V12 Group
V12 Group (operating as PGM Solutions) is a U.S. omnichannel marketing data provider selling licensed consumer, automotive, property, and mover datasets, plus managed activation services, to enterprise and SMB clients in home services, automotive, insurance, and retail.
- Company typePrivate
- Founded2002
- HeadquartersRed Bank, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What V12 Group does
V12 Group operates as PGM Solutions, a private U.S.-based omnichannel marketing data provider founded in 2002 and headquartered in Red Bank, New Jersey, with 101-250 employees. The company's central offering is the Factors Suite, a unified data platform that connects identity, household, property, and vehicle records into a single consumer view. This platform is productized into three sub-brands — People Factors, Home Factors, and Auto Factors — plus a dedicated insurance vertical variant (Home Factors for Insurance). Underlying assets include coverage of 250+ million consumers with 700+ verified attributes, 214+ million VINs across all 50 states, and 90%+ of U.S. properties and homebuyers, refreshed continuously for targeting and match-rate performance.
The company generates revenue through three streams: (1) marketing data licensing (consumer, automotive, mover, property, and in-market audiences sold to B2B buyers); (2) activation solutions delivered through the Velocity Marketing Platform plus managed email, social, direct mail, and connected TV advertising services; and (3) data hygiene, data append, and phone append services. Pricing is quote-based, not publicly disclosed. GTM runs through enterprise field sales with a 'Schedule a Demo' motion and a consultative managed-services overlay, targeting customers across home services & improvement, automotive, insurance (primary segments), and retail/consumer brands (secondary).
V12 Group firmographics
Firmographics- Name
- V12 Group
- Website
- https://v12data.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- V12 Group (operating as PGM Solutions) is a U.S. omnichannel marketing data provider selling licensed consumer, automotive, property, and mover datasets, plus managed activation services, to enterprise and SMB clients in home services, automotive, insurance, and retail.
- Ownership category
- akta.pro rank
V12 Group industry classification
Industry- Product category
- Marketing Data and Audience Intelligence
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)
Keywords
Where V12 Group is headquartered
LocationHeadquarters
- HQ city
- Red Bank
- HQ country
- United States
- HQ region
- North America
Markets served
V12 Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Marketing Data Licensing: License data to expand reach, drive new business, and build customer loyalty. Provides access to consumer, automotive, mover, property, and in-market audiences for B2B data licensing arrangements.
- Activation Solutions: Provides marketing platform, email marketing, social media advertising, direct mail marketing, connected TV advertising, and managed services as integrated activation solutions
- Data Append Services: Data hygiene, data append, and phone append solutions to enrich and maintain customer data quality
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
V12 Group product offering
Product offeringCore offering
V12 Group (PGM Solutions) licenses proprietary consumer, automotive, mover, property, and in-market data covering 250+ million consumers, 214+ million VINs, and 90%+ of U.S. households. It activates audiences through the Velocity Marketing Platform and managed services across email, social media, direct mail, and connected TV, enriched by data append, phone append, and data hygiene offerings.
Product overview
PGM Solutions (V12 Group) is an omnichannel marketing and data provider offering a unified platform called the Factors Suite. The portfolio consists of core data products (Consumer Data, Automotive Data, Property Owner Data, Mover Data, In-Market Data, Online Audiences, Data Licensing), activation solutions (Velocity Marketing Platform, Email Marketing, Social Media Advertising, Direct Mail Marketing, Connected TV Marketing, Managed Services), and data hygiene add-ons (Data Append, Phone Append, Data Hygiene). The proprietary sub-brands—People Factors, Home Factors, Auto Factors, and Home Factors for Insurance—differentiate the offering by connecting identity, household, property, and vehicle data into a single integrated view, moving beyond surface-level enrichment to provide deeper consumer understanding.
Differentiator
Problem solved
Functional benefit
Products and services
- The Factors Suite (People Factors, Home Factors, Auto Factors)
Quantifiable outcome
- 1047% ROI achieved for regional home improvement brand using Home Factors
- +1 more outcomes
Companies that use V12 Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
V12 Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
V12 Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
V12 Group competitors and assessment
Company assessmentDirect peers
- Zeta Global: Zeta Global combines a proprietary consumer data asset with a marketing activation platform, closely mirroring V12's data-plus-activation model for enterprise marketers.
- LiveRamp: LiveRamp provides identity resolution and data collaboration for cross-channel marketing, directly competing with V12's identity-and-household data connectivity offering.
- Acxiom: Acxiom is a direct competitor in the B2B marketing data and identity services space, offering consumer data licensing, audience solutions, and data activation for enterprise marketers — closely overlapping with V12's Factors Suite.
- Lotame: Lotame provides audience data licensing and identity solutions, directly competing with V12's online audience and data licensing products.
Emerging players
- Verisk: Verisk provides property and risk data to insurers, overlapping with V12's Home Factors for Insurance sub-brand in property-level underwriting and marketing data use cases.
Broad incumbents
- Oracle Data Cloud (Oracle Advertising): Oracle's data cloud provides third-party audience data and identity solutions that compete directly with V12's online audiences and in-market data products.
- Epsilon (Publicis): Epsilon operates a much larger advertising and data services portfolio under Publicis, but its CORE identity and household data products overlap with V12's Factors Suite.
- Merkle (dentsu): Merkle delivers data-driven customer experience and audience activation services within dentsu, overlapping with V12's managed marketing and data activation offerings.
- Experian Marketing Services: Experian's marketing division offers consumer data, audience targeting, and identity services that overlap with V12's data licensing and append capabilities, with a much broader credit-data parent.
Others
- Porch Group: Porch Group's media arm shares strong brand and product overlap with PGM Solutions (the website URL is porchgroupmedia.com), suggesting a parent or sibling relationship in the home-services data ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
V12 Group social profiles
Digital presenceV12 Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
V12 Group leadership team
Management profileNumber of profiles
Profiles7 records
V12 Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
V12 Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about V12 Group
What does V12 Group do?
V12 Group (PGM Solutions) licenses proprietary consumer, automotive, mover, property, and in-market data covering 250+ million consumers, 214+ million VINs, and 90%+ of U.S. households. It activates audiences through the Velocity Marketing Platform and managed services across email, social media, direct mail, and connected TV, enriched by data append, phone append, and data hygiene offerings.
When was V12 Group founded?
V12 Group was founded in 2002. It employs 101 to 250 people.
Where is V12 Group based?
V12 Group is headquartered in Red Bank, United States, in the North America region.
How does V12 Group make money?
Three revenue lines are on record. Marketing Data Licensing is the primary driver. The others are activation Solutions and data Append Services.
Who are V12 Group's main competitors?
Direct peers on record are Zeta Global, LiveRamp, Acxiom and Lotame. Verisk is listed as an emerging player. Broad incumbents are Oracle Data Cloud (Oracle Advertising), Epsilon (Publicis), Merkle (dentsu) and Experian Marketing Services. Porch Group is listed as an others.
Does V12 Group have an API?
No public API is recorded for V12 Group.
What industry is V12 Group in?
V12 Group's product category is Marketing Data and Audience Intelligence. Its primary akta.pro industry code is MPAAAIAL, Customer Communications Management (CCM) & Transactional Messaging. Its NAICS code is 5418 and its SIC code is 7370.