Welz
Welz is a Madrid-based tech-driven private equity real estate investment platform that originates, underwrites, and manages deal-by-deal real estate investments structured as ring-fenced SPVs for institutional investors, family offices, and HNW investors across Spain, Portugal, Israel, and the UK.
- Company typePrivate
- Founded2018
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Welz does
Welz (legal entity: WELZ PLATFORM, S.L.) is a Madrid-headquartered private equity real estate investment platform that operates a tech-driven, deal-by-deal co-investment model. The company originates, filters, selects, underwrites, and manages real estate investment opportunities sourced from vetted Tier 1 developers and cooperatives, then opens approved deals to qualified investors through ring-fenced Special Purpose Vehicles (SPVs). Each project is independently structured, allowing investors to cherry-pick individual deals rather than committing to a blind-pool fund structure.
The platform offers two core financial products: a Debt Investment Product targeting 8-12% annual returns over 6-18 months (asset-backed with 1st or 2nd charge on the property), and an Equity Investment Product targeting 15-20% annual returns over 12-36 months (linked to development profit). Underlying technology includes a proprietary reporting and monitoring platform, a "Big Brother" continuous monitoring system with both internal and external independent teams, and SPV infrastructure with strict governance rules. Welz finances up to 90% of project equity needs and commits to a 10-day decision-making timeline after initial developer due diligence.
The business model generates revenue through transaction fees and profit participation from successful project exits, with ticket sizes ranging from €1m to €10m per deal. Welz serves three primary investor segments — institutional investors, family offices, and high net worth individuals — and operates across four geographies: Spain, Portugal, Israel, and the United Kingdom. The company maintains offices in Madrid (headquarters), Pamplona, and London, and reports that its execution team carries over 400 years of combined finance and real estate experience. The primary compensation model aligns Welz's interests with developers and investors via co-investment and profit-sharing rather than upfront origination fees.
Welz firmographics
Firmographics- Name
- Welz
- Legal name
- WELZ PLATFORM, S.L.
- Website
- https://welz.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Welz is a Madrid-based tech-driven private equity real estate investment platform that originates, underwrites, and manages deal-by-deal real estate investments structured as ring-fenced SPVs for institutional investors, family offices, and HNW investors across Spain, Portugal, Israel, and the UK.
- Ownership category
- akta.pro rank
Welz industry classification
Industry- Product category
- Real Estate Investment Management
- NAICS
- Investment Banking and Securities Intermediation (52315), Investment Banking and Securities Intermediation (523150)
- SIC
- Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Real Estate Capital Markets Brokerage (Debt & Equity Placement) (FSAEAJAK)
- akta.pro secondary industries
- Mezzanine Debt & Preferred Equity (CRE Capital Stack) (FSALADAI), Debt & Structured Finance / Mortgage Brokerage (BPAJABAK), Debt Capital Raising Intermediation (Private Debt/Mezzanine/Bonds) (FSAEALAM)
Keywords
Where Welz is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Welz business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Co-investment Management: Welz originates, underwrites, and manages real estate investment deals, charging fees and/or taking profit shares from successful project exits. The company co-invests alongside developers and investors, sharing in the profit upside as their primary compensation model.
- Developer Financing: Provides financing solutions including equity, preferred equity, senior debt, and bridge loans to developers, generating returns through interest income and profit participation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Debt Investment - Fixed Income Product |
| Other | Multi-year contract | Equity Investment - Development Profit Sharing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Welz product offering
Product offeringCore offering
Welz originates, filters, selects, underwrites, and manages real estate investment deals, inviting institutional, family office, and high net worth investors to co-invest in structured transactions. The platform offers Debt Investment Products (fixed income, 8-12% target returns, 6-18 month duration) and Equity Investment Products (15-20% target returns, 12-36 month duration), each structured as an independent SPV. Welz also provides developer financing solutions including equity, preferred equity, senior debt, and bridge loans, funding up to 90% of project equity needs.
Product overview
Welz is a Private Equity Real Estate Investment platform operating as a technology-driven, deal-by-deal investment model. The platform offers two core investment products: a Debt Investment Product (fixed income, 8-12% annual returns, 6-18 months) and an Equity Investment Product (15-20% annual returns, 12-36 months). Both products are structured as independent SPVs per deal, allowing investors to cherry-pick which deals to participate in while benefiting from the platform's transparency tools, monitoring systems, and governance frameworks.
Differentiator
Problem solved
Functional benefit
Products and services
- Debt Investment Product Fixed income product asset-backed with 1st or 2nd charge on the property, offering target returns of 8-12% per year with a duration of 6-18 months. Each deal is structured as an independent SPV, allowing institutional, family office, and HNW investors to participate on a deal-by-deal basis.
- Equity Investment Product Investment structure linked to the profit of real estate development, asset-backed, offering target returns of 15-20% per year with a duration of 12-36 months. Structured as an independent SPV per deal with continuous monitoring.
- Developer Financing Solutions Flexible financing solutions for best-in-class real estate developers and cooperatives, including equity, preferred equity, senior debt, and bridge loans. Welz can finance up to 90% of project equity needs with a 10-day decision making process and full underwriting commitment.
Quantifiable outcome
- Debt products target 8-12% annual returns with 6-18 month duration
- +3 more outcomes
Companies that use Welz
Customer profileSegments4 records
Ideal customer profiles4 records
Welz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Welz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tier 1 Real Estate DeveloperscoreWelz partners with best-in-class developers and cooperatives to co-invest in unique real estate investment opportunities on a deal-by-deal basis. Developers benefit from financing up to 90% of project costs, flexible financing solutions, 10-day decision making, and long-term partnership alignment. The value proposition makes Welz the best partner for developers rather than a competitor, ensuring superior deal flow.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Welz competitors and assessment
Company assessmentRegional players
- Housers: Spain-headquartered pan-European real estate crowdfunding platform offering development and rental opportunities to retail and HNW investors. Comparable to Welz through Spain-rooted origination and SPV-structured real estate co-investment offerings.
- ALTUS Capital Partners: Pan-European investment manager running thematic debt and real estate strategies for institutional investors from Germany. Comparable to Welz in underwriting European real estate exposure and offering managed, structured debt and equity vehicles to professional investors.
- Reinvestarma / Reinvest: Spain-based structured real estate investment manager specializing in development financing and value-add opportunities targeted at family offices and institutional investors. Directly comparable to Welz's Iberian focus and developer-lending model.
Direct peers
- BrickVest: London-based institutional real estate investment platform that aggregates and vets pan-European commercial real estate opportunities for institutional and family-office investors. Closest peer to Welz in targeting European institutional LPs and offering vetted, diversified deal-by-deal access — including Spain and the UK.
- EstateGuru: Estonia-based European P2P lending platform focused on short-term asset-backed real estate loans, primarily in the Baltics and broader Europe. Comparable to Welz in providing tech-enabled, asset-backed real estate debt with explicit target returns and continuous monitoring.
- CrowdStreet: US-based online commercial real estate investment marketplace that matches institutional and individual investors with sponsors on a deal-by-deal basis. Closely comparable to Welz on platform-based deal syndication, sponsor curation, and SPV structuring for individual commercial real estate deals.
- Yieldstreet: US online alternative-investments platform offering curated debt and equity products with real estate as a core asset class. Comparable to Welz in delivering structured, sponsor-vetted real estate debt/equity offerings to an accredited-investor base with platform-driven transparency.
- RealtyMogul: US online CRE investment platform offering deal-by-deal equity and debt products to retail and accredited investors via sponsor partnerships. Comparable to Welz in connecting vetted developers with co-investor capital and structuring asset-backed investment offerings.
- Property Partner (now Urban Exposure): UK-based residential real estate investment platform offering fractional ownership and institutional lending products. Comparable to Welz through a UK/EU footprint and a focus on structured SPV vehicles for HNW/institutional investors in residential and mixed-use development.
- Catalyst Capital: Madrid-based alternative-investment platform offering structured real estate debt and equity opportunities to qualified Spanish investors. Closely comparable to Welz on Iberian origination and a deal-by-deal private-market real estate offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Welz social profiles
Digital presenceWelz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Welz leadership team
Management profileNumber of profiles
Welz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Welz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Welz
What does Welz do?
Welz originates, filters, selects, underwrites, and manages real estate investment deals, inviting institutional, family office, and high net worth investors to co-invest in structured transactions. The platform offers Debt Investment Products (fixed income, 8-12% target returns, 6-18 month duration) and Equity Investment Products (15-20% target returns, 12-36 month duration), each structured as an independent SPV. Welz also provides developer financing solutions including equity, preferred equity, senior debt, and bridge loans, funding up to 90% of project equity needs.
Is Welz a public or private company?
Welz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Welz founded?
Welz was founded in 2018. It employs 11 to 50 people.
Where is Welz based?
Welz is headquartered in Madrid, Spain, in the Europe region.
How does Welz make money?
Two revenue lines are on record. Co-investment Management is the primary driver. The others are developer Financing.
Who are Welz's main competitors?
Regional players on record are Housers, ALTUS Capital Partners and Reinvestarma / Reinvest. Direct peers are BrickVest, EstateGuru, CrowdStreet, Yieldstreet, RealtyMogul, Property Partner (now Urban Exposure) and Catalyst Capital.
Does Welz have an API?
No public API is recorded for Welz.
What industry is Welz in?
Welz's product category is Real Estate Investment Management. Its primary akta.pro industry code is FSAEAJAK, Real Estate Capital Markets Brokerage (Debt & Equity Placement), with a secondary code of FSALADAI, Mezzanine Debt & Preferred Equity (CRE Capital Stack). Its NAICS code is 52315 and its SIC code is 6163.