Fuel Lowa
- Company typePrivate
- Founded1937
- HeadquartersUrbandale, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Fuel Lowa does
FUELIowa is an Iowa-based, member-governed trade association founded in 1937 (originally as PMCI) and rebranded to FUELIowa in January 2019. It serves more than 500 member companies across Iowa's fuel value chain, including fuel distributors, fuel cooperatives, convenience stores, refiners, and biofuel producers, and positions itself as the only trade association exclusively representing Iowa's fuel industry. The association is led by CEO Gary Koerner, with a small professional staff of approximately ten that includes a President of Government Affairs (John Maynes, joined 2008), a Director of Membership & Business Services (Jim Ewing), a Director of Communications & Events (Sarah Bowman, joined July 2022), and two registered lobbyists (Marc Beltrame, David Peck). Operations are housed at 10430 New York Ave., Suite F, Urbandale, Iowa.
The core 'product' is a comprehensive suite of member benefits rather than a technology platform. These include free regulatory consulting on federal, state, and local compliance; a property and casualty insurance program partnered with EMC Insurance that returns annual safety dividends to members; the HealthAlliance Benefit Plan, a Multiple Employer Welfare Association providing medical, dental, vision, and life insurance and described as the only MEWA serving Iowa's fuel industry; storage tank leak detection and unattended-site monitoring compliance; 24-hour hazardous-materials emergency response via Infotrac; drug/alcohol testing and FMCSA CDL Clearinghouse compliance; credit card processing through worldpay; coupon redemption through ACS; A/B Operator Training via R&A Risk Professionals; and the Fuel Insider weekly e-newsletter and FUELIowa Magazine (bi-monthly). The organization also operates RINAlliance as a wholly owned subsidiary helping members and non-members nationwide capture economics under the Renewable Fuel Standard, and the FUELIowa PAC to support fuel-industry-aligned political candidates.
Commercially, FUELIowa is a private, non-profit trade association that monetizes primarily through recurring membership dues, with ancillary revenue from advertising packages ($3,000-$10,000 annually), event sponsorships (Summerfest & Annual Meeting, Regional Roundtables), insurance-program economics, HealthAlliance MEWA participation, RINAlliance fees (preferred rates for members, market rates for non-members), and PAC contributions. There are no public funding rounds, no investors, no parent company, and no acquisitions disclosed; growth is driven by service-line expansion and subsidiary diversification rather than capital deployment.
Fuel Lowa firmographics
Firmographics- Name
- Fuel Lowa
- Legal name
- FUELIowa
- Website
- https://fueliowa.com
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Fuel Lowa industry classification
Industry- Product category
- Trade Association Services
- NAICS
- Gasoline Stations with Convenience Stores (45711), Gasoline Stations (4571), Gasoline Stations with Convenience Stores (457110)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)
- akta.pro secondary industries
- Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Biofuel Distribution & Fuel Marketing (Wholesale/Retail) (EUAAAHAI)
Keywords
Where Fuel Lowa is headquartered
LocationHeadquarters
- HQ city
- Urbandale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fuel Lowa business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Membership Dues: Annual membership dues from fuel distributors, convenience stores, refiners, biofuel producers, and other fuel industry businesses. Membership provides access to regulatory consulting, insurance programs, compliance services, and member discounts.
- Insurance Program Revenue: Property and casualty insurance program through EMC Insurance partnership. Members are eligible for annual safety dividends.
- HealthAlliance Benefit Plan: Multiple Employer Welfare Association (MEWA) providing medical, dental, vision, and life insurance to member companies.
- RINAlliance: Wholly owned subsidiary helping members and non-members across the nation with RIN economics under the Renewable Fuel Standard. Members receive preferred rates.
- FUELIowa PAC: Political Action Committee accepting donations from members to support political candidates who understand the fuel industry.
- Sponsorship and Advertising: Annual advertising packages ranging from $3,000 to $10,000, plus event sponsorships for Summerfest and other events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Premium advertising package for largest advertiser partners |
| Other | Annual | Super advertising package for major advertiser partners |
| Other | Annual | Plus advertising package for dedicated advertiser partners |
| Other | Annual | Regular advertising package for significant advertiser partners |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Fuel Lowa product offering
Product offeringCore offering
Based on the available description, Fuel Lowa appears to function as a fuel-industry trade association in Iowa offering advocacy, regulatory consulting, insurance programs, compliance services, publications, and member events to fuel distributors, convenience stores, refiners, and biofuel producers. No source-backed evidence is available to confirm specific offerings.
Product overview
FUELIowa is a trade association for Iowa's fuel industry offering a comprehensive suite of member services. The organization provides regulatory consulting and advocacy, insurance programs (property & casualty through EMC Insurance, and health benefits through HealthAlliance), compliance solutions for underground storage tanks, emergency response, drug testing/CDL clearinghouse, credit card processing (Worldpay), and coupon redemption. Additional services include print equipment, newsletters (Fuel Insider), and a bimonthly magazine. RINAlliance, a wholly-owned subsidiary, handles Renewable Identification Numbers economics. The association was formed in 1937 and represents fuel distributors, convenience stores, refiners, and biofuel producers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Returned over $5 million in insurance dividends to members in 3 years
- +2 more outcomes
Companies that use Fuel Lowa
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles1 record
Fuel Lowa technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fuel Lowa partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- RINAlliancecoreWholly owned subsidiary of FUELIowa that helps both members and non-members across the nation take advantage of RIN economics and profits under the Renewable Fuel Standard. Members receive preferred rates. This is a key revenue-generating subsidiary.
- HealthAlliance Benefit PlancoreThe only Multiple Employer Welfare Association (MEWA) serving the fuel industry in Iowa, providing member companies with medical, dental, vision, and life insurance programs.
- EMC InsurancecorePartnered to provide property and casualty insurance program specifically designed for FUELIowa members. In addition to coverage and premiums, member participants are eligible to receive safety dividends each year.
- InfotraccoreState-of-the-art chemical emergency response system endorsed by the U.S. Department of Transportation. Provides 24-hour emergency response to FUELIowa members who ship hazardous materials. Manages 9,000 hazardous materials incidents annually nationwide.
- worldpaymajorPreferred payment processor for FUELIowa, providing customized credit card processing solutions for members with customized terms and rates.
- American Coupon Services (ACS)majorProvides coupon redemption program for both digital and traditional coupons that minimizes charge-backs and provides maximum return on coupon investment.
- R&A Risk ProfessionalscoreProvides A/B Operator Training courses for FUELIowa members. Training sessions held at FUELIowa office in Urbandale on quarterly basis.
- Doctor's Review ServicecoreProvides drug and alcohol testing program for FUELIowa members to comply with DOT regulations and CDL Clearinghouse requirements. Also develops company-specific drug and alcohol policies.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Fuel Lowa competitors and assessment
Company assessmentRegional players
- Renewable Fuels Association (RFA): National trade association for U.S. ethanol producers. Relevant adjacent peer given FUELIowa's RINAlliance subsidiary and biofuel producer members (Renewable Energy Group on its board); comparable industry advocacy focus but specifically for ethanol producers rather than full fuel value chain.
Broad incumbents
- Energy Marketers of America (EMA): National trade association representing energy marketers, fuel distributors, and convenience retailers across all U.S. states. Directly comparable as the federal-level counterpart to FUELIowa; FUELIowa's President John Maynes sits on EMA's Motor Fuels Committee, signaling explicit organizational linkage.
- NATSO (National Association of Truck Stop Operators): National trade association representing truck stops and travel plazas, including those with fuel retail operations. Comparable member overlap (high-volume fuel retailers, c-store operators) at the national advocacy level.
- Society of Independent Gasoline Marketers of America (SIGMA): Trade association representing independent fuel marketers and convenience retailers nationwide. Comparable in member composition (fuel distributors, c-stores) but operating at the national level versus FUELIowa's Iowa focus.
- Petroleum Marketers Association of America (PMAA): National association advocating for petroleum marketers including fuel distributors, convenience stores, and transporters. Comparable as a competing or complementary national-level body that FUELIowa members may also engage with for federal advocacy.
Direct peers
- Kansas Petroleum Marketers & C-Store Association: Kansas-based fuel marketers and convenience store association. Direct peer to FUELIowa in scale, scope, and member profile, with overlapping agricultural-fuel cooperative member base in the central U.S.
- Nebraska Petroleum Marketers Association: Nebraska state association for petroleum marketers and c-store operators. Closely comparable to FUELIowa in single-state geographic focus, member types, and service offering including advocacy and member benefit programs.
- Minnesota Petroleum Marketers: Minnesota trade association serving petroleum marketers, convenience stores, and related fuel industry businesses. Direct peer to FUELIowa with parallel advocacy, regulatory, and member benefits model in an adjacent upper-Midwest state.
- Missouri Petroleum Association: Missouri-based trade association representing petroleum marketers and convenience retailers. Direct peer to FUELIowa in business model and service stack (advocacy, insurance, compliance) with similar Midwestern agricultural-market member profile.
- Illinois Fuel & Retail Association: State-level fuel marketers and convenience store association serving Illinois. Closely comparable business model, member profile, and service offering to FUELIowa, operating in the adjacent Midwestern market with overlapping fuel distribution geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Fuel Lowa social profiles
Digital presenceFuel Lowa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fuel Lowa leadership team
Management profileNumber of profiles
Fuel Lowa subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fuel Lowa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fuel Lowa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fuel Lowa
What does Fuel Lowa do?
Based on the available description, Fuel Lowa appears to function as a fuel-industry trade association in Iowa offering advocacy, regulatory consulting, insurance programs, compliance services, publications, and member events to fuel distributors, convenience stores, refiners, and biofuel producers. No source-backed evidence is available to confirm specific offerings.
Is Fuel Lowa a public or private company?
Fuel Lowa is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fuel Lowa founded?
Fuel Lowa was founded in 1937. It employs 1 to 10 people.
Where is Fuel Lowa based?
Fuel Lowa is headquartered in Urbandale, United States, in the North America region.
How does Fuel Lowa make money?
Six revenue lines are on record. Membership Dues are the primary driver. The others are insurance Program Revenue, healthAlliance Benefit Plan, RINAlliance, FUELIowa PAC and sponsorship and Advertising.
Who are Fuel Lowa's main competitors?
Renewable Fuels Association (RFA) is listed as a regional player. Broad incumbents are Energy Marketers of America (EMA), NATSO (National Association of Truck Stop Operators), Society of Independent Gasoline Marketers of America (SIGMA) and Petroleum Marketers Association of America (PMAA). Direct peers are Kansas Petroleum Marketers & C-Store Association, Nebraska Petroleum Marketers Association, Minnesota Petroleum Marketers, Missouri Petroleum Association and Illinois Fuel & Retail Association.
Does Fuel Lowa have an API?
No public API is recorded for Fuel Lowa.
What industry is Fuel Lowa in?
Fuel Lowa's product category is Trade Association Services. Its primary akta.pro industry code is EUALAIAE, Convenience Retail & Foodservice at Forecourts (C-Store/QSR), with a secondary code of EUALAIAB, Branded Fuels Wholesaling & Jobber Distribution. Its NAICS code is 45711 and its SIC code is 5500.