Lake Park Swim & Fitness

What Lake Park Swim & Fitness does

Lake Park Swim & Fitness is a privately held, single-location boutique fitness and wellness facility operating from a 25,000-square-foot building at 730 Lake Park Road, Menasha, Wisconsin, founded in 2008 and owned by three co-founders: Megan Collins, Jane Dias, and Felicia Christianson. The facility serves individual consumers and corporate clients in the Fox Valley area (Menasha, Appleton, Neenah, Darboy) with a bundled offering that includes a weight room equipped with Cybex, Hammer Strength, Life Fitness, and Free Motion equipment, a 4-lane 25-yard lap pool with a 14-person whirlpool, six private outdoor pickleball courts with professional lighting, eucalyptus steam rooms, a smoothie café, and amenities such as towel service and complimentary coffee. Programming includes more than 65 weekly group fitness classes covering Les Mills Body Pump/Attack/Balance/Core/RPM, yoga, TRX, barre, kickboxing, aqua, Zumba, and the proprietary GlideFit aquatic paddleboard workout, supported by 10 certified personal trainers and an on-site physical therapy operator (Resilience PT & Performance). The technology stack is conventional: third-party fitness equipment plus InBody body composition scanning hardware; there is no proprietary software, no mobile app, and no AI/ML layer.

The business operates a hybrid revenue model anchored on recurring monthly memberships ($39 Junior, $55 Individual, $75 Couple, $45 Senior, $65 Senior Couple, $42 Corporate) and supplemented by usage-based and professional-services revenue streams: one-on-one and small-group personal training ($38-$60 per session), massage services ($25-$135 per session), pay-per-minute or unlimited tanning, a 12-week Precision Nutrition Coaching program priced $576-$1,728, and pickleball court rentals at $8/hour open to non-members. Go-to-market is direct-to-consumer via walk-in tours, a 3-day trial pass, an online reservation system, and phone inquiries, augmented by a formal corporate wellness program managed by a dedicated Corporate Sales Director (Mya Volkman) selling discounted memberships to regional employers including Plexus, Boldt, Faith Technologies, Thedacare, US Venture, and two credit unions. Distribution is exclusively on-site; the company has no e-commerce, no mobile app, no franchise system, and no second location. Strategic partnerships consist of cross-promotional business partner listings (Towerclock Eye Center, Expert Real Estate, High Cliff Golf) and residential referral agreements with four Fox Valley apartment management companies.

Name

Lake Park Swim & Fitness

Legal name

Lake Park Swim & Fitness

Website

https://lakeparkfitness.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Lake Park Swim & Fitness is a privately owned, single-location 25,000-square-foot boutique fitness and wellness facility in Menasha, Wisconsin, serving the Fox Valley with memberships, 65+ weekly group classes, aquatics, pickleball, personal training, massage, nutrition coaching, and on-site physical therapy.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Outdoor Fitness & Park Bootcamps (HSADABAC)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)

Keywords

• Fitness club memberships
• Group exercise classes
• Personal training services
• Aquatics swim programs
• Pickleball court rentals

Headquarters

HQ city

Menasha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Recurring monthly membership fees from individual, couple, senior, junior, and corporate membership tiers. Membership provides access to facility, group fitness classes, pool, and amenities.
2. Personal Training Services: One-on-one, partner, semi-private, and small group training sessions. Includes pool training and private yoga/TRX sessions. Additional surcharge for non-members.
3. Massage Services: Relaxation massage, treatment massage, rejuvenate treatments, revitalize treatments, and chair massage. Various durations and price points available.
4. Pickleball Court Rentals: Court reservations for individuals, groups, and families at $8 per hour per court. Available seven days a week for members and non-members.
5. Nutrition Coaching Programs: 12-week Precision Nutrition Coaching program with installment payment options. Combined nutrition and personal training packages available.
6. Tanning Services: Pay per minute option or unlimited tanning membership for the 10-minute Hex stand-up tanning bed. Available to both members and non-members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Lake Park Swim & Fitness is a 25,000-square-foot boutique fitness facility in Menasha, Wisconsin, selling recurring memberships that grant access to a weight room, group fitness studios, a 4-lane 25-yard lap pool, six private outdoor pickleball courts, eucalyptus steam rooms, and a whirlpool. The company also sells pay-as-you-go personal training, massage, tanning, InBody body composition scans, pickleball court rentals, and a 12-week Precision Nutrition coaching program, with separate corporate membership pricing for partner employers.

Product overview

Lake Park Swim & Fitness is a 25,000-square-foot all-inclusive fitness center in Menasha, Wisconsin, offering a comprehensive range of fitness and wellness services. The facility operates as a single unified fitness venue with multiple integrated programs including Group Fitness Classes (65+ weekly classes such as Les Mills Body Pump, yoga, Zumba, TRX, kickboxing, and aqua fitness), Aquatics (4-lane lap pool with aqua classes and GlideFit), Pickleball Complex (6 private outdoor courts with leagues and tournaments), Personal Training, Massage Services, Tanning, Precision Nutrition Coaching, and Resilience PT & Performance physical therapy. The facility also provides amenities including a smoothie cafe, steam rooms, and complimentary services. Membership programs range from individual to corporate tiers, with most services included in the base membership.

Differentiator

Problem solved

Functional benefit

Brands

• Resilience PT & Performance: Physical therapy and rehabilitation services offered at the Lake Park facility, operated by Resilience PT & Performance

Products and services

• Membership Programs Recurring monthly membership tiers (Junior, Individual, Couple, Senior, Senior Couple) that grant access to the Lake Park facility, group fitness classes, pool, pickleball, and amenities for individual members in the Fox Valley area.
• Group Fitness Classes
• Personal Training
• Aquatics
• Pickleball Court Rentals and Programming
• Massage Services
• Tanning
• Precision Nutrition Coaching
• Resilience PT & Performance
• Corporate Membership Program

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Towerclock Eye CenterminorStrategic or Co-development PartnerListed as a business partner on Lake Park's partners page. Nature of partnership not explicitly defined.
• Expert Real EstateminorStrategic or Co-development PartnerListed as a business partner on Lake Park's partners page. Nature of partnership not explicitly defined.
• High Cliff Golf Course and Event CenterminorStrategic or Co-development PartnerListed as a business partner on Lake Park's partners page. Nature of partnership not explicitly defined.
• OSMS (Orthopedic & Sports Medicine Specialists)minorStrategic or Co-development PartnerCorporate partner company participating in Lake Park's corporate wellness membership program.
• Resilience PT & PerformancecoreStrategic or Co-development PartnerPhysical therapy services provider located at Lake Park facility offering expert evaluation, informed treatment, and personalized care for rehabilitation and injury prevention.
• Fore ManagementminorStrategic or Co-development PartnerNeighborhood partner management company including Lakeshore Ridge, Discovery Point, and Gabriel Lofts properties.
• Lexington ManagementminorStrategic or Co-development PartnerNeighborhood partner management company including Asterion, Novella, and Mirragio properties.
• Toonen ManagementminorStrategic or Co-development PartnerNeighborhood partner management company including Northshore property.
• Versatile ManagementminorStrategic or Co-development PartnerNeighborhood partner management company including Lake Park Crossing and Parkside Luxury properties.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LakeParkSwimFitness
• LinkedInlinkedin.com/company/lake-park-swim-and-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lake Park Swim & Fitness