What Prime Weber Shandwick does

Prime Weber Shandwick is a Stockholm-headquartered communications and public relations consultancy operating as Prime Public Relations i Sverige AB (organization number 556551-0178), a wholly-owned subsidiary of Interpublic Group (IPG) and the Swedish member of The Weber Shandwick Collective (TWSC), a global strategic communications network spanning 113 cities across six continents. Founded in 2004 and operating from Slussplan 9 in Gamla Stan for over 20 years, the firm delivers professional communications services to enterprise, government, and non-profit clients across nine service lines — corporate communications and reputation, design and production, change and employee communications, insight and analysis, creative marketing communications, crisis communications, public affairs, society communications, and brand communications — organized across ten sector verticals including technology and telecom, pharma and health, food, banking and finance, government, travel and tourism, and non-profits.

The firm's business model is a B2B professional services consultancy with revenue generated through negotiated client engagements and retainer agreements; no public pricing is disclosed. Go-to-market is sales-led, with business inquiries routed through CEO Johan Dyrendahl and crisis inquiries handled 24/7 by a dedicated Head of Crisis. The client roster includes Telia, Husqvarna, Visit Sweden, Civil Rights Defenders, Felix, McDonald's, Orkla, H&M Foundation, and Clear Channel, with notable campaign outcomes including 210M earned reach (Husqvarna 'Happy Birthday from Earth'), 1.3B reach (Visit Sweden 'Spellbound'), 17% growth in climate-labeled vegetarian products (Felix 'Klimatbutiken'), and 39.5M reach (Civil Rights Defenders 'Diktaturkompensera').

Prime Weber Shandwick has no proprietary technology platform; its core technology is the integrated strategic, creative, and analytical competencies of its multi-disciplinary team, augmented by sister-agency services within TWSC (notably United Minds for insights and Futures for AI advisory). The firm operates with current open positions, maintains active LinkedIn and Instagram presence, and pursues demand generation primarily through earned media, case studies, and industry award participation at Cannes Lions, Guldägget, PRWeek Global Awards, Golden Drum, and The One Show.

Name

Prime Weber Shandwick

Legal name

Prime Public Relations i Sverige AB

Website

https://primewebershandwick.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Prime Weber Shandwick is a Stockholm-headquartered B2B communications consultancy and Swedish member of the global Weber Shandwick network (IPG), serving enterprise, government, and non-profit clients across ten sectors with nine integrated service lines spanning corporate communications, crisis management, public affairs, creative campaigns, and brand strategy.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Communications Consulting: Prime Weber Shandwick generates revenue through professional consulting services in communications, PR, crisis management, public affairs, brand strategy, and creative marketing. As a B2B consultancy, revenue is derived from client engagements and retainer agreements rather than product sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Prime Weber Shandwick is a B2B communications consultancy that sells integrated PR, corporate communications, crisis management, public affairs, brand strategy, and creative marketing services to large enterprises, public sector organizations, and non-profits. As the Swedish member of The Weber Shandwick Collective (TWSC) and a subsidiary of Interpublic Group (IPG), the firm combines local Swedish expertise with access to a global network spanning 113 cities, delivering earned-media-led campaigns and strategic counsel on a per-engagement or retainer basis.

Product overview

Prime Weber Shandwick is a communications and PR agency operating as part of The Weber Shandwick Collective (TWSC), a global strategic communications and consulting network. The company offers a comprehensive suite of communication services organized around two main dimensions: Services (Corporate Communications & Reputation, Design & Production, Change & Employee Communications, Insight & Analysis, Creative Marketing Communications, Crisis Communications, Public Affairs, Society Communications, and Brand Communications) and Industry Sectors (Academia & Research, Banking & Finance, Real Estate & Transport, Non-profit Organizations, Industry & Technology, Pharma & Health, Food, Government, Travel & Tourism, and Technology & Telecom). Within TWSC, Futures serves as the AI Accelerator helping clients navigate generative AI opportunities. The agency is known for award-winning creative campaigns including The Swedish Prescription (Visit Sweden), Husqvarna's Rewilding Mode and Doom Mower, and various CSR initiatives for clients like Civil Rights Defenders and Felix.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Communications & Reputation Strategic communications services helping companies manage their corporate reputation and stakeholder relationships through integrated value creation in complex interest landscapes; designed for large enterprises and organizations.
• Crisis Communications 24/7 crisis management services including risk inventories, vulnerability analysis, crisis exercises, media training, and acute crisis handling for reputation protection; available on retainer to clients facing or preparing for reputational threats.
• Public Affairs Political influencing and strategic communications services to help companies understand decision-making processes and communicate arguments to decision-makers; for clients needing to navigate regulatory and political environments.
• Creative Marketing Communications Earned attention-focused communication services creating unexpected solutions that feel right, combining earned, owned, and paid channels for integrated campaigns; aimed at brand and marketing teams seeking distinctive, award-eligible creative work.
• Change & Employee Communications Communication services focused on driving organizational change and employee engagement through strategic internal communication and change management; for organizations undergoing transformation, M&A, or workforce change.
• Brand Communications Brand strategy and platform development services for building strong, future-proof brands with purpose and identity through consistent and relevant communication; for clients seeking brand positioning work.
• Insight & Analysis Market intelligence services including environmental analysis, focus groups, audience analysis, surveys, brand analysis, and effectiveness tracking delivered through sister agency United Minds; supports campaign planning and measurement.
• Design & Production Award-winning in-house production department with capabilities in project management, copywriting, graphic design, web design, UX design, film production, and motion design; supports creative campaign execution.
• Society Communications Communication services for public sector actors to build attractive and effective organizations contributing to positive societal change, including AI implementation and employer branding; for government and public sector clients.
• Futures (AI Accelerator) Weber Shandwick's AI Accelerator that helps clients navigate opportunities where generative AI can be beneficial, providing strategic, ethical, and empathetic guidance on Gen AI adoption; serves healthcare, professional services, global consumer brands, and non-profit organizations.

Quantifiable outcome

• Telia 5G campaign resulted in historically high brand positioning for Telia in the 5G market
• +11 more outcomes

Named customers9 records

Segments10 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

Seven partnerships are on record, tiered core, minor and strategic.

• The Weber Shandwick Collective (TWSC)coreStrategic or Co-development PartnerPrime Weber Shandwick is the Swedish member of The Weber Shandwick Collective (TWSC), a strategic communications and consulting network comprising specialist agencies in creativity, marketing, communications, and consulting. TWSC spans six continents and enables Prime to access specialized agencies (Futures AI Accelerator, Business & Society Futures, Brand Group, Health Group, and others) and serve multinational clients through the global network.
• Interpublic Group (IPG)coreStrategic or Co-development PartnerPrime Weber Shandwick operates as a company within Interpublic Group (IPG). The legal entity is Prime Public Relations i Sverige AB, organizational number 556551-0178, which is a subsidiary of IPG. This provides access to IPG's global resources, shared services, and network-wide best practices.
• FLX Crazy PicturesminorStrategic or Co-development PartnerFLX Crazy Pictures collaborated with Prime Weber Shandwick and Visit Sweden on 'The Swedish Prescription' campaign, serving as the production partner for this award-winning initiative.
• WPP MediaminorStrategic or Co-development PartnerWPP Media collaborated with Prime Weber Shandwick and Visit Sweden on 'The Swedish Prescription' campaign, providing media services for the initiative.
• United MindscoreTechnology or IntegrationUnited Minds is Prime Weber Shandwick's sister agency specializing in insights, analysis, and strategy, with over 20 years of experience helping companies make decisions based on analysis and genuine insights. They provide market research, focus groups, audience analysis, surveys, and risk & scenario analysis services.
• Futures (AI Accelerator)strategicTechnology or IntegrationFutures is Weber Shandwick's AI Accelerator helping clients navigate opportunities where generative AI can be beneficial. It advises on Gen AI journeys — strategically, ethically, and empathetically — across sectors including healthcare, professional services, global consumer brands, and non-profits.
• Business & Society FuturesstrategicStrategic or Co-development PartnerBusiness & Society Futures is a TWSC practice that advises senior advisors to decode risks and disruptions, clarify complexity, and fulfill a new standard for leadership in environments characterized by complexity, conflict, and risk.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: Edelman is the world's largest privately-held PR firm with a Stockholm office and full-service corporate communications, public affairs, and creative offerings; it competes with Prime both locally and globally within its network of enterprise clients.
• Ketchum: Ketchum is a global communications agency (part of Omnicom PR Group) offering brand marketing, corporate communications, and creative campaigns across multiple sectors; it is comparable to Prime in service mix and global delivery model.
• FleishmanHillard: FleishmanHillard is a global communications consultancy (part of Omnicom) with Scandinavian presence; it offers directly overlapping services in corporate reputation, public affairs, and creative campaigns that compete with Prime's positioning.
• Hill+Knowlton Strategies: Hill+Knowlton is a global public relations firm with Nordic operations offering corporate communications, public affairs, crisis, and brand strategy services that closely parallel Prime Weber Shandwick's full-service portfolio.
• MSL Group (Publicis): MSL is the global public relations and integrated communications network of Publicis Groupe, offering corporate communications, public affairs, and creative services comparable to Prime's offerings within global agency networks.
• Burson (BCW): Burson (formerly Burson Cohn & Wolfe, part of WPP) is one of the world's largest communications agencies offering corporate reputation, public affairs, and creative campaigns directly overlapping with Prime's full-service model.

Direct peers

• Kreab: Kreab is a leading Nordic-headquartered public affairs and communications consultancy with deep Swedish roots and a comparable full-service offering across corporate communications, public affairs, and crisis management. It is one of Prime's most direct head-to-head competitors in Stockholm and the broader Nordics.
• Hallvarsson & Halvarsson: Hallvarsson & Halvarsson is a long-established Stockholm-based communications consultancy offering corporate communications, public affairs, IR, and crisis services to Swedish enterprise and government clients, making it a direct local-market peer to Prime Weber Shandwick.
• Rud Pedersen Group: Rud Pedersen is a Nordic public affairs and communications consultancy headquartered in Stockholm, with strong corporate and government-sector relationships that overlap directly with Prime's public affairs and citizen communications practices.

Regional players

• Geelmuyden Kiese: Geelmuyden Kiese is one of the leading Scandinavian communications consultancies (Norway-headquartered), offering comparable corporate, public affairs, and creative services across the Nordic region; it competes for the same Nordic enterprise clients as Prime.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/primewebershandwick/mycompany
• Instagraminstagram.com/primewebershandwick
• Xx.com/PrimePR
• Facebookfacebook.com/primegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Weber Shandwick