Papasari
- Company typePrivate
- Founded1975
- HeadquartersJakarta, Indonesia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Papasari firmographics
Firmographics- Name
- Papasari
- Legal name
- PT Papasari
- Website
- https://papasari.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Papasari industry classification
Industry- Product category
- Industrial Distribution
- NAICS
- Lumber and Other Construction Materials Merchant Wholesalers (4233), Merchant Wholesalers, Durable Goods (423)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Hardware (5072)
- akta.pro primary industry
- Windows, Doors & Millwork Distribution (CRAOAFAI)
- akta.pro secondary industry
- Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)
Keywords
Where Papasari is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Papasari business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Distribution of Construction Materials: PT Papasari generates revenue by distributing construction materials including sanitary & plumbing products, pipes, steel & iron, roofing, asphalt, paints, and accessories. The company acts as an authorized distributor for multiple branded products, purchasing inventory and reselling to customers in the construction and building industry.
- Distribution of Electrical Materials: Distribution of electrical equipment and materials including wiring devices, lighting, MCBs, switches, electrical cables, measuring instruments, indicator lights, and terminals for building electrical installations.
- Industrial Lubricants Distribution: Distribution of industrial lubricants including food-grade and non-food-grade lubricants, as well as automotive additives for diesel and oil applications.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Papasari product offering
Product offeringCore offering
PT Papasari is an authorized Indonesian distributor of construction, electrical, and industrial material products, reselling branded merchandise from over 45 manufacturers. Its portfolio spans sanitary and plumbing products, pipes, iron and steel, roofing, asphalt, paints and coatings, wiring devices, lighting, MCBs, electrical cables, and industrial lubricants including food-grade and non-food-grade lubricants and automotive additives. Customers are contractors, builders, electrical installers, and industrial buyers across Indonesia, served through Pontianak and Jakarta branch offices, a product catalog website, and a Tokopedia storefront.
Product overview
PT Papasari is a distributor of construction materials, electrical, and industrial products established in 1975. The company offers a comprehensive product portfolio organized into three main categories: Material Konstruksi (Construction Materials) including ONDA sanitary and plumbing products, pipes, iron & steel, wire products, paint and coatings; Elektrikal (Electrical) products including wiring devices, lighting, MCB, cables; and Pelumas Industri (Industrial Lubricants) including food grade and non-food grade lubricants. As a distributor, Papasari carries multiple branded products from manufacturers like ONDA (sanitary), BEKAERT (wire products), Hot Shot's Secret, Schaeffer's Oil, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Material Konstruksi (Construction Materials Distribution) Distribution of construction materials including sanitary and plumbing products (faucets, showers, valves, fittings), pipes (PVC, PE-X), iron and steel, roofing, asphalt, paints and coatings, and accessories. Targeted at contractors, builders, and construction companies undertaking residential, commercial, and industrial projects across Indonesia.
- Elektrikal (Electrical Equipment Distribution) Distribution of electrical equipment and materials including wiring devices, lighting, MCBs, switches, electrical cables, measuring instruments, indicator lights, and terminals. Targeted at electrical contractors and installation technicians working on building and facility electrical installations.
- Pelumas Industri (Industrial Lubricants Distribution) Distribution of industrial lubricants including food-grade lubricants, non-food-grade lubricants, and automotive additives (for diesel and oil applications). Targeted at manufacturing plants and industrial facilities requiring lubricants and specialty chemicals for machinery maintenance and operations.
- Hot Shot's Secret Everyday Diesel Treatment 16 Oz Diesel fuel additive product re-released under the Hot Shot's Secret brand with a new practical bottle design. Targeted at diesel vehicle operators and industrial buyers using Hot Shot's Secret fuel additives distributed by PT Papasari.
- Easylube Elite Series Automatic Lubricator Modern automatic lubricator solution offered by PT Papasari as part of its industrial lubricants portfolio for industrial machinery maintenance applications.
Companies that use Papasari
Customer profileSegments3 records
Ideal customer profiles3 records
Papasari technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Papasari partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Schaeffer's OilcorePT Papasari is an authorized distributor of Schaeffer's Oil products including fuel additives and oil additives in Indonesia.
- AnderolcorePT Papasari distributes Anderol food-grade lubricant products as an authorized partner.
- Matrix LubricantscoreAuthorized distribution of Matrix Lubricants fuel and oil additives.
- HempelcorePT Papasari is an authorized distributor of Hempel marine paint and protective paint products.
- Krakatau SteelcoreAuthorized distributor of Krakatau Steel products including steel construction materials.
- Bakrie Pipe IndustriescoreDistribution partner for Bakrie pipe products including PVC pipes and fittings.
- IW PaintminorAuthorized distributor of IW Paint decorative and protective coatings.
- OndacorePT Papasari distributes Onda sanitary products including faucets, showers, and bathroom accessories.
- PanasoniccoreAuthorized distributor of Panasonic electrical products including wiring devices and electrical equipment.
- PraloncoreDistribution partner for Pralon pipes - strong and durable pipe products.
- Supreme CablecoreAuthorized distributor of Supreme Cable electrical cables and wiring products.
- Hot Shot's SecretcoreAuthorized distributor of Hot Shot's Secret fuel additives and automotive additives.
Scale indicators3 records
Papasari competitors and assessment
Company assessmentBroad incumbents
- ACE Hardware Indonesia: Established multi-category hardware retailer operating broadly across Indonesia. Overlaps with Papasari in hand tools, hardware, sanitary accessories, and electrical items, though ACE skews more retail/consumer and operates in mall-based formats.
- Erajaya Swasembada: Large Indonesian distributor of consumer electronics, mobile devices, and electrical products. Shares the electrical-equipment distribution model with Papasari, though focused on consumer electronics rather than construction-grade electrical.
Others
- PT Panasonic Gobel Indonesia: Principal supplier of electrical products (wiring devices, switches, MCBs) that Papasari distributes. Relevant as a counterparty and benchmark for how multinational electrical brands structure Indonesian distribution.
- PT Krakatau Steel (Persero) Tbk: Indonesia's largest steel producer and one of Papasari's key principals (authorized distributor relationship). Comparable as a counterparty in the construction-materials value chain rather than a competitor — included to contextualize Papasari's principal-supplier ecosystem.
- Tokopedia (PT Tokopedia): Indonesia's largest e-commerce marketplace and Papasari's primary online sales channel. Not a competitor but a strategic distribution platform — relevant as both an enabler of Papasari's digital reach and a potential source of channel risk.
Emerging players
- PT Surya Toto Indonesia: Indonesian manufacturer/distributor of sanitary ware, faucets, and bathroom fittings under the TOTO brand. Comparable to Papasari's ONDA sanitary line, though Surya Toto operates as a brand owner/manufacturer rather than multi-brand distributor.
Regional players
- Bangununan.com (PT Mitra Bangunan Sejahtera): Online and offline building-materials retailer serving Indonesian contractors, overlapping with Papasari's Tokopedia-led digital push and contractor customer segment. Comparable in mid-market B2B construction-materials distribution model.
- Informa (PT Furni Lestari): Indonesian furniture and home-furnishing retailer with national store footprint. Comparable in Indonesia-wide reach and home-category breadth, though oriented toward finished furnishings rather than construction hardware.
Direct peers
- Mitra10 (PT Catur Sentosa Adiprana): National Indonesian home-improvement and construction-materials retail chain carrying similar categories (plumbing, electrical, paint, steel) to Papasari. Direct competitor for contractors and end-users, with broader national footprint and larger headcount.
- Depo Bangunan (PT Caturkarda Depo Bangunan): One of Indonesia's largest building-materials and home-improvement retailers/distributors with stores across Java, Sumatra, and beyond. Directly comparable to Papasari in plumbing, sanitary, paint, and construction-material categories, though at substantially greater scale and physical footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Papasari social profiles
Digital presencePapasari financial estimates
Financial estimateRevenue estimate
Valuation estimate
Papasari leadership team
Management profileNumber of profiles
Profiles1 record
Papasari funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Papasari M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Papasari
What does Papasari do?
PT Papasari is an authorized Indonesian distributor of construction, electrical, and industrial material products, reselling branded merchandise from over 45 manufacturers. Its portfolio spans sanitary and plumbing products, pipes, iron and steel, roofing, asphalt, paints and coatings, wiring devices, lighting, MCBs, electrical cables, and industrial lubricants including food-grade and non-food-grade lubricants and automotive additives. Customers are contractors, builders, electrical installers, and industrial buyers across Indonesia, served through Pontianak and Jakarta branch offices, a product catalog website, and a Tokopedia storefront.
Is Papasari a public or private company?
Papasari is a private company. It is classified as family owned and is currently operating.
When was Papasari founded?
Papasari was founded in 1975. It employs 51 to 100 people.
Where is Papasari based?
Papasari is headquartered in Jakarta, Indonesia, in the Asia region.
How does Papasari make money?
Three revenue lines are on record. Distribution of Construction Materials are the primary driver. The others are distribution of Electrical Materials and industrial Lubricants Distribution.
Who are Papasari's main competitors?
Broad incumbents on record are ACE Hardware Indonesia and Erajaya Swasembada. Others are PT Panasonic Gobel Indonesia, PT Krakatau Steel (Persero) Tbk and Tokopedia (PT Tokopedia). PT Surya Toto Indonesia is listed as an emerging player. Regional players are Bangununan.com (PT Mitra Bangunan Sejahtera) and Informa (PT Furni Lestari). Direct peers are Mitra10 (PT Catur Sentosa Adiprana) and Depo Bangunan (PT Caturkarda Depo Bangunan).
Does Papasari have an API?
No public API is recorded for Papasari.
What industry is Papasari in?
Papasari's product category is Industrial Distribution. Its primary akta.pro industry code is CRAOAFAI, Windows, Doors & Millwork Distribution, with a secondary code of CRAIAHAI, Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting). Its NAICS code is 4233 and its SIC code is 5070.