Wild Wings Safaris

What Wild Wings Safaris does

Wild Wings Safaris (legal entity Wild Wings Safaris Pty Ltd) is a privately held, owner-managed inbound tour operator founded in 2005 that designs and sells tailor-made African safari itineraries to international leisure travellers. The company is registered in South Africa, headquartered in George with a secondary UK office supporting ABTA membership, and runs a small specialist team (11-50 employees) under managing director Onne Vegter, supplemented by co-founder Simon Vegter and four named safari planners. Revenue is generated on a transaction-fee/commission basis: the company negotiates rates with an extensive lodge and camp network across Southern and East Africa, builds personalised multi-leg itineraries around those bookings, and quotes transparent all-in prices to customers via website, phone, or email enquiry (response within 24 hours, 48 on weekends).

Name

Wild Wings Safaris

Legal name

Wild Wings Safaris Pty Ltd

Website

https://wild-wings-safaris.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Wild Wings Safaris is a South African owner-managed tour operator founded in 2005 that plans and sells tailor-made African safari itineraries for international travellers across Southern and East Africa, earning revenue through commission margins on lodge bookings and personalised itinerary design.

Ownership category

akta.pro rank

Product category

Safari Tour Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Other (487990)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wildlife & Safari Tour Operators (THAKADAG)

akta.pro secondary industries

Safari & Wildlife Travel Agencies (THAKAFAG), Wildlife Safaris & Game Drives (THAJAIAB), Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry) (THAJALAG)

Keywords

• Safari tour packages
• Tailor-made safaris
• African safari planning
• Guided wildlife tours
• Safari booking services

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Safari Package Planning and Commission: Wild Wings Safaris earns revenue by planning and selling tailor-made safari packages. The company negotiates bulk discounts with lodge and hotel partners, offering rates typically lower than direct booking prices to customers. Revenue is generated through the margin between negotiated partner rates and final customer pricing, plus service fees for itinerary design and coordination. The company explicitly states no hidden fees or credit card surcharges.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Wild Wings Safaris designs and sells tailor-made African safari itineraries across Southern and East Africa, covering destinations such as Kruger, Victoria Falls, Botswana's Okavango Delta, Namibia, Tanzania, and Kenya. The company bundles accommodation, transfers, game drives, and 24/7 in-trip support into pre-designed package tours and fully customised trips, drawing on a network of partner lodges and local guides. Revenue is earned on the margin between negotiated partner rates and the final customer quote, with no hidden fees.

Product overview

Wild Wings Safaris is a tailor-made African safari tour operator offering custom-designed itineraries across Southern Africa. The core product is personalised safari planning, with a portfolio of pre-designed package tours ranging from short 4-5 day budget options to comprehensive 15-day multi-destination experiences. Key package families include Kruger National Park safaris (alone or combined with Cape Town), Botswana and Okavango Delta expeditions, Victoria Falls combinations, Zimbabwe adventures, Namibia tours, and luxury multi-destination itineraries. The company also provides accommodation booking services across various African destinations including Cape Town hotels, Botswana safari camps, and Victoria Falls properties. Their model emphasises expert local knowledge, first-hand destination visits, financial protection through ABTA and SATSA membership, and 24/7 customer support throughout the safari experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Tailor-Made African Safaris Bespoke safari planning service that designs personalised itineraries based on traveller preferences, interests, and budget, covering destinations across Southern and East Africa including Kruger, Victoria Falls, Botswana, Namibia, Tanzania, and Kenya. Includes accommodation booking, transfers, game drives, and 24/7 in-trip support for international leisure travellers, couples, families, and luxury safari guests.
• 5 Day Kruger Safari & Private Lodge Combo A 5-day combination safari that includes 2 nights inside Kruger National Park with expert-guided game drives, followed by 2 nights at a private game lodge in Greater Kruger with off-road game drives. Designed for travellers wanting both public park and private reserve experiences.
• 12 Day Victoria Falls, Cape Town & Kruger Safari A 12-day flexible itinerary combining Victoria Falls, Cape Town, and Kruger National Park, customisable to suit budget and travel style preferences, with accommodation, transfers, game drives, and select meals included.
• 9 Day Best of Namibia Safari A 9-day safari exploring Namibia's top destinations with curated accommodation and game viewing activities, suited to international travellers seeking a focused Namibia circuit.
• 4 Day Kruger Park Budget Safari An affordable 4-day self-drive or guided safari option in Kruger National Park with pre-booked accommodation and entrance fees, targeting budget-conscious travellers and Kruger self-drive guests.
• 6 Day Masai Mara Wildlife Safari

Quantifiable outcome

• Nearly 20% of bookings come from referrals by past guests, demonstrating high customer satisfaction
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• SATSA (Southern Africa Tourism Services Association)coreStrategic or Co-development PartnerSATSA is a non-profit membership organization representing the private tourism sector in Southern Africa. Wild Wings Safaris is a long-standing member (Member No. 1540). SATSA membership requires rigorous background checks, annual audits for integrity, legitimacy, financial stability, and insurance verification. Members adhere to a strict Code of Conduct.
• Guardrisk InsurancecoreStrategic or Co-development PartnerAdministering partner for the SATSA Bonding Scheme, which provides financial protection up to R150,000 per incident for prepaid services in case a member becomes insolvent.
• ABTA (Association of British Travel Agents)coreStrategic or Co-development PartnerUK travel association providing membership (Y6147) and additional financial protection for UK travellers booking through Wild Wings Safaris. ABTA membership offers recourse and accountability standards for UK consumers.
• Kruger National ParkmajorChannel Partner/ Reseller/ DistributorOfficial South African national park. Wild Wings Safaris sells packages including Kruger National Park accommodation (air-conditioned chalets), game drives, and entrance fees. The company coordinates park bookings as part of custom itineraries.
• Safari Lodges and Camps NetworkmajorChannel Partner/ Reseller/ DistributorExtensive network of safari lodges and tented camps across Southern Africa including: Okavango Delta (Baines' Camp, Camp Moremi, Chief's Camp, Eagle Island Camp, Xugana Island Lodge, etc.), Botswana (Chobe Game Lodge, Savute Elephant Camp, Tuli Safari Lodge, etc.), South Africa private reserves (Sabi Sand, Klaserie, Timbavaki), and Victoria Falls accommodations. Long-standing relationships enable exclusive rates and priority availability.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Go2Africa: Online-focused African safari tour operator offering custom itineraries across Southern and East Africa. Closely comparable business model of tailor-made safari planning with a network of partner lodges and a sales-led enquiry process.
• Micato Safaris: Boutique high-end Africa safari operator specializing in fully customized East and Southern Africa itineraries. Comparable in bespoke positioning, multi-country coverage, and reliance on repeat and referral business.
• Ker & Downey Africa: Long-established luxury African safari operator offering tailor-made safaris across Southern and East Africa. Comparable in owner-led heritage, multi-country itineraries, and focus on premium customer experience.
• Lion World Travel: South African-rooted safari tour operator selling guided and custom safaris across Southern and East Africa. Comparable in product range (Kruger, Victoria Falls, Botswana, Cape Town packages) and target market.
• Wilderness Safaris: Largest dedicated African safari operator offering multi-country itineraries across Southern and East Africa with both owned camps and partner properties. Direct competitor to Wild Wings for premium tailor-made safaris in Kruger, Botswana, and beyond.
• &Beyond: Luxury African safari and travel brand operating owned lodges across South Africa, Botswana, Kenya, Tanzania, and Namibia. Direct competitor in the high-end tailor-made safari category, particularly for the luxury Cape Town / Kruger / Victoria Falls combinations.
• African Travel Inc. US-based African safari specialist designing personalized itineraries across Southern and East Africa, including Kruger, Victoria Falls, and Cape Town combinations. Directly comparable tailor-made offering and customer profile.
• Classic Safari Company: UK-based luxury Africa safari specialist designing bespoke itineraries. Comparable in ABTA-protected UK distribution, premium tailor-made positioning, and reliance on Southern and East African partner lodges.

Emerging players

• Singita: Owner of ultra-luxury safari lodges in South Africa, Tanzania, and Zimbabwe that commonly appear in Wild Wings' premium itineraries. Comparable in luxury safari product focus and overlapping customer base, though operating owned properties rather than intermediation.

Broad incumbents

• Thompsons Africa: Large established South African tour operator offering scheduled group tours, FIT packages, and safaris across Southern Africa. Broader portfolio than Wild Wings but directly overlaps on the safari-tour-operator value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wildwingssafari
• Facebookfacebook.com/WildWingsSafaris
• LinkedInlinkedin.com/company/wild-wings-safaris

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Wings Safaris