China Green Agriculture

What China Green Agriculture does

China Green Agriculture (NYSE: CGA) is a Nevada-incorporated, Xi'an-headquartered holding company that, through its wholly-owned PRC subsidiary Green Agriculture Holding Corporation and operating subsidiaries Shaanxi TechTeam Jinong Humic Acid Product Co., Ltd., Beijing Gufeng Chemical Products Co., Ltd. and Tianjuyuan, manufactures and distributes humic acid-based and other compound fertilizers. The company's core proprietary process extracts humic acid from weathered coal via alkaline digestion and acid recrystallization, then chelates it with nitrogen, phosphorus, potassium and microelements (copper, iron, zinc, manganese, boron, molybdenum). It offers more than 400 SKUs spanning humic acid liquid compound fertilizer, blended, organic compound, mixed organic-inorganic, slow-release, and highly-concentrated water-soluble fertilizers under the Jinong, Keba and Tianjuyuan brands, supported by 355,000 metric tons of annual production capacity across two manufacturing bases (Jinong at ~55,000 MT and Gufeng/Tianjuyuan at 300,000 MT) and R&D facilities covering approximately 490,000 sqm (Jintai and Yuxing bases).

The company sells primarily through non-exclusive third-party distributors — over 850 across 22 Chinese provinces, four autonomous regions and three municipal cities — and reaches end users via retail stores in villages and townships. Its in-house field force of approximately 600 staff supports distributors and farmers through on-site lectures, demos, hotlines and an SMS platform, supplemented by television advertising and word-of-mouth. Export channels ship through contracted distributors to India, Ecuador, Pakistan and Lebanon (Jinong products) and to Malaysia and Ukraine (Gufeng/Tianjuyuan products). Ancillary revenue comes from premium fruits, vegetables, flowers and colored seedlings produced as R&D by-products and sold to high-end supermarkets and airlines.

Revenue mechanics are a one-time product sale of physical fertilizer; pricing is not publicly disclosed by SKU. The customer base is fragmented Chinese SMB farmers segmented into high-margin crop farmers (fruit and vegetables in southern/eastern China) and low-margin crop farmers (grains in northwest China), plus export SMB farmers. Reported financials (FY ending June 30, 2008) showed $22.6M of revenue with gross margin of 57%, and ICIS coverage projected a 40% sales jump in 2009, ahead of the July 2010 acquisition of Gufeng and Tianjuyuan. The company listed on NYSE Amex in March 2009, transferred to NYSE in December 2009, and has raised approximately $69M across its reverse merger PIPE and two follow-on offerings.

Name

China Green Agriculture

Legal name

China Green Agriculture Inc.

Website

https://cgagri.com

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

China Green Agriculture (NYSE: CGA) manufactures and distributes humic acid-based and other compound fertilizers through wholly-owned Chinese subsidiaries, selling 400+ SKUs under Jinong, Keba and Tianjuyuan brands to a fragmented base of Chinese and export farmers via 850+ third-party distributors.

Ownership category

akta.pro rank

Product category

Specialty Fertilizers

NAICS

Fertilizer and Compost Manufacturing (32531), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Fertilizer (Mixing Only) Manufacturing (325314)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

NPK & Compound/Blended Fertilizers (IMAEAEAD)

akta.pro secondary industries

Liquid Specialty Fertilizers (Suspensions, Solutions, UAN Blends) (AFABACAF), Micronutrient Fertilizers (Zinc, Boron, Iron, Manganese, Copper, Molybdenum) (AFABABAE), NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending) (AFABABAD)

Keywords

• Humic acid fertilizer
• Compound fertilizer manufacturing
• Agricultural input distribution
• Organic fertilizer production
• Crop nutrition products

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fertilizer Product Sales: Sale of humic acid liquid compound fertilizers, blended fertilizers, organic compound fertilizers, mixed organic-inorganic compound fertilizers, slow-release fertilizers, and highly-concentrated water soluble fertilizers. Production capacity of 355,000 metric tons annually across two manufacturing bases.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

China Green Agriculture manufactures and distributes over 400 different types of fertilizer products, primarily humic acid liquid compound fertilizers derived from weathered coal and chelated with inorganic nutrients (N, P, K) and microelements, alongside blended fertilizers, organic compound fertilizers, mixed organic-inorganic compound fertilizers, slow-release fertilizers, and highly-concentrated water soluble fertilizers. Production capacity of 355,000 metric tons annually across facilities in Xi'an and Beijing, marketed under the Jinong (premium), Keba, and Tianjuyuan brands via 850+ distributors covering 22 provinces in China and select export markets.

Product overview

China Green Agriculture operates as a fertilizer manufacturer with a multi-tiered product portfolio exceeding 400 different varieties. The company produces humic acid-based liquid compound fertilizers, blended fertilizers, organic compound fertilizers, mixed organic-inorganic compound fertilizers, slow-release fertilizers, and highly-concentrated water soluble fertilizers through its wholly-owned subsidiaries: Shaanxi TechTeam Jinong Humic Acid Product Co., Ltd. and Beijing Gufeng Chemical Products Co., Ltd. (including subsidiary Tianjuyuan). Products are marketed under three main brands: Jinong (flagship/highest-margin brand), Keba, and Tianjuyuan, with Jinong commanding premium pricing while Keba and Tianjuyuan capture different market segments. The company also diversifies into agricultural products (premium fruits, vegetables, flowers, colored seedlings) as R&D by-product monetization. Distribution spans 22 provinces, 4 autonomous regions, and 3 municipal cities in China, with export to India, Ecuador, Pakistan, and Lebanon.

Differentiator

Problem solved

Functional benefit

Brands

• Jinong: Highest margin line of fertilizer products; main brand with strong market recognition
• Keba
• Tianjuyuan
• Guang Pu
• Chongshi
• Yichong

Products and services

• Humic Acid Organic Liquid Compound Fertilizer Primary product line made from weathered coal processed through extraction, filtering, and condensation, then chelated with inorganic nutrients (N, P, K) and microelements. Applied as foliar fertilizer, soil spray, or irrigation injection. Sold to farmers via the Jinong premium brand and other labels.
• Blended Fertilizer Powder fertilizers with specific NPK (nitrogen, phosphorus, potassium) contents, targeting various crop and soil requirements. Produced by Beijing Gufeng and Tianjuyuan.
• Organic Compound Fertilizer Fertilizers combining organic and inorganic substances, offering the effectiveness of chemical fertilizers with environmental benefits of organic materials.
• Mixed Organic-Inorganic Compound Fertilizer Combined organic and inorganic fertilizer formulations for balanced nutrient delivery and soil improvement. Produced by Beijing Gufeng and Tianjuyuan.
• Slow-Release Fertilizer Fertilizers designed to release nutrients gradually over time, improving efficiency and reducing nutrient loss.
• Highly-Concentrated Water Soluble Fertilizer High-concentration fertilizers that dissolve in water for application through irrigation systems or foliar spraying.
• Agricultural Products (Fruits, Vegetables, Flowers, Colored Seedlings) Top-grade fruits, vegetables, flowers, and colored seedlings produced as by-products from R&D greenhouse operations, sold to high-end supermarkets and airline companies.
• Jinong Brand Fertilizers Highest margin brand line of fertilizers with strong market recognition for humic acid liquid fertilizer products; farmers specifically request Jinong products by name.
• Keba Brand Fertilizers One of three main brands in China Green Agriculture's multi-tiered branding strategy, differentiated to capture various market segments.
• Tianjuyuan Brand Fertilizers Brand acquired through Beijing Gufeng acquisition, producing powder-based fertilizers with annual capacity of 300,000 metric tons. Exported to Malaysia and Ukraine.
• Guang Pu Broad Spectrum Fertilizer Broad spectrum fertilizer applicable to all plants, designed to stimulate overall development of plants.
• Special Fertilizer for Pepper Tailored fertilizer specifically formulated for pepper crops to stimulate swelling and growth.
• Special Fertilizer for Melon and Watermelon Specialized fertilizer for melon and watermelon crops, designed to increase sugar content.
• Jinong High Calcium Fertilizer Fruit tree fertilizer formulated to prevent calcium deficiency in fruit trees.
• Jinong Humic Acid Boron Powder fertilizer to prevent boron deficiency, promote fruit fullness, and stimulate bud development during flowering stage.
• Jinong Solid Organic Fertilizer Granular organic fertilizer designed to promote seedling growth and enhance water and nutrient retention.
• Chongshi Fertilizer Series Product line including various sizes (5kg, 10kg, 1000ml, 250ml, 500ml, 20kg) designed to promote rapid crop growth and increase output.
• Four New Fertilizer Products (November 2008 Launch) Four new fertilizer products launched by China Green Agriculture as part of the company's expanding product portfolio, documented in the company's press releases.

Quantifiable outcome

• Fertilizer, insecticide, herbicide and water use can be cut by up to 50% through regular use of HA organic liquid compound fertilizer
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Beijing Gufeng Chemical Products Co., LtdcoreStrategic or Co-development Partner · 2 July 2010Acquired by China Green Agriculture through wholly-owned subsidiary Jinong in July 2010. Gufeng, founded in 1993, is a Beijing-based producer of compound, blended, organic compound, and mixed organic-inorganic compound fertilizers. Subsidiary Tianjuyuan, founded in 2001, also acquired. Products sold throughout China and exported to Malaysia and Ukraine.
• Tianjuyuan (subsidiary of Beijing Gufeng)coreStrategic or Co-development Partner · 2 July 2010Acquired as part of Beijing Gufeng acquisition. Beijing-based producer of compound, blended, organic compound, and mixed organic-inorganic compound fertilizers.
• Shanghai Academy of Agricultural SciencecoreStrategic or Co-development PartnerTechnical cooperation with Shanghai Academy of Agricultural Science. Experts in humic acid fertilizer industry retained as technical consultants to provide R&D support, quality inspection and staff training.
• 850 Private Distributors (China)coreChannel Partner/ Reseller/ DistributorNon-exclusive written distribution agreements with distributors covering 22 provinces, 4 autonomous regions and 3 municipal cities. Distributors trained to educate market about product benefits and hold info-seminars.
• International Distributors (India, Ecuador, Pakistan, Lebanon)minorChannel Partner/ Reseller/ DistributorContracted distributors for export of HA organic liquid compound fertilizer to foreign markets including India, Ecuador, Pakistan and Lebanon.
• International Distributors (Malaysia, Ukraine)minorChannel Partner/ Reseller/ DistributorExport markets for Gufeng and Tianjuyuan products, serving Malaysia and Ukraine.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Nutrien Ltd. World's largest fertilizer producer with broad NPK and specialty plant nutrition offerings. Comparable to CGA as a fertilizer manufacturer/distributor targeting crop nutrient demand, though vastly larger and more geographically diversified.
• Sinochem Fertilizer: China's state-affiliated fertilizer distribution and production leader with extensive nationwide distribution. Comparable to CGA on Chinese fertilizer distribution scale, but operates as a broad incumbent across all nutrient categories rather than a specialty player.
• Yara International: Global nitrogen and specialty fertilizer leader with a strong specialty crop nutrition portfolio and significant China presence (Yara-COFCO joint venture). Directly comparable product categories (compound and water-soluble fertilizers) and a similar push toward premium/sustainable plant nutrition solutions.
• ICL Group: Israeli specialty fertilizer and plant nutrition company producing compound, water-soluble, and controlled-release fertilizers. Closely comparable on specialty plant nutrition chemistry and on selling to crop growers via agricultural distribution channels.
• CF Industries Holdings: Major North American nitrogen fertilizer producer with global reach. Comparable as a fertilizer manufacturer competing in agricultural nutrient markets, though focused on nitrogen commodity rather than CGA's specialty organic/humic acid niche.

Direct peers

• Haifa Group: Israeli specialty fertilizer manufacturer focused on water-soluble NPK and plant nutrient solutions for high-value crops. Closely comparable to CGA's highly-concentrated water-soluble fertilizer line and the premium crop farmer segment CGA targets in southern/eastern China.
• Israel Chemicals (ICL) Specialty Fertilizers: Specialty plant nutrition division producing water-soluble and foliar fertilizer products for high-value crops globally. Directly comparable to CGA's water-soluble and liquid compound fertilizer lines and the same target customer profile of premium crop growers.
• Shandong Kingenta Ecological Engineering: One of China's largest compound fertilizer producers offering controlled-release, specialty, and conventional fertilizers with nationwide distribution. Directly comparable to CGA on Chinese compound/blended fertilizer manufacturing, multi-brand strategy, and channel-based go-to-market.
• Compo Expert (Grupa Azoty): European specialty fertilizer producer offering controlled-release, water-soluble, and compound fertilizers for horticulture, agriculture, and turf. Directly comparable to CGA on specialty plant nutrition product portfolio, premium pricing strategy, and serving professional growers.

Regional players

• Hunan Valin Steel / Hubei Yihua (Chinese fertilizer peers): Chinese domestic fertilizer producers (e.g., Hubei Yihua) with NPK and compound fertilizer offerings serving the same Chinese agricultural distribution market. Regional comparison point for pricing and competitive dynamics in the Chinese compound fertilizer category where CGA competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/china-green-agriculture-inc-cga-

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about China Green Agriculture