West Texas Oral Facial Surgery

What West Texas Oral Facial Surgery does

West Texas Oral Facial Surgery is a private oral and maxillofacial surgery practice headquartered in Lubbock, Texas. It provides a full scope of surgical services including dental implant placement, bone grafting, sinus lifts, wisdom tooth removal, corrective jaw surgery, facial trauma repair, TMJ treatment, cleft lip and palate repair, and oral pathology diagnostics. The practice is staffed by three board-certified oral and maxillofacial surgeons — Dr. Clint Barrett (DDS, MD), Dr. Ryan Higley (DDS), and Dr. Jared Hope (DDS, MD) — two of whom hold dual dental and medical degrees and serve in leadership positions across regional professional societies. Its clinical technology stack centers on KAVO 3D cone beam CT imaging and 3Shape TRIOS digital intraoral scanning, with IV sedation and general anesthesia capabilities delivered in-office.

The practice operates from a single location at 7515 Quaker Ave, Suite 200, Lubbock, and serves the broader West Texas region. Patients are acquired primarily through referrals from general dental practices in the Lubbock area (via a formal Dentist Corner with online/fax/email referral workflows) and through direct consultations, including same-day wisdom tooth consultations when feasible. Marketing channels include the practice website (omslubbock.com) and an active presence on Facebook, LinkedIn, and Instagram, supplemented by patient testimonials and educational videos.

Revenue is generated through professional service fees for surgical procedures, billed and collected at the time of service, supplemented by reimbursement from major dental insurance carriers (Delta Dental, Cigna, Aetna, MetLife, Humana, Guardian, United Healthcare, and others) under in-network arrangements. Care Credit financing is offered to manage patient out-of-pocket exposure. The practice is physician-owned, with no disclosed private equity, venture, or parent company involvement.

Name

West Texas Oral Facial Surgery

Legal name

West Texas Oral Facial Surgery

Website

https://omslubbock.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

West Texas Oral Facial Surgery is a private oral and maxillofacial surgery practice in Lubbock, Texas, operated by three board-certified surgeons and serving West Texas patients through dental implants, wisdom tooth removal, bone grafting, corrective jaw surgery, and facial trauma repair.

Ownership category

akta.pro rank

Product category

Oral and Maxillofacial Surgery

NAICS

Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Oral & Maxillofacial Surgery Group Practices (HLABAKAE)

akta.pro secondary industries

Dental Implant Placement (Surgical Implantology) (HLABACAE), Orthognathic (Jaw Corrective) Surgery (HLABAEAC), Cleft Lip/Palate & Craniofacial Surgery (HLABAEAG), Dentoalveolar Surgery (Tooth Extractions & Alveoloplasty) (HLABAEAA)

Keywords

• Oral surgery services
• Dental implant procedures
• Maxillofacial surgery
• Wisdom teeth extraction
• Corrective jaw surgery

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Surgical Procedure Fees: Payment collected at time of service for oral surgical procedures including dental implants, wisdom teeth removal, tooth extractions, bone grafting, and corrective jaw surgery. Revenue is received from patient co-pays and insurance reimbursements.
2. Dental Insurance Reimbursements: Practice accepts and files claims with numerous dental insurance providers. Estimated patient responsibility is calculated based on insurance benefits, with remaining balances billed to patients.
3. Financing through Care Credit: Practice offers Care Credit financing options to help patients manage out-of-pocket costs for procedures not fully covered by insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

West Texas Oral Facial Surgery is an oral and maxillofacial surgery practice providing dental implant placement (including PRO-ARCH full-arch solutions), tooth extractions, wisdom teeth removal, corrective jaw surgery, bone grafting, sinus lifts, facial trauma repair, cleft lip/palate reconstruction, TMJ treatment, and oral pathology diagnosis. The practice serves the Lubbock, Texas area and surrounding West Texas communities through a single office location staffed by three board-certified oral and maxillofacial surgeons.

Product overview

West Texas Oral Facial Surgery offers a comprehensive scope of oral and maxillofacial surgical services centered around dental implants (including implant placement, bone grafting, PRO-ARCH full-arch solutions, and TRIOS digital imaging), tooth extraction and wisdom teeth removal, corrective jaw surgery, bone grafting procedures, cleft lip/palate repair, facial trauma treatment, TMJ management, and advanced imaging technologies (KAVO 3D cone beam CT). The practice provides anesthesia services (local, nitrous oxide, IV sedation) and ancillary treatments including platelet rich plasma therapy, ridge augmentation, sinus lifts, and nerve repositioning. Core surgical offerings are supported by diagnostic oral pathology services and pre-prosthetic surgical preparation for dentures.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Implants (Implant Placement) Titanium post dental implants surgically placed into the jawbone to serve as artificial tooth roots supporting crowns, bridges, or dentures, for patients missing one or more teeth.
• PRO-ARCH Full-Arch Replacement Implant-supported full-arch tooth replacement using 4-6 dental implants, providing a cost-effective alternative to traditional dentures for fully edentulous patients.
• TRIOS Digital Intraoral Scanning Digital 3D intraoral scanning service using 3Shape TRIOS technology to capture accurate images of tooth surfaces and gum tissues for implant planning and custom abutment design.
• 3D Imaging (KAVO Cone Beam CT) Cone beam CT 3D imaging service using the KAVO system for precise oral health diagnosis and surgical planning with reduced radiation exposure compared to traditional imaging.
• Tooth Extraction Surgical removal of damaged, decaying, or problematic teeth, including simple and complex extractions.
• Wisdom Teeth Removal Extraction of impacted or problematic third molars (wisdom teeth), including simple and complex surgical removals, with same-day consultation and surgery offered when possible.
• General Anesthesia and IV Sedation Anesthesia services including local anesthesia, nitrous oxide (laughing gas), and IV sedation administered by trained surgical staff with continuous monitoring during and after procedures.
• Corrective Jaw Surgery Surgical realignment of the jaw to improve function and appearance, addressing bite misalignment, sleep apnea, and speaking difficulties.
• Bone Grafting (including for Dental Implants) Surgical bone replacement procedures using autogenous, allogenic, or xenogenic graft materials to rebuild jawbone structure, including preparation for dental implant placement when existing bone is insufficient.
• Bone Morphogenetic Protein (BMP) Protein-based bone regeneration therapy that stimulates the body to produce new bone tissue without harvesting bone from the patient.
• Cleft Lip and Cleft Palate Repair Surgical reconstruction procedures to repair cleft lip and cleft palate conditions, typically performed between ages 7-18 months for palate repair.
• Distraction Osteogenesis Gradual bone lengthening technique using specialized devices to slowly separate bony segments, allowing new bone to grow and fill the gaps created.
• Facial Trauma Treatment Emergency and reconstructive treatment for facial injuries, including lacerations, avulsed teeth, and fractured facial bones.
• Impacted Teeth Treatment Surgical exposure and bracketing of impacted canine teeth, often in coordination with orthodontic treatment.
• Nerve Repositioning Inferior alveolar nerve repositioning procedure to enable dental implant placement in the lower jaw near the nerve canal.
• Oral Pathology Diagnostic services including biopsies for detecting oral diseases, cancers, and abnormal tissue conditions.
• Pre-Prosthetic Surgery Surgical preparation of the mouth for denture placement, including bone reshaping and gum tissue modification.
• Platelet Rich Plasma (PRP) Blood-derived therapy using concentrated platelets to accelerate natural healing and tissue regeneration following surgery.
• Ridge Augmentation Bone and tissue reconstruction procedure to restore the alveolar ridge after tooth loss or extraction.
• Sinus Lift

Quantifiable outcome

• Dental implant success rate of 95%+ for patients missing one or several teeth, based on recent clinical studies
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Major Dental Insurance ProviderscoreChannel Partner/ Reseller/ DistributorPractice accepts and files claims with numerous dental insurance carriers including Delta Dental, Cigna, Aetna, MetLife, Humana, Guardian, United Healthcare, and many others. As an in-network or participating provider, the practice bills insurance directly as a convenience to patients.
• KAVO ImagingsupportingTechnology or IntegrationEquipment provider for KAVO 3D cone beam CT imaging system used for precise diagnostic imaging and treatment planning.
• 3Shape TRIOSsupportingTechnology or IntegrationProvider of Trios intraoral scanning technology for digital impressions, enabling precise digital imaging for implant planning and custom abutment design.
• General Dental Practices (Referral Network)coreChannel Partner/ Reseller/ DistributorNetwork of general dentists referring patients for specialized oral surgery procedures. Practice provides easy online referral forms, fax submission options, and email x-ray transfer for seamless patient handoff.
• Covenant Medical CentersupportingOthersLocal hospital where surgeons provide emergency room coverage for facial injuries and maintain surgical privileges for complex cases requiring hospital setting.
• Texas Tech Health Science CentersupportingOthersDr. Ryan Higley serves as Clinical Assistant Professor of Surgery, contributing to medical education while maintaining clinical practice.
• University Medical Center Cleft Lip, Palate, and Craniofacial TeamsupportingStrategic or Co-development PartnerMulti-disciplinary team providing comprehensive care for cleft lip, palate, and craniofacial conditions. Dr. Higley serves on this team, collaborating with other specialists for patient treatment.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pinnacle Oral Surgery: Multi-surgeon oral and maxillofacial surgery group practice offering implants, wisdom teeth removal, corrective jaw surgery, and IV sedation. Closely comparable to WTOFS in scope, surgical technology stack, and patient experience positioning, though typically multi-location vs. WTOFS's single Lubbock office.
• Affordable Dentures & Implants: National dental practice chain focused on dentures, extractions, and dental implants, with in-office surgical capabilities. Comparable to WTOFS on the implants and extraction core services and patient financing, though Affordable Care is a national brand vs. WTOFS's single regional location.

Regional players

• North Texas Oral Surgery (Dallas/Fort Worth group): Multi-surgeon OMS group in the Dallas–Fort Worth metroplex offering implants, wisdom teeth, corrective jaw surgery, and facial trauma. Comparable in full-scope OMS offering and surgeon-led model, but operates in a different (North Texas) geography than WTOFS's West Texas footprint.
• Texas Oral Surgery Group: Texas-based multi-surgeon oral surgery practice providing implants, extractions, bone grafting, and anesthesia services. Comparable in clinical scope and patient demographic, but typically serves the Houston/Gulf Coast region rather than the West Texas market WTOFS covers.

Broad incumbents

• Specialized Dental Partners: Multi-specialty dental services organization with a strong oral surgery, periodontics, and endodontics focus. Comparable to WTOFS in surgical scope (implants, extractions, bone grafting) and referral-driven model, but operates as a DSO platform rather than an independent group practice.
• US Oral Surgery Management (USOSM): DSO-style partner network exclusively for oral and maxillofacial surgery practices across the U.S. Highly comparable to WTOFS as a potential acquirer/partner; both deliver full-scope OMS including implants, extractions, and corrective jaw surgery, but USOSM operates a multi-site platform versus WTOFS's single location.
• Aspen Dental: National dental practice brand offering extractions, implants, and dentures with on-site oral surgery in many locations. Comparable on extraction and implant service lines and patient financing approach, but is a national consumer brand vs. WTOFS's local specialist positioning.
• MB2 Dental: Large dental partnership network that includes specialty practices such as oral surgery. Comparable in offering specialty surgical services supported by a referral network, though MB2 is a DSO model with a much broader geographic footprint than WTOFS.
• Heartland Dental: Large dental support organization providing administrative/clinical support to supported dental practices. Comparable insofar as it consolidates independent dental offices under one operational umbrella, though Heartland is predominantly general dentistry rather than an oral surgery specialty platform.

Emerging players

• Cleveland Dental Institute / Midwest Oral Surgery Affiliates: Multi-location oral and maxillofacial surgery affiliates providing implants, wisdom teeth, sedation, and corrective jaw surgery. Comparable in clinical scope and surgeon-led group model, but operates in the Midwest geography rather than Texas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WestTexasOralFacialSurgery
• LinkedInlinkedin.com/company/west-texas-oral-facial-surgery
• Instagraminstagram.com/westtexasoralfacialsurgery
• Xx.com/WestTexOFS

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Texas Oral Facial Surgery