101.1 WNOE
101.1 WNOE is a New Orleans-based country music FM radio station owned by iHeartMedia, broadcasting at 101.1 MHz across Southeast Louisiana and parts of Mississippi. It distributes programming via FM and the iHeartRadio digital platform, monetizing through advertising sold to local, regional, and national advertisers.
- Company typePublic
- Founded2026
- HeadquartersNew Orleans, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 101.1 WNOE does
101.1 WNOE is a terrestrial FM radio station operating at 101.1 MHz in New Orleans, Louisiana, branded as "New Orleans #1 for New Country." It is owned and operated by iHeartMedia, Inc., a publicly traded audio media company listed on NASDAQ under ticker IHRT, and functions as a single market-level asset within iHeartMedia's national iHeartCountry station cluster. The station broadcasts a contemporary country music format and serves 13 Southeast Louisiana parishes (Jefferson, Lafourche, Orleans, Plaquemines, St Bernard, St Charles, St James, St John the Baptist, St Tammany, Tangipahoa, Terrebonne, Washington) plus Pearl River and Hancock County in Mississippi.
The station's product surface combines traditional over-the-air FM broadcast with digital distribution through the iHeartRadio mobile app and online streaming. Programming includes syndicated network shows such as The Bobby Bones Show and After MidNite with Granger Smith, local on-air personalities (Corey Calhoun, McKiddy, Kasper, Dusty, Chris O'Gorman, Casey Carter, Women of iHeartCountry), and original podcasts distributed on the iHeartPodcast Network. Additional content verticals include local news and weather coverage (including Operation Stormwatch hurricane tracking), sports (FIFA World Cup 2026 live broadcasts), concert listings, music news, contests, and the iHeartRadio Music Festival presented by Capital One. The underlying technology is the iHeartRadio platform, which serves as the streaming, podcast hosting, and on-demand infrastructure shared across iHeartMedia's station portfolio.
The business model is advertising-funded: the station is free to listeners and monetizes through broadcast advertising and sponsorships sold to local, regional, and national advertisers, leveraging iHeartMedia's positioning as "America's #1 Audio Company." Pricing is not publicly disclosed. The station does not operate as an independent commercial enterprise; rather, it is an operating unit of iHeartMedia with no separate revenue disclosure, no independent fundraising, and no disclosed management team at the station level. The primary "customers" in the commercial sense are advertisers, while listeners constitute the audience base whose attention is sold to those advertisers.
101.1 WNOE firmographics
Firmographics- Name
- 101.1 WNOE
- Legal name
- iHeartMedia, Inc.
- Website
- https://wnoe.com
- Company type
- Public
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 101.1 WNOE is a New Orleans-based country music FM radio station owned by iHeartMedia, broadcasting at 101.1 MHz across Southeast Louisiana and parts of Mississippi. It distributes programming via FM and the iHeartRadio digital platform, monetizing through advertising sold to local, regional, and national advertisers.
- Ownership category
- akta.pro rank
101.1 WNOE industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
Keywords
Where 101.1 WNOE is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
101.1 WNOE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising/Sponsorships: Radio broadcast advertising and sponsorships sold to local, regional, and national advertisers. The station page includes an 'Advertise on 101.1 WNOE' option and references iHeartMedia's position as 'America's #1 Audio Company.'
Distribution channels2 records
Marketing channels4 records
101.1 WNOE product offering
Product offeringCore offering
101.1 WNOE is a country music radio station that broadcasts contemporary country music, syndicated programming (including The Bobby Bones Show and After MidNite with Granger Smith), local news, weather coverage (Operation Stormwatch), sports updates, and contests to listeners in Southeast Louisiana and parts of Mississippi. The station distributes content simultaneously over traditional FM radio (101.1 MHz) and digitally through the iHeartRadio mobile app and online streaming platform, and also distributes podcasts and live event coverage such as the FIFA World Cup.
Product overview
101.1 WNOE is a country music radio station operated by iHeartMedia, serving as New Orleans' #1 station for New Country. The station operates as a unified platform combining traditional FM radio broadcast at 101.1 FM with digital streaming via the iHeartRadio app. Programming includes live radio shows (The Bobby Bones Show, Corey Calhoun, McKiddy, Country House Party, After MidNite with Granger Smith), original podcasts (The BobbyCast, Feeling Things with Amy & Kat, Sore Losers), live event coverage (FIFA World Cup, concerts), music streaming, and contests. All digital products are powered by the iHeartRadio platform, which serves as the umbrella technology platform across all iHeartMedia stations.
Differentiator
Problem solved
Functional benefit
Products and services
- 101.1 WNOE Radio Broadcast AM/FM radio broadcasting service at 101.1 FM frequency serving New Orleans and Southeast Louisiana with contemporary country music programming, local news, weather (Operation Stormwatch), sports updates, and syndicated shows. Targeted at adult listeners in the broadcast coverage area.
- iHeartRadio App Free mobile application for streaming live radio stations, podcasts, and on-demand music across iHeartMedia's portfolio, including WNOE's country programming. Available for iOS and Android.
- The Bobby Bones Show Weekday morning country radio show featuring entertainment news, celebrity interviews, and music, broadcast on 101.1 WNOE and available as an on-demand podcast. Targeted at adult country music listeners nationally and in the New Orleans market.
- Bobby Bones Presents: The BobbyCast Podcast featuring conversations with country music artists and industry insiders, presented by Bobby Bones. Distributed on the iHeartPodcast Network and surfaced on 101.1 WNOE.
- Feeling Things with Amy & Kat Podcast covering emotional and lifestyle topics, distributed via the iHeartPodcast Network and featured on 101.1 WNOE.
- Sore Losers Podcast featuring entertainment and cultural commentary, distributed via the iHeartPodcast Network and featured on 101.1 WNOE.
Companies that use 101.1 WNOE
Customer profileSegments1 record
Ideal customer profiles2 records
101.1 WNOE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
101.1 WNOE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- iHeartMediacore101.1 WNOE is owned and operated by iHeartMedia, America's #1 Audio Company. The station operates under the iHeartMedia umbrella and utilizes the iHeartRadio digital platform for streaming. The partnership provides access to syndicated programming including The Bobby Bones Show, After MidNite with Granger Smith, and other iHeartCountry network content.
Scale indicators1 record
Recent moves4 records
Expansion highlights5 records
101.1 WNOE competitors and assessment
Company assessmentDirect peers
- Cumulus Media: Cumulus Media is a major U.S. radio broadcasting company with a large station portfolio and Westwood One syndication arm. It is a direct peer because it operates local FM stations, sells local/regional advertising, and produces syndicated content distributed to affiliates—directly comparable to iHeartMedia-owned stations like WNOE.
- Bonneville International: Bonneville International is a private U.S. radio broadcaster operating stations in major Western markets. It is a direct peer because it runs local FM stations with music and news formats, sells local advertising, and competes for similar audience demographics and ad budgets as WNOE in its respective market.
- Alpha Media: Alpha Media is a private U.S. radio broadcasting company operating more than 200 stations in mid-sized markets. It is a direct peer because it operates local FM stations, sells advertising against country and other formats, and competes for both listeners and local advertisers in markets that overlap with iHeartMedia's footprint.
- Audacy: Audacy is one of the largest U.S. commercial radio broadcasters, operating hundreds of AM/FM stations across major markets. It is a direct peer because it competes in the same broadcast-radio model (terrestrial + digital streaming), sells advertising on local FM stations, and serves similar national advertisers in overlapping DMAs.
- Townsquare Media: Townsquare Media is a U.S. radio broadcasting and digital marketing company operating local FM stations in small and mid-sized markets. It is a direct peer because its core business model (local FM ad sales + digital extensions) closely mirrors what WNOE does under the iHeartMedia umbrella, including country and other music formats.
- Beasley Broadcast Group: Beasley Broadcast Group is a publicly traded radio broadcaster with stations in multiple U.S. markets, including format overlap in country and music genres. It is a direct peer because it operates local FM radio stations, generates advertising revenue, and competes with iHeart-owned stations for both audience share and local ad budgets.
Broad incumbents
- Salem Communications: Salem Communications is a publicly traded U.S. radio broadcaster with a focus on news/talk and Christian formats rather than country. It is a broad incumbent peer because it competes in the same local radio advertising market with similar cost structures and audience reach, even though its format mix differs from WNOE's country focus.
- Cox Media Group: Cox Media Group operates a portfolio of radio and television stations across the U.S., including FM music stations. It is a broad incumbent peer because it sells the same type of local broadcast advertising and competes for the same advertiser budgets as WNOE, though it operates across a wider media footprint beyond radio.
Emerging players
- Spotify: Spotify is a global audio streaming platform that competes directly with terrestrial radio for listener attention and, increasingly, audio advertising dollars. It is an emerging player peer because it offers on-demand country music and podcasts that bypass the FM signal, directly threatening WNOE's audience time-spent and ad inventory value over time.
- SiriusXM: SiriusXM is a satellite and streaming audio service offering commercial-free music, talk, and country channels nationwide. It is an emerging player peer because it competes for the same in-car and mobile country listeners that WNOE relies on, and bundles audio content with automotive OEM relationships that can reduce FM radio's structural relevance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
101.1 WNOE social profiles
Digital presence101.1 WNOE financial estimates
Financial estimateRevenue estimate
Valuation estimate
101.1 WNOE leadership team
Management profileNumber of profiles
101.1 WNOE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
101.1 WNOE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 101.1 WNOE
What does 101.1 WNOE do?
101.1 WNOE is a country music radio station that broadcasts contemporary country music, syndicated programming (including The Bobby Bones Show and After MidNite with Granger Smith), local news, weather coverage (Operation Stormwatch), sports updates, and contests to listeners in Southeast Louisiana and parts of Mississippi. The station distributes content simultaneously over traditional FM radio (101.1 MHz) and digitally through the iHeartRadio mobile app and online streaming platform, and also distributes podcasts and live event coverage such as the FIFA World Cup.
Is 101.1 WNOE a public or private company?
101.1 WNOE is a public company. It is classified as public and is currently operating.
When was 101.1 WNOE founded?
101.1 WNOE was founded in 2026. It employs 11 to 50 people.
Where is 101.1 WNOE based?
101.1 WNOE is headquartered in New Orleans, United States, in the North America region.
How does 101.1 WNOE make money?
One revenue line is on record: advertising/Sponsorships.
Who are 101.1 WNOE's main competitors?
Direct peers on record are Cumulus Media, Bonneville International, Alpha Media, Audacy, Townsquare Media and Beasley Broadcast Group. Broad incumbents are Salem Communications and Cox Media Group. Emerging players are Spotify and SiriusXM.
Does 101.1 WNOE have an API?
No public API is recorded for 101.1 WNOE.
What industry is 101.1 WNOE in?
101.1 WNOE's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 516110 and its SIC code is 4832.