Presca Sportswear

What Presca Sportswear does

Presca Sportswear, now operating as The Long Run Club, is a Bristol-based private company that designs and manufactures custom sublimated performance sportswear using recycled fabrics for cycling, running, and triathlon athletes. The company operates as the successor to the original Presca brand, which closed before being relaunched under the current name with an expanded multi-sport remit. Its core product portfolio comprises customizable jerseys, bib shorts, run kit, crew kit, and accessories/winter kit, all produced in European factories from recycled materials with a 6-8 week delivery timeline.

The underlying technology is a custom sublimation manufacturing workflow supported by an in-house design team that converts customer brand assets into digital CAD packs for iterative approval. The human-to-human design service, bespoke CAD system, and small-scale pre-production testing form the operational backbone. Revenue is generated through one-time purchases via two channels: a direct-to-consumer e-commerce storefront at long-run-club.com serving individual athletes and clubs, and a dedicated corporate team orders channel for enterprise customers seeking branded sustainable kit. Pricing is not publicly disclosed, and the company offers lifecycle aftercare including repairs via partner seamstresses and end-of-life garment rehoming.

The company is led by CEO Rob Webbon, who also holds the title Head of Climate positivity. It has achieved B Corp Pending status and reports a cumulative carbon offset of 6,751kg CO2e. No external funding rounds, investor details, revenue figures, or named customer accounts are disclosed in the available source material, limiting visibility into financial scale.

Name

Presca Sportswear

Website

https://prescasportswear.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Presca Sportswear (operating as The Long Run Club) designs and manufactures custom sublimated cycling, running, and triathlon sportswear from recycled fabrics, serving individual athletes, clubs, and corporate teams through DTC e-commerce and dedicated enterprise orders.

Ownership category

akta.pro rank

Product category

Custom Sportswear

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro industry

PRIMARYCRAAAAAD

Athletic / Performance & Activewear Brands

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

SECONDARYCRAAAEAE

Team Sports & On-Field Performance Apparel

Consumer Products & Retail/Apparel, Footwear & Accessories/Athleisure & Performance Wear

SECONDARYIMAOAEAK

Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Manufacturing (Cut & Sew)

Keywords

• Custom cycling apparel
• Sustainable sportswear
• Recycled performance clothing
• Custom teamwear
• Athletic apparel manufacturing

Headquarters

HQ city

Middlesbrough

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Teamwear Sales: Sale of custom sublimated cycling, running, and triathlon kit to individual athletes, clubs, and corporate teams. One-time product purchases with 6-8 week delivery timeline. Individual design services enable brands to communicate bespoke messaging with performance kit.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Presca Sportswear (operating as The Long Run Club) designs and manufactures custom sublimated performance sportswear — including jerseys, bib shorts, run kit, crew kit, and winter accessories — for cycling, running, and triathlon communities. Products are made in European factories using recycled fabrics, customized through an in-house design team using vector assets and digital CAD approvals. The company also serves corporate team orders, enabling brands to extend their sustainability narrative through bespoke ethical teamwear.

Product overview

Presca Sportswear, now operating as The Long Run Club, is a sustainable teamwear brand that evolved from the original Presca eco-friendly sportswear company. The offering is a unified custom teamwear platform built around sublimated cycling, running, and triathlon kit. The core portfolio consists of Jerseys, Bibshorts, Accessories & Winter Kit, Run Kit, and Crew Kit, all customized through an in-house design service using vector assets and digital CAD approvals. All products are produced in European factories using recycled fabrics, with a focus on ethical manufacturing and lifecycle responsibility including repairs and garment rehoming. Corporate Team Orders serve as the primary enterprise offering for brand partnerships seeking sustainable custom kit.

Differentiator

Problem solved

Functional benefit

Products and services

• Jerseys Custom sublimated cycling jerseys that can be customized with logos, colors, patterns, and branding. Produced in European factories using recycled fabrics, intended for cycling clubs, individual cyclists, and corporate teams.
• Bib Shorts Custom sublimated cycling bib shorts designed for performance and comfort, customizable with team branding and colors, intended for cycling clubs and athletes.
• Accessories & Winter Kit Custom sublimated winter cycling accessories and cold-weather kit items, providing additional apparel pieces for team customization.
• Run Kit Custom sublimated running teamwear extending the brand's sustainable sportswear offerings to running communities and clubs.
• Crew Kit Custom sublimated crew kit for support staff and team personnel, maintaining the same sustainable and customizable approach as the core kit range.
• Corporate Team Orders Bespoke corporate teamwear ordering service enabling businesses to communicate their sustainability narrative through custom ethical sportswear, with vector-based design services and digital CAD approvals for enterprise customers.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Trusted SeamstressesminorOthersRepair services through trusted seamstresses as part of aftercare commitment. Supports the company's promise to create ethical sportswear that lasts by offering repairs at end of delivery.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• MAAP: Australian-born premium cycling apparel brand with strong sustainability positioning and custom team kit programs. Comparable product set (jerseys, bibs, accessories) and DTC-led GTM targeting performance road and gravel cyclists.
• Stolen Goat: UK-based cycling apparel brand offering custom team kit and off-the-shelf cycling clothing. Closest direct competitor given shared UK base, custom sublimation model, and similar club/corporate customer focus.
• Castelli: Italian heritage cycling apparel maker serving road, triathlon, and performance athletes globally. Comparable custom teamwear services and European manufacturing footprint, with deeper brand recognition and pro-team sponsorship presence.
• Q36.5: Italian technical cycling apparel brand with a strong focus on performance fabrics and custom teamwear. Comparable European manufacturing, premium pricing, and direct-to-consumer focus on serious cyclists and triathletes.
• Le Col: British premium cycling and endurance apparel brand with custom team kit and pro-team heritage. Comparable UK origin, performance-focused positioning, and growing running/cycling crossover ranges.
• Pas Normal Studios: Danish premium cycling apparel brand with a design-led, fashion-forward aesthetic and growing custom teamwear offering. Comparable DTC model and European base, targeting similar premium road and gravel riders.
• Rapha: Premium cycling apparel brand offering custom and off-the-shelf kit across road, gravel, and casual cycling. Directly comparable custom teamwear and DTC model, with materially larger scale and LVMH-backed ownership.
• Velocio: US-based premium cycling apparel brand with sustainable production and custom team kit programs. Comparable performance-first brand positioning, DTC model, and emphasis on technical fabrics and longevity.
• Isadore: Slovak cycling apparel brand co-founded by pro cyclists with sustainability ethos and custom team kit offerings. Comparable premium positioning, recycled fabrics, and endurance community focus.

Broad incumbents

• Nike Cycling: Global athletic apparel incumbent with growing cycling product lines and large sustainable materials programs. Not a direct custom-kit competitor, but a broad incumbent whose scale and sustainability initiatives set the ceiling on pricing power and customer expectations for niche brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/presca-sportswear
• Instagraminstagram.com/thelrclub
• Xx.com/prescateamwear
• Facebookfacebook.com/prescasportswear

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Presca Sportswear