FarmFlix
- Company typePrivate
- Founded2016
- HeadquartersAntrim, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
FarmFlix firmographics
Firmographics- Name
- FarmFlix
- Legal name
- Booya Ltd.
- Website
- https://farmflix.tv
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
FarmFlix industry classification
Industry- Product category
- Agricultural Video Streaming
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Transactional VOD Distribution (TVOD) (MPADAJAF)
Keywords
Where FarmFlix is headquartered
LocationHeadquarters
- HQ city
- Antrim
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
FarmFlix business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Subscription Memberships: FarmFLiX generates revenue primarily through monthly and annual subscription memberships. Customers pay a recurring fee to access the full content library with no ads and no limits. The platform offers a 72-hour free trial to drive conversion. Gift card and gifting program provide additional one-time purchase revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly membership at £9.99 |
| Subscription | Annual | Annual membership at £79.00 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
FarmFlix product offering
Product offeringCore offering
FarmFLiX is a subscription-based online video streaming platform that delivers over 400 episodes of original Full HD agricultural content across three themed channels: AgLife, Stockyards, and Straight6. New full-length episodes are produced and added weekly, and the service is accessible via web, iOS, Android, Amazon Fire TV, Chromecast, and Apple AirPlay.
Product overview
FarmFLiX is a subscription-based online video streaming platform dedicated to delivering agricultural content to the farming community. The core offering is the FarmFLiX Subscription Service, which provides access to over 400 episodes of Full HD content across three channels: AgLife, Stockyards, and Straight6. The service is accessible via the FarmFLiX Mobile App (iOS and Android), FarmFLiX Amazon Fire TV App (smart TVs), and the website. Additional offerings include the FarmFLiX Merchandise Shop for branded apparel and the FarmFLiX Gift Cards service for gifting subscriptions in 3-month or 12-month digital passes. New full-length episodes are added weekly, and the platform supports Chromecast and Apple AirPlay for TV streaming.
Differentiator
Problem solved
Functional benefit
Brands
- Straight6: Agricultural video channel featuring farming content and estate episodes.
- Stockyards
- AgLife
Products and services
- FarmFLiX Subscription Service Subscription-based online video streaming service providing access to over 400 episodes of Full HD agricultural content across the AgLife, Stockyards, and Straight6 channels, with new episodes added weekly and ad-free viewing.
- FarmFLiX Mobile App (iOS and Android)
Quantifiable outcome
- 400+ episodes of full HD agricultural content available on demand
- +2 more outcomes
Companies that use FarmFlix
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
FarmFlix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
FarmFlix partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
FarmFlix competitors and assessment
Company assessmentBroad incumbents
- Outside: Outdoor and adventure lifestyle media company with subscription video (Outside Watch). Adjacent vertical to FarmFlix — outdoor/rural audiences with similar enthusiast characteristics — but at significantly larger scale and broader content scope.
- RFD-TV: US rural-focused television network covering agriculture, livestock, and rural lifestyle. Comparable content vertical to FarmFlix but distributed via traditional cable/satellite rather than pure-play SVOD.
- Tastemade: Food, travel, and lifestyle video network with subscription and ad-supported streaming. Overlaps with FarmFlix through agricultural and rural lifestyle content but operates at broader scale and different primary vertical.
Regional players
- BritBox: UK-focused subscription streaming service offering British content. Comparable as a UK-rooted subscription streaming business; FarmFlix operates with similar UK operational base but in a different content vertical.
Direct peers
- Mubi: Curated film streaming service with daily film rotation and subscription model. Comparable to FarmFlix as a niche, content-curated SVOD targeting passionate enthusiast audiences rather than mass-market generalists.
- CuriosityStream: Subscription-based factual/documentary streaming service founded by the Discovery Channel founder. Closest comparable to FarmFlix: small, niche SVOD targeting a specific content vertical with recurring subscriptions.
- MagellanTV: Subscription streaming service dedicated to documentary content. Same niche-SVOD business model as FarmFlix but covering broader documentary verticals; demonstrates the vertical streaming business model at slightly larger scale.
- Cowboy Channel: US-based subscription and ad-supported streaming focused on western lifestyle, livestock, and rodeo content. Closest US-side analog to FarmFlix's agricultural programming niche, though with a more specific livestock/western focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
FarmFlix social profiles
Digital presenceFarmFlix compliance and trust
Trust signalCompliance2 records
FarmFlix financial estimates
Financial estimateRevenue estimate
Valuation estimate
FarmFlix leadership team
Management profileNumber of profiles
Profiles1 record
FarmFlix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FarmFlix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FarmFlix
What does FarmFlix do?
FarmFLiX is a subscription-based online video streaming platform that delivers over 400 episodes of original Full HD agricultural content across three themed channels: AgLife, Stockyards, and Straight6. New full-length episodes are produced and added weekly, and the service is accessible via web, iOS, Android, Amazon Fire TV, Chromecast, and Apple AirPlay.
Is FarmFlix a public or private company?
FarmFlix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FarmFlix founded?
FarmFlix was founded in 2016. It employs 11 to 50 people.
Where is FarmFlix based?
FarmFlix is headquartered in Antrim, United Kingdom, in the Europe region.
How does FarmFlix make money?
One revenue line is on record: subscription Memberships.
Who are FarmFlix's main competitors?
Broad incumbents on record are Outside, RFD-TV and Tastemade. BritBox is listed as a regional player. Direct peers are Mubi, CuriosityStream, MagellanTV and Cowboy Channel.
Does FarmFlix have an API?
No public API is recorded for FarmFlix.
What industry is FarmFlix in?
FarmFlix's product category is Agricultural Video Streaming. Its primary akta.pro industry code is MPADAJAF, Transactional VOD Distribution (TVOD). Its SIC code is 7822.