Genesis Events India

What Genesis Events India does

Genesis Events India is a New Delhi-headquartered professional training firm founded in 1999 that operates as the India sub-distributor for Dr. Edward de Bono Thinking Systems and co-founded with Ideas Management Consultants (Dr. Sunil Gupta). It licenses and delivers 16+ proprietary thinking and creativity methodologies, anchored by Six Thinking Hats and Lateral Thinking, and augmented with TRIZ, Design Thinking, Business Agility, and Fish Philosophy curricula.

The company sells through three delivery formats: open public workshops, in-house corporate training, and bespoke course design. Open workshops are priced at INR 15,000 + GST per participant, while in-house and bespoke engagements are custom-scoped enterprise contracts. Delivery is physically anchored across Mumbai, Bengaluru, Hyderabad, and Delhi NCR, and has been extended to virtual formats on Microsoft Teams, Cisco Webex, and Zoom. The trainer bench is led by Time Master Trainer Dr. Sunil Gupta and Master Trainer Suhail Gupta, with 350+ trainers certified through the firm's own programs.

Genesis claims to have trained 400,000+ professionals across 500+ organizations serving Fortune 500 corporates (e.g., Frito Lay India, Tata Motors, Ericsson, Oracle India, Mahindra & Mahindra, SKF India, IDFC Bank, Gulbrandsen Technologies), government, educational, non-profit, and individual professional segments. The firm is privately held, has not disclosed funding rounds, and has received multiple industry awards between 1987 and 2012.

Name

Genesis Events India

Legal name

Genesis Events India

Website

https://genesiseventsindia.in

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Genesis Events India, founded 1999 and headquartered in New Delhi, is the India sub-distributor for Dr. Edward de Bono Thinking Systems, delivering 16+ licensed thinking and creativity methodologies through open workshops, in-house corporate training, and bespoke programs across Indian enterprises and institutions.

Ownership category

akta.pro rank

Product category

Corporate Training & Development

NAICS

Convention and Trade Show Organizers (561920)

akta.pro primary industry

Training, Enablement & Talent Development Summits (THAHAMAH)

Keywords

• Creative thinking training
• Innovation workshops
• Corporate training programs
• Lateral thinking methodology
• Executive education

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Open Workshop Training: Public workshop programs delivered in major Indian cities (Mumbai, Bengaluru, Hyderabad, Delhi NCR) with standard pricing per participant. Programs include official de Bono digital materials, participation certificates, and follow-up support.
2. Corporate In-House Training: Customized training programs delivered at client locations for teams and departments. Tailored content addressing specific business challenges with FATCAT (Fixed Assigned Task Creative Action Teams) team formation.
3. Bespoke Course Design: Custom course development for organizations with specific training needs not addressed by standard programs.
4. Licensing Royalties: Sub-distributor of Dr. Edward de Bono tools in India, operating under licensing arrangements with de Bono Thinking Systems USA and Ideas Management Consultants for copyrighted course materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Genesis Events India is the authorized sub-distributor of Dr. Edward de Bono's thinking tools and methodologies in India. The company delivers open workshops, in-house corporate training programs, and bespoke course design focused on creativity, innovation, lateral thinking, and structured problem-solving for Fortune 500 companies, government organizations, educational institutions, non-profits, and individual professionals.

Product overview

Genesis Events India is a sub-distributor of Dr. Edward de Bono Thinking Systems for India, operating since 1999. Their portfolio consists of 16 licensed de Bono methodology programs (Six Thinking Hats®, Lateral Thinking™, Simplicity®, Six Value Medals™, Focus on Facilitation™, Thinking by Design®, Strategic Thinking, Power of Perception™) complemented by related frameworks (Creative Problem Solving based on Osborn-Parnes, TRIZ, Design Thinking, Business Agility, Who Moved My Cheese, Our Iceberg is Melting, Fish Philosophy, 4 Lenses of Innovation, Innovate or Evaporate). They also offer three delivery formats: Open Workshops (public programs across Indian cities with official de Bono digital materials and dual certificates), In-House Corporate Training (tailored sessions at client sites or online), and Bespoke Course Design (custom programs developed for specific organizational challenges). Programs combine structured creativity tools with practical exercises, FATCAT team assignments, and post-workshop follow-up to drive measurable innovation outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Six Thinking Hats A licensed Dr. Edward de Bono methodology workshop that teaches parallel/structured thinking to improve meeting productivity, group decision-making, and creative problem-solving for teams and individual professionals.
• Lateral Thinking A licensed Dr. Edward de Bono methodology workshop that trains participants in non-linear, pattern-breaking thinking techniques to generate new ideas and solutions.
• Simplicity A licensed Dr. Edward de Bono methodology program focused on simplifying complex situations, communications, and processes.
• Six Value Medals A licensed Dr. Edward de Bono methodology that teaches participants to systematically explore value, reward, and incentive structures in decision contexts.
• Focus on Facilitation A licensed Dr. Edward de Bono methodology that builds facilitator capability for leading structured group discussions, workshops, and decision sessions.
• Thinking by Design A licensed Dr. Edward de Bono methodology that guides participants through structured design-thinking processes using de Bono's framework.
• Strategic Thinking A training program that teaches participants to apply structured thinking frameworks to long-horizon strategic analysis, planning, and decision-making.
• The Power of Perception A training program that trains participants to recognize and reshape perception patterns that drive individual and group decisions.
• Creative Problem Solving (CPS) An Osborn-Parnes-based training program that teaches a structured process for defining problems, generating ideas, and developing solutions in teams.
• TRIZ A training program based on the Theory of Inventive Problem Solving that teaches systematic inventive principles and contradiction resolution for engineering and innovation contexts.
• Design Thinking A training program that teaches human-centered design methods — empathize, define, ideate, prototype, test — for product, service, and process innovation.
• Business Agility A training program that builds organizational and team capability to adapt, respond, and reconfigure quickly in changing business environments.
• Who Moved My Cheese A content-led training program based on Spencer Johnson's book that uses a parable to teach change management, adaptability, and personal response to change.
• Our Iceberg is Melting A content-led training program based on John Kotter's book that uses an allegory to teach change management, leadership, and organizational transformation.
• Fish Philosophy A content-led training program based on the Fish! philosophy that teaches workplace engagement, customer service, and positive culture change.
• 4 Lenses of Innovation A training program that teaches a four-perspective framework (inquiring, observing, experimenting, questioning) for systematic innovation.
• Innovate or Evaporate A training program that frames innovation as an existential imperative and teaches participants structured approaches to continuous innovation in their organizations.
• Open Workshops Public, scheduled workshops open to individual professional participants, delivered in-person or virtually on the company's portfolio of creativity, innovation, and thinking-skills programs.
• In-House Corporate Training Customized on-site (or virtual) training engagements delivered to corporate clients' employees, tailored to the organization's context and objectives.
• Bespoke Course Design A custom-design service in which Genesis Events India builds and delivers a tailored thinking-skills program designed against a specific client's goals, audience, and industry context.

Quantifiable outcome

• 2x faster market outcomes when using Thinking by Design methodology
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• de Bono Thinking Systems USAcoreOEM/ Whitelabel/ Licensing Partner · 1 January 1999Genesis Events India is the authorized sub-distributor of Dr. Edward de Bono tools for India since 1999. They license and deliver copyrighted de Bono programs including Six Thinking Hats, Lateral Thinking, Simplicity, and other methodologies. Official digital course materials are imported from de Bono USA.
• Ideas Management Consultants / Dr. Sunil GuptacoreStrategic or Co-development PartnerLocal licensing arrangement with Dr. Sunil Gupta's Ideas India for de Bono methods training in India. All training materials are proprietary to Dr. Edward de Bono with local licensing held by Dr. Sunil Gupta. Outstanding Participation certificates issued from Ideas Management Consultants.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BTS: Professional services firm specializing in leadership development and business acumen training through simulation-based programs. Comparable in delivering structured, methodology-driven corporate training to large enterprises.
• Gallup: Global strengths-based leadership and engagement training provider with certified coaches and corporate workshop offerings. Comparable in delivering proprietary assessment-backed training programs to Fortune 500-style clients.
• Dale Carnegie Training: Long-established corporate training provider operating in India with a licensed curriculum, certified instructor network, and open workshop + in-house corporate delivery model. Highly comparable structure and GTM to Genesis Events India.
• Duke Corporate Education: Premium corporate education provider associated with Duke University, offering custom leadership and innovation programs to global enterprises. Comparable premium-tier enterprise training positioning and bespoke program design capability.
• de Bono Thinking Systems: The global licensor of the de Bono methodologies that Genesis Events India sub-distributes in India. Operates worldwide with its own trainer network and offers the same flagship programs (Six Thinking Hats, Lateral Thinking), making it the upstream peer that defines the IP backbone.
• Doblin (Deloitte): Innovation consulting practice within Deloitte with the '10 Types of Innovation' framework. Competes for the same enterprise innovation training and capability-building engagements that Genesis Events India targets.
• Korn Ferry: Global organizational consulting firm with leadership development and talent management training practices. Competes in the same enterprise training procurement budgets and serves overlapping Fortune 500 client base.
• FranklinCovey: Global leadership and effectiveness training firm with a licensed/curriculum-based model (e.g., 7 Habits) delivered through certified facilitators. Comparable to Genesis Events India in distributing licensed thought-leadership IP via an authorized trainer network in enterprise markets.

Direct peers

• IDEO: Pioneer in design thinking and human-centered innovation methodology. While consulting-led rather than workshop-licensed, IDEO directly competes for corporate innovation and creativity training budgets and overlaps on Design Thinking content that Genesis Events India offers.

Regional players

• Infosys Leadership Institute (or similar Indian enterprise L&D arms): Large Indian IT and consulting firms often operate in-house leadership/innovation academies that compete for similar corporate L&D budgets. While not a direct head-to-head competitor, they displace third-party training spend in the same Indian enterprise segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Genesistrainings
• Xx.com/genesiseventsin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genesis Events India