Redoc
Redoc is a Singapore-based SaaS company providing document automation, transaction management, and compliance software for real estate agencies, and via RedocFi, lending workflow software for banks and financial institutions.
- Company typePrivate
- Founded2017
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Redoc does
Redoc (legal name: Real Estate Doc Pte Ltd) is a Singapore-based SaaS company founded in 2017 that provides cloud-based document automation, transaction management, and compliance tooling primarily for real estate agencies and individual salespersons in Singapore. Its core platform combines contract creation, digital signing, transaction workflows, CRM, lease management, multi-level HR and commission management, and billing/payment processing into a single integrated system, with AI-assisted OCR and data extraction used to pre-populate forms from uploaded documents. The platform is integrated with Singapore's national digital infrastructure (Singpass MyInfo), Xero accounting, and Zoom, and is pre-approved under the IMDA SMEs Go Digital PSG Grant programme, providing up to 50% government co-funding for eligible SMEs.
The company operates three pricing tiers: a Personal Plan at S$30/user/month with a 14-day free trial, PSG-anchored tiered packages ranging from S$2,400 (5 users) to S$26,700 (100 users) annually, and a custom Business Plan for larger agencies. In 2024, Redoc extended into financial services with RedocFi, a separate lending workflow platform that digitizes the loan journey from application to disbursement with embedded AML/CFT, CBS, and SCCB compliance checks, and has signed CIMB Bank Singapore as its flagship banking partner in live production deployment. Founded by former DBS and UOB bankers led by CEO Ivan Lim, Redoc reports 30% Singapore real estate market share, 10,000+ active users, and S$10B+ transactions processed on its platform, with operating geographies now extending to Vietnam.
Redoc firmographics
Firmographics- Name
- Redoc
- Legal name
- Real Estate Doc Pte Ltd
- Website
- https://redoc.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Redoc is a Singapore-based SaaS company providing document automation, transaction management, and compliance software for real estate agencies, and via RedocFi, lending workflow software for banks and financial institutions.
- Ownership category
- akta.pro rank
Redoc industry classification
Industry- Product category
- Real Estate Document Management SaaS
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Redoc is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Redoc business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS (Personal Account Plan): Per-user monthly subscription at S$30/month with 14-day free trial available. Includes personalized dashboard, template management, digital signing workflows, client list, property list, and external co-broke list management.
- Enterprise Agency SaaS (PSG Grant Packages): Tiered per-user subscription packages for real estate agencies: Package 1 (5 users) S$2,400/year, Package 2 (10 users) S$3,300/year, Package 3 (20 users) S$5,100/year, Package 4 (50 users) S$10,500/year, Package 5 (100 users) S$26,700/year. All packages include 1-year subscription, initial set-up, and 2 hours of system training. Eligible for up to 50% PSG Grant support.
- Custom Enterprise (Business Plan): Contact sales for custom enterprise solutions targeting registered Estate Agents in Singapore with bespoke pricing and implementation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Personal Account Plan - Individual real estate professionals |
| Subscription | Annual | Business Plan - Enterprise agencies |
| Unit Pricing | Annual | PSG Package 1 - Up to 5 users |
| Unit Pricing | Annual | PSG Package 2 - Up to 10 users |
| Unit Pricing | Annual | PSG Package 3 - Up to 20 users |
| Unit Pricing | Annual | PSG Package 4 - Up to 50 users |
| Unit Pricing | Annual | PSG Package 5 - Up to 100 users |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Redoc product offering
Product offeringCore offering
Redoc provides a cloud-based SaaS platform for real estate agencies in Singapore that automates the entire transaction lifecycle, including intelligent document creation, digital signing, transaction workflows, CRM, lease management, HR and commission management, billing and payments, and regulatory compliance such as AML/CFT and Digital CDD. Via its sub-brand RedocFi, the company extends the platform to financial institutions, digitizing the end-to-end lending workflow from loan application through credit assessment, approval, and disbursement. The platform is integrated with Singapore's national digital identity infrastructure (Singpass/MyInfo), Xero accounting, and Zoom for virtual signing sessions.
Product overview
Redoc offers a unified real estate document and transaction management SaaS platform for Singapore property agencies and, via its sub-brand RedocFi, for financial institutions. The core Redoc platform combines contract automation, e-signing, transaction workflows, CRM, HR commission management, and billing into a single integrated system. RedocFi extends the platform to banking and lending workflows. The PSG pre-approved REDOC Document and Estate Agency Management SaaS Version 2.0 packages provide tiered user-based subscriptions with setup, training, and the full feature set including Singpass integration and Xero sync.
Differentiator
Problem solved
Functional benefit
Brands
- RedocFi: Lending workflow platform for financial institutions, digitizing the entire loan journey from application to approval and disbursement for banks, finance companies, insurers, and fintechs.
Products and services
- Redoc Platform Intelligent all-in-one document automation SaaS platform for real estate agencies in Singapore, managing the full lifecycle of real estate transactions including contract creation, e-signing, transaction workflows, CRM, lease management, HR and commission management, billing and payments, and regulatory compliance (AML/CFT/Digital CDD). Includes Singpass integration for digital identity verification.
- RedocFi Lending workflow platform purpose-built for financial institutions. Digitizes the entire loan lifecycle from application through approval to disbursement, with six integrated modules: digital loan applications with Singpass/Corpass auto-prefill, integrated sales and channels, credit assessment and decisioning, product and contract management, document management with audit trail, and loan operations and disbursement. Includes embedded AML, CBS, and SCCB compliance checks.
- Digital Signing (eSignature) Electronic document signing capability available with a 14-day free trial and paid plan. Supports unlimited signing on desktop, tablet, and mobile with self-configurable sequential or parallel signing workflows. Includes audit trails, history logs, reminders, and Singpass as an additional signing option.
Quantifiable outcome
- S$10B+ transactions processed on platform
- +2 more outcomes
Companies that use Redoc
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Redoc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature8 records
Redoc partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- CIMB Bank SingaporeflagshipFlagship banking partner for RedocFi. Full production deployment supporting lending workflow and document management operations across CIMB's commercial and retail lending activities. CIMB is live with the RedocFi platform.
- Singpass / GovTech SingaporecoreOfficial trusted digital signing partner with Singapore's national digital identity body. Enables eKYC verification, MyInfo auto-prefill, and digital signature capabilities using Singapore government infrastructure.
- XerocoreIntegration partner enabling sync of invoices and bills from Redoc to Xero accounting software, regardless of invoice status. Supports financial reconciliation for real estate agencies.
- Enterprise SingaporecoreGovernment agency partner supporting Redoc's PSG Grant pre-approved solution status, enabling eligible SMEs to receive up to 50% funding support.
- IMDA (Infocomm Media Development Authority)coreGovernment authority managing the SMEs Go Digital programme under which Redoc's solution is pre-approved, enabling PSG Grant eligibility.
- Council for Estate Agencies (CEA)coreSingapore government regulatory body for real estate agencies. CEA report submission integrated into Redoc platform for compliance.
- Singapore Estate Agents Association (SEAA)minorIndustry association for real estate agencies in Singapore. Listed as supporter on Redoc website.
- SquarefootminorReal estate portal partner listed as supporter on Redoc website.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Redoc competitors and assessment
Company assessmentDirect peers
- Skyslope: Real estate transaction and digital signature platform for brokerages and MLSs. Closely mirrors Redoc's combination of transaction management, digital signing, and compliance workflows for property agencies.
- Brokermint: Real estate back-office platform for transaction management, commission tracking, and accounting — overlapping with Redoc's multi-level commission management and finance modules.
- Turnkey Lender: Unified lending management SaaS covering origination, decisioning, and servicing — analogous to RedocFi's end-to-end loan journey from application through disbursement.
- Dotloop: Real estate transaction management platform for agents and brokerages, covering contracts, e-signatures, and compliance — directly comparable to Redoc's core real estate agency product.
- Authentisign: Electronic signature solution purpose-built for real estate. Directly comparable to Redoc's signing workflows integrated with property forms and transaction records.
Broad incumbents
- AppFolio: Property management and real estate operations software platform. Comparable as a broad real estate vertical SaaS player that touches agency-side workflows adjacent to Redoc's transaction focus.
- nCino: Cloud banking platform specializing in digital loan origination, account opening, and document automation for financial institutions — comparable to RedocFi's lending workflow scope.
- MRI Software: Large incumbent in real estate technology spanning property management, accounting, and operations. Comparable as a broader vertical SaaS player serving real estate organizations.
- DocuSign: Global eSignature and agreement-cloud leader. Comparable to Redoc's eSignature and digital signing capabilities for real estate transactions, though not specialized in Singapore property workflows.
- Adobe Acrobat Sign: Enterprise eSignature service from Adobe with broad document workflow capabilities. Comparable to Redoc's eSignature module while competing as part of Adobe's broader Document Cloud suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Redoc social profiles
Digital presenceRedoc compliance and trust
Trust signalCompliance2 records
Redoc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redoc leadership team
Management profileNumber of profiles
Profiles3 records
Redoc funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redoc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redoc
What does Redoc do?
Redoc provides a cloud-based SaaS platform for real estate agencies in Singapore that automates the entire transaction lifecycle, including intelligent document creation, digital signing, transaction workflows, CRM, lease management, HR and commission management, billing and payments, and regulatory compliance such as AML/CFT and Digital CDD. Via its sub-brand RedocFi, the company extends the platform to financial institutions, digitizing the end-to-end lending workflow from loan application through credit assessment, approval, and disbursement. The platform is integrated with Singapore's national digital identity infrastructure (Singpass/MyInfo), Xero accounting, and Zoom for virtual signing sessions.
Is Redoc a public or private company?
Redoc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Redoc founded?
Redoc was founded in 2017. It employs 11 to 50 people.
Where is Redoc based?
Redoc is headquartered in Singapore, Singapore, in the Asia region.
How does Redoc make money?
Three revenue lines are on record. Subscription SaaS (Personal Account Plan) is the primary driver. The others are enterprise Agency SaaS (PSG Grant Packages) and custom Enterprise (Business Plan).
Who are Redoc's main competitors?
Direct peers on record are Skyslope, Brokermint, Turnkey Lender, Dotloop and Authentisign. Broad incumbents are AppFolio, nCino, MRI Software, DocuSign and Adobe Acrobat Sign.
Does Redoc have an API?
No public API is recorded for Redoc.
What industry is Redoc in?
Redoc's product category is Real Estate Document Management SaaS. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 541511 and its SIC code is 7372.