The Apartment Design Studio

What The Apartment Design Studio does

The Apartment Design Studio is a privately held creative agency founded in 2008 and headquartered at Bergsunds strand 34 in Stockholm, Sweden, operating as a four-partner studio (Babak Shermond, Joel Cornéer, Johan Amberg, Victoria Westöö) with a stated headcount of 1–10. The firm describes itself as specializing in 'not specializing,' offering an integrated service catalogue that spans branding and design, film and animation, 3D, AR/VR experiences, web and app design and development, campaign production, packaging, naming, and workshops. Project work is distributed across fashion (Nike, H&M, Byredo, Resteröds, Àvora), food and beverage (Absolut Vodka, Peroni, Moët Hennessy, Fazer, Brooklyn Brewery), technology platforms (Shopify, Shop, Swish, Hinge, Sensodyne, Post-it), automotive (Volvo Cars, Skoda Cycling Team), and media/publications (S-Magazine, Man of the World), indicating a vertical-diversified book of enterprise clients accessed from a single Stockholm base. Notable deliverables include the Shop app brand reveal film, the Nike Lab campaign creative, and a global visual concept for Volvo Cars' 'Our Blueprint' internal roadmap.

The revenue model is professional services: project-based creative and design work billed on a custom quote basis, with no publicly disclosed pricing. Go-to-market is sales-led through direct client relationships, referrals, and portfolio-driven inbound — the website (theapartment.se) functions as the primary showcase, supplemented by an Instagram presence (@theapartment.se) and a LinkedIn page. The studio does not offer a product, public API, or partner-facing SDK; its intellectual property is its portfolio and team. There is no disclosed funding, no parent company, no subsidiaries, and no evidence of institutional ownership. Strategic capabilities are supplemented through a collaboration network — including Redgert Comms (AR/Instagram effects), Never Ending Story (Nike Lab), Jung (Volvo Cars), and Bontouch (Post-it app) — enabling cross-discipline delivery without in-house scale-up. Quantifiable outcomes cited include 12.6M+ Instagram reach for the Men With project, 100M+ active users touched through the Shopify Shop app work, and 1.4M+ impressions / 130K captures / 14K shares for the Eldorado Instagram effects campaign.

Name

The Apartment Design Studio

Legal name

The Apartment Design Studio

Website

https://theapartment.se

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

The Apartment Design Studio is a Stockholm-based creative agency founded in 2008, offering integrated branding, film, animation, AR/VR, web/app development, and campaign services to enterprise brand clients in fashion, food & beverage, technology, automotive, and media.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Graphic Design Services (541430), Industrial Design Services (541420)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Brand identity design
• Creative agency services
• Film and animation production
• AR/VR experience design
• Web design development

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Agency Services: Project-based creative and design services including branding, film production, animation, AR/VR experiences, web design/development, and campaign production for enterprise and brand clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Apartment Design Studio is a Stockholm-based creative agency providing integrated design and communication services. The studio delivers brand identity, film/animation, AR/VR experiences, web design and development, integrated campaigns, 3D visualization, naming, and workshops for brand clients globally. It operates as a multi-disciplinary studio executing projects end-to-end from concept through production.

Product overview

The Apartment Design Studio is a Stockholm-based creative agency founded in 2008, specializing in design and communication services. The studio offers a comprehensive range of creative services organized into core offerings: Branding & Design Services (including brand identity, logotype design, graphic design, illustration, packaging), Film & Animation Services (video production, motion design), AR/VR Experiences, Web Design & Development Services (UI/UX, e-commerce), Campaign Services, 3D Services, Naming Services, and Workshops. The studio focuses on cultivating brands globally through concept development and communication solutions that engage audiences emotionally. Their work spans across diverse industries and clients, with a particular emphasis on creating visual identities, digital experiences, and marketing campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Design Services Full-service branding and design offering covering brand identity, logotype design, symbol development, brand strategy, art direction, graphic design, illustration, packaging, and book/magazine design for brand clients.
• Film & Animation Services Video production services including brand experience films, product films, film directing, script writing, motion design, and animation for various media and platforms.
• AR/VR Experiences Augmented reality and virtual reality experiences and games created for client campaigns and brand activations, including Instagram AR filters and VR games.
• Web Design & Development Services End-to-end web solutions including UI/UX design, front-end development, web development, app design, app development, and e-commerce solutions.
• Campaign Services Integrated campaign creation including brand activation, event production, content/social media, copywriting, creative direction, tone-of-voice development, and marketing strategy.
• 3D Services 3D modeling and visualization for product displays, animations, and digital experiences.
• Naming Services Brand naming and naming conventions development for new products and companies.
• Workshops Creative and strategic workshops for brand development and ideation sessions with client teams.

Quantifiable outcome

• 12.6M+ Instagram reach for Men With project
• +2 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Redgert CommscoreStrategic or Co-development PartnerOngoing collaboration partner for Instagram effects and AR experiences. Created quiz game for Swish, Instagram effects for Pändy snacks, and Instagram effects/games for Eldorado grocery brand.
• Never Ending StorycoreStrategic or Co-development PartnerCollaboration partner for Nike Lab projects. The Apartment helped Never Ending Story develop necessary creative units for Nike's pinnacle launches.
• JungcoreStrategic or Co-development PartnerStrategic collaboration on Volvo Cars' global visual concept and identity for 'Our Blueprint' internal roadmap. Also worked together on FC24 Norway rebrand film.
• Prime (Weber Shandwick)minorStrategic or Co-development PartnerCollaboration on Sensodyne 'Bite Back' Instagram campaign - Pacman-inspired game for enamel protection messaging.
• YourhighnessminorStrategic or Co-development PartnerSound design partner for Story by Flyte animation and Haymarket hotel film projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Snask: Stockholm-based creative agency offering branding, film, and design services with a similar multi-disciplinary boutique model. Comparable in scale, geography, and premium brand positioning.
• &Walsh: Independent creative studio specializing in brand identity, motion, and digital experiences. Comparable boutique multi-disciplinary model serving premium clients.
• Buck: Creative studio focused on motion design, experience design, and brand storytelling. Directly comparable to The Apartment's film, animation, and AR/VR capabilities.
• Mucho: Brand design and strategy studio delivering identity systems and integrated brand work. Similar scale and offering to The Apartment's branding and design services.
• Ueno: Creative agency offering branding, product design, and digital experiences. Comparable full-service creative model with similar team size and premium client focus.
• Pentagram: Largest independent design studio globally, providing branding, identity, and integrated creative services. The Apartment's model of multi-disciplinary creative for premium brands closely mirrors Pentagram's partner-led structure.
• COLLINS: Brand strategy and design studio delivering identity, campaigns, and digital experiences. Comparable in delivering integrated brand systems for enterprise clients like The Apartment's Shopify and Nike work.
• Manual: Creative agency specializing in branding, content production, and integrated campaigns. Operates with similar project-based, multi-disciplinary studio model serving premium brands.

Regional players

• Werkstätte: Stockholm-based design and branding studio. Geographic peer operating in the same Nordic market with overlapping brand identity and design services.

Broad incumbents

• Anomaly: Larger global creative agency with integrated brand, advertising, and digital capabilities. Represents the scaled incumbent path The Apartment could potentially grow into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/theapt
• Instagraminstagram.com/theapartment.se

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Apartment Design Studio