Shade 7 Publishing
Shade 7 Publishing is a UK-based publisher of interactive novelty Islamic children's books (pop-up, color-changing bath, glow-in-the-dark) serving Muslim families, homeschoolers, and interfaith educators through direct e-commerce and premium retail channels.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Shade 7 Publishing does
Shade 7 Publishing (Shade 7 Limited) is a UK-based private publisher founded in 2014 by Hajera Memon, a former banking lawyer, and headquartered in London. The company designs and publishes interactive novelty children's books focused on Islamic education, including pop-up books (Story of the Elephant / Surah Al-Feel), color-changing waterproof bath books (My First Wudu), glow-in-the-dark tie-back books (Phases of The Moon), fold-out concertina lift-the-flap books (My First Book of Islamic Months), and interfaith board books (Hats of Faith). Its underlying technology relies on specialized novelty printing and binding techniques — pop-up mechanical engineering, water-activated color-changing substrates, glow-in-the-dark inks, and holographic foil — rather than software platforms. The product line is complemented by digital downloads (Islamic months calendars, worksheets) and pre-packaged book bundles.
The company operates a multi-channel go-to-market: direct-to-consumer e-commerce through its own website with global shipping, premium UK retail (Harrods, Selfridges), international physical retail from Makkah to Malaysia, and B2B trade/wholesale orders. Revenue is generated entirely through one-time purchases of physical books and digital downloads, priced at £5.99–£41.98. The company has licensed outbound rights to Chronicle Books (US/Canada) and Hardie Grant Egmont (Australia/NZ) for Hats of Faith, which is its most significant external distribution deal. Marketing is community-led, driven by a network of 15+ Muslim mama bloggers, social media (Instagram, Facebook, Twitter), and partnerships with Islamic Relief UK, Bayyinah, Scottish Book Trust, and the NHS Blood and Transplant Department. The company was bootstrapped primarily through a £40,223 Indiegogo crowdfunding campaign in 2013 and has not raised institutional capital since.
Shade 7 Publishing firmographics
Firmographics- Name
- Shade 7 Publishing
- Legal name
- Shade 7 Limited
- Website
- https://shade7publishing.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shade 7 Publishing is a UK-based publisher of interactive novelty Islamic children's books (pop-up, color-changing bath, glow-in-the-dark) serving Muslim families, homeschoolers, and interfaith educators through direct e-commerce and premium retail channels.
- Ownership category
- akta.pro rank
Shade 7 Publishing industry classification
Industry- Product category
- Children's Book Publishing
- NAICS
- Book Publishers (513130), Book Retailers and News Dealers (45921)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Children’s Religious & Values-Based Publishing (MPAJAFAL)
- akta.pro secondary industries
- Humor, Gift & Specialty Format Books (Journals, Coloring, etc.) (MPAJAAAN), Picture Book Publishing (MPAJAFAA), Children’s Activity & Workbook Publishing (MPAJAFAG), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE)
Keywords
Where Shade 7 Publishing is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Shade 7 Publishing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Physical Book Sales: One-time purchase model for novelty children's books including pop-up books, bath books, and fold-out books. Individual unit sales through e-commerce and retail partners.
- Digital Downloads: Downloadable digital products including Islamic months calendars and educational worksheets available for purchase on the website.
- Book Bundles: Pre-packaged combinations of books sold at discounted rates including Muslim Kids Book Bundles and Interfaith Book Bundles.
- Wholesale/Trade Orders: B2B sales to retailers and educational institutions through trade orders channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Phases of The Moon – Glow-in-the-Dark Book |
| One time/ perpetual license | Pay-as-you-go | Personalised Frame & Moon Phases Book Package |
| One time/ perpetual license | Pay-as-you-go | My First Wudu Bath Book |
| One time/ perpetual license | Pay-as-you-go | Arabic Wudu Bath Book |
| One time/ perpetual license | Pay-as-you-go | Surah Al-Feel Pop-up Book |
| One time/ perpetual license | Pay-as-you-go | Islamic Months Calendar Digital Download |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels9 records
Shade 7 Publishing product offering
Product offeringCore offering
Shade 7 Publishing designs, produces, and sells interactive novelty Islamic children's books including pop-up books, color-changing bath books, glow-in-the-dark books, fold-out lift-the-flap books, and interfaith board books. The company also offers related digital downloads (calendars, worksheets), bundled gift packages, and gift cards via its own e-commerce site, premium UK retailers such as Harrods and Selfridges, and international retail/wholesale channels.
Product overview
Shade 7 Publishing is a global publisher of premium interactive Islamic children's novelty books. Their portfolio includes pop-up books (Story of The Elephant), color-changing bath books (My First Wudu), tie-back novelty books (Phases of The Moon with glow-in-the-dark features), fold-out lift-the-flap books (Islamic Months), and interfaith board books (Hats of Faith). The company also offers digital products including calendar downloads and worksheets, along with bundled gift packages. All products emphasize interactive, hands-on learning experiences to teach Islamic concepts to children.
Differentiator
Problem solved
Functional benefit
Products and services
- Phases of The Moon – A tie-back, glow-in-the-dark book Interactive novelty book teaching children about phases of the moon in Islam, featuring tie-back design, sparkles, and glow-in-the-dark surprise ending. Priced at £12.99.
- My First Wudu Bath Book – Changes Colour in Water Color-changing waterproof bath book teaching children the steps of wudu (ablution) through interactive water-activated illustrations. Priced at £9.99.
- Surah Al-Feel, Pop-up & Play Book Pop-up book depicting the story of Abraha's army of elephants and the birds that destroyed them, as told in Surah Al-Feel from the Quran. Priced at £24.99.
- Arabic Wudu Bath Book – Colour Changing Bath Book Arabic-language version of the color-changing wudu bath book for Arabic-speaking children learning the steps of ablution. Priced at £5.99.
- My First Book of Islamic Months Fold-out concertina book with lift-the-flap features displaying the 12 Islamic months with interactive facts about each month.
- All-Year-Round – Islamic Months Calendar Download 49-page digital download calendar featuring the Islamic months for year-round educational use. Priced at £6.99.
- New Moon Dua Print & Digital Worksheets Educational worksheets with 4 activities for teaching children about the new moon dua in Islam. Priced at £6.99.
- Hats of Faith Interfaith children's board book introducing readers to the shared custom of head covering across multiple faiths, co-created with cross-faith collaborators.
- Personalised Frame & Moon Phases Book Package Bundle combining Phases of the Moon book with personalised frame for display. Priced at £41.98 as a limited launch package.
- Muslim Kids Book Bundles Pre-packaged bundles of Islamic children's books offered at discounted rates for gifting.
- Interfaith Book Bundles Bundles featuring interfaith titles including Hats of Faith.
- Gift Cards Gift cards redeemable on Shade 7 Publishing's product range, available for purchase through the company website.
Quantifiable outcome
- 25 books donated to children without access to education for every 1000 books sold (in partnership with READ Foundation)
Companies that use Shade 7 Publishing
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Shade 7 Publishing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Shade 7 Publishing partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- NHS Blood and Transplant DepartmentcoreCommunity Grants Funding Programme partnership to produce 'A Different Kind of Hero' children's book about living kidney donation, including free educational lesson plans for schools.
- Islamic Relief UKcorePublication sponsorship partnership for The Story of The Elephant and My First Wudu Book. Islamic Relief UK has sponsored Shade 7's first two publications, bringing scholarly and institutional credibility to the children's books.
- BayyinahcorePublication sponsorship partnership for Qur'anic educational content. Bayyinah, a leading Islamic education institution, has sponsored Shade 7's novelty books.
- 15+ Mama Bloggers (Global Collaboration)minorCollaborated with over 15 international Muslim mama bloggers for the Islamic Months Book Tour, creating lesson plans, activity sheets, and educational content to promote the books.
- Scottish Book TrustminorPartnered with Scottish Book Trust for Hats of Faith interfaith book workshops during Scottish Interfaith Week 2017.
- Chronicle BookscoreLicensed Hats of Faith for USA and Canada distribution through mainstream publisher Chronicle Books, significantly expanding market reach.
- Hardie Grant EgmontcoreLicensed Hats of Faith for Australia and New Zealand distribution through Hardie Grant Egmont.
- British Library Business & IP CentreminorReceived extensive business support, mentorship, and guidance through the British Library's Business & IP Centre during early startup phase.
- READ FoundationminorSocial impact partnership where Shade 7 donates 25 books to children without access to education for every 1000 books sold.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Shade 7 Publishing competitors and assessment
Company assessmentBroad incumbents
- Chronicle Books: Major US independent publisher of illustrated children's books and gift titles. Already a partner via Hats of Faith licensing, with overlapping expertise in novelty children's formats.
- Usborne Publishing: UK-based leading children's novelty publisher known for pop-up, lift-the-flap, and interactive formats. Comparable production expertise in novelty engineering, though not focused on faith content.
- Tughra Books: US-based Islamic publisher offering illustrated children's books, Qur'an story collections, and educational titles for Muslim families. Broader catalogue and distribution than Shade 7.
- Nosy Crow: UK independent children's publisher producing high-quality illustrated and novelty titles including interactive formats. Comparable craft in novelty children's publishing without the faith-based focus.
- Darussalam Publishers: Large international Islamic publisher with a broad catalogue including children's titles, Qur'an, and educational books. Operates at much greater scale than Shade 7 and competes across multiple segments.
Direct peers
- Learning Roots: UK-based publisher of Islamic children's books, including interactive titles, activity books, and educational resources for Muslim families. Closely overlaps Shade 7's target customer and product format strategy.
- Kube Publishing: UK-based Islamic publisher producing children's titles, Qur'an learning resources, and educational materials. Comparable on geography, mission, and audience, with broader catalogue depth than Shade 7.
- Goodword Books: Indian-based publisher of illustrated Islamic children's books, including Qur'an stories and activity titles for Muslim children globally. Direct overlap in faith-based children's publishing category.
Emerging players
- Prolance: UK-based independent publisher of Islamic children's books, audio, and learning materials. Comparable mission and audience with a smaller, more nascent catalogue.
Others
- Hardie Grant Egmont: Australia/New Zealand children's publisher that licensed Hats of Faith from Shade 7. Functions as both a channel partner and a comparable children's trade publisher in adjacent geography.
Market position
Strengths5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Shade 7 Publishing social profiles
Digital presenceShade 7 Publishing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shade 7 Publishing leadership team
Management profileNumber of profiles
Profiles1 record
Shade 7 Publishing funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shade 7 Publishing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shade 7 Publishing
What does Shade 7 Publishing do?
Shade 7 Publishing designs, produces, and sells interactive novelty Islamic children's books including pop-up books, color-changing bath books, glow-in-the-dark books, fold-out lift-the-flap books, and interfaith board books. The company also offers related digital downloads (calendars, worksheets), bundled gift packages, and gift cards via its own e-commerce site, premium UK retailers such as Harrods and Selfridges, and international retail/wholesale channels.
Is Shade 7 Publishing a public or private company?
Shade 7 Publishing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shade 7 Publishing founded?
Shade 7 Publishing was founded in 2014. It employs 1 to 10 people.
Where is Shade 7 Publishing based?
Shade 7 Publishing is headquartered in London, United Kingdom, in the Europe region.
How does Shade 7 Publishing make money?
Four revenue lines are on record. Physical Book Sales are the primary driver. The others are digital Downloads, book Bundles and wholesale/Trade Orders.
Who are Shade 7 Publishing's main competitors?
Broad incumbents on record are Chronicle Books, Usborne Publishing, Tughra Books, Nosy Crow and Darussalam Publishers. Direct peers are Learning Roots, Kube Publishing and Goodword Books. Prolance is listed as an emerging player. Hardie Grant Egmont is listed as an others.
Does Shade 7 Publishing have an API?
No public API is recorded for Shade 7 Publishing.
What industry is Shade 7 Publishing in?
Shade 7 Publishing's product category is Children's Book Publishing. Its primary akta.pro industry code is MPAJAFAL, Children’s Religious & Values-Based Publishing, with a secondary code of MPAJAAAN, Humor, Gift & Specialty Format Books (Journals, Coloring, etc.). Its NAICS code is 513130 and its SIC code is 2731.