One Shoe

What One Shoe does

According to the supplied data aggregation, the firmographic record identifies One Shoe as a private, Utrecht-based digital creative agency founded in 2006 with 11-50 employees, offering websites, applications, and campaigns spanning strategy, creation, design, and development. The bulk of substantive operational evidence in the aggregation, however, pertains to iO (iodigital.com), a Belgium-headquartered full-service digital agency — the two records may reflect separate entities or a related-party relationship that is not disclosed in the source material. The following description is grounded in the operational evidence available.

Name

One Shoe

Legal name

iO

Website

https://oneshoe.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

One Shoe is a Utrecht-based Dutch digital creative agency (founded 2006, 11-50 employees) offering websites, applications, and campaigns. The supplied operational evidence pertains primarily to iO (iodigital.com), a separate Belgium-headquartered full-service digital agency.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Agency Services: Professional services revenue from providing experience strategy, digital platforms, marketing services, content and design, cloud/data integration, consulting, and AI transformation services to enterprise clients.
2. iO Bonzai AI Platform: AI infrastructure platform sold as a product/service to marketing and content teams, connecting existing enterprise tools and providing AI capabilities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

One Shoe is a digital creative agency that offers websites, apps, and digital campaigns by combining strategy, creation, design, and development into an integrated service offering for client organizations. The firm serves as a turnkey partner from concept through launch across digital touchpoints.

Product overview

iO is a digital agency offering a portfolio of professional services including experience strategy, digital platforms, marketing services, content and design, cloud/data/integration, consulting, and AI transformation. The primary proprietary product is iO Bonzai, an AI infrastructure platform that connects enterprise tools (CMS, CRM, DAM) to enable AI-powered workflows for marketing and content teams. The agency also partners with technology platforms including AWS, Drupal, Google Marketing Platform, HubSpot, Shopware, and Sitecore to deliver client solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Website design and development Design and build of client websites integrating strategy, creative, design, and development into a cohesive digital experience for client organizations.
• Mobile app development Design and development of mobile applications that align with client brand strategy and user experience requirements across platforms.
• Digital campaign creation Creation of digital marketing campaigns that combine strategy, creative production, and channel execution for client brands.
• Strategy consulting Digital strategy consulting to define brand, business, and experience direction for client initiatives across web, app, and campaign touchpoints.
• Creative design services Creative design output including visual identity, user experience, and design assets supporting client websites, applications, and campaigns.

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• AWS (Amazon Web Services)coreTechnology or IntegrationTechnology partnership for cloud infrastructure services. AWS is listed as one of the core platforms and partners in iO's technology stack.
• DrupalcoreTechnology or IntegrationPlatform partnership for Drupal-based content management system implementations. Drupal is listed as a core platform in iO's technology stack.
• Google Marketing PlatformcoreTechnology or IntegrationTechnology partnership for digital marketing and advertising solutions. Listed as a core platform in iO's technology stack.
• HubSpotcoreTechnology or IntegrationCRM and inbound marketing platform partnership. HubSpot is listed as a core platform in iO's technology stack.
• ShopwarecoreTechnology or IntegrationE-commerce platform partnership for building online stores. Listed as a core platform in iO's technology stack.
• SitecorecoreTechnology or IntegrationEnterprise content management and digital experience platform partnership. Listed as a core platform in iO's technology stack.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Mach: European digital agency with comparable BeNeLux roots offering digital platforms, marketing, and content services; a smaller but regionally adjacent peer to iO.

Direct peers

• Dept: Large European (BeNeLux-headquartered) full-service digital agency offering strategy, technology, marketing, and creative — directly comparable to iO in scale, geography, and service mix.
• Valtech: Global digital transformation agency with deep presence in Netherlands/Belgium and similar enterprise customer base; competes head-to-head on digital platforms, data, and experience strategy.
• Emakina: Belgian-origin digital agency group operating across BeNeLux and Europe, offering strategy, technology, marketing, and content — a close geographic and capability peer to iO.

Broad incumbents

• Isobar (dentsu): Global digital agency network within dentsu offering strategy, technology, and creative services; competes for similar enterprise digital experience briefs.
• Deloitte Digital: Global consulting-led digital practice that competes for the same enterprise digital transformation RFPs as iO, with deeper consulting bench and larger balance sheet.
• VML (WPP): Global creative, commerce, and digital experience network under WPP; competes for enterprise brand, marketing, and digital platform work at scale.
• Publicis Sapient: Digital transformation arm of Publicis targeting large enterprise engagements in strategy, technology, and marketing — overlaps with iO's enterprise offering and AI transformation practice.
• Merkle (dentsu): Data-driven CX and digital agency within dentsu; comparable in CRM/martech, data integration, and enterprise marketing technology services — overlapping with iO's cloud/data practice.
• Accenture Song: Global experience and digital transformation arm of Accenture; competes for enterprise CX, martech, and platform engagements, often at larger scale and longer contract terms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/iOdigital-com
• Facebookfacebook.com/iodigitalcom
• LinkedInlinkedin.com/company/iodigital-com
• Instagraminstagram.com/iodigital_com
• Xx.com/oneshoe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Shoe