The Followell Company

What The Followell Company does

The Followell Company is a privately held leadership development and coaching firm headquartered in Gainesville, Georgia, founded in 2017 by Rob Followell. The firm delivers servant leadership coaching, training workshops, and keynote speaking services primarily to senior executives, C-suite leaders, and management teams. Its core value proposition rests on the founder's 30+ years of professional experience (including 25+ years as a healthcare executive operating across seven states), supported by certifications in John Maxwell Team coaching, Marshall Goldsmith Stakeholder Centered Coaching, the Global Leadership Assessment (GLA360), and DISC personality consulting.

The company's core technology is its integrated coaching methodology rather than a software platform. Service delivery spans three modalities: one-on-one coaching and group workshops delivered via scheduled face-to-face and phone interactions; structured training programs as overnight retreats, full-day, or half-day sessions tailored to client teams; and customized keynote presentations on topics such as Power of Personalities, Building a Winning Team, and The Value of Diversity. To extend reach beyond founder-delivered services, the firm has productized its intellectual property into scalable subscription offerings: The Followell Leadership Series ($149/month) provides monthly live interactive sessions and on-demand access, while the Into Your Possible 6-month mastermind at $4,520 offers bi-weekly sessions, peer collaboration, and one-on-one coaching for executives. Additional offerings include the LeadWell corporate training program for supervisors and managers, the Lead the Year Bundle ($279 for a 3-month package), the Vision 2025 program ($99), and the Ignite Leadership Podcast.

Customer base is concentrated in the U.S. healthcare vertical, with named enterprise clients including Anchor Health Properties, Georgia Hospital Association, GPHSA, West Tennessee Healthcare, Pinnacle Health, Tennova Healthcare, Kaiser Permanente, and St. David's North Austin Medical Center. Non-healthcare clients include RefrigiWear (apparel) and Ritchie Group. Strategic partnerships include John Maxwell Team and Marshall Goldsmith Stakeholder Centered Coaching for methodology licensing, and a sponsorship arrangement with Pinnacle Health Group for the Leadership Series. The firm operates with 1-10 employees, has no disclosed external funding, and has not engaged in mergers or acquisitions.

Name

The Followell Company

Legal name

The Followell Company

Website

https://thefollowellcompany.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Followell Company is a private, Gainesville, Georgia-based leadership development firm founded in 2017 by Rob Followell that delivers servant leadership coaching, group training, and keynote speaking primarily to healthcare executives and senior leaders across the United States.

Ownership category

akta.pro rank

Product category

Executive Coaching & Leadership Development Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPACANAI

Coaching, Mentoring & Facilitation Services

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

SECONDARYEDABAMAM

Coaching, Feedback & Mentoring Skills

Education/Corporate Training & Professional Development/Soft Skills Development

Keywords

• Servant leadership coaching
• Executive coaching services
• Leadership training workshops
• Keynote speaking engagements
• Leadership mastermind programs

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Coaching Services: One-on-one personal coaching and group coaching programs using John Maxwell methods. Individual coaching includes scheduled face-to-face and phone interactions with strategic planning. Group coaching uses various tools to improve communication, cohesion, and accountability.
2. Training Programs: Facilitating workshops and targeted learning experiences for leadership and management teams. Programs include overnight retreats, full day, or half day sessions tailored to client needs. Incorporates Maxwell DISC Personality Indicator assessments.
3. Public Speaking: Keynote presentations on topics including Power of Personalities, Building a Winning Team, Increasing Your Influence, and The Value of Diversity. Customized presentations that are informative, entertaining, and thought-provoking.
4. Followell Leadership Series: Monthly subscription-based mentoring and teaching program for servant leaders. Includes live interactive sessions, application exercises, and on-demand access. Subscription model at $149/month.
5. Into Your Possible Mastermind: 6-month executive mastermind program for executives and emerging CEOs. Includes bi-weekly sessions, peer collaboration, one-on-one coaching, and interactive platform access. Priced at $4,520.
6. Lead the Year Bundle: Three-month bundled enrollment in The Followell Leadership Series (December, January, February) covering Reflection, Vision, and Focus modules. Priced at $279.
7. Vision 2025 Program: One-time purchase visioning and goal-setting program including mastermind session and one-on-one Zoom session with Rob Followell. Priced at $99.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Followell Company provides servant leadership coaching, group training workshops, and customized keynote speaking for individual leaders and organizations. Its core deliverables are one-on-one and group coaching engagements using John Maxwell methods and DISC assessments, facilitated leadership workshops (retreats, full-day, half-day), keynote presentations, and recurring subscription-based leadership development programs including The Followell Leadership Series and the Into Your Possible mastermind.

Product overview

The Followell Company is a leadership development and coaching firm that offers a portfolio of services including coaching & mentoring, training workshops, and speaking engagements. The core offerings center on servant leadership development, with structured programs like The Followell Leadership Series (monthly subscription at $149/month), Into Your Possible mastermind (6-month program at $4,520), and LeadWell corporate training. Additional offerings include the free Increase Your Influence live event, seasonal programs (Lead the Year Bundle, Vision 2025, Reflection 2024), the Ignite Leadership Podcast, and a blog resource library. The company does not offer a software platform but rather delivers live, interactive, and subscription-based coaching and training services primarily for healthcare executives and emerging leaders.

Differentiator

Problem solved

Functional benefit

Products and services

• Coaching & Mentoring One-on-one personal coaching and group coaching for servant leadership development using John Maxwell methods, Marshall Goldsmith Stakeholder Centered Coaching, and DISC assessments. Helps leaders gain clarity, expand perspective, and develop actionable strategies.
• Training & Workshops Facilitated workshops and targeted learning experiences for leadership and management teams to strengthen servant leadership and interpersonal skills, delivered as overnight retreats, full-day, or half-day customized programs.
• Speaking & Keynotes Dynamic customized keynote presentations by Rob Followell on Power of Personalities, Building a Winning Team, Increasing Your Influence, and The Value of Diversity for conferences, association meetings, and corporate events.
• The Followell Leadership Series Monthly subscription-based mentoring and teaching program for servant leaders featuring live interactive online sessions, real-time application exercises, and on-demand access, priced at $149/month.
• Into Your Possible Mastermind A 6-month executive mastermind for executives and emerging CEOs featuring bi-weekly sessions with Rob Followell, peer collaboration, one-on-one coaching, and an interactive platform access, priced at $4,520.
• LeadWell Leadership Training Program Practical leadership training experience built for supervisors and managers in fast-paced environments, featuring customized sessions, real-world tools, and flexible delivery options.
• Increase Your Influence (Live Program) Free live program designed to help leaders understand different personalities using DISC, improve communication skills, and build connections with challenging personalities.
• Lead the Year Bundle Three-month bundled enrollment in The Followell Leadership Series covering Reflection (December), Vision (January), and Focus (February), priced at $279 (reduced from $450).
• Lead the Year - Vision 2025 Visioning and goal-setting program for 2025, including visioning tools, training, mastermind session, and one-on-one Zoom session with Rob Followell, priced at $99.
• Lead the Year - Reflection 2024 Interactive reflection tool for reviewing 2024 accomplishments and actions, featuring a group reflection mastermind and one-on-one session with Rob Followell, priced at $49.

Quantifiable outcome

• Leaders develop ability to shift from doer to visionary, task manager to strategic thinker, solo performer to team engager
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Pinnacle Health GroupcoreGTM or Marketing PartnerPinnacle Health Group sponsors The Followell Leadership Series. They are a healthcare consulting firm focused on advanced practice provider staffing and service. The sponsorship provides marketing visibility and association with a recognized healthcare leadership brand.
• John Maxwell TeamcoreTechnology or IntegrationRob Followell is a certified coach and speaker with the John Maxwell Team, authorized to deliver Maxwell leadership content, DISC assessments, and coaching methodologies. This provides access to proprietary frameworks and certification programs.
• Marshall Goldsmith Stakeholder Centered CoachingcoreTechnology or IntegrationRob Followell is certified in Marshall Goldsmith Stakeholder Centered Coaching model, providing access to executive coaching methodology and frameworks for working with senior leaders.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Center for Creative Leadership: Research-driven leadership development provider offering executive coaching, assessment, and programs for senior leaders across sectors including healthcare. A high-credibility incumbent competing for similar enterprise coaching and training budgets.
• FranklinCovey: Large-scale leadership and organizational performance firm offering The 7 Habits, leadership development workshops, and enterprise coaching. Competes for the same healthcare and enterprise executive coaching budgets with broader content libraries and global delivery capability.
• John Maxwell Company: The parent organization behind the John Maxwell Team certification that Rob Followell holds. Operates as a broad leadership development incumbent offering training, certification, and speaking content globally, with overlapping methodology and customer base in executive coaching.
• Ken Blanchard Companies: Leadership training and consulting firm built around Situational Leadership and servant leadership-adjacent content. Offers workshops, coaching, and assessment products comparable to The Followell Company's training and coaching portfolio.
• DDI (Development Dimensions International): Global leadership development firm specializing in leadership assessment, training, and succession for enterprise clients including healthcare systems. Targets the same mid-to-senior leadership cohort with broader assessment technology and scaled delivery.
• Dale Carnegie Training: Established global leadership and professional development training company offering courses in leadership, communication, and team engagement. Competes with The Followell Company's training and workshop offerings at the enterprise level.
• YSC Consulting: Executive coaching and leadership development firm specializing in leadership team effectiveness and coaching for senior executives. Overlaps with The Followell Company's Into Your Possible mastermind and executive coaching engagement model.

Emerging players

• Bossible: Subscription-based leadership coaching platform delivering ongoing coaching and content to individual leaders and managers. Comparable to The Followell Leadership Series in model (recurring subscription) and target buyer (mid-market individual leaders), with broader tech-led delivery.

Direct peers

• Marshall Goldsmith Stakeholder Centered Coaching: The executive coaching methodology in which Rob Followell is certified. Operates as a direct peer through certified coach ecosystem, serving C-suite executives with stakeholder-centered executive coaching that closely mirrors The Followell Company's Into Your Possible mastermind.
• GiANT Worldwide: Servant leadership-focused training and coaching firm with certified consultant network. Closely comparable to The Followell Company's servant leadership methodology, DISC-based assessments, and enterprise workshop offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Followell Company