Rola

What Rola does

Rola Weinbrennerei und Likörfabrik GmbH & Co. KG is a German family-owned spirits manufacturer founded in 1946 in Niederhatzkofen near Landshut, Bavaria, and headquartered in Rottenburg an der Laaber. The company operates as an B2B private-label (OEM) producer for European food retail chains, manufacturing a broad portfolio spanning liqueurs (57+ varieties), gin, vodka, whisky, rum, brandy, fruit and pomace brandies, bitter spirits, Korn, and ready-to-drink pre-mixed beverages — effectively the full spectrum of retail spirit categories.

Core production rests on in-house maceration techniques for herbal and root liqueurs (supporting legacy brands such as Jagdbitter, Boonekamp, and Stonsdorfer) and vacuum distillation technology that lowers boiling points and reduces oxygen exposure to preserve delicate aromatic compounds. The company runs state-of-the-art equipment at an annual production capacity of approximately 50 million 0.7-litre bottles and maintains IFS Food certification since 2003, organic (BIO) certification since 2017, and KAT certification, alongside recurring DLG, ISW, and Bundesehrenpreis awards. Six wholly-owned brand and distribution subsidiaries (Bastei, Silverstone, Blackstone, Rückforth, Kastell, Rembrandt) are co-located at the registered address, retaining acquired brand assets for distribution.

The business model is exclusively B2B: Rola does not sell directly to consumers, operates no factory outlet, and conducts no online commerce, instead developing client-specific recipes and packaging for retail Eigenmarken contracts. Pricing is not publicly disclosed and is set per client engagement, with the company explicitly requesting that prospective customers refrain from requesting price lists. All marketing is trade-oriented, conducted through industry exhibitions and direct engagement with European retail chain buyers.

Name

Rola

Legal name

Rola Weinbrennerei und Likörfabrik GmbH & Co. KG

Website

https://rola-spirits.de

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

Rola is a German family-owned B2B spirits manufacturer founded in 1946, producing private-label vodka, gin, rum, whisky, brandy, and liqueurs for major European food retail chains. It operates in-house maceration, vacuum distillation, and an annual capacity of approximately 50 million bottles.

Ownership category

akta.pro rank

Product category

Spirits Manufacturing

NAICS

Beverage Manufacturing (3121), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcoholic Beverage Contract Manufacturing / Co-packing (Brew, Distill, Bottle, Can) (CRADAIAI)

Keywords

• Spirits manufacturing
• Private label spirits
• Liqueur production
• Distilled beverages
• OEM beverage production

Headquarters

HQ city

Rottenburg An Der Laaber

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Private Label Manufacturing: Rola operates as an OEM/white-label spirits manufacturer, producing private label brands (Eigenmarken) for food retail chains (Lebensmitteleinzelhandel). The company explicitly states it does not sell products directly and does not operate factory sales or online commerce. Customers (retailers) place orders for custom-branded spirits produced according to Rola's recipes or retailer specifications.

Distribution channels1 record

Marketing channels1 record

Core offering

Rola is a German spirits manufacturer producing vodka, gin, rum, brandy, cognac, whisky, and liqueurs primarily as a private label and OEM contract manufacturer for European retail chains. The company produces approximately 50 million bottles per year under clients' own brands, leveraging proprietary recipes, vacuum distillation, and in-house maceration. Rola does not sell directly to consumers; instead it manufactures spirits in bulk and under retailer brands for distribution across Europe.

Product overview

Rola Weinbrennerei und Likörfabrik GmbH & Co. KG is a traditional German spirits manufacturer founded in 1946, producing nearly all types of spirits including liqueurs (57+ varieties), gin (10 varieties), vodka (8 varieties), whisky (6 varieties), rum (7 varieties), brandy (3 varieties), fruit and pomace brandies (8 varieties), and ready-to-drink beverages (4 varieties). The company operates using its own recipes with expertise in distillation and maceration techniques, producing private label brands primarily for European retailers. Production capacity reaches approximately 50 million bottles (0.7 liters) annually. The portfolio ranges from traditional German spirits like Korn and Obstler to international varieties including Scotch whisky, Caribbean rum, French cognac, and Italian amaro. National specialties are imported from many countries and bottled in their facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Blackstone: Scotch whisky brand including Blackstone Single Malt Whisky, Blackstone Blended Scotch Whisky, and Blackstone Blended Malt Scotch Whisky.
• Zaranoff
• Kaliskaya
• Orson's
• Weinbrand Regent
• Pirate's Favourite
• Bio Gin
• Stonsdorfer
• Mümmelmann
• Jagdbitter
• Boonekamp

Products and services

• Vodka Spirits-grade vodka manufactured by Rola for European retail chains under private label and OEM contracts. Produced using in-house distillation processes.
• Gin Gin distilled by Rola for European retail chains under private label and OEM contracts, leveraging in-house maceration capabilities.
• Rum Rum produced by Rola for European retail chains under private label and OEM contracts.
• Brandy Brandy produced by Rola for European retail chains under private label and OEM contracts.
• Cognac Cognac produced by Rola for European retail chains under private label and OEM contracts.
• Whisky Whisky produced by Rola for European retail chains under private label and OEM contracts.
• Liqueurs Liqueurs produced by Rola for European retail chains under private label and OEM contracts, leveraging in-house maceration capabilities.
• Private label spirits manufacturing End-to-end contract manufacturing of spirits under clients' own brands, including recipe development, distillation, maceration, and bottling at approximately 50 million bottles per year capacity.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Diageo: Global spirits incumbent with extensive own-brand portfolio and significant contract manufacturing footprint; relevant as the largest European retail supplier and competitor for private label briefs.
• Pernod Ricard: Global spirits incumbent and major European supplier; relevant broader incumbent competing for shelf space and private label contracts across the same categories as Rola.

Direct peers

• Stock Spirits Group: Central European spirits manufacturer (Czech Republic/Poland) with a similar mix of own brands and private label production for major European retailers; directly comparable on business model and customer base.
• Underberg: German family-owned herbal bitters and spirits producer; comparable German mid-sized family distiller serving both branded and private label channels.
• Rudolf Ammersin: Austrian independent spirits producer with private label capability across liqueurs, brandies and specialty spirits; comparable regional European contract distiller.
• Royal Bols / Lucas Bols: Dutch spirits producer with deep private label and co-manufacturing operations for European retailers; directly comparable as a multi-category contract distiller.
• La Martiniquaise: French spirits group producing rum, whisky and liqueurs across both proprietary brands and private label; directly comparable in European private label spirits manufacturing.
• Mast-Jägermeister: German family-owned spirits producer (herbal liqueur, plus broader portfolio); directly comparable as a German family-owned distiller with deep retail and B2B relationships in Europe.
• Marie Brizard Wine & Spirits: French spirits group active in liqueurs, brandies and private label production across Europe; comparable on private label spirits manufacturing and broad category coverage.
• Bardinet: French spirits producer specializing in private label and own-brand rum, gin and liqueurs for European retailers; closely comparable as a contract/private label spirits manufacturer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rola