, stretch, and regenerative medicine services to families, pediatric patients, prenatal mothers, and auto accident victims in the Pacific Northwest.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Corrective Chiropractic & Spinal Decompression (HSADALAE), Pediatric & Family Chiropractic (HSADALAC), Prenatal & Postpartum Chiropractic (HSADALAD), Sports Chiropractic & Performance Care (HSADALAB), Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI)

Keywords

• Chiropractic care services
• Pediatric chiropractic
• Massage therapy
• Auto accident recovery
• Wellness services

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Chiropractic Care Services: Comprehensive corrective chiropractic adjustments for spine and nervous system. Includes initial consultations, examinations, and ongoing care plans.
2. Massage Therapy: Licensed massage therapists providing Swedish massage, deep tissue, craniosacral therapy, prenatal massage, sports massage, trigger point therapy, cupping, Gua Sha, and pediatric massage.
3. Stretch Therapy: Assisted PIR (post-isometric relaxation) stretching combined with traction and oscillation to lengthen and realign connective tissues and fascia.
4. Shockwave Therapy: Advanced regenerative treatment for tissue repair and pain management.
5. Regenerative Medicine: Advanced regenerative cellular therapy services offered through TPC Regenerative Health.
6. Custom Orthotics and Pillows: Digital foot scanning for custom orthotic solutions and custom pillows, billed separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

True Potential Chiropractic provides corrective chiropractic adjustments for the spine and nervous system, supported by advanced on-site diagnostics (INSiGHT neurological scans and digital X-rays). The practice specializes in pediatric, prenatal, family, and auto accident chiropractic care, complemented by licensed massage therapy, one-on-one stretch therapy, shockwave therapy, and regenerative cellular medicine through its affiliated TPC Regenerative Health brand.

Product overview

True Potential Chiropractic offers an integrated wellness platform combining corrective chiropractic care with advanced diagnostic technologies and complementary therapies. The core offering centers on chiropractic adjustments supported by INSiGHT neurological scans and digital X-rays for precise spinal analysis. The practice specializes in pediatric, prenatal, and family chiropractic care alongside auto accident injury treatment. Complementary services include massage therapy and stretch therapy (PIR stretching). The company also offers regenerative medicine through its TPC Regenerative Health subsidiary. Services are delivered through an out-of-network, cash-based model with transparent pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care Comprehensive corrective chiropractic care for the spine and nervous system using advanced digital diagnostics including digital radiology and INSiGHT scans to address spinal misalignments and nervous system function. For adults and families seeking corrective and wellness care.
• Pediatric Chiropractic Specialized gentle chiropractic care for children using INSiGHT Scans and age-appropriate techniques to support nervous system development and address conditions such as colic, reflux, sleep challenges, sensory issues, ADHD, autism, growing pains, and ear infections. For infants through adolescents.
• Prenatal Chiropractic
• Family Chiropractic
• Auto Accident Chiropractic
• Massage Therapy
• Stretch Therapy
• Shockwave Therapy
• Regenerative Medicine
• INSiGHT Scans (Neurological Diagnostic Scanning)
• Digital X-rays (Digital Radiology)
• Custom Orthotics and Pillows

Quantifiable outcome

• 70% pain elimination reported by auto accident patient with scoliosis
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Westside Metros FCcoreOthers · 1 January 2023Westside Metros FC soccer team. Dr. Bell serves as Team Chiropractor providing chiropractic services to players for injury prevention, performance optimization, and recovery support.
• PX Docs (Pediatric Experience)coreStrategic or Co-development PartnerPX Docs is a global network of chiropractors with advanced training in pediatric and neurologically focused care. True Potential Chiropractic is a member of this network, providing access to advanced education in pediatric nervous system development, safe gentle adjusting techniques, family-centered chiropractic care, and neurological assessment tools.
• MurrayHillminorStrategic or Co-development PartnerMartial arts and taekwondo studio partnership for community wellness referrals.
• Alloy Pers TrainingminorStrategic or Co-development PartnerFitness training partner for athlete and sports performance referrals.
• Westside MetrosminorStrategic or Co-development PartnerSports organization partnership for athlete care and sports injury referrals.
• HomeServiceProminorStrategic or Co-development PartnerHome services company partnership for community wellness referrals.
• TPC Regenerative HealthcoreStrategic or Co-development PartnerAffiliated regenerative medicine clinic offering advanced cellular therapy treatments. TPC Regenerative Health extends the clinic's services beyond chiropractic to include regenerative medicine and shockwave therapy under the same brand umbrella.
• MyFitFoodsminorStrategic or Co-development PartnerNutrition and meal prep company partnership supporting the DREAMS lifestyle approach (Diet component of diet, rest, exercise, alignment, mindset, stress-management).
• Renewal Care Hyperbarics and WellnessminorStrategic or Co-development PartnerHyperbaric and wellness services partnership offering complementary treatments to chiropractic care including hyperbaric oxygen therapy.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• QC Kinetix: National franchise network of regenerative medicine clinics offering non-surgical pain and injury treatments. Comparable to TPC Regenerative Health's regenerative cellular therapy and shockwave offering.

Direct peers

• HealthSource Chiropractic: Chiropractic franchise system offering corrective chiropractic, progressive rehab, and wellness services — directly comparable integrated service stack to TPC's chiropractic-plus-massage-plus-stretch offering.
• The Joint Chiropractic: National chiropractic franchise chain with hundreds of locations offering walk-in chiropractic adjustments on a membership/cash-pay model. Most directly comparable to TPC's cash-based, out-of-network approach and core adjustment service line.
• The Wellness Way: Network of chiropractors with an integrated wellness/lifestyle philosophy and educational content-driven marketing. Comparable to TPC's DREAMS lifestyle positioning and community/educational GTM motion.
• Chiro One Wellness Centers: Multi-state chiropractic group with a corrective-care focus similar to TPC's emphasis on "corrective chiropractic." Comparable patient education and family/wellness orientation makes it a direct operational peer.
• StretchLab: National assisted-stretching franchise offering one-on-one PIR-style stretching. Directly comparable to TPC's Stretch Therapy service line in modality, target buyer (wellness-oriented adults), and pay-as-you-go pricing.

Broad incumbents

• ATI Physical Therapy: Large national outpatient physical therapy provider with integrated rehab, sports medicine, and worker injury services. Broad incumbent overlapping with TPC's sports injury and auto-accident recovery offerings.
• Massage Envy: National membership-based massage and skincare franchise. Broad incumbent that competes for the same wellness-minded cash-pay consumer that TPC targets with its massage therapy service line.

Regional players

• Tuck Chiropractic Clinic: Multi-location family chiropractic group in the Mid-Atlantic offering family, sports, and auto-injury care. Comparable full-service chiropractic positioning and family-segment focus, though geographically distinct from TPC's Pacific Northwest base.

Others

• PX Docs (Pediatric Experience): Global network of neurologically-focused pediatric chiropractors. TPC is a member; the network functions as a referral and education partner rather than direct competitor, providing industry-wide infrastructure for the pediatric niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TPCPortland
• Facebookfacebook.com/TruePotentialChiropractic
• LinkedInlinkedin.com/company/tpccity

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Potential Chiropractic