Hexa Food

What Hexa Food does

Hexa Food Sdn. Bhd. is a Malaysian home-grown food manufacturing company headquartered in Shah Alam, founded in 1997. The company produces more than 100 types of spices, herbs, seasonings, ready-to-cook premixes, marinades, and specialty flours across eight product categories. All products carry HALAL certification from JAKIM, HACCP food safety certification, and ISO 22000 food safety management certification, positioning the company to serve Muslim-majority consumer markets and quality-conscious commercial buyers.

The company's revenue model is product sales across both B2C and B2B segments. Individual consumers are served through the company's own e-commerce storefront, physical retail, and three third-party marketplaces (Shopee, Lazada, Ebaza). B2B customers comprise food manufacturers requiring bulk ingredient supply for commercial production and food service operators (hotels, restaurants, cafes) requiring ready-to-cook premixes and seasonings for consistent kitchen output. Customer acquisition is supported by affiliate programs on TikTok, Instagram, and Ebaza, plus content marketing through recipe videos and a "Spice Book" blog on social platforms including Instagram, Facebook, YouTube, and Pinterest.

Hexa Food is a privately held company with no external funding, no disclosed parent company, and no subsidiary structure. Pricing is not publicly disclosed and the company does not disclose revenue figures. The technology stack is traditional food manufacturing and spice processing; there is no proprietary software, no AI/ML capability, no API surface, and no mobile app. The company is founder/owner-operated and competes primarily on certification-driven regulatory access, breadth of SKU portfolio, and multi-channel distribution within the domestic Malaysian market.

Name

Hexa Food

Legal name

HEXA Food Sdn. Bhd.

Website

https://hexafood.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Hexa Food Sdn. Bhd. is a Malaysian food manufacturer, founded in 1997, producing 100+ HALAL, HACCP, and ISO 22000 certified spices, herbs, seasonings, and premixes for individual consumers, food manufacturers, and food service operators across Malaysia.

Ownership category

akta.pro rank

Product category

Spices & Seasonings Manufacturing

NAICS

Seasoning and Dressing Manufacturing (31194), Food Manufacturing (311), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Ethnic Spices, Herbs & Seasonings Wholesale (AFAIAIAF)

akta.pro secondary industries

BBQ Sauce & Marinades Manufacturing (AFAKADAH), Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)

Keywords

• Spice manufacturing
• Halal certified seasonings
• Food ingredient supplier
• Ready-to-cook premixes
• Blended spice mixes

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Hexa Food generates revenue through the sale of food seasoning and spice products including ground spices, mixed spices, ready-to-cook premixes, coarse spices, herbs, flour, and seasonings. Products are sold through both direct-to-consumer online/offline channels and third-party marketplaces.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

HEXA Food Sdn. Bhd. is a Malaysian food manufacturing company producing more than 100 different types of spices, herbs, seasonings, ready-to-cook premixes, and marinades. The portfolio is organized into eight categories: Ground Spices, Ground Mix Spices, Ready-to-Cook Premix, Coarse Spices, Herbs, Flour, Seasonings, and Retail Products. All products carry HALAL, HACCP, and ISO 22000 certifications and are sold to individual consumers, food manufacturers, and food service operators (hotels, restaurants, cafes).

Product overview

Hexa Food is a home-grown Malaysian food manufacturing company producing over a hundred different types of spices, herbs, seasonings, ready-to-cook premixes, and marinades. The company offers a diverse product portfolio organized into eight main product categories: Ground Spices, Ground Mix Spices, Ready-to-Cook Premix, Coarse Spices, Herbs, Flour, Seasonings, and Retail Products. All products are HALAL, HACCP, and ISO 22000 certified.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered minor.

• ShopeeminorChannel Partner/ Reseller/ DistributorHexa Food products are available for purchase on Shopee marketplace, a major e-commerce platform in Southeast Asia, expanding the company's online distribution reach.
• LazadaminorChannel Partner/ Reseller/ DistributorHexa Food products are available on Lazada marketplace, a leading e-commerce platform in Malaysia, providing another online sales channel.
• ebazaminorChannel Partner/ Reseller/ DistributorHexa Food has an affiliate partnership with ebaza.com.my marketplace and operates an Ebaza Affiliate program for content creators.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• McCormick & Company: McCormick is the global leader in spices, herbs, and seasonings. It benchmarks the upper bound for product breadth, certification standards, and B2B food manufacturer relationships relevant to Hexa's category.
• Unilever Malaysia (Knorr): Unilever's Knorr brand is a dominant seasoning and recipe-mix player in Malaysia, overlapping with Hexa's premix and seasoning categories. It is part of a larger CPG portfolio but competes directly in retail and food service.
• Nestlé Malaysia Berhad: Nestlé Malaysia is a broad FMCG incumbent with Maggi seasonings and recipe mixes competing directly with Hexa's premix and seasoning categories. It is a larger, more diversified player but overlaps significantly in Malaysian food service and B2C retail.

Direct peers

• Seri Murni Food Industries: Seri Murni is a Malaysian food manufacturer with spices, seasonings, and ingredient products. It competes directly with Hexa in the Malaysian spice and seasoning market, serving similar B2B and B2C customers.
• Brahim's Holdings Berhad: Brahim's is a Malaysian halal food manufacturer with sauces, marinades, and ready-meal offerings. It directly competes with Hexa in the halal seasoning and marinade category and serves similar B2B food service and B2C retail channels.
• Adabi Consumer Industries Sdn Bhd: Adabi is Malaysia's largest halal spice and seasoning manufacturer, operating in the same category as Hexa Food with overlapping B2C and B2B channels. Both serve Malaysian consumers, food manufacturers, and food service operators with similar spice/herb/seasoning SKUs.
• Melting Pot Food Industries Sdn Bhd: Melting Pot is a Malaysian food manufacturer specializing in sauces, condiments, and seasonings. It directly competes with Hexa's marinades and seasoning categories and serves similar foodservice and retail customers.
• Ajinomoto (Malaysia) Berhad: Ajinomoto Malaysia manufactures seasonings, flavor enhancers, and culinary products. It competes with Hexa in the seasonings and flavor-base category and serves the same Malaysian B2C and food manufacturer segments.
• Tan Teng Miah Holdings: Tan Teng Miah is a long-standing Malaysian spice and seasoning manufacturer with similar product categories (mixed spices, ground spices, premixes). It is a heritage competitor comparable to Hexa in scale and product positioning.

Regional players

• Mamee-Double Decker Berhad: Mamee is a Malaysian food manufacturer with a broad portfolio including noodles and snacks. While not a direct spices competitor, it shares the Malaysian halal food manufacturing infrastructure and B2B food service relationships relevant to Hexa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/HexaFood
• Facebookfacebook.com/Hexafood
• Instagraminstagram.com/hexafood
• Pinterestpinterest.com/hexafoodrecipes
• LinkedInlinkedin.com/company/hexafood

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hexa Food