What NowGo does

NowGo (stylized 'nowGo') is a Dutch consumer insurance brand label that was founded in 2016 and headquartered in Amstelveen, Netherlands, originally operating under VIVAT Schadeverzekeringen N.V. The label was positioned as a digital-first offering for individual Dutch consumers seeking personal insurance products, including lines such as pet, accident, and legal aid coverage within VIVAT's broader product set. Distribution was online-centric rather than broker-led.

In 2020, Nationale-Nederlanden Schadeverzekering Maatschappij N.V. (of which OHRA is the consumer insurance arm) acquired VIVAT Schadeverzekeringen N.V. The transaction consolidated VIVAT's consumer labels — including nowGo, Reaal Dier & Zorg, and Reaal Rechtsbijstand for FNV members — under OHRA as the new insurer. Existing nowGo policyholders were automatically transferred to OHRA at their first renewal date following the acquisition, with two months' advance notice and no action required from the customer. Service, billing, and digital self-service functions for nowGo customers are now handled through OHRA's platform and customer service channels.

Following the transition, NowGo persists as a legacy brand label within OHRA's wider Dutch retail portfolio rather than as an independent operating unit. Pricing, product mechanics, claims handling, and underwriting are governed by OHRA / NN Group rather than NowGo as a standalone entity. The input data does not disclose revenue, policy counts, headcount specific to nowGo (the 501–1,000 employee figure appears to reflect the surrounding Dutch operation context), or any proprietary technology stack underlying the label.

Name

NowGo

Website

https://nowgo.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

NowGo (nowGo) is a Dutch consumer insurance brand label, founded in 2016 and based in Amstelveen, originally positioned as a digital-first personal insurance offering under VIVAT Schadeverzekeringen N.V. and transferred in 2020 to OHRA / Nationale-Nederlanden, where existing policyholders are now served.

Ownership category

akta.pro rank

Headquarters

HQ city

Amstelveen

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Core offering

NowGo is an insurance brand label that delivers consumer insurance products through a digital-first channel to individual customers in the Netherlands. Originally operating as one of the labels under VIVAT Schadeverzekeringen N.V., the brand was transitioned to OHRA (part of Nationale-Nederlanden Schadeverzekering Maatschappij N.V.) following the 2020 acquisition, with existing policies transferred at their first renewal date.

Product overview

NowGo is a sub-brand/label of VIVAT Schadeverzekeringen N.V. that provides consumer insurance products. The offering consists of a single insurance brand (nowGo) that was part of the VIVAT portfolio. Following Nationale-Nederlanden Schadeverzekering Maatschappij's acquisition of VIVAT in 2020, the nowGo insurance policies were transferred to OHRA as the new insurer. The source data does not provide specific details about individual insurance product types or coverage options offered under the nowGo brand.

Differentiator

Problem solved

Functional benefit

Products and services

• NowGo Insurance

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• VIVAT Schadeverzekeringen N.V.coreOthers · 1 January 2020NowGo was one of the brands/labels operating under VIVAT Schadeverzekeringen N.V. In 2020, Nationale-Nederlanden Schadeverzekering Maatschappij N.V. (whose insurance division includes OHRA) acquired VIVAT Schadeverzekeringen N.V. As a result, OHRA became the new insurer for NowGo customers, with insurance policies transferred to OHRA at their first renewal date following the acquisition.
• OHRA (part of Nationale-Nederlanden Schadeverzekering Maatschappij N.V.)coreOthers · 1 January 2020OHRA, part of Nationale-Nederlanden Schadeverzekering Maatschappij N.V., acquired VIVAT Schadeverzekeringen N.V. in 2020 and became the new insurer for all VIVAT labels including NowGo. Insurance policies were transferred automatically to OHRA at renewal, with customers informed two months prior to their policy end date.
• NN Group N.V.minorOthers · 1 January 2020NN Group N.V. is the ultimate parent company overseeing Nationale-Nederlanden Schadeverzekering Maatschappij N.V. and its insurance division OHRA. The acquisition of VIVAT Schadeverzekeringen N.V. was part of a broader 'krachtenbundeling' (strength combination) within the NN Group.

Recent moves3 records

Expansion highlights2 records

Emerging players

• Independer: Independer is a Dutch digital insurance comparison and brokerage platform. It is comparable as a digital channel that intermediates Dutch personal insurance buyers, competing with NowGo's direct digital proposition at the acquisition stage.
• Pricewise: Pricewise is a Dutch price-comparison site that includes insurance products alongside energy, telecom and financial services. It is comparable as a digital aggregator of insurance offers competing for the same Dutch consumer segment NowGo targets.

Others

• NN Group (Nationale-Nederlanden): NN Group is NowGo's ultimate parent company and one of the largest insurance groups in the Netherlands. It is comparable as the parent/capital provider behind NowGo's product distribution and underwriting.

Direct peers

• OHRA: OHRA is the direct insurance line that took over NowGo's policyholders in 2020. Both target Dutch consumers with personal lines products distributed via digital channels, making OHRA the closest functional peer and the natural benchmark for NowGo's customer experience.
• Reaal (including Reaal Dier & Zorg): Reaal is a sister VIVAT label acquired alongside NowGo by OHRA/NN Group in 2020. It sells personal insurance products including pet and care cover under similar brand-label distribution mechanics as NowGo.
• FBTO: FBTO is Achmea's direct-to-consumer digital insurance brand in the Netherlands, offering personal lines (auto, home, travel, liability) online. It is the clearest Dutch competitor to NowGo's digital-first personal insurance positioning.

Broad incumbents

• ASR Nederland: ASR Nederland is a major Dutch insurance carrier offering personal lines (home, motor, travel) through direct and intermediary channels. It overlaps with NowGo on Dutch consumer insurance and serves as a broad incumbent comparable.
• Univé: Univé is a Dutch cooperative insurer offering personal and small-business insurance through a member-based model. It is comparable on Dutch consumer insurance products and the regional/local distribution that NowGo also serves.
• Centraal Beheer: Centraal Beheer (Achmea) is one of the largest Dutch personal and commercial insurance incumbents. Comparable as a broad incumbent competing for the same Dutch consumer insurance wallet, with overlapping product lines (home, auto, legal aid, accident).

Regional players

• De Goudse Verzekeringen: De Goudse is an independent Dutch mid-market insurer with personal lines (home, auto, liability, legal aid). Comparable on Dutch personal lines product mix and digital servicing, but historically more intermediated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/nowgoNL
• Facebookfacebook.com/nowgoNL

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NowGo