iAgri Software

What iAgri Software does

i.Agri Limited, trading as iAgri Software, is a privately held New Zealand SaaS company founded in 1993 and incorporated in January 1999, headquartered in New Plymouth. The company builds a cloud-based, unified farm management platform targeted at New Zealand livestock (dairy, beef, sheep) and crop farmers, offering a single dashboard covering financial tracking, animal management (ancestry, compliance, health, drugs and treatment, feed budgeting, stock rotations), cropping management with machine-learning growth forecasts and weather integration, HSC compliance, staff management, fleet management, satellite-map-based paddock drawing, and environmental/sustainability reporting. The product is delivered via a web dashboard and cross-platform mobile applications (Android, Apple, Windows) with offline field data entry, plus the iAgri Connect module for third-party accounting, financial, and instrument integrations.

The business model is predominantly subscription SaaS billed monthly in New Zealand Dollars across tiered plans: HSC Basic (NZD 50/month + GST), HSC Plus (NZD 60/month + GST), and a Complete Package scaled by active animal count from NZD 80/month (1-250 animals) to NZD 250/month (1,000+ animals). Supplementary revenue comes from usage-based fees for iAgri App instances and third-party data collection, plus professional services for training workshops, farm map set-ups, and system planning, alongside optional help-desk support add-ons. Go-to-market is product-led and self-serve: a 6-month free trial, account creation on iagri.com, and direct downloads from major app stores; supplemented by organic social channels (Twitter, Facebook, Google+). The company is bootstrapped, with no disclosed institutional funding, M&A activity, partnerships, or revenue figures.

Name

iAgri Software

Legal name

i.Agri Limited

Website

https://iagri.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

iAgri Software is a New Zealand-based SaaS company providing a cloud-based, unified farm management platform with mobile and web access for livestock and crop farmers. It monetises via tiered monthly subscriptions (NZD 50-250/month) and add-on services, targeting New Zealand farmers through a self-serve, product-led motion.

Ownership category

akta.pro rank

Product category

Farm Management Software

NAICS

Farm Management Services (115116)

SIC

Agricultural Services (700), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

akta.pro secondary industries

Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Satellite Imagery & Monitoring Platforms (AFAAAFAI), Carbon, Sustainability & MRV Platforms (GHG Accounting, Regenerative Ag) (AFAAAFAK), Farm Labor & Operations Management (Work Orders, Timekeeping, Scheduling) (AFAAAFAN)

Keywords

• Farm management software
• Agricultural management
• Livestock management
• Crop forecasting
• Farm compliance software

Headquarters

HQ city

New Plymouth

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software Licenses: Monthly subscription fees for software access across tiered plans (Basic, Plus, and Complete packages) with animal-count-based pricing tiers. All fees billed monthly in New Zealand Dollars.
2. Additional Services: Fees for additional services including training workshops, farm map set-ups, and iAgri System planning and advice.
3. Help Desk Support Services: Optional help desk support services available as add-on for some subscription packages, with additional fees for others.
4. iAgri App Fees: Potential fees for each instance of the iAgri App used by users to submit Farm Data, charged per instance.
5. Third Party Data Collection: Fees for collecting Farm Data from third parties and entering it into the iAgri System.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

iAgri Software provides a cloud-based, subscription-priced farm management platform for New Zealand livestock and crop farmers, delivered through a unified web dashboard and native mobile applications on Android, iOS, and Windows. The software integrates financial tracking, animal management with ancestry and health records, cropping with machine learning and weather-based growth forecasts, fleet, staff, hazards/incidents, and HSC compliance into a single system, with bidirectional third-party accounting integration.

Product overview

iAgri is a single unified farm management platform built around a central dashboard with modular add-on packages. The core offering consists of iAgri Farm Management Agricultural Software, with tiered compliance modules (HSC Basic, HSC Plus) and a comprehensive Complete Package that scales pricing by animal count. The platform integrates machine learning for predictive analytics in cropping, and includes mobile applications for iOS, Android, and Windows. All subscription tiers are billed monthly in New Zealand Dollars.

Differentiator

Problem solved

Functional benefit

Products and services

• iAgri Farm Management Agricultural Software Complete cloud-based farm management platform providing a unified dashboard for agricultural operations including financial tracking, staff management, crop management, animal management, fleet management, mapping, and compliance features for New Zealand livestock and crop farmers.
• iAgri Mobile Application Cross-platform native mobile app for Android, Apple/iOS, and Windows that enables field data entry, works offline, acts as a hub for third-party farm instrumentation, and supports rapid data capture from remote locations on the farm.

Quantifiable outcome

• Increased accuracy for reliable growth predictions through machine learning and weather integration
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Conservis: US-based farm management platform providing planning, budgeting, inventory, and field records for crop and livestock operations. Comparable in delivering an integrated financial-and-operational dashboard for commercial farms, though with a US-centric focus and row-crop emphasis.
• FarmLogs: US farm management SaaS offering field tracking, planning, and agronomic records for row-crop farmers. Comparable subscription-based FMIS product with self-serve onboarding and tiered pricing for SMB farms, similar to iAgri's PLG model.
• AgriWebb: Australian livestock farm management SaaS targeting sheep and cattle producers with animal, pasture, and compliance tools. Directly comparable to iAgri's Complete Package across livestock recordkeeping, mapping, and farm management, with a similar SMB/self-serve GTM motion.
• FarmIQ: New Zealand farm management software focused on sheep, beef, and deer operations with animal recording, pasture management, and compliance modules. Same domestic market and pastoral farming focus as iAgri, with overlapping feature set in animal management and farm mapping.

Broad incumbents

• Granular (Corteva): Granular, owned by Corteva, provides farm management and agronomy software for large commercial row-crop operations in North America. A larger incumbent in the same FMIS category, with similar financial planning, field, and operational modules but enterprise-focused GTM.
• Climate FieldView: Bayer's Climate FieldView is a global farm management and analytics platform capturing planting, application, harvest, and yield data. Comparable in offering ML-driven agronomic insights and integrated field records, with substantially greater scale and capital than iAgri.
• Trimble Ag Software: Trimble's precision agriculture and farm management portfolio serves mixed crop and livestock operations globally with hardware-software bundles. Broader, deeper, and better-funded than iAgri but overlaps directly in farm records, mapping, and compliance workflows.
• John Deere Operations Center: John Deere's free farm management platform aggregates machine, agronomic, and field data across a global installed base. Overlaps with iAgri's mapping, field records, and farm dashboard functionality but is bundled with Deere hardware and operates at a vastly larger scale.

Regional players

• Tru-Test (Datamars): New Zealand-based livestock technology company (now part of Datamars) offering weighing, EID, and integrated farm software. Regional peer sharing iAgri's NZ pastoral farming customer base and increasingly competing in software-driven livestock record management.

Emerging players

• CropX: Israel-based precision agriculture platform combining soil sensors, irrigation analytics, and farm management. Comparable in overlaying predictive analytics on top of farm records, though CropX emphasises soil and irrigation data while iAgri emphasises comprehensive farm operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/iAgriSoftware
• Facebookfacebook.com/iagri11

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iAgri Software