L&M Rijnsburg

Name

L&M Rijnsburg

Legal name

L&M Rijnsburg

Website

https://lm.nl

Company type

Private

Founded year

1948

Operating status

Operating

Short description

L&M Rijnsburg is a Dutch family-owned flower trading company founded in 1948, specializing in European seasonal flowers sourced directly from certified growers and delivered to global retail customers through One Flora Group.

Ownership category

akta.pro rank

Product category

Floriculture Wholesale Trading

NAICS

Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493)

akta.pro primary industry

Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)

akta.pro secondary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

Keywords

• Flower wholesale trading
• Fresh cut flowers
• Seasonal flower procurement
• Floriculture distribution
• Flower supply chain

Headquarters

HQ city

Rijnsburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Flower Procurement and Trading: L&M Rijnsburg generates revenue by connecting the best growers with customers worldwide, managing the entire process from purchasing to market-ready products. The company sources flowers directly from certified growers and at auction, then processes, packages, and delivers them to the retail segment. Revenue is generated through the sale of fresh, high-quality flowers with pricing based on quality, volume, and seasonal demand.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

L&M Rijnsburg connects certified European flower growers with retail buyers worldwide, handling direct purchasing at source and at auction, processing and quality control, and worldwide logistics delivery. The company specializes in European seasonal flowers such as tulips, hyacinths, gladioli, and amaryllis, supplying the retail segment (supermarkets, garden centers, flower shops) with consistent quality and volumes as part of the One Flora Group network.

Product overview

L&M Rijnsburg operates as a single integrated service offering rather than a platform with modular products. The company provides end-to-end flower trading services spanning three core functions: direct purchasing from certified growers, processing and quality control, and worldwide logistics delivery. All services are delivered through the One Flora Group network. The company specializes in European seasonal flowers including tulips, hyacinths, gladioli, and amaryllis for the retail segment. The Growing Together platform, shared across One Flora Group, provides supplementary knowledge-sharing and grower support services.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Purchasing at the Source

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• One Flora GroupcoreStrategic or Co-development PartnerL&M Rijnsburg is an integral part of One Flora Group, one of the largest floriculture groups in the world. This partnership provides access to comprehensive services including processing, packaging, quality control, logistics, and sustainable innovations. The relationship enables efficient, future-ready supply chain operations: Next Level Floriculture.
• Growing Together PlatformcoreStrategic or Co-development PartnerThe Growing Together platform by One Flora Group connects L&M Rijnsburg with growers, sharing knowledge and building an efficient, transparent, and sustainable supply chain. Participating growers receive targeted support in market insights, certification, and innovation.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• FleuraMetz: Major international flower and plant wholesaler based in the Netherlands, sourcing from growers and supplying retailers and florists worldwide. Operates an almost identical direct-from-grower-to-retail flower trading model with global delivery.
• Royal FloraHolland: World's largest flower auction cooperative headquartered in Aalsmeer, Netherlands. Functions as the dominant trading platform through which L&M purchases on the auction clock, making it the structural market interface for L&M's daily flower procurement and trading activity.
• Van der Plas: Netherlands-based flower and plant wholesaler serving retail and professional florists worldwide. Highly comparable in terms of direct-from-grower sourcing, processing, and international retail delivery model.
• Marginpar: Dutch specialist wholesaler of distinctive cut flowers, sourcing from a curated international grower base and serving the global floriculture retail trade. Closely comparable as a specialist flower trader focused on quality and grower partnerships.
• HilverdaFlorist: Leading Dutch flower export and trading company serving retail and wholesale customers globally. Directly comparable flower trading business with a Dutch sourcing base and international distribution footprint.
• Adomex: Established Dutch flower export company purchasing from growers and supplying supermarkets, garden centers, and wholesale customers worldwide. Comparable trader/wholesaler with Dutch-rooted supply and global retail reach.
• Holex Flower: Dutch flower wholesale and distribution specialist serving retail customers across multiple European and international markets. Operates with a similar grower-sourcing and retail-delivery model focused on quality and freshness.

Broad incumbents

• Interflora: Global flower delivery network connecting retail customers to florists across more than 150 countries. Operates in the same flower value chain as L&M but downstream, focused on consumer delivery rather than wholesale trade.
• Dümmen Orange: One of the world's largest floriculture companies headquartered in the Netherlands, focused on breeding and propagation of cut flowers, potted plants, and bedding plants. Sits upstream in the floriculture value chain, overlapping with L&M through the same crops and global retail customers but with a fundamentally different breeder-driven business model.

Emerging players

• Bloom & Wild: European digital-first flower delivery brand operating across UK, Germany, Netherlands, and other markets. Adjacent as a flower commerce player, but uses a direct-to-consumer subscription and letterbox-flower model that bypasses traditional wholesale intermediaries like L&M.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lm-rijnsburg

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L&M Rijnsburg