Nurture Academy

What Nurture Academy does

Nurture Academy is an Ahmedabad-based private training institute, founded in November 2018 by Jay Joshi (formerly of QX Group), that operates as India's first dedicated International Accounting & Taxation Training Center. The company delivers structured coursework across four skill tiers — Beginner, Intermediate, Skill Base, and Professional — covering bookkeeping, UK Payroll, Management of Accounts, Finalisation of Accounts, XERO, QuickBooks, Sage, MYOB, FreeAgent, UK VAT, Australia GST, UK Company Tax, and UK Self-Assessment Tax. Its stated customers are commerce graduates seeking careers in international accounting, working professionals targeting higher-paying KPO roles, Chartered Accountants/ACCA/CPA/EA/CMA professionals wanting to launch their own KPO firms, and KPO companies needing staff upskilling.

The business operates three revenue streams: (i) fee-based student coaching courses in international accounting and KPO readiness; (ii) the Business Coach Program, a higher-ticket mentorship offering for Chartered Accountants and professionals starting their own KPO firms; and (iii) corporate in-house training engagements delivered on client premises. Training is distributed through a classroom facility at Navratna Corporate Park, Iscon Cross Road, Ahmedabad; an online platform launched during the COVID-19 pandemic; and on-site corporate engagements. As of November 2023 (5th anniversary), the company reported 248 cumulative candidates trained with a 98.7% placement ratio and 6 CA firms enrolled in the Business Coach Program, 3 of which had secured clients. Reported targets include impacting 10,000 people toward the KPO industry.

The company is entirely founder-owned and bootstrapped, with no external institutional investment disclosed in the source data, and has 1-10 employees (founder Jay Joshi, co-founder Jagruti Vyas since April 2021, and trainer Ashok Gevariya since January 2024). Revenue and pricing are not publicly disclosed, and marketing relies primarily on college outreach, Google/LinkedIn, blog content, and webinars. Geographic reach via the online channel extends to the UK, USA, Canada, Australia, and Ireland in addition to the Indian domestic market.

Name

Nurture Academy

Legal name

Nurture Academy

Website

https://nurtureacademy.ind.in

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Nurture Academy is an Ahmedabad-based, bootstrapped private training institute that delivers India's first dedicated curriculum in international accounting and taxation. It serves commerce graduates, working professionals, Chartered Accountants, and KPO companies through classroom, online, and corporate in-house training across four skill levels.

Ownership category

akta.pro rank

Product category

Professional Training & Coaching

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Accounting & Finance Certification Prep (CPA, CMA, CFA, FRM) (EDANAIAD)

Keywords

• International accounting training
• KPO industry coaching
• Bookkeeping software courses
• Taxation training courses
• Chartered accountant mentorship

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Student Coaching Courses: Fee-based training programs for individuals seeking careers in international accounting and KPO industry. Includes Beginner, Intermediate, Skill Base, and Professional level courses.
2. Business Coaching Program: Mentorship program for Chartered Accountants and professionals wanting to start their own KPO firms
3. Corporate Training: On-site training programs for KPO companies to enhance employee skills

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nurture Academy operates as a professional training institute delivering fee-based courses in international accounting and taxation for Indian students, commerce graduates, and professionals seeking careers in the global KPO industry. Its offerings span a structured four-tier curriculum (Beginner, Intermediate, Skill Base, Professional) covering UK VAT, Australia GST, UK/US Company Tax, UK Payroll, bookkeeping, and training on accounting software such as XERO, QuickBooks, Sage, and MYOB. The institute also provides KPO Coaching and a Business Coach Program for Chartered Accountants wanting to launch their own KPO firms, plus corporate in-house training engagements for KPO companies.

Product overview

Nurture Academy is India's first International Accounting and Taxation Training Institute, offering a comprehensive suite of courses and coaching programs for KPO industry readiness. The portfolio includes eight structured courses (Bookkeeping, UK Payroll, Management of Accounts, Finalisation of Accounts, XERO Software, QuickBooks Software, UK Company Tax, and UK Self-Assessment Tax) organized across four skill levels (Beginner, Intermediate, Skill Base, and Professional). Complementing the student training are KPO Coaching and Business Coach Programs for professionals seeking to start their own KPO firms. Training is delivered through multiple formats including Classroom, Online, and Corporate In-house sessions.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 98.7% placement ratio for trained candidates in 2023
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and notable.

• AccrelscoreOthers · 1 September 2020First KPO coaching client. Received successful 3 Zoom calls, 5 trial jobs delivered, and onboarded 3 clients in span of 4 months.
• WHIZ OutsourcingnotableOthersKPO startup founded by Milan Vaghasiya after receiving training and mentorship from Nurture Academy. Received comprehensive program covering industry basics to advanced KPO management strategies.
• 3Dot CountnotableOthersKPO startup that received mentorship and guidance from Jay Joshi. Founder benefited from insights into market trends and client needs for KPO growth.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Udemy: Global online learning marketplace with extensive libraries on XERO, QuickBooks, Sage, and international bookkeeping/tax. Comparable as a low-cost alternative channel for the same self-paced international accounting skill content that Nurture Academy delivers via cohort-based coaching.
• Coursera: Global MOOC platform offering accounting, bookkeeping (XERO, QuickBooks), and finance courses from accredited institutions. Comparable because it competes for the same international accounting upskilling demand digitally, albeit at lower price points and without placement support.
• QX Global Group: Large UK/India accounting and finance KPO where founder Jay Joshi previously worked. Comparable as a category-defining player in the same Gujarat-KPO ecosystem, whose demand for trained candidates is itself a demand source for Nurture Academy's training pipeline.
• ICAI (Institute of Chartered Accountants of India): Statutory body regulating the Indian Chartered Accountancy qualification. Comparable as the dominant incumbent in Indian accounting education and certification, against whose CA curriculum Nurture Academy's international accounting/KPO courses are differentiated as a complementary pathway.

Direct peers

• Zell Education: Indian training institute offering courses in ACCA, CFA, CPA, and financial modeling with placement support. Comparable due to overlapping international accounting certification prep curriculum and shared positioning toward Indian commerce graduates and finance professionals.
• APG Learning: Indian professional training provider offering accounting, finance, and soft-skills certification courses. Comparable because it delivers similar fee-based international accounting and finance programs targeting Indian graduates and working professionals.
• EduPristine: India-based finance and accounting training institute offering courses in financial modeling, CFA, CPA, and business analytics. Comparable due to overlapping curriculum on global accounting standards and shared target audience of commerce graduates and working professionals transitioning into finance careers.
• Imarticus Learning: Indian edtech firm offering professional certification programs in finance, accounting, and analytics with placement assistance. Comparable because it sells structured, fee-based international accounting/finance training to Indian graduates and includes placement support — directly mirroring Nurture's business model.
• Henry Harvin Education: India-based training and certification provider covering finance, accounting, and business domains with both online and classroom delivery. Comparable because it serves the same Indian learner segment seeking international accounting/finance skill upgrades via structured courses and corporate training.
• Miles Education: India-focused training provider for international finance certifications (CFA, FRM, CPA, ACCA). Comparable because it targets the same Indian graduate/professional cohort seeking global accounting and finance credentials via fee-based coaching and placement support.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NurtureAcademy
• LinkedInlinkedin.com/company/nurture-academy-foreign-accounting-taxation-training

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nurture Academy