Insurance Noodle
Insureon is a digital insurance agency that distributes small commercial property and casualty coverage from ten or more A-rated carriers to more than 450,000 U.S. small businesses through a single online application, operating as a division of HUB International.
- Company typePrivate
- Founded2000
- HeadquartersChicago, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Insurance Noodle does
Insureon (legal entity Specialty Program Group LLC, doing business as SPG Insurance Solutions) is a digital insurance agency and online marketplace that distributes small commercial property and casualty insurance to more than 450,000 small businesses across the United States. The platform operates as a single-application quoting hub: a small business owner completes one online form and receives real-time quotes from ten or more A-rated carrier partners (Chubb, Travelers, Liberty Mutual, The Hartford, Nationwide, Hiscox, Hanover, Philadelphia, Acuity, AmTrust) within seconds. Coverage is delivered across twelve product lines including General Liability, Professional Liability/E&O, Workers' Compensation, Commercial Property, Business Owner's Policy, Cyber Liability, Commercial Umbrella, Commercial Auto, Tools & Equipment, Business Bonds, and Directors & Officers insurance.
The underlying technology is a mobile-optimized web platform with a product recommendation engine, a self-service customer portal for policy management, certificate requests, and endorsements, and licensed insurance producer support available via phone, text, and email. Distribution is digital-first and product-led, with SEO and content marketing as primary top-of-funnel acquisition channels. The company is a division of Specialty Program Group LLC, positioned within HUB International, the 5th largest global insurance broker, and operates exclusively in the United States.
Insureon earns revenue through commissions paid by carrier partners on each policy placed, functioning as a digital broker rather than an underwriter. The business has facilitated more than $3 billion in cumulative premiums written and over 1.8 million policies delivered, serving micro and small commercial customers across industries such as construction, IT, food and beverage, healthcare, professional services, retail, and landscaping. Pricing is not publicly disclosed; quotes are personalized based on business type, location, coverage needs, and carrier availability.
Insurance Noodle firmographics
Firmographics- Name
- Insurance Noodle
- Legal name
- Specialty Program Group LLC
- Website
- https://insureonsolutions.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Insureon is a digital insurance agency that distributes small commercial property and casualty coverage from ten or more A-rated carriers to more than 450,000 U.S. small businesses through a single online application, operating as a division of HUB International.
- Ownership category
- akta.pro rank
Insurance Noodle industry classification
Industry- Product category
- Small Business Commercial Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industries
- Small Business BOP (Main Street) (FSAJAFAA), Technology Errors & Omissions (Tech E&O) / Professional Liability (FSAJAOAC)
Keywords
Where Insurance Noodle is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Insurance Noodle business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Insurance Carrier Commissions: Earns commissions from insurance carrier partners for placing business. Acts as an insurance agency/broker facilitating connections between small business owners and insurance providers.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Insurance Noodle product offering
Product offeringCore offering
Insurance Noodle operates the Insureon digital insurance agency, which connects U.S. small business owners with multiple A-rated insurance carriers through a single online application that returns real-time quotes in seconds. The platform distributes small commercial property and casualty insurance products — general liability, workers' compensation, professional liability/E&O, commercial property, business owner's policy, cyber, commercial umbrella, commercial auto, tools & equipment, business bonds, and D&O — and supports ongoing policy management through a self-service customer portal.
Product overview
Insurance Noodle operates as Insureon, a digital insurance agency platform that offers a portfolio of small business insurance products through an online marketplace model. The core offering consists of multiple distinct insurance products (General Liability, Professional Liability/E&O, Workers' Compensation, Commercial Property, Business Owner's Policy, Cyber Insurance, Commercial Umbrella, Commercial Auto, Tools & Equipment, Business Bonds, and Directors & Officers Insurance) that are delivered through a single online application platform. Customers complete one unified application to receive quotes from multiple A-rated carrier partners, with coverage managed through a customer portal. The platform provides product recommendations based on business type, real-time quote generation, and ongoing account management capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- General Liability Insurance Commercial general liability (CGL) insurance covering bodily injuries, customer property damage, and advertising injuries for small businesses; typically required by commercial leases.
- Professional Liability Insurance
- Workers' Compensation Insurance
- Errors & Omissions Insurance
- Commercial Property Insurance
- Business Owner's Policy (BOP)
- Cyber Insurance
- Commercial Umbrella Insurance
- Commercial Auto Insurance
- Tools & Equipment Insurance
- Business Bonds
- Directors & Officers Insurance
Companies that use Insurance Noodle
Customer profileSegments8 records
Ideal customer profiles2 records
Insurance Noodle technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Insurance Noodle partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- Philadelphia Insurance CompaniescoreA+ rated insurance carrier partner providing coverage options for small business owners through Insureon's platform. One of multiple carrier partners enabling competitive quotes across various business types.
- NationwidecoreMajor insurance carrier partner offering small business coverage through Insureon's digital marketplace. Provides competitive rates and comprehensive coverage options.
- The HartfordcoreA+ rated insurance carrier partner providing small business insurance products through Insureon's comparison platform.
- Liberty MutualcoreNational insurance carrier partner offering commercial coverage options to small businesses via Insureon's online platform.
- ChubbcorePremier insurance carrier providing small business coverage options through Insureon's marketplace of A+ rated partners.
- HiscoxcoreSpecialty insurance carrier partner offering professional liability and business coverage for small businesses and freelancers through Insureon.
- The Hanover Insurance GroupcoreRegional and national insurance carrier partner providing commercial coverage options for small businesses through Insureon's platform.
- TravelerscoreMajor insurance carrier partner offering competitive small business coverage through Insureon's digital marketplace.
- Acuity InsurancecoreA+ rated insurance carrier providing business insurance products to small businesses via Insureon's comparison platform.
- AmTrust FinancialcoreInsurance carrier partner offering small business coverage options through Insureon's marketplace of trusted carriers.
- HUB InternationalflagshipParent company and 5th largest insurance broker globally. Insureon operates as a division of HUB International, providing strategic backing and access to broader insurance market capabilities and carrier relationships.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Insurance Noodle competitors and assessment
Company assessmentDirect peers
- Hiscox: Specialty insurer with a dedicated small business digital division (Hiscox Small Business) offering professional liability, general liability, and BOP online. Both a carrier partner and a competitor to Insureon's digital distribution model.
- Next Insurance: Direct-to-SMB digital insurance carrier/agency offering small business liability, workers' comp, and professional coverage online. Closest direct competitor to Insureon's digital marketplace model for micro and small business customers.
- Simply Business: Online insurance marketplace comparing policies from multiple carriers for small businesses and freelancers. Mirrors Insureon's single-application, multi-carrier quote aggregation approach with comparable target customers.
- CoverWallet: Digital commercial insurance brokerage (acquired by Aon) providing online comparison and policy management for small and mid-sized businesses. Closely aligned platform-and-agency model serving the same SMB buyer.
Broad incumbents
- Travelers: Large national commercial insurance carrier serving small businesses through agents and direct channels. Partner carrier on Insureon's marketplace and a competitor in small commercial lines where multiple channels coexist.
- The Hartford: Large established insurance carrier with a prominent small business division offering BOP, workers' comp, and commercial lines. A carrier partner of Insureon but also a competitor with direct SMB distribution capabilities.
- Nationwide: Major national insurance carrier with a substantial small commercial book. Both a key carrier partner supplying quotes through Insureon's platform and a broad competitor with its own direct SMB digital channels.
Emerging players
- Founder Shield: Specialty insurance brokerage focused on startups and tech-enabled SMBs offering professional liability, cyber, and D&O. Targets a subset of Insureon's customer segments (IT/Tech, Professional Services) with a more curated broker-led model.
- Bold Penguin: Commercial insurance marketplace platform enabling agents and carriers to quote small commercial accounts digitally. Competes with Insureon in enabling multi-carrier small commercial workflows, though more B2B-to-agents than direct-to-consumer.
- Pie Insurance: Digital workers' compensation carrier focused on small businesses, sold through agency partners including online platforms. Overlaps with one of Insureon's core product lines (workers' comp) and shares the digital SMB acquisition motion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Insurance Noodle social profiles
Digital presenceInsurance Noodle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insurance Noodle leadership team
Management profileNumber of profiles
Profiles6 records
Insurance Noodle funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insurance Noodle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insurance Noodle
What does Insurance Noodle do?
Insurance Noodle operates the Insureon digital insurance agency, which connects U.S. small business owners with multiple A-rated insurance carriers through a single online application that returns real-time quotes in seconds. The platform distributes small commercial property and casualty insurance products — general liability, workers' compensation, professional liability/E&O, commercial property, business owner's policy, cyber, commercial umbrella, commercial auto, tools & equipment, business bonds, and D&O — and supports ongoing policy management through a self-service customer portal.
Is Insurance Noodle a public or private company?
Insurance Noodle is a private company. It is classified as corporate owned and is currently operating.
When was Insurance Noodle founded?
Insurance Noodle was founded in 2000. It employs 5,001 to 10,000 people.
Where is Insurance Noodle based?
Insurance Noodle is headquartered in Chicago, United States, in the North America region.
How does Insurance Noodle make money?
One revenue line is on record: insurance Carrier Commissions.
Who are Insurance Noodle's main competitors?
Direct peers on record are Hiscox, Next Insurance, Simply Business and CoverWallet. Broad incumbents are Travelers, The Hartford and Nationwide. Emerging players are Founder Shield, Bold Penguin and Pie Insurance.
Does Insurance Noodle have an API?
No public API is recorded for Insurance Noodle.
What industry is Insurance Noodle in?
Insurance Noodle's product category is Small Business Commercial Insurance Brokerage. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAJAFAA, Small Business BOP (Main Street). Its NAICS code is 52421 and its SIC code is 6411.