Tour and Tour

What Tour and Tour does

Tour and Tour SA is a privately-held Swiss travel agency (Société Anonyme) headquartered in Balerna, Switzerland, operating as part of the Gattinoni Mondo di Vacanze travel network. The company serves individual consumers seeking packaged vacations, guided tours, and travel arrangements, with notable emphasis on beach destinations (Sardinia, Minorca, Skiathos), multi-stop tours (Morocco, Egypt Nile cruises), city breaks (New York), and wedding/honeymoon travel. Sample packages are priced from €885 to €2,690 per person, with a summer discount campaign active in May-June 2026.

The core product portfolio comprises integrated travel packages (Soggiorno, Trasporti, Trasporto + Soggiorno), multi-stop itineraries (Itinerario a tappe), activities and tickets, car rentals and transfers, and self-drive tours (ON THE ROAD). Supporting services include wedding and gift registries (Lista Nozze, Lista Regalo, Lista Unioni Civili, Lista Regalo di Coppia) and an email newsletter. Technology is built on the TravelCompositor white-label booking and travel composition platform, which provides the booking engine, catalog assets, and customer data layer shared across the Gattinoni network. Google Analytics and YouTube integrations support web analytics and content distribution.

Tour and Tour operates a direct-to-consumer go-to-market with multi-channel acquisition including its website (tourandtour.com), email newsletter, social media (Facebook, Instagram, TikTok, Twitter, LinkedIn), seasonal campaigns, and branded catalogs (Orizzonti di Luce, Tour 2026). Distribution is anchored by its own e-commerce storefront and the broader Gattinoni agency network across Italy and Switzerland, with co-marketing participation from 20+ travel industry partners during seasonal campaigns. Revenue is generated via transaction fees on vacation package sales, group tours, and registry services. The company is privately held with no disclosed institutional investors, funding history, or financial statements.

Name

Tour and Tour

Legal name

Tour and Tour SA

Website

https://tourandtour.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tour and Tour SA is a Swiss travel agency in Balerna operating under the Gattinoni network, offering packaged vacations (flight + hotel), guided tours, and wedding registries to individual consumers via its e-commerce platform and partner agencies across Europe, North Africa, and North America.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Multi-Day Tour Operators (THAKADAE)

akta.pro secondary industries

Cruise & Land Tour (Cruisetour) Package Operators (THAKADAO), Group & Small-Group Custom Itinerary Planning (THAKAOAF), Private Guided Tours & Personal Tour Guides (THAJALAA)

Keywords

• Vacation package tours
• Travel agency services
• Guided group tours
• Flight hotel bundles
• Wedding gift registries

Headquarters

HQ city

Balerna

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Vacation Package Sales: Revenue generated from selling packaged travel deals (flight + hotel combinations), tours, and travel itineraries. Pricing is displayed per person with various destinations and durations available.
2. Group Tours: Revenue from guided tours with local guides and 'Plus' packages, including multi-city itineraries and comprehensive travel experiences.
3. Wedding and Gift Registries: Revenue from wedding list services (lista nozze), gift registries (lista regalo), couple gift lists, and civil union registries for honeymoon and wedding travel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Tour and Tour is a Swiss travel agency that sells packaged vacation deals (flight + hotel combinations), multi-city guided tours, accommodation, and activities/leisure tickets to individual consumers. Core products include 'Soggiorno' stays, 'Trasporti' flights, combined 'Trasporto + Soggiorno' packages, multi-stop itineraries, activities and tickets, car rentals and transfers, and self-drive tours. The agency also offers wedding, civil union, couple, and general gift registry services that channel funds toward honeymoon and travel purchases.

Product overview

Tour and Tour is a Swiss travel agency (Tour and Tour SA, Balerna) operating under the Gattinoni brand, offering a comprehensive portfolio of travel products and services. The core offering consists of integrated travel packages combining flights, accommodation, and ground services across beach destinations (Sardinia, Minorca, Skiathos, Tunisia, Egypt), multi-stop tours (Morocco, Egypt Nile cruises), and city breaks (New York). The product portfolio is structured around package travel (Soggiorno, Trasporti, Trasporto+Soggiorno), tour itineraries (Itinerario a tappe), activities and tickets, car rentals and transfers, and self-drive experiences (ON THE ROAD). Supporting services include wedding and gift registries (Liste Nozze, Liste Regalo, Liste Unioni Civili) and email newsletter communications. The agency distributes through branded catalogs ('Orizzonti di Luce', 'Tour 2026') and appears to utilize the TravelCompositor white-label booking platform for package composition.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Packages (Soggiorno, Trasporti, Trasporto + Soggiorno) Packaged travel deals combining flights, accommodation, and transfers at destinations including Sardinia, Skiathos, Minorca, Tunisia, Egypt, and New York, priced per person (sample range €885 to €2,090).
• Multi-stop Guided Tours (Itinerario a tappe) Multi-destination tour packages with planned stops and itineraries, including the 8-night/8-city Morocco Experience tour with Italian-speaking local guides and Plus package inclusions, priced at €2,522 per person.
• Activities and Tickets (Attività e Biglietti) Entry tickets, guided tours, and activity bookings including private tours with Italian-speaking guides for individual travelers and groups.
• Car Rentals and Transfers (Noleggi Trasferimenti) Car rental services and airport-to-hotel or hotel-to-airport transfer arrangements for independent and package travelers.
• Self-Drive Tours (ON THE ROAD) Self-drive travel packages allowing customers to explore destinations at their own pace with pre-arranged routing and accommodation.
• Wedding Registry (Lista Nozze) Wedding registry service allowing couples to create gift wish lists for their wedding celebrations, with contributions directed toward honeymoon and travel.
• Gift Registry (Lista Regalo) Gift registry service for various occasions where guests can contribute towards gifts on behalf of the recipient.
• Civil Union Registry (Lista Unioni Civili) Gift registry service specifically designed for civil union ceremonies, allowing couples to collect contributions toward gifts or travel.
• Couple Gift Registry (Lista Regalo di Coppia) Gift registry for couples, allowing them to create joint wish lists for honeymoon or household items.

Quantifiable outcome

• Summer discount campaign running May 12 - June 6, 2026

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Gattinoni Mondo di VacanzecoreStrategic or Co-development Partner · 12 May 2026Tour and Tour operates as part of the Gattinoni Mondo di Vacanze travel network. The company uses Gattinoni branding, white-label APIs (whitelabelapi.gattinonimondodivacanze.it), and participates in Gattinoni promotional campaigns. The partnership provides brand credibility, network access, and marketing support from a large established travel group.
• Various Travel Partners (20+)minorGTM or Marketing Partner · 12 May 2026Over 20 partner companies collaborate in the 'Sconti d'Estate' (Summer Discounts) promotional campaign running from May 12 to June 6, 2026. Specific partner names are not individually listed but include airlines, hotels, resorts, and tour operators.
• TravelCompositorcoreTechnology or IntegrationTravel booking technology platform used for website functionality, cookie management, session tracking, and customer analytics. Multiple TravelCompositor cookies (oam.Flash.RENDERMAP.TOKEN, COOKIES_POLICY, icl_current_language, etc.) indicate this is the core booking and data management infrastructure.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Expedia: Global OTA offering flights, hotels, and package deals. Represents the broad incumbent alternative for travelers who might otherwise book through a boutique agency like Tour and Tour.
• Lastminute.com: European OTA offering package holidays, city breaks, and last-minute deals. Comparable in Mediterranean and city-break package offerings to Tour and Tour's portfolio, but with broader scale and online-only distribution.
• Gattinoni Mondo di Vacanze: Italian tour operator and parent/franchisor network of which Tour and Tour is a member agency. Directly comparable in packaged tours (flight + hotel), escorted tours, and wedding/honeymoon travel services across Italy and Switzerland.
• Booking.com: Global OTA dominating accommodation and package booking. Competes with Tour and Tour for the same Italian-speaking traveler demand, but at vastly larger scale with self-serve technology.
• Alpitour: One of Italy's largest tour operators offering package holidays (flight + hotel), escorted tours, and resort stays. Comparable to Tour and Tour in multi-destination package holidays targeting Italian-speaking consumers.

Direct peers

• Veratour: Italy-focused tour operator specializing in escorted guided tours with Italian-speaking tour leaders and beach resort packages. Closely mirrors Tour and Tour's guided tour + beach package mix and Italian-speaking customer base.
• Eden Viaggi: Italian tour operator offering all-inclusive package holidays, escorted tours, and resort stays across the Mediterranean, North Africa, and long-haul. Directly comparable product mix to Tour and Tour's beach, cruise, and multi-city tour offerings.
• Bravo Tour (Hotelplan Italia): Italian tour operator focused on escorted package tours and beach resort packages for Italian-speaking travelers. Comparable in escorted tour product, Mediterranean destinations, and Italian-speaking customer segmentation.
• Turisanda / HRG Italia: Italian tour operator providing beach holidays, escorted tours, and luxury packages. Comparable to Tour and Tour in Mediterranean package tours and Italian-speaking customer focus.

Emerging players

• TourRadar: Online marketplace for multi-day guided tours with global operator inventory. Comparable to Tour and Tour's escorted tour product (e.g., Morocco, Egypt) but operates as a digital-first aggregator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/TourandTour
• LinkedInlinkedin.com/company/tour-and-tour-sa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tour and Tour