Name

The Wellness Way

Legal name

The Wellness Way Clinics

Website

https://thewellnessway.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Alternative Healthcare & Chiropractic Services

NAICS

Offices of Chiropractors (621310), Offices of Other Health Practitioners (6213), Ambulatory Health Care Services (621), Home Health Care Services (6216)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Wellness Program Design & Accountability Coaching (HSADAGAC), Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK), General Chiropractic Care (HSADALAA)

Keywords

• Alternative healthcare services
• Chiropractic clinic network
• Health restoration consultations
• Practitioner coaching programs
• Franchise wellness clinics

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices30 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Clinic Consultations: Revenue generated from patient consultations at franchise clinic locations. Clinics provide health restoration services including advanced lab testing, personalized health plans, chiropractic care, and ongoing guidance.
2. Supplements and Products: Sale of custom-manufactured herbs, supplements, and health products available exclusively through Wellness Way providers and their online store. The store was noted as 'in the works' and launching soon at time of data extraction.
3. Coaching Program: Paid coaching program for healthcare professionals wanting to learn and apply The Wellness Way approach in their practice. Includes online training platform, 1-on-1 coaching, supplement commissions, and wholesale pricing on supplements.
4. Franchise Fees: Revenue from franchise opportunities for practitioners wanting to open Wellness Way clinics. Includes training, support, and use of brand methodology.
5. Books and Cookbooks: Sale of Dr. Patrick Flynn's book 'I Still Disagree' and cookbook offerings.
6. Student Programs: Student University online training program with one-time $97 fee, plus student lab discounts and consultive care discounts at participating clinics.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels14 records

Core offering

The Wellness Way operates a franchise network of chiropractic and health restoration clinics delivering diagnostic-driven wellness care based on its proprietary 3T framework (Trauma, Toxins, Thoughts) and comprehensive lab testing. Services include in-person clinic consultations, remote/telehealth care, personalized health restoration plans, and access to custom-manufactured supplements, supported by a paid practitioner coaching program and franchise opportunities.

Product overview

The Wellness Way is a health restoration movement and network of chiropractic-based clinics offering a suite of services and content products. At its core is a growing network of health restoration clinics delivering in-person and remote care through trained doctors and coaches. The company supports its clinic network and patient base with free educational content including the A Different Perspective (ADP) weekly live show, guided health programs (Guides), a healthy recipes blog, a protein calculator tool, an articles platform, and a medical research database. Paid programs include the Coaching Program for practitioners, the Student Club with three tiers (free events, paid Student University, and paid internship), and franchise opportunities. The company also operates an e-commerce store for its own custom-manufactured supplements and publishes books including Dr. Patrick Flynn's book and a cookbook. All offerings are anchored in The Wellness Way's '3T' philosophy (Trauma, Toxins, Thoughts) and the carpenter-vs-fireman approach to health restoration.

Differentiator

Problem solved

Functional benefit

Brands

• A Different Perspective (ADP): Weekly live show with Dr. Patrick Flynn D.C. that airs every Saturday morning at 8am CST, covering various health topics.
• TWW+
• The Wellness Way University
• Student University

Products and services

• Health Restoration Clinic Network A growing network of franchise clinics staffed by trained doctors and health restoration coaches delivering diagnostic-driven chiropractic and wellness care, including advanced lab testing, personalized health restoration plans, chiropractic care, and ongoing guidance. Services are available in-person at clinic locations across 25+ U.S. states and via remote/telehealth consultations for patients globally.
• Wellness Way Coaching Program A paid coaching program for healthcare practitioners providing online training in The Wellness Way 3T methodology, 1-on-1 coaching calls, supplement commissions, and wholesale pricing on professional-grade supplements to enable practitioners to integrate The Wellness Way approach into their existing practice.
• Student Internship Program A paid training and internship experience for graduating chiropractic students offering hands-on clinical training in The Wellness Way methodology, business education, and post-graduation pathways including associate doctor placement or franchise opportunities. Free housing is available for interns placed in Appleton and Green Bay, WI offices.
• Student University (Student Club paid tier) Student University is the paid online training tier of the Student Club program offering chiropractic students a one-time $97 access to exclusive online training in The Wellness Way approach, plus consultive care discounts and online lab discounts at participating clinics.
• Wellness Way Franchise Opportunities Franchise opportunities for licensed practitioners to open their own Wellness Way clinic, supported by the company's training programs, clinical methodology, marketing strategies, brand, and network of clinicians.
• Wellness Way Supplement Store An online store offering professional-grade custom-manufactured liquid herbs and encapsulated supplements available to consumers and wholesale to enrolled Wellness Way practitioners, tied to The Wellness Way clinical methodology.
• Dr. Patrick Flynn's Book ('I Still Disagree') An international best-selling book by founder Dr. Patrick Flynn covering the philosophy and approach of The Wellness Way, available for purchase online.
• Wellness Way Cookbook A cookbook featuring recipes aligned with The Wellness Way approach, supporting health restoration through anti-inflammatory, gluten-free, and dairy-free meal options, available for purchase online.

Quantifiable outcome

• Founded in 1999, the company has grown from one clinic in Green Bay, Wisconsin to dozens of clinics across the US and expanding internationally.
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Ancient NutritionminorOthersPartner logo shown on Who We Are page. Ancient Nutrition produces collagen and bone broth protein products aligned with the Wellness Way nutritional philosophy.
• Nordic NaturalsminorOthersPartner logo shown on Who We Are page. Nordic Naturals produces omega-3 fish oil supplements aligned with Wellness Way supplement offerings.
• Immuno LabscoreTechnology or IntegrationLab company partner for advanced diagnostic testing services. Part of the comprehensive lab testing approach that is foundational to The Wellness Way methodology.
• DUTCH TestcoreTechnology or IntegrationHormone testing partner providing dried urine hormone testing. Referenced in hormone-related content as a key testing tool.
• Fast SignsminorOthersSignage partner shown in partner logos on Who We Are page.
• HeyrmanminorOthersPartner logo shown on Who We Are page. Nature of partnership not specified.
• RhymeminorOthersPartner logo shown on Who We Are page. Nature of partnership not specified.
• DICOM SolutionsminorOthersPartner logo shown on Who We Are page. Nature of partnership not specified.
• Chiropractic OutfittersminorOthersPartner logo shown on Who We Are page. Likely provides equipment or supplies for chiropractic clinics.
• NBF (National Beef)minorOthersPartner logo shown on Who We Are page. National Beef supplies grass-fed beef products aligned with Wellness Way nutritional philosophy.
• Meyer DCminorOthersPartner logo shown on Who We Are page. Nature of partnership not specified.
• Triad AerminorOthersPartner referenced in UN-Tox Guide products section. Provides air purification solutions supporting indoor air quality improvements.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Joint Chiropractic: Largest chiropractic franchise in the US with hundreds of clinics delivering affordable, walk-in chiropractic adjustments. Closest direct peer given overlapping franchise model, chiropractic-led care, and multi-state clinic footprint.
• ChiroOne Wellness Centers: Chiropractic franchise group operating across multiple US states with a methodology-driven, patient-education-led model. Comparable to The Wellness Way's franchise approach and focus on patient outcomes beyond symptom relief.
• 100% Chiropractic: Chiropractic franchise offering family chiropractic care, wellness programs, and supplements across multiple US states. Direct comparable on franchise clinic model, supplement revenue, and patient education emphasis.
• HealthSource Chiropractic: Chiropractic franchise providing corrective care, rehab, and wellness services in private clinics. Similar clinic-based, methodology-anchored delivery model.
• Restore Hyper Wellness: Wellness franchise offering cryotherapy, IV drip therapy, and recovery services across US locations. Comparable franchise model targeting wellness-oriented consumers seeking alternatives to conventional care.

Emerging players

• Parsley Health: Functional medicine membership practice combining root-cause diagnostics, advanced lab testing, and telehealth. Comparable to The Wellness Way's root-cause philosophy and chronic-condition focus, but delivered via virtual + hybrid care rather than franchise clinics.

Regional players

• Modern Acupuncture: Acupuncture and wellness franchise operating across multiple US markets. Comparable franchised wellness-services model appealing to consumers seeking non-pharmaceutical health interventions.

Broad incumbents

• Cleveland Clinic Center for Functional Medicine: Established health system's functional medicine program offering root-cause, lifestyle-focused care. Comparable root-cause methodology and lab-driven care model, but anchored within a major hospital system rather than a franchise.
• Hims & Hers Health: Direct-to-consumer telehealth platform offering consultations, supplements, and personalized care plans. Comparable on telehealth/remote care channel and supplement monetization, though targeting different conditions.

Others

• Thorne HealthTech: Premium supplement brand with practitioner-channel distribution and personalized wellness products. Comparable on practitioner-exclusive supplements and health-content ecosystem; adjacent rather than directly competitive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@twwclinics
• Facebookfacebook.com/TheWellnessWay
• LinkedInlinkedin.com/company/the-wellness-way
• Instagraminstagram.com/thewellnessway
• Pinterestpinterest.com/thewellnesswayclinics
• Xx.com/thewellnessway

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wellness Way