Big Data Technology

What Big Data Technology does

Big Data Technology (BDT), founded in 2013 and headquartered in Sheung Wan, Hong Kong, is a private for-profit company that builds real-time big data processing solutions specifically for telecom operators. Its platform ingests data from an operator's network and IT systems inside the operator's own data center, then powers three core products: CLEEP CALL (automated missed-call generation across seven scenarios), CLEEP PUSH (priority on-screen push notifications with event-based targeting), and CLEEP TAILS (contextual pull-type advertising on SMS, USSD, and Voice channels). All processing remains on-premise at the operator, positioning the offering as a security-first deployment model.

BDT monetizes exclusively via revenue sharing on the incremental income its products generate for the operator, with no upfront payment, CAPEX, or OPEX required from the customer. Adoption is gated by a one-month free pilot followed by a six-week full rollout, and contracts are multi-year. Disclosed economics include up to +40 minutes per subscriber and $200K annual revenue upside per 1M subscribers for CLEEP CALL, up to +2% ARPU increase and $500K per 1M subscribers for CLEEP PUSH, and up to $200K per channel per 1M subscribers for CLEEP TAILS. The go-to-market is direct enterprise sales into telecom operators in Asia (Banglalink, Megacom, Kcell), Europe (Tele2, Beeline, A1), and Africa (EthioTel), with named customer outcomes including $13M annually for a 60M-subscriber Russian operator and $7M annually for a 7M-subscriber Kazakh operator. The company holds 15+ international patents and reports 200M+ daily subscribers across 10+ countries, operating with a lean team of 11-50 employees.

Name

Big Data Technology

Legal name

Big Data Technology

Website

https://bdt.group

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Big Data Technology builds real-time big data processing solutions for telecom operators, offering CLEEP CALL, CLEEP PUSH, and CLEEP TAILS to monetize subscriber engagement via on-premise deployment and revenue sharing.

Ownership category

akta.pro rank

Product category

Telecom Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)

Keywords

• Telecom big data solutions
• Subscriber engagement platform
• Telecom monetization services
• Push notification platform
• Telecom advertising solutions

Headquarters

HQ city

Sheung Wan

HQ country

Hong Kong SAR China

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Revenue Sharing - CLEEP CALL: Revenue sharing model on additionally generated income from CLEEP CALL missed call service. Telecom operators pay nothing upfront - Big Data Technology earns a share of the incremental revenue generated. Generates $200K annual revenue upside per 1M subscribers.
2. Revenue Sharing - CLEEP PUSH: Revenue sharing model on additional income from CLEEP PUSH notification service. Zero upfront costs for operators. Generates $500K annual revenue upside per 1M subscribers with up to +2% ARPU increase.
3. Revenue Sharing - CLEEP TAILS: Revenue sharing on non-toxic advertising revenue through CLEEP TAILS across SMS, USSD, and Voice channels. Generates $200K per channel annually per 1M subscribers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Big Data Technology provides real-time big data processing software for telecom operators, enabling subscriber engagement and incremental revenue generation. Its portfolio includes three core products — CLEEP CALL (missed-call marketing), CLEEP PUSH (priority screen-top push notifications), and CLEEP TAILS (non-toxic contextual advertising across SMS, USSD, and Voice channels). All processing is performed within the telecom operator's own data center, and the company is paid via a revenue-sharing model on additionally generated income, requiring no OPEX/CAPEX or upfront payment from clients.

Product overview

Big Data Technology offers a unified portfolio of three telecom-focused products (CLEEP CALL, CLEEP PUSH, and CLEEP TAILS) designed to help operators monetize their network and IT infrastructure through real-time big data processing. The products work together to enable missed-call marketing, priority push notifications, and contextual advertising across multiple telecom channels including voice, SMS, and USSD.

Differentiator

Problem solved

Functional benefit

Products and services

• CLEEP CALL Automated missed-call marketing solution that generates calls on behalf of subscribers across 7 scenarios with onnet/offnet support. Delivers up to +40 minutes per subscriber, is 10x more effective than SMS notifications, and produces approximately $200K in annual revenue upside per 1M subscribers. Targeted at telecom operators seeking to monetize subscriber engagement.
• CLEEP PUSH Priority push notification delivery service that displays messages clearly on top of the subscriber's screen, with event-based targeting. Achieves up to 15% conversion rate, 20x higher conversion versus SMS/USSD promotions, up to +2% ARPU increase, and approximately $500K in annual revenue upside per 1M subscribers. Targeted at telecom operators.
• CLEEP TAILS Non-toxic pull-type advertising solution that places promotional content on every channel including SMS, USSD requests, and failed calls. Supports SMS, USSD, and Voice channels and generates up to $200K per channel in annual revenue upside per 1M subscribers. Targeted at telecom operators seeking incremental ad-based revenue.

Quantifiable outcome

• 10x more effective than SMS notifications
• +5 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Comviva: Comviva provides telecom value-added services and digital monetisation solutions (mobile marketing, messaging, digital commerce) to operators globally. Closest direct comparable to BDT's CLEEP portfolio in terms of telco-vertical focus, revenue-share style offerings, and emerging-market operator customer base.
• Tecnotree: Tecnotree provides digital BSS, omnichannel customer engagement, and monetisation suites for telecom operators with strong emerging-market exposure. Comparable vertical focus, customer base (EMEA/APAC operators), and B2B enterprise SaaS economics.
• Openet: Openet provides real-time BSS, charging, and policy management for telecom operators. Comparable as a transaction-based monetisation vendor with deep in-network deployment and telco-vertical focus.
• Alepo: Alepo delivers BSS, digital monetisation, and policy/charging solutions to broadband and mobile operators. Comparable as a smaller specialist vendor selling subscriber-monetisation tools into telco data centres.
• Optiva: Optiva offers BSS, charging, and digital monetisation platforms for telecom operators, including revenue-share and subscription management products. Comparable as a vendor monetising telco subscriber activity via transaction-based pricing.
• Mobileum: Mobileum delivers telecom analytics, revenue assurance, fraud management, and roaming/monetary engagement platforms for CSPs. Comparable as a B2B telco-software vendor selling analytics-driven monetisation and engagement solutions into operator data centres.
• Globitel: Globitel provides customer engagement, workforce optimisation, and roaming/messaging solutions to telecom operators across MEA and beyond. Directly comparable niche player competing for the same telco-engagement and monetisation budget as BDT.

Broad incumbents

• Netcracker Technology: Netcracker is a large established vendor of digital BSS/OSS and monetisation suites serving Tier-1 telecom operators worldwide. Comparable operator-vertical focus and monetisation use cases, but as a much broader incumbent portfolio rather than a focused niche solution.
• Amdocs: Amdocs is a global leader in telecom software (BSS, OSS, CX, monetisation) serving the largest operator groups. Comparable in telco-monetisation value proposition, but operates at vastly broader scale and across the full operator tech stack.

Emerging players

• mPulse Mobile: mPulse Mobile delivers mobile-first digital engagement and push-messaging solutions across healthcare, insurance, and utilities. Comparable "CLEEP PUSH-style" priority messaging and conversion-rate optimisation capability, but in adjacent verticals rather than telecom.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Data Technology