Radical Eyes

What Radical Eyes does

Radical Eyes (legally Never Ending Story LLP) is a Mumbai-headquartered content production company offering four integrated service verticals: CSR Content (social-impact storytelling), Sports Content (athlete and sports-culture narratives), Production Services (India-based location scouting, logistics, and on-ground execution for international productions), and Branded Content (commercials and multi-platform brand films). The firm operates as a project-based professional services house rather than a technology platform, delivering end-to-end creative production from concept through final cut for global brands, advertising agencies, and NGOs.

The company's customer base spans more than 20 named enterprise and nonprofit clients across automotive (Volkswagen, Skoda), technology (Facebook/Meta, Apple, IBM), consumer goods (Adidas, Fanta/Coca-Cola, Godrej, Dulux, Thums Up), e-commerce (Amazon), jewelry (Zoya by Tanishq), tyres (CEAT), banking (IDBI), and global NGOs (Amnesty International, FireFlies Tour, Blooddonors.in). Notable credentials include a Clio Award and New York Festivals recognition for the Volkswagen Jetta 'Flyboy' campaign, Time Magazine's 50 Best Inventions 2010 designation for the EyeWriter/MumbaiWriter project, and a five-year consecutive Amazon Prime Day India campaign (2019-2023).

Radical Eyes monetizes via project-based, quote-driven professional services fees with no publicly disclosed pricing tiers. Go-to-market relies on enterprise field sales through direct brand-team relationships and creative agency partnerships (Rattling Stick London, Stink London, DDB Mumbai, Ogilvy Delhi, Wieden+Kennedy Amsterdam, Pulse London), supplemented by portfolio-driven marketing, industry awards, and community membership in ASAP India, International Quorum of Motion Picture Producers, and Green the Bid. Ownership is private and bootstrapped with no disclosed external funding or M&A activity.

Name

Radical Eyes

Legal name

Never Ending Story LLP

Website

https://radicaleyes.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Radical Eyes (Never Ending Story LLP) is a Mumbai-based content production company delivering branded content, CSR campaigns, sports storytelling, and India production support for global brands, advertising agencies, and NGOs.

Ownership category

akta.pro rank

Product category

Content Production Services

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Branded content production
• CSR storytelling services
• Sports content creation
• Video production services
• Advertising production support

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Production Services: Full-service production support for global productions in India, including location scouting, logistics, and on-ground expertise for international clients and advertising agencies.
2. Branded Content Production: Creation of commercials and branded narratives for global brands, including quick-turn digital content, cinematic brand films, and multi-platform campaigns.
3. CSR Campaign Content: CSR communication and social impact storytelling services for brands and organizations, crafting narratives that showcase social impact and enhance brand trust.
4. Sports Content Production: Branded sports storytelling including athlete documentaries, fan engagement content, and sports campaigns that embed sports into cultural fabric.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Radical Eyes is a content production and storytelling company offering four integrated service verticals: CSR Content (social impact storytelling for brands and NGOs), Sports Content (sports narratives, athlete documentaries, and fan engagement content), Production Services (end-to-end India-based production support for international clients including location scouting, logistics, permits, and on-ground coordination), and Branded Content (commercials, cinematic brand films, and multi-platform campaigns for global brands).

Product overview

Radical Eyes is a content production and storytelling company offering four integrated service verticals: CSR Content (social impact storytelling), Sports Content (sports narratives), Production Services (India-based production support for international clients), and Branded Content (commercials and brand storytelling). The company began with branded content and evolved to specialize in CSR campaigns and sports storytelling, providing end-to-end creative services from concept development to final production for global brands.

Differentiator

Problem solved

Functional benefit

Products and services

• CSR Content Crafting stories that showcase social impact, enhance brand trust, and inspire action among audiences. Focuses on turning CSR initiatives into narratives that resonate and foster community participation for brands and NGOs focused on social responsibility.
• Sports Content Branded sports stories that go beyond the scoreboard, diving into athlete journeys, fan passion, and the cultural fabric of sports to inspire and unite audiences. Includes athlete documentaries, fan engagement content, and sports campaigns.
• Production Services Comprehensive production support for global productions in India, including location scouting, logistics, permits, and on-ground expertise for international advertising campaigns, feature films, and branded content.
• Branded Content Crafting stories that resonate with audiences and drive real impact for brands, including commercials for iconic brands, quick-turn digital content, cinematic brand narratives, and multi-platform campaigns.

Quantifiable outcome

• Amazon Prime Day India campaign ran successfully for 5 consecutive years (2019-2023) with reusable digital assets approach.
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core.

• International Quorum of Motion Picture Producers (IQ)coreStrategic or Co-development Partner · 1 January 2012As IQ members, collaborated with 30 filmmakers worldwide for Amnesty International One Voice campaign - featuring Meryl Streep narration and Hans Zimmer score.
• Rattling Stick LondoncoreStrategic or Co-development PartnerProduction partnership for Facebook South Asia campaign - four-ad campaign exclusively for India reflecting cultural diversity, directed by Sarah Dunlop with Wieden+Kennedy Amsterdam as agency.
• Stink LondoncoreStrategic or Co-development PartnerProduction partnership for Dulux 'Let's Colour' India campaign - directed by Swedish filmmaker Adam Berg, transforming Rajasthan community through color.
• DDB MumbaicoreStrategic or Co-development PartnerCreative partnership for Volkswagen Jetta 'Flyboy' campaign - awarded campaign with groundbreaking VFX, featuring feather simulation technology.
• Ogilvy DelhicoreStrategic or Co-development PartnerCollaboration on Fanta India campaign - culturally resonant animated brand film blending localized storytelling with international branding, one of India's most successful animated brand films.
• Creativeland AsiacoreStrategic or Co-development PartnerPartnership for Godrej Deo safe fragrance campaign - featuring Barcelona ballpoint artist Chamo San, directed by Danila Kostil.
• Pulse LondoncoreStrategic or Co-development PartnerProduction partnership for Water.org campaign in India.
• Knucklehead LondoncoreStrategic or Co-development PartnerProduction partnership for Nokia Bikerni Club campaign.
• Chelsea Los AngelescoreStrategic or Co-development PartnerProduction partnership for Cisco Jio campaign.
• RSA FilmscoreStrategic or Co-development PartnerFounding partnership for FireFlies Tour (2010-2015) - leukemia research fundraising initiative with filmmakers Jake Scott, Adrian Moat, Nick Livesey.
• Adam Berg (Director)coreStrategic or Co-development PartnerSwedish filmmaker directed Dulux 'Let's Colour' India campaign - global brand transformation initiative.
• Hamish Rothwell (Director)coreStrategic or Co-development PartnerDirector of VW Jetta 'Flyboy' campaign - known for sharp visual storytelling, campaign won Clio Award.
• Sarah Dunlop (Director)coreStrategic or Co-development PartnerBritish filmmaker directed Facebook South Asia campaign - renowned for cinematic realism.
• ASAP IndiacoreStrategic or Co-development PartnerExecutive roles and active involvement in AdvertisingSubstances Association of Professionals (ASAP) India - industry community building.
• Green the BidcoreStrategic or Co-development PartnerMembers of Green the Bid - eco-conscious production practices organization, incorporating sustainable production methods.
• Holy Momma ShanghaiChannel Partner/ Reseller/ DistributorProduction partnership for Apple content in India.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Stink Studios: Global production and creative studio with offices across multiple regions. An existing Radical Eyes partner, it operates at broader scale while overlapping in commercial production for global brands.
• Rattling Stick: London-based commercial production company and Radical Eyes partner on the Facebook South Asia campaign. A broader-scope incumbent in the same branded-content production category.
• Anonymous Content: Global production and talent management company with strong branded content and commercial division. Comparable in servicing global brands and agencies on premium production work.
• RSA Films: Renowned global commercial and film production company and Radical Eyes' founding partner on the FireFlies Tour. Overlaps on purpose-driven storytelling and commercial production for international brands.
• Pulse Films: Global production company producing commercials, music videos, and branded content. A Radical Eyes partner on Water.org; comparable in delivery of high-end branded content for global brands.

Direct peers

• Nirvana Films: Mumbai-based production company serving advertising agencies and global brands with commercials and branded content. Closely mirrors Radical Eyes' project-based, agency-partnered delivery model.
• Equinox Films: Veteran Indian production house led by Ram Madhvani, producing high-end commercials and brand films for global advertisers. Direct peer given shared focus on premium branded content production in India.
• Chrome Pictures: Indian production company offering branded content, commercials, and production services. Directly comparable to Radical Eyes' core offering of advertising and branded content production for global brands in India.
• Tool of North America: US-based production company specializing in commercials and branded content. Comparable operating model of partnering with agencies to deliver high-end production for global brands.

Regional players

• Procam Films: Indian production company with significant sports and broadcast production capabilities. Comparable given Radical Eyes' sports vertical and shared India-based sports content work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/radicaleyesco
• LinkedInlinkedin.com/company/radicaleyes
• Instagraminstagram.com/radicaleyes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radical Eyes