What Vitus Rejser does

Vitus Rejser is a Danish group-travel and package-holiday operator headquartered in Copenhagen, founded in 1973 and organized as a 100% Danish foundation-owned company (fondsvirksomhed) under Albert Olsens Rejsefond. The firm sells pre-packaged group travel experiences — bus tours, flight packages, ocean and river cruises, and train journeys — accompanied by Danish-speaking tour leaders, and serves primarily Danish-speaking consumers, with a core persona in the 50+ demographic seeking cultural, roundtrip, and all-inclusive itineraries across Europe, Asia, Africa, and North America. Its catalog spans more than 30 countries and is organized by both travel mode (rejseformer) and theme (rejsetemaer) such as cultural tours, solo travel, river cruises, all-inclusive packages, city breaks, and the dedicated accessibility line 'I ro og mag'.

The company operates a direct-to-consumer model with no intermediating travel agents: bookings are taken through vitus-rejser.dk, telephone (33 14 65 66), email, and a printed/digital travel catalog. Pricing is per-person, one-time, in DKK, ranging from roughly 1,999 DKK for short minibreaks (e.g., Lund) to 34,999 DKK for long-haul roundtrips (e.g., Japan); most 7–10-day packages sit in the 9,999–17,999 DKK band, and proprietary concepts include 'Vitus' All Inclusive' (bundled excursions and meals). The product stack is built on a standard Umbraco CMS hosted on Azure with no proprietary technology disclosed. Underlying supplier relationships span CroisiEurope, DouroAzul, Tallink Silja Line, TUI Cruises, Norwegian Air Shuttle, and SAS, indicating a partnership-led model rather than owned inventory.

All profits from Vitus Rejser are transferred directly to Albert Olsens Rejsefond, which has distributed over 35 million DKK in travel subsidies to people with physical or mental disabilities and underprivileged pensioners since the 1970s, and the company also operates under the Fonden 65-Ferie sub-brand. The firm is led by adm. direktør Heidi Maak Glinvad with a stated headcount of 11–50 employees, has no mobile app, and discloses no revenue or funding events.

Name

Vitus Rejser

Legal name

Vitus Rejser

Website

https://vitus-rejser.dk

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitus Rejser is a Danish foundation-owned group-travel operator (est. 1973, Copenhagen) that sells bus, flight, cruise, and train package holidays with Danish-speaking tour leaders to individual Danish travelers across Europe and select long-haul destinations.

Ownership category

akta.pro rank

Product category

Group Tour Operator

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Water (487210), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Private/Customized Multi-Day Tour Operators (THAKADAC)

akta.pro secondary industries

Cultural/Heritage Multi-Day Tour Operators (THAKADAF), Group & Series Tour Operators (Seat-in-Coach/Fixed Departures) (THAKAEAD)

Keywords

• Guided group tours
• Package holidays
• River cruises
• Cultural travel
• All-inclusive tours

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Package Holidays and Group Tours: Vitus Rejser generates revenue through the sale of pre-packaged group travel experiences including bus tours, flights, cruises, and train journeys. The company acts as a tour operator offering complete travel packages that include transportation, accommodation, meals, excursions, and Danish-speaking tour leaders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Vitus Rejser is a Danish tour operator that sells pre-packaged group travel experiences across Europe and select worldwide destinations. Its offerings include bus tours, flight packages, ocean and river cruises, and train-based journeys, organized into themed categories such as roundtrips, cultural tours, solo trips, all-inclusive trips, and city breaks. All trips include transportation, accommodation, meals, excursions, and Danish-speaking tour leaders, with profits supporting the Albert Olsens Rejsefond charity.

Product overview

Vitus Rejser is a Danish travel agency operated as a 100% Danish foundation (Albert Olsens Rejsefond) specializing in group travel and package holidays. The company offers four primary travel forms: Busrejser (bus tours), Flyrejser (flight packages), Krydstogter (cruises), and Togrejser (train travel). These are organized across multiple themed categories including Rundrejser (multi-destination tours), Kulturrejser (cultural tours), Solorejser (single traveler packages), Flodkrydstogter (river cruises), All Inclusive-rejser, and Storbyferie (city breaks). The company also offers its proprietary 'Vitus' All Inclusive' concept and a dedicated 'I ro og mag' accessibility-focused product line. All trips feature Danish-speaking tour leaders and emphasize the foundation's social mission of supporting disadvantaged travelers.

Differentiator

Problem solved

Functional benefit

Products and services

• Busrejser (Bus Tours) Group bus tours across Scandinavia and Europe with scheduled pickup points and comfort amenities, accompanied by Danish-speaking tour leaders.
• Flyrejser (Flight Packages) Flight-based package holidays departing from Copenhagen to worldwide destinations, including flights, accommodation, and guided excursions with Danish-speaking tour leaders.
• Krydstogter (Cruises) Ocean and river cruise packages including major Baltic Sea cruises and European river cruises in Bordeaux, Douro, Rhône, and Seine regions.
• Togrejser (Train Travel) Train-based travel experiences including trips to Sweden and combined train-and-cruise packages such as Stockholm with mini-cruise to Helsinki.
• Rundrejser (Roundtrip Tours) Comprehensive multi-destination tours covering countries such as Portugal, Greece, Georgia, UK, Spain, and Morocco with guided itineraries.
• Kulturrejser (Cultural Tours) Cultural immersion tours focusing on history, heritage sites, museums, and local traditions in destinations like Greece, Japan, and France.
• Solorejser (Solo Traveler Tours) Single-traveler friendly packages to destinations including Catalonia/Costa Brava, Croatia, Scotland, UK, and Portugal Algarve with no single room supplement.
• Flodkrydstogter (River Cruises) River cruise experiences along European waterways including Douro (Portugal), Rhône (France), Seine (France), Mosel/Saar (Germany), and Bordeaux region.
• All Inclusive-rejser (All-Inclusive Packages) Package holidays with all meals, drinks, excursions, and gratuities included, available for destinations such as North Macedonia, France, and Baltic cruises.
• Storbyferie (City Breaks) City break packages to European capitals including Vienna, Stockholm, and others with guided tours and central accommodations.
• Vitus' All Inclusive (Proprietary All-Inclusive Concept) Proprietary all-inclusive concept covering all excursions, entrances, meals, and beverages for select packages such as the North Macedonia itinerary.
• Rejsekatalog (Travel Catalog) Printed and digital travel catalog offering inspiration and comprehensive listings of all available tours, available for home delivery or online reading.
• I ro og mag (Accessible Travel Concept) Specialized travel concept designed for travelers with reduced mobility, featuring adapted itineraries and the option to bring assistive devices such as walkers.

Quantifiable outcome

• Danish-speaking tour leaders rated 4.5 out of 5 stars by customers
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• CroisiEuropecoreChannel Partner/ Reseller/ DistributorFrench river cruise operator providing the MS Cyrano de Bergerac and other ships used for Vitus Rejser's river cruise packages in destinations including Bordeaux, Rhône, and Germany. CroisiEurope is a major European river cruise line with 5-star vessels offering All Inclusive packages.
• DouroAzulcoreChannel Partner/ Reseller/ DistributorPortuguese cruise operator providing MS Douro Spirit for Vitus Rejser's Douro River cruise packages through Portugal's port wine region.
• Tallink Silja LinecoreChannel Partner/ Reseller/ DistributorBaltic Sea ferry operator providing cruise accommodations for Vitus Rejser's Stockholm-Helsinki mini cruise packages aboard Silja Symphony and Silja Serenade vessels.
• TUI CruisesminorChannel Partner/ Reseller/ DistributorGerman cruise line providing the Mein Schiff Relax for Baltic Sea cruise packages featured in Vitus Rejser's All Inclusive cruise offerings.
• Norwegian Air ShuttleminorChannel Partner/ Reseller/ DistributorNorwegian airline providing direct flight services for Vitus Rejser's packages to various European destinations including Newcastle, UK.
• SAS Scandinavian AirlinesminorChannel Partner/ Reseller/ DistributorScandinavian airline providing flight services for Vitus Rejser's Greece packages departing from Copenhagen.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ving Danmark: Leading Nordic tour operator (part of Vingresor Group) offering package holidays across Scandinavia and Europe. Operates as a broad incumbent in the same Danish guided tour market with much larger scale and broader geographic reach.
• Spies Rejser: Danish tour operator offering package holidays, charter flights, and city breaks. Competes with Vitus Rejser for Danish leisure travelers but with broader mass-market positioning and significantly larger operational scale.
• Apollo Rejser: One of Denmark's largest tour operators, part of DER Touristik Group, offering charter flights, package holidays, and specialized tours. Significantly larger scale and broader product portfolio than Vitus Rejser in the same Danish market.
• TUI Danmark: Major Danish tour operator under the global TUI Group, offering a broad portfolio of package holidays, cruises, and flights. Much larger scale and broader product mix than Vitus Rejser's specialized guided tours, but directly competes for Danish leisure travelers.

Direct peers

• Riis Rejser: Danish tour operator offering guided group tours primarily to 50+ travelers, with similar package holiday structure, Danish-speaking leaders, and direct-to-consumer model in the Danish market. Highly comparable business model and target segment.
• Bravo Tours: Danish tour operator specializing in package holidays and guided group tours with similar target demographic of Danish-speaking leisure travelers seeking all-inclusive experiences and cultural immersion.
• Cultura Rejser: Danish cultural tour operator offering guided group tours with Danish-speaking leaders, similar niche focus on cultural and heritage destinations as Vitus Rejser's Kulturrejser product line. Closest direct peer given shared cultural specialization and 50+ traveler target demographic.

Regional players

• Saga Group: UK-based travel and insurance company specializing in holidays for people aged 50+. Comparable to Vitus Rejser in its focus on the mature traveler demographic and guided tour offerings, though serving the UK market rather than Denmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vitusrejser

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitus Rejser