One Shoe
One Shoe is a Utrecht-based Dutch digital creative agency (founded 2006, 11-50 employees) offering websites, applications, and campaigns. The supplied operational evidence pertains primarily to iO (iodigital.com), a separate Belgium-headquartered full-service digital agency.
- Company typePrivate
- Founded2006
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What One Shoe does
According to the supplied data aggregation, the firmographic record identifies One Shoe as a private, Utrecht-based digital creative agency founded in 2006 with 11-50 employees, offering websites, applications, and campaigns spanning strategy, creation, design, and development. The bulk of substantive operational evidence in the aggregation, however, pertains to iO (iodigital.com), a Belgium-headquartered full-service digital agency — the two records may reflect separate entities or a related-party relationship that is not disclosed in the source material. The following description is grounded in the operational evidence available.
One Shoe firmographics
Firmographics- Name
- One Shoe
- Legal name
- iO
- Website
- https://oneshoe.nl
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- One Shoe is a Utrecht-based Dutch digital creative agency (founded 2006, 11-50 employees) offering websites, applications, and campaigns. The supplied operational evidence pertains primarily to iO (iodigital.com), a separate Belgium-headquartered full-service digital agency.
- Ownership category
- akta.pro rank
Where One Shoe is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
One Shoe business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Agency Services: Professional services revenue from providing experience strategy, digital platforms, marketing services, content and design, cloud/data integration, consulting, and AI transformation services to enterprise clients.
- iO Bonzai AI Platform: AI infrastructure platform sold as a product/service to marketing and content teams, connecting existing enterprise tools and providing AI capabilities.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
One Shoe product offering
Product offeringCore offering
One Shoe is a digital creative agency that offers websites, apps, and digital campaigns by combining strategy, creation, design, and development into an integrated service offering for client organizations. The firm serves as a turnkey partner from concept through launch across digital touchpoints.
Product overview
iO is a digital agency offering a portfolio of professional services including experience strategy, digital platforms, marketing services, content and design, cloud/data/integration, consulting, and AI transformation. The primary proprietary product is iO Bonzai, an AI infrastructure platform that connects enterprise tools (CMS, CRM, DAM) to enable AI-powered workflows for marketing and content teams. The agency also partners with technology platforms including AWS, Drupal, Google Marketing Platform, HubSpot, Shopware, and Sitecore to deliver client solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Website design and development Design and build of client websites integrating strategy, creative, design, and development into a cohesive digital experience for client organizations.
- Mobile app development Design and development of mobile applications that align with client brand strategy and user experience requirements across platforms.
- Digital campaign creation Creation of digital marketing campaigns that combine strategy, creative production, and channel execution for client brands.
- Strategy consulting Digital strategy consulting to define brand, business, and experience direction for client initiatives across web, app, and campaign touchpoints.
- Creative design services Creative design output including visual identity, user experience, and design assets supporting client websites, applications, and campaigns.
Companies that use One Shoe
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
One Shoe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature1 record
One Shoe partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- AWS (Amazon Web Services)coreTechnology partnership for cloud infrastructure services. AWS is listed as one of the core platforms and partners in iO's technology stack.
- DrupalcorePlatform partnership for Drupal-based content management system implementations. Drupal is listed as a core platform in iO's technology stack.
- Google Marketing PlatformcoreTechnology partnership for digital marketing and advertising solutions. Listed as a core platform in iO's technology stack.
- HubSpotcoreCRM and inbound marketing platform partnership. HubSpot is listed as a core platform in iO's technology stack.
- ShopwarecoreE-commerce platform partnership for building online stores. Listed as a core platform in iO's technology stack.
- SitecorecoreEnterprise content management and digital experience platform partnership. Listed as a core platform in iO's technology stack.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
One Shoe competitors and assessment
Company assessmentRegional players
- Mach: European digital agency with comparable BeNeLux roots offering digital platforms, marketing, and content services; a smaller but regionally adjacent peer to iO.
Direct peers
- Dept: Large European (BeNeLux-headquartered) full-service digital agency offering strategy, technology, marketing, and creative — directly comparable to iO in scale, geography, and service mix.
- Valtech: Global digital transformation agency with deep presence in Netherlands/Belgium and similar enterprise customer base; competes head-to-head on digital platforms, data, and experience strategy.
- Emakina: Belgian-origin digital agency group operating across BeNeLux and Europe, offering strategy, technology, marketing, and content — a close geographic and capability peer to iO.
Broad incumbents
- Isobar (dentsu): Global digital agency network within dentsu offering strategy, technology, and creative services; competes for similar enterprise digital experience briefs.
- Deloitte Digital: Global consulting-led digital practice that competes for the same enterprise digital transformation RFPs as iO, with deeper consulting bench and larger balance sheet.
- VML (WPP): Global creative, commerce, and digital experience network under WPP; competes for enterprise brand, marketing, and digital platform work at scale.
- Publicis Sapient: Digital transformation arm of Publicis targeting large enterprise engagements in strategy, technology, and marketing — overlaps with iO's enterprise offering and AI transformation practice.
- Merkle (dentsu): Data-driven CX and digital agency within dentsu; comparable in CRM/martech, data integration, and enterprise marketing technology services — overlapping with iO's cloud/data practice.
- Accenture Song: Global experience and digital transformation arm of Accenture; competes for enterprise CX, martech, and platform engagements, often at larger scale and longer contract terms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
One Shoe social profiles
Digital presenceOne Shoe compliance and trust
Trust signalCompliance1 record
One Shoe financial estimates
Financial estimateRevenue estimate
Valuation estimate
One Shoe leadership team
Management profileNumber of profiles
One Shoe subsidiaries and ownership
Company hierarchySubsidiaries1 record
One Shoe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
One Shoe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about One Shoe
What does One Shoe do?
One Shoe is a digital creative agency that offers websites, apps, and digital campaigns by combining strategy, creation, design, and development into an integrated service offering for client organizations. The firm serves as a turnkey partner from concept through launch across digital touchpoints.
Is One Shoe a public or private company?
One Shoe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was One Shoe founded?
One Shoe was founded in 2006. It employs 11 to 50 people.
Where is One Shoe based?
One Shoe is headquartered in Utrecht, Netherlands, in the Europe region.
How does One Shoe make money?
Two revenue lines are on record. Digital Agency Services are the primary driver. The others are iO Bonzai AI Platform.
Who are One Shoe's main competitors?
Mach is listed as a regional player. Direct peers are Dept, Valtech and Emakina. Broad incumbents are Isobar (dentsu), Deloitte Digital, VML (WPP), Publicis Sapient, Merkle (dentsu) and Accenture Song.
Does One Shoe have an API?
No public API is recorded for One Shoe.