FarmLogs
FarmLogs (now Bushel Farm) is a cloud-based farm management SaaS platform serving US row crop farmers with field-level profitability tracking, grain contract management, rainfall alerts, and an FDIC-insured business account. It integrates with John Deere, Climate FieldView, and 3,500+ grain and ag retail facilities.
- Company typePrivate
- Founded2012
- HeadquartersAnn Arbor, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What FarmLogs does
FarmLogs was a cloud-based farm management SaaS company founded in 2012 and headquartered in Ann Arbor, Michigan. The platform was rebranded as Bushel Farm and absorbed into Bushel Inc., a private agricultural fintech company now headquartered in Fargo, North Dakota. FarmLogs/Bushel Farm serves US row crop farmers and reports reaching more than 1 in 3 of them, providing a unified system for operational and financial management that includes grain contract management, field-level profitability tracking, rainfall monitoring and notifications, real-time price alerts, and direct deposit and payment capabilities. The company was a Y Combinator alumnus and raised approximately $22 million in venture funding across multiple rounds from 2012 to 2017.
The underlying platform is a subscription SaaS product distributed via a product-led growth model with a 30-day free trial and self-serve onboarding through the website and mobile apps. Notable technical components include native integrations with John Deere Operations Center and Climate FieldView for automated machine and precision-agronomy data ingestion, and connectivity to the Bushel Network of over 3,500 grain and ag retail facilities for automatic grain contract imports. A distinctive fintech layer is delivered through a partnership with The Bancorp Bank, providing the Bushel Business Account (FDIC-insured up to $5M via sweep program banks) and the Bushel Gold Visa debit card, which together embed interest-bearing banking and digital payments inside the farm management product. Revenue is generated primarily through recurring subscription tiers (Lite, Essentials), with the embedded financial services representing an additional monetization layer targeting individual American farmers and small-to-mid-sized agricultural operations.
Following the consolidation under Bushel Inc., the company operates as a private entity with 51-100 employees and a horizontal segmentation approach aimed at individual farmers and agricultural operations of various sizes. Strategic investors across the funding history include Y Combinator, Drive Capital, Huron River Ventures, Hyde Park Venture Partners, Prosus (lead on the Series C), SV Angel, Detroit Venture Partners, HPA, and Silicon Badia.
FarmLogs firmographics
Firmographics- Name
- FarmLogs
- Legal name
- Bushel Inc.
- Website
- https://farmlogs.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- FarmLogs (now Bushel Farm) is a cloud-based farm management SaaS platform serving US row crop farmers with field-level profitability tracking, grain contract management, rainfall alerts, and an FDIC-insured business account. It integrates with John Deere, Climate FieldView, and 3,500+ grain and ag retail facilities.
- Ownership category
- akta.pro rank
FarmLogs industry classification
Industry- Product category
- Farm Management Software
- NAICS
- Farm Management Services (115116)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Management Information Systems (FMIS) & Farm ERPs (AFAAAFAA)
- akta.pro secondary industries
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
Keywords
Where FarmLogs is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FarmLogs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Software: FarmLogs generates revenue through subscription-based pricing tiers for farm management software. The platform offers multiple subscription plans (Lite, Essentials) with different feature levels. A 30-day free trial is offered for new users to test the platform before committing to a paid subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial period to test all features |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
FarmLogs product offering
Product offeringCore offering
FarmLogs, now operating as Bushel Farm, is a cloud-based farm management software platform that helps row crop farmers track field-level operations, calculate field-level profitability, manage grain contracts, monitor rainfall, and receive real-time price alerts. The platform is augmented by the Bushel Business Account, an FDIC-insured interest-bearing bank account provided through The Bancorp Bank, and the Bushel Gold Visa debit card, creating an integrated operational and financial software suite for American farmers.
Product overview
FarmLogs was a farm management software platform that has since been rebranded as Bushel Farm. Bushel Farm is a unified farm management and financial software platform that enables farmers to manage their farm's operational and financial performance. The product integrates grain contract management, field-level profitability tracking, rainfall monitoring, and real-time price alerts into a single system.
Differentiator
Problem solved
Functional benefit
Products and services
- Bushel Farm (formerly FarmLogs) Cloud-based farm management software for individual farmers and agricultural operations that delivers field-level profitability tracking, grain contract management with direct import from 3,500+ facilities, rainfall monitoring, and real-time grain price alerts.
- Bushel Business Account FDIC-insured interest-bearing bank account built specifically for American farmers, integrated with the Bushel Farm platform, enabling direct deposit, payments within the Bushel Network, and free access to Bushel Farm.
- Bushel Gold Visa Debit Card Visa debit card linked to the Bushel Business Account that enables farmers to spend their account balance anywhere Visa is accepted.
Companies that use FarmLogs
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
FarmLogs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
FarmLogs partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- John Deere Operations CentercoreIntegration partnership allowing Bushel Farm to sync machine data directly from John Deere equipment into the farm management platform, enabling automated cost tracking and yield data collection.
- Climate FieldViewcoreIntegration partnership enabling data synchronization between Climate FieldView and Bushel Farm, combining precision agriculture data with financial management capabilities.
- The Bancorp BankcoreBanking partnership providing the Bushel Business Account - an interest-bearing FDIC-insured account (up to $5 million through sweep program banks) built specifically for American farmers using the platform.
- Bushel Network (3,500+ grain and ag retail facilities)coreNetwork of over 3,500 grain elevators and agricultural retail facilities connected to the Bushel platform, enabling automatic import of grain contracts and seamless data synchronization for farmers.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
FarmLogs competitors and assessment
Company assessmentDirect peers
- Ag Leader SMS: Ag Leader's SMS Advanced desktop and mobile farm management software is widely used by US row-crop farmers for records, planning, and equipment data — a long-standing direct peer in FMIS.
- Granular (Corteva): Granular is a farm management and agronomy software platform serving row-crop farmers with financial and operational planning tools. It is a direct functional competitor to Bushel Farm in US row-crop FMIS.
- Conservis: Conservis provides farm management software focused on row-crop operations, including field records, inventory, and financial tracking — a close SMB/mid-market functional peer to Bushel Farm.
- Trimble Ag Software (Trimble / AGCO): Trimble's Connected Farm / Ag Software suite provides farm management, field records, and equipment integration for row-crop operations — directly comparable to Bushel Farm's FMIS plus OEM-integration approach.
Regional players
- Farmers Edge: Farmers Edge offers a digital agronomy and farm management platform primarily in Canada and select international markets — comparable to Bushel Farm in FMIS functionality but focused on a different primary geography.
Emerging players
- Indigo Ag: Indigo Ag combines agronomic digital tools, grain marketing, and sustainability/carbon programs for row-crop growers — partially overlapping with Bushel Farm on operational and grain-side digital infrastructure.
- Taranis: Taranis is an AI-powered precision agriculture platform combining field imagery, scouting, and agronomic insights. It is an emerging player overlapping with Bushel Farm on field-level decision support for row-crop farmers.
Broad incumbents
- John Deere Operations Center: Deere's connected-equipment platform aggregates machine, agronomic, and field data for farmers. It overlaps with Bushel Farm's data ingestion and farm-management features and is simultaneously an integration partner and competitive incumbent given Deere's installed base.
- Climate FieldView (Bayer): Bayer's Climate FieldView is a leading digital agriculture platform offering field-level data capture, agronomic insights, and farm management features — directly comparable to Bushel Farm and an explicit integration partner/competitor for US row-crop farmers.
Others
- Bushel Inc. (parent): Bushel Inc. is the parent entity that absorbed FarmLogs; it provides agribusiness-side infrastructure (CRM, payments, customer portals) for grain buyers, retailers, and processors — adjacent/parent context rather than a direct competing farmer-facing product.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
FarmLogs social profiles
Digital presenceFarmLogs financial estimates
Financial estimateRevenue estimate
Valuation estimate
FarmLogs leadership team
Management profileNumber of profiles
FarmLogs funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FarmLogs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FarmLogs
What does FarmLogs do?
FarmLogs, now operating as Bushel Farm, is a cloud-based farm management software platform that helps row crop farmers track field-level operations, calculate field-level profitability, manage grain contracts, monitor rainfall, and receive real-time price alerts. The platform is augmented by the Bushel Business Account, an FDIC-insured interest-bearing bank account provided through The Bancorp Bank, and the Bushel Gold Visa debit card, creating an integrated operational and financial software suite for American farmers.
Is FarmLogs a public or private company?
FarmLogs is a private company. It is classified as venture growth investor backed and is currently acquired.
When was FarmLogs founded?
FarmLogs was founded in 2012. It employs 51 to 100 people.
Where is FarmLogs based?
FarmLogs is headquartered in Ann Arbor, United States, in the North America region.
How does FarmLogs make money?
One revenue line is on record: subscription Software.
Who are FarmLogs's main competitors?
Direct peers on record are Ag Leader SMS, Granular (Corteva), Conservis and Trimble Ag Software (Trimble / AGCO). Farmers Edge is listed as a regional player. Emerging players are Indigo Ag and Taranis. Broad incumbents are John Deere Operations Center and Climate FieldView (Bayer). Bushel Inc. (parent) is listed as an others.
Does FarmLogs have an API?
No public API is recorded for FarmLogs.
What industry is FarmLogs in?
FarmLogs's product category is Farm Management Software. Its primary akta.pro industry code is AFAAAFAA, Farm Management Information Systems (FMIS) & Farm ERPs, with a secondary code of AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping). Its NAICS code is 115116 and its SIC code is 700.