Vietnam Veterans Memorial Fund

What Vietnam Veterans Memorial Fund does

The Vietnam Veterans Memorial Fund (VVMF) is a 501(c)(3) nonprofit organization founded in 1979 in Arlington, Virginia, to build and sustain the Vietnam Veterans Memorial on the National Mall in Washington, D.C., which was dedicated in 1982. The organization operates a multi-program commemorative and educational ecosystem serving families of fallen Vietnam veterans, living Vietnam Era veterans, veterans who died post-service from Agent Orange, PTSD, or other service-related causes, and the general public and educators. Core programs include the Wall of Faces (a virtual memorial database covering the 58,281 names inscribed on the Memorial), the In Memory Honor Roll (recognizing veterans who returned home and later died from service-related causes), The Registry (a platform for living Vietnam Era veterans to preserve their service stories), the Echoes of the Vietnam War podcast, the Legacy Scholarship program for lineal descendants, the Service Beyond Service Award, and an education curriculum.

The organization's signature physical asset is The Wall That Heals, a three-quarter scale, 375-foot-long traveling replica of the Memorial constructed of Avonite synthetic granite with an aluminum frame, featuring 140 numbered panels with machine-engraved names and LED lighting for day and night readability. Since its 1996 launch, the exhibit has visited nearly 800 communities across the United States; the 2025 season alone logged 16,000+ miles, 232,000+ visitors, 17,000+ guided tour participants, and 3,500+ escort vehicles across 31 communities, with 31 communities already locked in for 2026. VVMF also maintains a partnership with the National Park Service to care for the federal memorial site and operates an online store selling commemorative merchandise including tour shirts and Agent Orange Awareness shirts.

VVMF generates revenue through a diversified mix of individual donations, annual memberships, corporate sponsorships (notably USAA as presenting sponsor of The Wall That Heals), and merchandise sales via its own storefront and third-party platforms such as Bonfire. The organization is independently governed, has no parent company or institutional ownership, and pursues a community-led, event-driven go-to-market centered on memorial ceremonies (Veterans Day, Agent Orange Awareness Day on August 10), community-hosted exhibit visits, and ongoing digital community engagement.

Name

Vietnam Veterans Memorial Fund

Legal name

Vietnam Veterans Memorial Fund

Website

https://vvmf.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

VVMF is a 501(c)(3) nonprofit that maintains the Vietnam Veterans Memorial in Washington, D.C. and operates the Wall of Faces digital memorial, The Registry, the In Memory Honor Roll, and the traveling Wall That Heals exhibit serving veterans, families, and educators nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations: VVMF accepts donations to support its mission to honor, educate and heal. The organization is a 501(c)(3) nonprofit (EIN: 52-1149668) relying primarily on public donations.
2. Membership Program: Annual membership program allowing supporters to join and renew their commitment to VVMF's mission, helping carry forward the legacy of Vietnam veterans.
3. Merchandise Sales: VVMF operates an online store selling merchandise including The Wall That Heals tour shirts, Agent Orange Awareness shirts, and other commemorative items.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

VVMF is a 501(c)(3) nonprofit that maintains the Vietnam Veterans Memorial in Washington, D.C. and operates multiple remembrance and education programs. Its offerings include The Wall of Faces (virtual photo database of over 58,000 names), the In Memory Honor Roll (recognizing post-service deaths from Agent Orange, PTSD, and other service-related causes), The Registry (profiles of living Vietnam Era veterans), The Wall That Heals traveling replica exhibit, the Echoes of the Vietnam War podcast, the Legacy Scholarship program, and education resources including curriculum and timelines.

Product overview

The Vietnam Veterans Memorial Fund (VVMF) operates a multi-platform memorial and education ecosystem consisting of The Wall of Faces (a virtual photo database of over 58,000 memorialized veterans), the In Memory Honor Roll (recognizing veterans who died post-service from service-related causes), The Registry (preserving stories of living Vietnam Era veterans), The Wall That Heals (a traveling 375-foot replica memorial and mobile Education Center that has visited nearly 800 communities), the Echoes of the Vietnam War podcast, the Legacy Scholarship program, the Service Beyond Service Award, and comprehensive education resources including curriculum and timelines.

Differentiator

Problem solved

Functional benefit

Brands

• The Wall That Heals: A three-quarter scale replica of the Vietnam Veterans Memorial that travels to communities throughout the United States, featuring a mobile Education Center.

Products and services

• Wall of Faces A virtual memorial featuring a dedicated page for every person whose name is inscribed on the Vietnam Veterans Memorial, allowing family and friends to share memories, post photos, and connect with each other.
• In Memory Honor Roll A memorial program honoring Vietnam veterans who returned home from the war and later died as a result of their service, recognizing sacrifices made due to Agent Orange exposure, PTSD, cancer, and other service-related causes.
• The Registry An online platform where all who served in U.S. armed forces during the Vietnam Era can have their story and legacy preserved through submitted profiles with service documentation verification.
• The Wall That Heals A traveling three-quarter scale replica of the Vietnam Veterans Memorial featuring a 375-foot wall and mobile Education Center that visits communities nationwide to spread the Memorial's healing legacy.
• Echoes of the Vietnam War Podcast A podcast series sharing stories and memories related to the Vietnam War and its veterans, distributed on Apple Podcasts and other platforms.
• Legacy Scholarship Scholarship program for lineal descendants of Vietnam veterans to support their educational pursuits.
• Service Beyond Service Award Annual award recognizing individuals who demonstrate extraordinary service to veterans and their communities.
• Education Resources Educational materials including curriculum, timeline of the Vietnam Era, teaching resources, and items left at The Wall for educators and students.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• USAAcoreGTM or Marketing PartnerUSAA serves as the presenting sponsor of The Wall That Heals traveling exhibit program. USAA is a financial services company specializing in insurance and banking for military members and their families.
• National Park ServicecoreStrategic or Co-development PartnerVVMF has a partnership with the National Park Service for the care and preservation of the Vietnam Veterans Memorial site. VVMF covers the majority of expenses in caring for the memorial site on federal land managed by NPS.
• WipfliminorGTM or Marketing PartnerWipfli is listed as a generous sponsor of The Wall That Heals program.
• American Gold Star MothersminorStrategic or Co-development PartnerThe American Gold Star Mothers donated the Gold Star Bike to VVMF in 2012. The Softail Custom Harley is on display with The Wall That Heals mobile Education Center and pays tribute to mothers who lost sons to the Vietnam War.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• American Legion: Largest U.S. wartime veterans organization with membership programs, community service, and youth education (American Legion Baseball, Boys State). Comparable as a long-established, multi-program veteran nonprofit with broad community engagement.
• Wounded Warrior Project: Large national nonprofit serving post-9/11 veterans with programs, mental health services, and donor-funded operations. Comparable as a major veteran-focused nonprofit with diversified programming and strong donor brand.
• National Museum of the United States Army: Operates the official U.S. Army museum with permanent and traveling exhibits, educational programming, and veteran storytelling. Comparable as a large, federally-aligned military museum with broad scope versus VVMF's single-conflict focus.
• Veterans of Foreign Wars (VFW): Mass-membership veterans service organization with chapters across the U.S. providing advocacy, community programs, and scholarship support. Comparable as a veteran-focused nonprofit with grassroots community footprint.
• Disabled American Veterans (DAV): Long-standing nonprofit providing benefits assistance and advocacy for disabled veterans. Comparable as a multi-decade veteran services nonprofit with established donor and volunteer infrastructure.

Direct peers

• American Battle Monuments Commission: Federal agency maintaining U.S. military cemeteries and memorials commemorating American armed forces where they served. Comparable as an entity stewarding war memorials and commemorative sites, though operated by the federal government rather than a nonprofit.
• National WWII Museum: Operates a major New Orleans-based museum and educational complex dedicated to a specific U.S. war, with traveling exhibits and curriculum programs. Highly comparable to VVMF as a single-war memorial/museum organization running education, exhibits, and donor-funded programming.
• Korean War Veterans Memorial Foundation: Nonprofit supporting the Korean War Veterans Memorial on the National Mall, with a specific-war focus and federal memorial partnership. Closely analogous to VVMF in scope and mission structure.
• National Veterans Memorial and Museum: Operates a Columbus, Ohio-based memorial and museum honoring all U.S. veterans across eras. Comparable as a dedicated veterans memorial/museum nonprofit combining physical exhibits, educational programming, and donor-funded operations.

Emerging players

• Iraq and Afghanistan Veterans of America (IAVA): Nonprofit serving post-9/11 veterans with advocacy, programs, and community-building. Comparable as a cohort-specific veteran nonprofit, but focused on a newer generation versus VVMF's aging Vietnam cohort.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/vvmf
• Xx.com/VVMF
• Facebookfacebook.com/VietnamVeteransMemorialFund

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Vietnam Veterans Memorial Fund