Spiideo
- Company typePrivate
- Founded2012
- HeadquartersMalmö, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Spiideo firmographics
Firmographics- Name
- Spiideo
- Legal name
- Spiideo AB
- Website
- https://spiideo.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Spiideo industry classification
Industry- Product category
- Sports Video Technology
- NAICS
- Motion Picture and Video Production (512110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Teleproduction and Other Postproduction Services (512191)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Sports Event Production & Broadcast Operations (In-venue, Jumbotron, live feed) (MPAGAMAI)
- akta.pro secondary industries
- Sports Production & Outside Broadcast (OB) for Live Events (MPABAJAI), Sports Streaming Platforms (MPACAAAE), Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)
Keywords
Where Spiideo is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Spiideo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Supply Chain
Revenue model
- Subscription Software Licenses: Recurring subscription revenue from Spiideo Perform, Spiideo Play, and Spiideo Replay platforms. Organizations pay for access to the cloud-based video analysis and broadcasting tools.
- Hardware Camera Systems: Sale of AI-powered automated camera systems including fixed installations and Portable SmartCam units for sports venues
- Spiideo Play - Pay-per-view/Game Packages: One-time transaction fees for individual game purchases, game packages (bundled multiple broadcasts), and pay-per-download content. Viewers pay to watch live streams or on-demand content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Spiideo Perform - Video Analysis Platform |
| Subscription | Annual | Spiideo Play - Automated Production Platform |
| Subscription | Annual | Spiideo Replay - Officiating Replay Tools |
| Transaction based/ take rate | Pay-as-you-go | Spiideo Play Viewer - Single Game Purchase |
| Transaction based/ take rate | Pay-as-you-go | Spiideo Play Viewer - Game Package |
| Transaction based/ take rate | Pay-as-you-go | Spiideo Play Viewer - Pay-per-Download |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Spiideo product offering
Product offeringCore offering
Spiideo provides AI-powered, cloud-based automated sports video capture, analysis, and broadcasting solutions for sports organizations. Its core platform combines proprietary AI camera systems (AutoFollow, Virtual Panorama) with software products (Spiideo Perform for analysis, Spiideo Play for automated broadcast, Spiideo Replay for officiating) to deliver professional-quality video without manual camera operators, integrating optical player tracking data and remote production tools.
Product overview
Spiideo offers a unified cloud-based platform for automated sports video capture, analysis, and broadcasting. The core portfolio consists of Spiideo Perform (video analysis software), Spiideo Play (automated production platform), and Spiideo Replay (officiating replay tools), supported by AI-powered camera systems including fixed installations and the Portable SmartCam. The platform is extended through add-on modules: Spiideo AutoData (automatic data and optical tracking), Spiideo OTT/Spiideo Play FULL (direct-to-consumer streaming with payment integration), and Spiideo League Exchange (video sharing across organizations). The Autocast feature within Spiideo Play enables AI-powered automatic production combining camera operation, production, direction, and commentary into a single automated broadcast tool.
Differentiator
Problem solved
Functional benefit
Products and services
- Spiideo Perform Cloud-based video recording and analysis solution for coaches, analysts, and players at all levels. Supports both practice and games with automatic capture, tagging, and presentation tools.
- Spiideo Play AI-powered live production platform for automated sports broadcasting. Live streams sports events without any camera operator through a fully automated, end-to-end solution with graphics, commentary integration, and multi-angle coverage.
- Spiideo Replay In-game officiating replay tools with consistent sight lines across every venue. Built for the speed and pressure of live decisions, enabling officials to review plays from multiple angles.
- Spiideo Camera Systems Cloud-connected AI automated video cameras for sports, available in fixed configurations. Uses AutoFollow technology to automatically track players and capture high-quality panoramic footage.
- Spiideo Portable SmartCam 3 Portable version of Spiideo's automated camera system designed for flexibility and mobility. Enables teams and federations to capture and stream live sports video from locations without fixed connectivity, supporting WiFi, 4G, and Ethernet connections.
- Spiideo OTT Turn-key over-the-top (OTT) solution for clubs enabling direct-to-consumer streaming. Includes payment integration, sponsor management, and access to CloudStudio for live production.
- Spiideo League Exchange Video sharing platform powered by the cloud, enabling leagues and conferences to share video content across member institutions. Supports tactical analysis, opponent scouting, and player development workflows.
- Spiideo AutoData Data breakdowns and insights platform providing automatic data analysis for sports teams and leagues. AI-powered optical tracking delivers player tracking data synced frame-by-frame with video, without requiring wearables or extra hardware.
Quantifiable outcome
- NAIA overturns 42% of Championship challenges with Spiideo Replay
- +4 more outcomes
Companies that use Spiideo
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles5 records
Spiideo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature11 records
Spiideo partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and flagship.
- Metro ConferencecoreAutomated, multi-angle replay coming to all 13 Metro Conference institutions this fall, across men's and women's soccer and lacrosse.
- QMJHL (Quebec Major Junior Hockey League)corePartnership will bring multi-angle, cloud-based replay to all 18 venues to enhance the player, official and fan experience.
- NAIA (National Association of Intercollegiate Athletics)flagshipSpiideo became the Official Instant Replay Solution for NAIA National Championships. The partnership introduces automated video technology for enhancing officiating accuracy and competitive integrity across NAIA championship events.
- Ericsson (Cradlepoint)coreSpiideo integrated Ericsson's Cradlepoint S700 Series router into its Portable SmartCam, enabling teams and federations to capture and stream live sports video from locations without fixed connectivity. The collaboration supports Spiideo's mobile solutions expansion with remote monitoring through Ericsson's NetCloud Manager.
- Betclic 1 LigacoreBetclic 1 Liga launched a unified cloud-based tactical camera system providing all teams with enhanced sports broadcasting and analysis capabilities.
- American Hockey League (AHL)flagshipMulti-year partnership making Spiideo the official provider of AHL's in-game video review system. Spiideo is the exclusive technology vendor for video review operations across the league's teams.
- NJCAA (National Junior College Athletic Association)flagshipNJCAA partnered with Spiideo as Official Replay Provider for championships across volleyball, football, basketball, and baseball. Spiideo deploys AI camera systems combined with broadcast feeds for enhanced replay experiences.
- ESPNflagshipSouthland Conference and Spiideo partnership launched Spiideo Replay for ESPN broadcast coverage, debuting during Nicholls State vs. Incarnate Word football game on ESPN2.
- Southland ConferencecorePartnership to bring cloud-based replay and video technology to seven sports under the athletic program. Spiideo provides both performance analysis (Spiideo Perform) and broadcasting (Spiideo Play) capabilities.
- Spanish Basketball Federation (FEB)flagshipSpiideo selected as official provider of automatic productions for the Spanish Basketball Federation through 2028. Partnership intended to modernize and automate the federation's broadcasting capabilities.
- USL (United Soccer League)flagshipExpanded partnerships with Spiideo and SportsEngine Play to enhance streaming, data analytics, and scouting capabilities across pre-professional men's and women's soccer leagues.
- SportsEngine PlaycoreExpanded partnership with SportsEngine Play for enhanced streaming, data analytics, and scouting capabilities across USL pre-professional leagues.
- RefQuest (RQ+)corePartnership to deliver integrated video review solutions for collegiate officiating, combining Spiideo's video platform with RefQuest's officiating technology to support referees and officials.
- SignalitycoreSpiideo acquired Signality to incorporate advanced AI data generation technology into its cloud-based sports video platform. The acquisition enhances AI-driven sports analytics products for scalable deployment across sports and regions.
- San Antonio SpurscoreNBA team implementing Spiideo's multi-angle solution to capture and analyze training sessions, providing coaches full-court visibility and players visual feedback.
- seeUplay®coreseeUplay® has installed 110 automated camera systems throughout Mexico, automatically following the action using industry-leading player tracking technology. Through best-in-class automated capture and lightning-fast low latency feeds, teams access high-quality, panoramic footage.
Scale indicators12 records
Recent moves6 records
Expansion highlights7 records
Spiideo competitors and assessment
Company assessmentDirect peers
- Hudl: Direct competitor in cloud-based sports video capture, analysis and sharing, with broad penetration across youth, scholastic and collegiate sports in North America. Highly comparable in core functionality (upload/analysis workflow) and customer base.
- Veo Technologies: Closest direct competitor in AI-automated sports video capture and broadcasting, with a portable panoramic camera and auto-follow technology aimed at amateur and semi-pro clubs. Highly comparable product category and target segments.
- Pixellot: Competitor in AI-driven automated sports production for amateur and youth sports, offering fixed and portable camera systems with cloud-based broadcasting. Comparable in production automation and target customer profile.
- PlaySight Interactive: Competitor in AI-powered sports video and analytics with smart-court and smart-field installations for tennis, basketball and other sports. Directly comparable in automated multi-angle capture and analysis use cases.
- KinaTrax: Provider of markerless motion capture and biomechanical analysis for professional baseball and other sports. Comparable in optical, wearables-free player tracking technology overlapping with Spiideo's AutoData.
- Trace: Competitor in automated youth sports video capture and highlight generation with a family-facing consumer platform. Comparable target segment (youth and amateur clubs) and AI-driven capture model.
- Second Spectrum: AI-powered sports tracking and analytics provider with deep penetration in professional basketball, soccer and other leagues. Comparable in computer-vision-based tracking, though with stronger emphasis on elite professional tiers.
Broad incumbents
- Catapult Sports: Established sports performance analytics company offering wearable-based tracking and video analysis for elite teams and leagues. Comparable in serving elite sports organizations with integrated performance data, though wearables-led rather than camera-only.
- Genius Sports: Sports data and technology company providing officiating, broadcast, and betting-integrity solutions to major leagues globally. Comparable in serving federations/leagues with officiating and broadcast technology, though broader and more data-rights focused.
Others
- EverPass Media: Sports streaming distribution platform for commercial venues; its CEO (Alex Kaplan) was appointed to Spiideo's board, indicating strategic overlap in sports OTT distribution and rights holder relationships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Spiideo social profiles
Digital presenceSpiideo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spiideo leadership team
Management profileNumber of profiles
Profiles8 records
Spiideo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Spiideo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spiideo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spiideo
What does Spiideo do?
Spiideo provides AI-powered, cloud-based automated sports video capture, analysis, and broadcasting solutions for sports organizations. Its core platform combines proprietary AI camera systems (AutoFollow, Virtual Panorama) with software products (Spiideo Perform for analysis, Spiideo Play for automated broadcast, Spiideo Replay for officiating) to deliver professional-quality video without manual camera operators, integrating optical player tracking data and remote production tools.
Is Spiideo a public or private company?
Spiideo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Spiideo founded?
Spiideo was founded in 2012. It employs 51 to 100 people.
Where is Spiideo based?
Spiideo is headquartered in Malmö, Sweden, in the Europe region.
How does Spiideo make money?
Three revenue lines are on record. Subscription Software Licenses are the primary driver. The others are hardware Camera Systems and spiideo Play - Pay-per-view/Game Packages.
Who are Spiideo's main competitors?
Direct peers on record are Hudl, Veo Technologies, Pixellot, PlaySight Interactive, KinaTrax, Trace and Second Spectrum. Broad incumbents are Catapult Sports and Genius Sports. EverPass Media is listed as an others.
Does Spiideo have an API?
No public API is recorded for Spiideo.
What industry is Spiideo in?
Spiideo's product category is Sports Video Technology. Its primary akta.pro industry code is MPAGAMAI, Sports Event Production & Broadcast Operations (In-venue, Jumbotron, live feed), with a secondary code of MPABAJAI, Sports Production & Outside Broadcast (OB) for Live Events. Its NAICS code is 512110 and its SIC code is 7812.