Triangle Smart Divorce
Triangle Smart Divorce is a Cary, North Carolina-based family law firm founded in 2017, serving individuals across nine NC counties with 11+ attorneys in divorce, custody, support, prenuptial, mediation, and high-net-worth matters.
- Company typePrivate
- Founded2017
- HeadquartersCary, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Triangle Smart Divorce does
Triangle Smart Divorce is a privately held, family law-exclusive firm founded in 2017 and headquartered at 1001 Winstead Dr #110 in Cary, North Carolina. The firm serves individuals and families across nine North Carolina counties — Wake, Durham, Orange, Chatham, Johnston, Harnett, Lee, Moore, and Cumberland — with a team of approximately 30 members including 11+ practicing attorneys, paralegals, and administrative staff. Practice areas span the full family law life cycle: divorce and separation (contested, uncontested, gray, same-sex, high-net-worth), child custody and support, alimony, asset division, prenuptial and postnuptial agreements, domestic partnership agreements, mediation, arbitration, parenting coordination, modifications, enforcement, and domestic violence protective orders. Owner Jenny Bradley leads the attorney team, with Mitzi Gardner serving as CEO.
The firm operates a sales-led GTM anchored by free educational content as lead generation: a 13-lesson "Planning for a Smart Divorce" course hosted on Kajabi, a "Dating After Divorce" course, an active blog, downloadable guides, and 30+ localized SEO landing pages across NC markets drive top-of-funnel demand, which converts through consultation requests into attorney retainer engagements. The revenue model is traditional professional services — attorney fees on a pay-as-you-go basis with quote-dependent engagement pricing — and no pricing or hourly rates are publicly disclosed.
The underlying technology stack is described as standard law practice management with no proprietary platforms, AI capabilities, APIs, or mobile applications. There is no external institutional funding, parent company, or subsidiary structure; ownership remains founder-controlled. Brand strength is evidenced by 445+ Google Reviews, a narrative of 200+ years of combined attorney experience, and recurring peer recognition including North Carolina Super Lawyers, Business North Carolina Legal Elite, Best Lawyers in America, and Martindale-Hubbell Client Champion awards.
Triangle Smart Divorce firmographics
Firmographics- Name
- Triangle Smart Divorce
- Legal name
- Triangle Smart Divorce
- Website
- https://trianglesmartdivorce.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Triangle Smart Divorce is a Cary, North Carolina-based family law firm founded in 2017, serving individuals across nine NC counties with 11+ attorneys in divorce, custody, support, prenuptial, mediation, and high-net-worth matters.
- Ownership category
- akta.pro rank
Triangle Smart Divorce industry classification
Industry- Product category
- Family Law Legal Services
- NAICS
- Offices of Lawyers (54111), Legal Services (5411)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Family & Private Client (Trusts & Estates) Law (BPAHAAAK)
Keywords
Where Triangle Smart Divorce is headquartered
LocationHeadquarters
- HQ city
- Cary
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Triangle Smart Divorce business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Legal Services - Attorney Fees: Revenue generated from legal representation fees for divorce, custody, modification, and other family law matters. Billing structure not publicly disclosed but operates on traditional attorney-client engagement with consultation fees leading to retainer arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Initial consultation leads to attorney engagement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Triangle Smart Divorce product offering
Product offeringCore offering
Triangle Smart Divorce provides legal representation and advisory services in family law matters, including divorce (contested and uncontested), child custody and visitation, child and spousal support, property and asset division, prenuptial and postnuptial agreements, and alimony. The firm also offers educational online courses and workshops designed to help individuals understand and navigate the divorce process before retaining counsel.
Product overview
Triangle Smart Divorce is a family law firm offering a comprehensive suite of legal services for divorce and family law matters. The firm provides core legal services including contested and uncontested divorce, child custody, child support, alimony, asset division, mediation, arbitration, prenuptial and postnuptial agreements, domestic partnership agreements, modifications, enforcement, and domestic violence protection orders. The firm serves clients across various divorce types including high-net-worth divorce, gray divorce, and same-sex divorce. In addition to traditional legal services, the firm offers complementary educational products including a free 'Planning for a Smart Divorce' online course with 13 modules covering the divorce process, and a 'Dating After Divorce' course for post-divorce guidance. The firm also operates a Core Values Scholarship program for local high school seniors. The overall offering represents a unified legal services practice complemented by client education resources.
Differentiator
Problem solved
Functional benefit
Brands
- Planning for a Smart Divorce: A free educational course designed to help individuals contemplating or going through the divorce process, covering legal terrain, financial considerations, and emotional aspects.
- Dating After Divorce
Products and services
- Divorce Representation (Contested and Uncontested) Legal representation for clients pursuing divorce, covering both uncontested matters where parties agree on terms and contested matters requiring negotiation or litigation. Intended for individuals in North Carolina seeking to dissolve a marriage.
- Child Custody and Visitation Representation Legal counsel and representation in custody, visitation, and parenting time matters, including initial determinations and modifications. Intended for parents navigating custody disputes.
- Child Support and Spousal Support / Alimony Legal advice and representation for establishing, modifying, or enforcing child support and spousal support (alimony) obligations. Intended for clients needing financial support arrangements as part of a divorce or post-divorce matter.
- Property and Asset Division Legal representation in the equitable division of marital property, assets, and debts. Intended for divorcing clients requiring fair distribution of the marital estate under North Carolina law.
- Prenuptial and Postnuptial Agreements Drafting, review, and negotiation of prenuptial and postnuptial agreements. Intended for engaged or married couples seeking to define property and financial arrangements in advance.
- Mediation Services Family law mediation to help divorcing or separating parties reach agreements on custody, support, and property issues outside of court. Intended for clients seeking a lower-conflict, lower-cost resolution path.
- Divorce Education Courses and Workshops Online courses, workshops, or classes that educate individuals about the divorce process, their legal rights, and decision-making considerations before retaining counsel. Intended for prospective clients and self-directed learners evaluating divorce.
- Initial Legal Consultation Paid introductory consultation for prospective clients to discuss their family law matter with an attorney and evaluate engagement. Intended for individuals considering divorce, custody, or related family law representation.
Quantifiable outcome
- 445+ Google Reviews with positive ratings
Companies that use Triangle Smart Divorce
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Triangle Smart Divorce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Triangle Smart Divorce partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
Triangle Smart Divorce competitors and assessment
Company assessmentBroad incumbents
- LegalZoom: A large online legal services platform offering DIY divorce forms and related family law services. Broad incumbent that commoditizes simpler uncontested matters and competes for the same Triangle-area clients at the lower end of the fee spectrum.
Direct peers
- Marshall & Taylor PLLC: A North Carolina family law firm serving Raleigh and surrounding counties. Direct competitor in divorce, custody, support, and property division matters, sharing the same Triangle-area client base.
- Cordell & Cordell: Cordell & Cordell is one of the largest divorce-focused law firms in the U.S., with offices in dozens of states. It is a direct peer in dedicated family law and divorce representation, overlapping heavily on contested divorce, custody, and men's divorce services with comparable client profiles.
- Bain McRae, PLLC: A North Carolina divorce and family law firm serving Raleigh and Cary. Direct peer competing for the same local divorce, custody, and family law clients in Wake County.
- Law Office of Dustin S. McCrary: A North Carolina family law and divorce attorney serving the Triangle. Direct peer in contested and uncontested divorce, custody, and family law matters.
- Hopper Law Firm: A North Carolina divorce and family law firm with offices in Raleigh and Charlotte. Direct peer in contested divorce, custody, and family law litigation, competing for the same Triangle-area clientele.
- Coolidge Family Law: A North Carolina family law firm focused on divorce, custody, and family law matters. Direct competitor with overlapping service mix and Triangle-area market presence.
- Waggoner Hastings, PLLC: A Raleigh-based family law firm with multiple Super Lawyers-recognized attorneys. Direct peer in divorce, custody, and family law services serving Wake and surrounding counties.
- Gailor Hunt Jenkins White & Hochberg: A well-established Raleigh-based family law firm serving the Triangle market. Direct competitor for divorce, custody, and high-net-worth divorce matters in the same Wake/Durham/Orange county geography that Triangle Smart Divorce targets.
Emerging players
- Hello Divorce: A technology-enabled divorce platform offering flat-fee, online divorce services. Emerging competitor that targets the same end clients for simpler, uncontested matters — particularly those Triangle Smart Divorce captures via its free educational content funnel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Triangle Smart Divorce social profiles
Digital presenceTriangle Smart Divorce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Triangle Smart Divorce leadership team
Management profileNumber of profiles
Profiles2 records
Triangle Smart Divorce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Triangle Smart Divorce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Triangle Smart Divorce
What does Triangle Smart Divorce do?
Triangle Smart Divorce provides legal representation and advisory services in family law matters, including divorce (contested and uncontested), child custody and visitation, child and spousal support, property and asset division, prenuptial and postnuptial agreements, and alimony. The firm also offers educational online courses and workshops designed to help individuals understand and navigate the divorce process before retaining counsel.
Is Triangle Smart Divorce a public or private company?
Triangle Smart Divorce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Triangle Smart Divorce founded?
Triangle Smart Divorce was founded in 2017. It employs 11 to 50 people.
Where is Triangle Smart Divorce based?
Triangle Smart Divorce is headquartered in Cary, United States, in the North America region.
How does Triangle Smart Divorce make money?
One revenue line is on record: legal Services - Attorney Fees.
Who are Triangle Smart Divorce's main competitors?
LegalZoom is listed as a broad incumbent. Direct peers are Marshall & Taylor PLLC, Cordell & Cordell, Bain McRae, PLLC, Law Office of Dustin S. McCrary, Hopper Law Firm, Coolidge Family Law, Waggoner Hastings, PLLC and Gailor Hunt Jenkins White & Hochberg. Hello Divorce is listed as an emerging player.
Does Triangle Smart Divorce have an API?
No public API is recorded for Triangle Smart Divorce.
What industry is Triangle Smart Divorce in?
Triangle Smart Divorce's product category is Family Law Legal Services. Its primary akta.pro industry code is BPAHAAAK, Family & Private Client (Trusts & Estates) Law. Its NAICS code is 54111 and its SIC code is 8111.