What Vitamine does

Vitamine (legal entity VITAMINE COMMUNICATIONS SL) is a Barcelona-based boutique communication and digital marketing agency founded in 2013, operating with approximately 12 staff. It delivers six integrated service lines — Online Marketing & Branding, Tourism Communication & Marketing, Public Affairs, Media Relations, Strategic & Reputational Communication, and Personal Branding — supplemented by Vitamine Academy, a Fundae-subsidised training programme.

The agency's value proposition is grounded in a journalist-led team that executes strategic storytelling, press office work, social media management, SEO/web/app development, multimedia production, crisis communication, and reputation advisory for a client base spanning enterprises (Manchester City / City Football Group, Grup Bon Preu, Air China, Asiana Airlines, Aigües de Barcelona, Escribà, CCIB, L'Aquàrium de Barcelona, Leitat), government and quasi-public bodies (Agència Catalana de Turisme, Turisme de Barcelona), a Member of the European Parliament, and selected SMB/startups (Galeria d'Art Jordi Barnadas, Digital Legends). Service delivery is via project-based engagements and retainers, sold primarily through direct sales and referrals, with no disclosed subscription or technology-licensing revenue.

Commercially, Vitamine is a privately held, founder-led firm with no external funding, no parent company, and no disclosed financial figures. Revenue derives entirely from professional-services fees. Geographic footprint is concentrated in the Iberian Peninsula with selected cross-border engagements in Latin America (Catalan tourism campaigns) and Asia (airline accounts in Spain). The firm's operating geography claim does not extend to a global footprint, and there is no evidence of API, platform, or SaaS revenue — it is a human-capital-intensive services business rather than a technology product.

Name

Vitamine

Legal name

VITAMINE COMMUNICATIONS SL

Website

https://vitamine.cat

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitamine is a Barcelona-based boutique communication and digital marketing agency serving enterprises, government bodies, and public figures in Spain with media relations, strategic communication, tourism marketing, and personal branding services, supported by a Fundae-subsidised training academy.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Communication and Marketing: Fee-based professional services including strategic communication consulting, media relations, personal branding coaching, and digital marketing management. Services are tailored to client needs and typically delivered through project-based or retainer engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Vitamine is a Barcelona-based communication and marketing agency delivering strategic communication, media relations, public affairs, digital marketing, tourism marketing, and personal branding services to enterprise clients, government institutions, and public figures. The agency operates through six specialized service areas plus a training academy (Vitamine Academy), offering project-based and retainer engagements that convert client communication into measurable results.

Product overview

Vitamine! is a communication and marketing agency structured as a platform of interconnected service areas. The core offering consists of six specialized service lines: Marketing Online & Branding (digital marketing, SEO, social media), Comunicació i Marketing Turístic (tourism marketing), Public Affairs (crisis communication, events, stakeholder management), Relació amb Mitjans (media relations), Comunicació estratègica i reputacional (strategic/reputational communication), and Marca Personal (personal branding). These are supported by Vitamine Academy, a training module offering courses in communication skills, crisis management, and digital marketing. The services are designed to work together, enabling clients to manage their complete communication strategy from reputation management to media relations and personal brand development.

Differentiator

Problem solved

Functional benefit

Brands

• Vitamine Academy: Training academy offering courses in corporate communication, digital marketing, social media, communication skills, and crisis communication management. Courses are eligible for Fundae funding.

Products and services

• Marketing Online & Branding Digital marketing service encompassing online reputation management, social media management, SEO optimization, website/app development, and video marketing for organizations needing to build and manage their digital presence.
• Comunicació i Marketing Turístic (Tourism Marketing) Tourism communication and marketing services covering promotion for hotels, nautical companies, and destinations; reputation advisory for tourism organizations; and digital communication including web development, apps, and destination marketing.
• Public Affairs Strategic communication services including crisis communication, event organization, and stakeholder management. Focuses on building relationships with institutional actors and managing influence strategies for government bodies, political figures, and organizations.
• Relació amb Mitjans (Media Relations) Media relations service created by journalists providing content writing with journalistic style, press clipping analysis with reach and advertising value metrics, and press conference organization to maximize media coverage and credibility for clients.
• Comunicació estratègica i reputacional (Strategic & Reputational Communication) Strategic and reputational communication services including narrative creation and storytelling, argument development, discourse elaboration, and media relationship management to channel client objectives and values into credible leadership communication.
• Marca Personal (Personal Branding) Personal branding service offering coaching, personalized training, leadership development, and personal brand management to help public figures and executives communicate effectively and build their professional image.
• Vitamine Academy (Formacions) Training academy offering customizable courses in spokesperson skills, crisis communication management, and digital marketing. Courses are bonificable through Fundae and designed to convert communication strategy into business growth.

Quantifiable outcome

• Created EscalaBCN digital channel, chosen as CLIA international reference worldwide
• +1 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Capitalisme Conscient (Conscious Capitalism)minorOthersVisual partner/logo displayed on website footer, indicating alignment with conscious capitalism principles. No specific co-development or commercial partnership details provided.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ATREVIA: Madrid-based communications and marketing consultancy offering PR, public affairs, branding, and digital services. Direct peer to Vitamine across nearly all six of Vitamine's service lines, with a stronger public-affairs franchise.
• Roman y Asociados: Spanish marketing, communication, and public affairs consultancy with hospitality and tourism specialism. Highly comparable to Vitamine's tourism-marketing and public-affairs practices.
• Apple Tree Communications: European communications agency with offices in Barcelona and Madrid offering PR, public affairs, and digital. Closely comparable on services and Catalan/Mediterranean footprint.
• Estudio de Comunicación: Spain-based corporate communications and PR agency. Competes directly for the same Spanish enterprise and tourism clients that Vitamine serves.
• Tinkle Ideas: Barcelona-based creative and digital marketing agency. Same geography and overlapping digital marketing, branding, and content offerings as Vitamine.
• LLORENTE Y CUENCA (LYC): Leading Spanish-language communications and public affairs consultancy with HQ in Madrid and offices across LatAm. Directly comparable to Vitamine as a strategic communication/PR agency serving enterprise and government clients, but at materially larger scale.

Broad incumbents

• Kreab: Global public affairs and communications firm with strong presence in Spain and the Nordics. Overlaps Vitamine's public-affairs and media-relations practices at a much larger scale.
• McCann Barcelona: Branch of global advertising network McCann, providing creative, digital, and brand services in Catalonia. Competes for the same regional brand and tourism marketing briefs.
• Ogilvy Spain: Global advertising network's Spanish operation, providing advertising and digital marketing across the same client segments Vitamine serves but with vastly broader resources.

Emerging players

• Travel & Tourism consultancy (similar boutique) e.g. Tourism & Leisure Advisory: Smaller Barcelona-area shops focused on tourism marketing overlap with Vitamine's specialized Comunicació i Marketing Turístic practice but typically lack the breadth of full-service communication.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vitamine-media-&-marqueting
• Instagraminstagram.com/vitamine_cat
• Xx.com/VitamineCAT

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitamine