Sheetmetal Machinery

What Sheetmetal Machinery does

Sheetmetal Machinery Australia Pty Ltd is a privately held Australian distributor of European industrial sheet metal working machinery, headquartered in Ferntree Gully, Victoria. The company holds exclusive Australian and New Zealand representation for more than thirteen European manufacturers including SafanDarley (press brakes), RAS (folders and guillotines), Nukon (fiber laser cutting), Boschert (punching), Q-Fin (deburring and finishing), Krasser (coil handling), EVOBEND (long-length folding), Auto-Sert (hardware insertion), Wila and ToolsPress (press brake tooling), Resato (waterjet), Spiro (HVAC ductworking), and Simasv (ring rollers). Its product surface spans cutting, bending and forming, punching, finishing, coil handling, HVAC ductwork fabrication, and software/automation categories, supported by a Melbourne showroom and warehouse where customers can see machines in operation.

The business operates a three-stream revenue model comprising machinery sales (hardware distribution), service and maintenance (preventative maintenance, breakdown response, installation, decommissioning, machine relocation, and rebuild) performed by in-house OEM-certified service engineers deployed across Australia and New Zealand, and spare parts supply. Pricing is quote-based with multi-year project contracts typical of industrial capital equipment. The company does not develop proprietary core machinery technology; instead it localizes, supports, and increasingly integrates European-made equipment for ANZ customers. Recent activity has added software (AutoPOL offline bending programming, Radan Radbend) and automation layers (SafanDarley ASC-Control, Q-Fin RC1200 Robot Cell with 3D vision) on top of the OEM distribution base, indicating an effort to capture higher-value recurring and integration revenue beyond standalone machine resale.

Founded by a principal with 33+ years of sheet metal manufacturing industry experience, the company markets itself with "over 75 years of combined innovation" — a reference to the cumulative heritage of its OEM partners. The primary customer base is sheet metal fabricators and manufacturers, with secondary coverage of HVAC ductwork fabricators and metal contractors/roofers. Go-to-market is direct field sales augmented by a showroom, technical content marketing, social media (YouTube, LinkedIn, Instagram), email newsletter, and participation in industry exhibitions such as Austech and EuroBlech. The company is an Australian proprietary limited company (ABN 11 106 371 439) with no disclosed external investors, parent company, or subsidiary structure.

Name

Sheetmetal Machinery

Legal name

Sheetmetal Machinery Australia Pty Ltd

Website

https://sheetmetalmachinery.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Sheetmetal Machinery Australia is a privately held distributor of European industrial sheet metal working machinery — including press brakes, laser cutters, folders, and finishing equipment — serving fabricators, HVAC manufacturers, and metal contractors across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Industrial Sheet Metal Machinery

NAICS

Machine Tool Manufacturing (333517), Rolling Mill and Other Metalworking Machinery Manufacturing (333519)

SIC

Metalworkg Machinery & Equipment (3540), Machine Tools, Metal Cutting Types (3541)

akta.pro primary industry

Sheet Metal Machinery (Laser/Plasma/Waterjet Cutting, Punching) (IMAHADAD)

akta.pro secondary industries

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC), Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures) (IMAHADAB)

Keywords

• Sheet metal machinery
• CNC laser cutting
• Press brake equipment
• Metal fabrication machinery
• Industrial forming equipment

Headquarters

HQ city

Ferntree Gully

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Machinery Sales: Sale of industrial sheet metal working machinery including press brakes, laser cutters, guillotines, punching machines, and finishing equipment sourced from European manufacturers.
2. Service and Maintenance: Preventative maintenance programs, breakdown response, installation, decommissioning, machine relocation, and rebuild services provided throughout Australia and New Zealand by qualified in-house service engineers.
3. Spare Parts: Supply of spare parts with comprehensive inventory maintained for supported machinery brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Sheetmetal Machinery Australia distributes and supports European-made industrial sheet metal working machinery — CNC fiber laser cutting systems, electric and hydraulic press brakes, guillotines and shears, folding and panel bending centers, long-length folders, CNC punching machines, deburring and edge rounding equipment, coil handling and slitting lines, HVAC ductworking machinery, and hardware insertion presses — for manufacturers and fabricators across Australia and New Zealand. The company also supplies spare parts, software (offline programming, robotic cell automation), and aftermarket services including preventative maintenance, breakdown response, installation, decommissioning, relocation, and rebuilds.

Product overview

Sheetmetal Machinery Australia is a distributor of European industrial machinery for sheet metal manufacturing. Their portfolio spans six core equipment categories: (1) Cutting - Nukon fiber laser cutting systems (with nLIGHT CUTLINE technology), RAS guillotines/shears, and SafanDarley shears; (2) Forming - SafanDarley electric E-Brake press brakes (20-300T, invented by SafanDarley), hydraulic H-Brake press brakes (175-1250T), and RAS folding machines including TURBObend, FLEXI2bend, GIGAbend, and automated Multibend Center/MiniBendCenter; (3) Long Length Bending - EVOBEND 100% electric double bending machines (D300-D800, 300-degree bending freedom) and RAS XL/XXL-Center folders; (4) Finishing - Q-Fin deburring/edge rounding machines (F250-F1500, Multibrush series, WES extraction, deslagging) featuring innovative vacuum/magnetic workpiece holding; (5) Coil Processing - Krasser Centurio/Optima slitting systems and Stolarczyk decoilers; (6) HVAC Ductworking - RAS/Spiro swaging, flanging, seaming, and ductforming equipment. Software additions include AutoPOL and Radan Radbend offline programming, plus SafanDarley ASC-Control for robotic press brake automation. Supporting products include Boschert CNC punching machines, Auto-Sert hardware insertion presses, and Wila/ToolsPress press brake tooling.

Differentiator

Problem solved

Functional benefit

Products and services

• Nukon Fiber Laser Cutting Systems Economical and productive fiber laser cutting machines from Turkish manufacturer Nukon — entry-level ECO series, NF Pro for flexible production, Vento for high productivity, and NKT pipe/profile systems. Features nLIGHT CUTLINE programmable beamforming and back reflection protection, covering 2D and 3D sheet metal cutting. For sheet metal fabricators needing high-throughput, precision cutting of ferrous and non-ferrous metals.
• RAS Guillotines and Shears High-precision German guillotines and shears from RAS including POWERcut2 swing beam shears, PRIMEcut (3mm capacity), SMARTcut (2mm capacity with sheet support/sorting), plus SafanDarley M-Shear hybrid drive and V-Shear for cathodes. For sheet metal fabricators requiring straight-line cutting to length.
• SafanDarley Electric Press Brakes (E-Brake) Servo-electronic press brakes invented by SafanDarley, full range 20T to 300T with working lengths 850mm to 4100mm. Ultra series features EC20 touch screen control, CNC crowning, dual screen display, up to 50% energy savings versus hydraulic, and the patented double pulley drive on the E-Brake 300T Dual Drive. Models: E-Brake Premium 35-130T, E-Brake Ultra 50-130T, E-Brake 160-200T, E-Brake 300T Dual Drive. For sheet metal fabricators requiring precise bending with low energy consumption.
• SafanDarley Hydraulic Press Brakes (H-Brake) Heavy-duty hydraulic press brakes 175T to 1250T with working lengths 3.1m to 6.22m, including H-Brake 175-400T, H-Brake 500-1250T HD heavy duty, and H-Brake Hybrid (hydraulic and electronic combination). Tandem configurations available for longer parts. For heavy-industry fabricators handling thick plate and long bending requirements.
• RAS Folding Machines German precision folding machines from RAS: TURBObend (first folding system with icon library programming), TURBO2plus (adjustable stop finger for conical bending), FLEXI2bend (flexible for complex geometries), GIGAbend (120-ton clamping, up/down bending), MEGAbend (large-size precision parts), XL-Center (3200mm for roofing/architectural profiles), XXL-Center (long parts requiring multiple operators), UpDownCenter 2 (semi-automatic, 4060mm bending length). For fabricators needing high-precision panel and box folding without tooling changes.
• RAS Automated Panel Bending Centers Fully automated panel bending centers: MiniBendCenter 2 (world's first automatic folding center for small parts with automatic feeding, squaring, measuring and tool setup), Multibend Center (high-speed precision parts regardless of batch size), and Multibend-Center ECOauto (entry-level with blank loading and finished parts stacking automation). For fabricators pursuing lights-out operation and high-mix production.
• EVOBEND Long Folding Machines 100% electric double bending long folding machines with 300-degree bending freedom (150 degrees up/down). Four models: D300 (3200mm), D400 (4746mm), D600 (6400mm), D800 (8054mm). Features: 80% lower energy costs, servo-electric safety fence, nearly maintenance-free, cloud functionality software, 30% less floor space consumption. Capacity up to 2mm mild steel, 3mm aluminium, 1.25mm stainless steel. For metal roofing and architectural fabrication of long profiles.
• Q-Fin Deburring and Finishing Machines Netherlands-made deburring, edge rounding and finishing machines featuring innovative vacuum and magnetic workpiece holding. Range: TopGrinder (manual, cost-effective), F250 (small parts up to 200mm), F800 (up to 800mm), F1200/F1500 (larger workpieces with vacuum), M1200/M1500 (oscillating brushes), SER1200/SER1500 Multibrush (high-speed all-in-one finishing), WES wet extraction unit, DS1200 deslagging machines. For fabricators removing burrs, rounding edges, and finishing cut parts prior to assembly or coating.
• Boschert Punching Machines German-made CNC punching machines: Compact (entry-level), Compact Rotation (360-degree Revotool rotation), Eccoline (28t standard / 40t optional Trumpf tooling), Multipunch (economical precision nibbling), TWIN/TRI (2 or 3 independent punch heads up to 24 tools), Easy Sharp punch grinder, and CombiLaser (laser cutting combined with CNC punching for forming, beading, trimming, threading). For sheet metal and copper applications including switchboard manufacturing.
• Krasser Coil Handling Systems Austrian-made coil processing machinery: Centurio (automatic slitting/cutting via touch screen, connectable to rollformers/lasers/punching lines), Optima (fully automated cutting/slitting for length and diagonal cuts from coils up to 1250mm width), plus Stolarczyk Automatic Decoilers (1250mm x 5-ton with hydraulic mandrel expansion). For high-volume coil-fed sheet metal production facilities.
• RAS and Spiro HVAC Ductworking Machines Ductworking machinery for HVAC industry from RAS and Spiro: RAS EasyFormer (intelligent swaging with 'Teach' function), RAS Flanging (90-degree flange turning for Pittsburgh/Snaplock joints), RAS Seam Closing Machine (10mm/13mm seams), RAS SpeedySeamer (7 or 9-station rollforming), RAS Swaging (motorized or manual with 9 pair of wheels), plus Spiro rectangular ductforming lines. For HVAC contractors and ductwork fabricators.
• Auto-Sert Hardware Insertion Presses Hydraulic hardware insertion presses for installing self-clinching fasteners into pre-punched, pre-formed sheet metal. Features 2-inch thick steel mainframe, 20-inch and 36-inch throat depths, quick change tooling, uniform hydraulic pressure, reliable redundant safety system, digital countdown counters for fasteners/parts. ETL, CE, and CSA certified to NFPA 79 Standards. Automatic and manual configurations. For sheet metal fabricators assembling panels with self-clinching fasteners.
• SafanDarley ASC-Control Automation Software In-house developed automation software platform (Automated Solution Cell) for SafanDarley E-Brakes and H-Brakes. Enables independent operation of robotic press brake cells with modular configuration. Integrates with AutoPOL and RoboBend offline software. For fabrication operations pursuing automated, lights-out press brake cells.
• Q-Fin RC1200 Robot Cell Automation Automated loading and unloading robot cell for Q-Fin deburring machines. Features 3D vision camera for product recognition, flexible gripper with vacuum and magnetic attachment options, return conveyor belts, and reversing unit for seamless material flow. Controllable via API for integration into automated processes. For sheet metal fabrication operations seeking reduced manual labor and higher throughput on deburring.
• Wila Press Brake Tooling Premium Dutch press brake tools and accessories with 80+ years of OEM experience. Range includes quick/easy automatic clamping systems, carefully selected tooling for various bending applications, crowning systems (automatic or manual), and accessories including radius/offset tooling, adjustable die systems, and tooling storage. For press brake users needing OEM-grade clamping and tooling reliability.
• ToolsPress Press Brake Tooling World-class European-style press brake tooling and clamping systems. Offers European, Beyeler, Trumpf-Wila, LVD, and Colly style tooling, plus Smartclamp system. For fabricators seeking interchangeable, multi-standard tooling solutions.
• AutoPOL Offline Bending Software Modern offline press brake programming and 3D CAD file unfolding software. Key advantage is ability to generate NC-code for multiple controller brands, not limited to a single OEM. For press brake operators and programmers.
• Radan Radbend Offline Programming Software Comprehensive offline programming and simulation solution for press brakes. Fully integrated with Radan3D providing full 3D simulation of bending operations. For fabrication engineering teams needing virtual validation and NC code generation.
• Sheetmetal Machinery Service and Maintenance Preventative maintenance programs, breakdown response, installation, decommissioning, machine relocation, and rebuild services provided throughout Australia and New Zealand by qualified in-house service engineers with regular OEM training. For owners of supported European machinery requiring lifecycle support and uptime assurance.
• Sheetmetal Machinery Spare Parts Supply Supply of OEM spare parts with comprehensive inventory maintained for supported European machinery brands (SafanDarley, RAS, Nukon, Boschert, Q-Fin, Krasser, EVOBEND, Auto-Sert, Wila, Spiro, ToolsPress). For existing machine owners needing replacement parts to minimize downtime.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

13 partnerships are on record, tiered core.

• SafanDarleycoreTechnology or IntegrationDutch manufacturer of servo-electronic and hydraulic press brakes, and shears. SafanDarley invented the electric press brake and is a leading global specialist in developing and constructing press brakes for both thin and thick sheet metal. Sheetmetal Machinery represents SafanDarley products in Australia and New Zealand.
• RAS Reinhardt MaschinenbaucoreTechnology or IntegrationGerman manufacturer of high precision sheet metal machinery for bending, cutting, forming, and punching. Products include TurboBend, TURBObend, FLEXIbend, GIGAbend, XL and XXL center folders, Up/Down bend, MiniBend, and MultiBend Center.
• NukoncoreTechnology or IntegrationTurkish manufacturer of economical and productive fibre laser cutting machines, plasma, and oxy-flame cutting machinery. Known for fiber lasers equipped with nLIGHT 'CUTLINE' technology.
• BoschertcoreTechnology or IntegrationGerman manufacturer of punching machinery including turret punch presses, combination laser/punching machines, and equipment specifically for copper and switchboard manufacturing. All Boschert punching machines are made in Germany.
• Q-FincoreTechnology or IntegrationDutch manufacturer specializing in machinery for deburring, grinding, and finishing of metal components. Known for innovative vacuum and magnetic systems for processing sheet metal parts. Products include F250, F800, F1200, F1500, SER1200, SER1500, TopGrinder, and automation solutions.
• KrassercoreTechnology or IntegrationAustrian manufacturer of coil handling, slitting, and cutting machines. Products include Centurio and Optima automated cutting and slitting systems for processing sheet metal coils. All Krasser machines are made in Austria.
• EVOBENDcoreTechnology or IntegrationManufacturer of long length folding machines. EVOBEND double bending machines feature 300 degree bending freedom, fully electric operation, and unmatched precision. Models include D300, D400, D600, and D800.
• Auto-SertcoreTechnology or IntegrationManufacturer of hydraulic hardware insertion presses for installing self-clinching fasteners into pre-punched, pre-formed sheet metal parts. Products include 20 inch and 36 inch throat machines with automatic and manual options.
• WilacoreTechnology or IntegrationDutch manufacturer of press brake tooling and accessories. For more than 80 years, Wila has supplied trend-setting press brake tools including clamping systems, crowning systems, and accessories worldwide.
• ResatocoreTechnology or IntegrationManufacturer providing high-precision waterjet cutting technology and solutions.
• SpirocoreTechnology or IntegrationManufacturer of HVAC machinery including rectangular ductforming lines, tubeformers, and ductwork fabrication equipment. Since 1956, Spiro has provided comprehensive HVAC machinery range.
• SimasvcoreTechnology or IntegrationItalian manufacturer of ring rollers and bending machines available in various configurations.
• ToolsPresscoreTechnology or IntegrationWorld-class designer and manufacturer of high-quality press brake tooling and clamping systems. Offers European, Beyeler, Trumpf-Wila, LVD and Colly style tooling.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Prima Power: Italian/European manufacturer of laser cutting, punching, and bending machinery. Comparable as a competing supplier of premium European-built sheet metal equipment to the same industrial buyer profile.
• LVD Group: Belgian manufacturer of press brakes, laser cutters, and automation for sheet metal. Comparable because their press brake and laser lines compete head-to-head with SafanDarley/RAS/Nukon in the ANZ market.
• Bystronic: Swiss-headquartered global manufacturer of sheet metal cutting and bending systems (laser cutters, press brakes) with a direct presence in Australia. Comparable because they sell overlapping machinery categories into the same ANZ fabrication customer base.
• TRUMPF: German global leader in machine tools, including laser cutting and press brakes, with an Australian subsidiary. Comparable as a competing OEM/distributor of high-end sheet metal machinery into the same end markets.
• Amada: Japanese manufacturer of sheet metal machinery (lasers, punch-presses, press brakes, automation) with direct ANZ operations. Comparable in product breadth and customer base across fabrication and structural metal.

Regional players

• Haco: Belgian sheet metal machinery manufacturer with strong presence in Oceania through its own subsidiary. Comparable in providing press brakes, guillotines, and laser systems to ANZ fabricators alongside Sheetmetal Machinery's OEM portfolio.

Emerging players

• Cincinnati Incorporated: US manufacturer of press brakes, shears, and laser cutting systems. Comparable as an alternative OEM of the same machine categories Sheetmetal Machinery Australia distributes, occasionally competing for the same end customers in the Pacific region.
• Durma: Turkish manufacturer of press brakes, fiber lasers, and plate processing equipment with growing ANZ distribution. Comparable as an alternative European/Turkish-built sheet metal machinery line competing for similar buyers.

Direct peers

• Reid Industrial: Australian industrial machinery distributor with a focus on metalworking and fabrication equipment. Comparable as a domestic competitor selling complementary (and occasionally overlapping) machine tool lines into ANZ fabricators.
• Datapac: Australian-based machinery distributor of flat sheet processing equipment. Comparable as a fellow ANZ specialist distributor serving sheet metal fabricators with similar consultative sales and service models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SheetmetalMachinery
• LinkedInlinkedin.com/company/sheetmetal-machinery-australia-pty-ltd
• Instagraminstagram.com/sheetmetal_machinery_au/?hl=en

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sheetmetal Machinery