What News is my Business does

News is my Business (NIMB) is a privately held, all-digital English-language business news publisher founded in November 2010 and headquartered in San Juan, Puerto Rico. The company operates newsismybusiness.com, a WordPress-based platform serving Puerto Rico's business decision-makers with continuous coverage across economy, banking/insurance, telecom/technology, retail, tourism/transportation, auto, agriculture, labor/HR, lifestyle, and business-book verticals, plus a real-time Puerto Rico Stock Ticker, YouTube video embeds, and a Mailchimp-powered free daily headlines newsletter. Since 2014, NIMB's content has been distributed through Dow Jones' Factiva professional research platform, extending its reach to enterprise research subscribers worldwide.

The company is led by a small editorial team — founder/lead reporter Michelle Kantrow-Vazquez (30 years of business journalism experience and 13 industry awards), investigative reporter/editor Maria Miranda (20 years, FEMA post-Maria experience), and digital advertising advisor Marnie Ferrer (25+ years of media sales) — supported by multiple contributing writers. The platform is bilingual via TranslatePress (English/Spanish es_PR), and the company operates a closely related sub-brand, Entrepreneurial Spirit, covering Puerto Rico's startup ecosystem.

NIMB's revenue model is multi-stream and small-scale: (1) display and digital advertising sold on a quote basis via Marnie Ferrer with multi-year custom media plans, (2) paid advertorial / sponsored content marked #advertorial (named buyers include LUMA Energy, WorldNet, and Banesco USA), (3) reader-supported crowdfunding via Spot.fund, and (4) content reprint/licensing fees per the site's Terms of Use. Distribution is exclusively through owned digital channels (website, newsletter, Facebook, X/Twitter, Instagram, LinkedIn) and the Factiva syndication platform. GTM is a hybrid of direct-to-consumer reader content, direct B2B advertising sales, and community-led engagement. The company has no disclosed funding, no parent, no API/SDK offering, and no AI/ML capabilities in the source data.

Name

News is my Business

Legal name

News is My Business

Website

https://newsismybusiness.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

News is my Business is a San Juan, Puerto Rico-based digital publisher founded in 2010 that delivers English- and Spanish-language business news, analysis, and advertorial content to Puerto Rico's business decision-makers via its website, daily newsletter, social channels, and a Dow Jones/Factiva syndication partnership.

Ownership category

akta.pro rank

Product category

Business News Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120), Advertising, Public Relations, and Related Services (5418)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising (7310)

akta.pro primary industry

Business, Financial & Trade News Publishers (MPAJADAC)

akta.pro secondary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

Keywords

• Business news publishing
• Digital journalism
• Advertorial content
• Newsletter publishing
• Puerto Rico business media

Headquarters

HQ city

San Juan

HQ country

Puerto Rico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Display and digital advertising: Sells display banner advertising and integrated media plans on the website, offered via Marnie Ferrer (digital advertising advisor). Pricing is custom; 'advertising rates' are not publicly disclosed. Targets Puerto Rico business leaders and decision-makers.
2. Sponsored content and advertorials: Publishes paid advertorial content (e.g., LUMA 'Preparing today to respond better tomorrow', Banesco USA financial tips, WorldNet fiber optic technology) marked as #advertorial. Direct advertiser-funded native content.
3. Reader crowdfunding donations: Operates an active Spot.fund crowdfunding campaign (g79vxbmsc) to support reader-funded journalism in addition to ad revenue.
4. Content licensing / reprint fees: Charges fees for reprinting stories or portions thereof; commercial reuse of content requires express written consent and pre-agreed fees, per Terms of Use.
5. Press release / news tip submission services: Accepts inbound news releases, op-eds and press tips via dedicated email ([email protected]), as a sourcing channel that supports editorial operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

News is my Business is an all-digital, English-language business news publication dedicated to Puerto Rico. It produces daily original journalism across verticals including economy, banking, insurance, telecom/tech, retail, tourism, auto, and agriculture, and monetizes its audience through display advertising, advertorial/sponsored content, a free daily headlines email newsletter, content reprint licensing, and reader crowdfunding. The site is accessible across desktop and mobile devices and includes a real-time Puerto Rico Stock Ticker, bilingual English/Spanish editions, and embedded YouTube video coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Entrepreneurial Spirit: Entrepreneurship-focused sub-brand operated under the News is My Business umbrella (entrepreneurialspiritnimb.com).

Products and services

• News is my Business (digital news website) All-digital, free-to-reader English-language business news website covering Puerto Rico across verticals (economy, banking, insurance, telecom/tech, retail, tourism/transportation, auto, agriculture, labor/HR, lifestyle, startup ecosystem). Accessible on computer, smartphone, and tablet with bilingual English/Spanish editions, a real-time Puerto Rico Stock Ticker widget, embedded YouTube video coverage, and a Twitter feed.
• Free Daily Headlines Email Newsletter
• Display and Digital Advertising Display banner advertising and integrated media plans sold on newsismybusiness.com to brands, financial institutions, telecom providers, utilities, and other organizations seeking to reach Puerto Rico's English-language business decision-makers. Custom quote-based pricing handled by Marnie Ferrer; multi-year contracts available with detailed analytics and audience engagement reporting.
• Sponsored Content and Advertorials Paid native advertorial content published on newsismybusiness.com and tagged #advertorial, allowing advertisers to communicate branded messaging, policy positions, and product updates to NIMB's English-language Puerto Rico business audience (e.g., LUMA Energy preparedness messaging, WorldNet fiber optic network promotion, Banesco USA business-finance tips).
• Content Reprint and Licensing Licensing service that charges fees for reprinting News is my Business stories or portions thereof. Per Terms of Use, stories, photos, and graphic material on the site are the exclusive property of NIMB, and commercial reuse requires express written consent and pre-agreed fees.
• Reader-Supported Journalism Crowdfunding Campaign

Quantifiable outcome

• 15+ years of continuous operation as Puerto Rico's premier English-language business news source
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered flagship / tier 1 partnership, core operational partnership, major advertiser / advertorial partner, minor / advertorial partner, minor / expert source partner and core distribution channel.

• Dow Jones / Factivaflagship / tier 1 partnershipStrategic or Co-development PartnerNews is my Business has been a Dow Jones/Factiva content provider since 2014. Under the relationship, NIMB's English-language Puerto Rico business journalism is distributed through Factiva's global professional research platform, extending NIMB's reach to enterprise research subscribers worldwide. The site prominently displays the 'A Dow Jones/Factiva content provider since 2014' badge and logo.
• Mailchimp (eepurl.com)core operational partnershipTechnology or IntegrationMailchimp powers NIMB's free daily headlines email newsletter, with signup forms (eepurl.com/i2Xtv) embedded across the website. The newsletter delivers 'bright and early' headlines to subscribers and is a core audience-engagement channel.
• TranslatePress (multilingual plugin)core operational partnershipTechnology or IntegrationTranslatePress powers NIMB's full bilingual English / Spanish (Puerto Rico) website, with language switcher flags visible on every page. This expands NIMB's addressable audience to Spanish-speaking Puerto Rico business readers.
• LUMA Energymajor advertiser / advertorial partnerGTM or Marketing PartnerLUMA Energy is a repeat advertorial customer. NIMB has published multiple sponsored articles for LUMA, including 'Preparing today to respond better tomorrow' (June 22, 2026) and 'Puerto Rico's energy transformation cannot afford to lose momentum', both tagged with #advertorial. LUMA uses NIMB to communicate emergency readiness and energy transformation messaging to Puerto Rico's English-speaking business audience.
• WorldNetminor / advertorial partnerGTM or Marketing PartnerWorldNet is an advertorial partner (December 2, 2024) that uses NIMB to promote its northern fiber optic technology and network spanning Bayamón, Aguadilla, San Juan, Caguas, Guaynabo, Mayagüez and Ponce. Article tagged #advertorial.
• Banesco USAminor / advertorial partnerGTM or Marketing PartnerBanesco USA is an advertorial partner (September 9, 2024) using NIMB to publish business-finance content ('Banesco USA helps you manage your business finances better') reaching NIMB's English-language business audience.
• Birling Capitalminor / expert source partnerOthersBirling Capital provides paid analyst commentary cited across multiple NIMB articles on Federal Reserve policy, tariffs and Puerto Rico economic outlook (e.g., 'Fed transition puts markets, inflation in focus ahead', 'Tariff ruling reshapes outlook for Puerto Rico economy, markets'). The relationship provides NIMB readers with expert financial-market analysis.
• Facebookcore distribution channelTechnology or IntegrationNIMB has an active Facebook page (facebook.com/newsismybusiness) used to distribute articles, breaking news and engage the Puerto Rico business reader community.
• X (Twitter)core distribution channelTechnology or IntegrationNIMB operates an X/Twitter account (x.com/newsismybusines / @newsismybusines) used for real-time news distribution, with an embedded tweets timeline shown on the NIMB website.
• Instagramcore distribution channelTechnology or IntegrationNIMB has an active Instagram account (instagram.com/newsismybusiness/) used for visual content and audience engagement.
• LinkedIncore distribution channelTechnology or IntegrationNIMB has a LinkedIn company page (linkedin.com/company/11772770/) targeting Puerto Rico's professional and business audience.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Industry Dive: Vertical-focused B2B digital publisher producing industry-specific newsletters and advertorials across multiple verticals. Comparable business model — ad-supported, vertical-specialist B2B media — at much larger scale.
• Politico: Niche business/policy news publisher with strong B2B advertiser relationships and event-driven revenue. Comparable in offering topic-specialist digital news with premium advertising inventory.
• S&P Global Market Intelligence: Enterprise business intelligence provider operating in adjacent content/data licensing and Factiva ecosystem. Comparable as a B2B information service monetizing licensed business content to institutional subscribers.
• Bisnow: Vertical digital B2B media company covering commercial real estate and adjacent business verticals via newsletters, events, and digital advertising. Comparable ad-supported, vertical-focused B2B publishing business model.
• El Nuevo Día: Puerto Rico's largest Spanish-language daily newspaper, also covering business news. Broad incumbent in the same geography with overlapping advertising inventory but serving primarily Spanish-speaking readers.
• Bloomberg News: Global business news leader with deep Factiva-distributed content reaching enterprise audiences. Comparable as a high-credibility business news source monetized partly through content licensing and enterprise subscriptions.

Direct peers

• Caribbean Business: Long-standing English-language business publication covering Puerto Rico; NIMB's founder previously worked at Caribbean Business. Most direct competitor in the same product category serving the same PR business decision-maker audience.
• The San Juan Star: Historically a leading English-language Puerto Rico newspaper where NIMB's founder previously worked. Closely comparable English-language PR news product, though currently with reduced operations.
• Puerto Rico Daily Sun: English-language daily newspaper covering Puerto Rico, where NIMB's founder previously worked. Direct comparable in serving English-speaking PR readers with general and business news.

Others

• Editor & Publisher: Trade publication covering the news publishing industry. Not a direct competitor but adjacent ecosystem participant that tracks digital publishing business models, ad revenue trends, and small-publisher sustainability — themes central to NIMB's operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/newsismybusines
• Facebookfacebook.com/newsismybusiness
• LinkedInlinkedin.com/company/newsismybusiness
• Instagraminstagram.com/newsismybusiness

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about News is my Business