Cuno Moormann & Zn

What Cuno Moormann & Zn does

Cuno Moormann & Zn. BV is a family-owned Dutch specialty meat producer founded on 2 December 1959 in Goor, Netherlands, now in its third generation of family management. The company specialises in wild game and poultry specialties, sourcing raw materials through direct import relationships from suppliers in Argentina (Vidal for hare), New Zealand (Silver Fern Farms, Duncan, Cervena for venison), and multiple European origins (Poland, Czech Republic, Hungary, Spain, UK) for red deer, roe deer, wild boar, hare, pheasant, wild duck, and wood pigeon. Core processing is performed in a single facility in Goor that includes an in-house smokehouse (rokerij), a strictly separated high-care production department, custom cutting and portioning lines, confit and sous-vide production capabilities, and packaging lines supporting skinpack, topseal, and vacuum formats.

The business operates a B2B-only sales model across four parallel channels: wholesale distributors (gastronomy wholesalers, poultry wholesalers, game traders, catering butchers, cruise wholesalers), retail chains (including private label), foodservice and food industry customers (ready-to-eat meal manufacturers, soup and sauce producers, pizza and bread bakeries, cold cuts slicers, catering companies), and import/export partners across Europe. Pricing is conducted through direct sales consultation with no public price list; products are customised to client specifications on recipe, origin, welfare standards, organic status, packaging, and labelling language. The company holds BRC food safety certification, HACCP compliance, and SKAL organic certification.

The revenue model is product sales of fresh, frozen, smoked, cooked, convenience, and organic wild game and poultry specialties. Operations are conducted under family control with no external investment, no parent company, and no subsidiaries; the most recent leadership transition placed third-generation Thijs Moormann into a sales role in 2021 alongside second-generation director Jeroen Moormann. Headcount has stabilised around 50 permanent employees since 2019 after a roughly tenfold increase over the preceding decade. The technology stack is purely operational and food-safety oriented, with no disclosed software platforms, APIs, or AI/ML capabilities.

Name

Cuno Moormann & Zn

Legal name

Cuno Moormann & Zn. BV

Website

https://moormann.nl

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Cuno Moormann & Zn is a Dutch family-owned specialty producer (founded 1959, Goor) that sources wild game and poultry directly from Argentina, New Zealand, and Europe, then smokes, portions, and packs them in-house for B2B wholesale, retail private label, foodservice, and export customers across Europe.

Ownership category

akta.pro rank

Product category

Specialty Meat Processing

NAICS

Poultry Processing (311615), Animal Slaughtering and Processing (3116), Poultry and Poultry Product Merchant Wholesalers (42444)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Further Processed Poultry (Cooked, Breaded, Nuggets, Patties, Wings) (AFANACAC)

akta.pro secondary industries

Specialty & Regional Processed Meats (Ethnic/Traditional Sausages, Regional Cures) (AFANAEAK), Processed & Value-Added Meat & Poultry Wholesale (Deli Meats, Sausages, Smoked) (AFAIADAE), Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)

Keywords

• Wild game processing
• Poultry specialties
• B2B meat supplier
• Specialty meat production
• Smoked meat products

Headquarters

HQ city

Goor

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product sales - wild and poultry specialties: Direct B2B sales of fresh, frozen, and prepared wild game and poultry products to wholesalers, retailers, foodservice operators, and industrial food manufacturers. Products include raw parts, smoked products, cooked specialties, convenience, and organic lines. Revenue is generated through one-time purchase orders with long-term client relationships.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels1 record

Core offering

Cuno Moormann & Zn is a B2B producer and supplier of wild game and poultry specialty products, including raw parts, smoked specialties, cooked and convenience items, confit and sous vide products, organic lines, and private label goods. Products are processed in an in-house smokehouse and high-care production facility in Goor, Netherlands, and sold to wholesalers, retailers, foodservice operators, food manufacturers, and export partners across Europe.

Product overview

Cuno Moormann & Zn is a Dutch family-owned producer and supplier specializing in wild game and poultry products since 1959. The company's product portfolio centers around eight core product categories: Organic products (Skal-certified), Smokery/Rokerij products (hot and cold smoked meats), Game/Grof Wild (red deer, roe deer, wild boar from Europe and New Zealand), Small Game/Klein Wild (hare from Argentina, pheasant, wild duck), Tame and French Poultry (chicken, turkey, duck with Label Rouge options), Convenience products (pulled meats, confit, sous-vide), Slicing/Cold Cuts, and various specialty products including patés, carpaccio, ready-to-eat goulash, and hare stew. The company operates a high-care production facility and smokery, offering both raw and cooked products with extensive customization options for portioning, packaging, and labeling. Products are distributed through wholesale, retail, foodservice, and export channels across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic/Biologisch Products Organic chicken, turkey, and related products including fresh cuts, cold cuts, and convenience items sourced from SKAL-certified organic lines, supplied to wholesalers, retailers, and foodservice operators.
• Smokery/Rokerij Products Hot-smoked and cold-smoked poultry, game, and meat specialties including smoked chicken breast, turkey breast, duck breast, lamb ham, beef pastrami, and various game hams, produced in the in-house smokehouse for B2B customers.
• Game/Grof Wild Products Red deer, roe deer, and wild boar products imported from Eastern Europe, New Zealand, Spain, and the Netherlands, including steaks, goulash meat, portioned cuts, and smoked or cooked specialties.
• Small Game/Klein Wild Products Hare products from Argentina (Vidal brand), pheasant, wild duck, woodpigeon, and partridge supplied as oven-ready products, breast fillets, legs, and specialty cuts.
• Portioned and Formed Specialty Products Hand-cut steaks, medallions, and goulash meat from various game species, portioned to customer specifications for wholesale, foodservice, and retail customers.
• Tame and French Poultry Fresh and frozen poultry including chicken, turkey, Barbarie duck, Peking duck, goose, guinea fowl, corn-fed chicken, poussin/coquelet, and quail with Label Rouge options for B2B customers.
• Convenience Products Pulled meats, confit, sous-vide products, ready-to-eat goulash, carpaccio, and Wellington products supplied to foodservice operators and retail customers.
• Slicing/Cold Cut Line Products Sliced and packaged meat products available as pulled/shredded, 6mm slices, cubes, and stripes, in various packaging options for retail and foodservice customers.
• Confit Specialties Confit duck legs (confit de canard), confit guinea fowl legs, confit pork cheeks, and other confit products cooked in their own fat for extended shelf life and flavor.
• Sous-vide Specialties Sous-vide game products including venison, wild boar neck, and hare legs, offering extended best-before dates and enhanced flavor retention.
• Hertengoulash (Venison Goulash) Ready-to-eat venison goulash in 300gr, 500gr, 1000gr, and 3000gr packaging, produced in the in-house smokery.
• Hazenpeper (Hare Stew) Ready-to-eat hare stew in various packaging sizes, produced in the in-house smokery.
• Wildpaté (Game Paté) Game patés including roe deer, venison, wild boar, hare, wild duck, pheasant, and quail, available as 1kg bars or en-croute variants.
• Wild Specialties (Wildspecialiteiten) Raw and cooked game specialties including steaks, goulash, portioned cuts, marinated products, smoked game hams, dried specialties, and game patés.
• Halal Duck Products Halal-certified duck products including raw duck breast and duck legs supplied to foodservice operators and retail customers.
• Venison Carpaccio Lightly smoked venison carpaccio, available on golden trays per piece or vacuum packed per five for retail and foodservice.
• Egg Products (Vloeibaar Ei) Liquid eggs, boiled peeled eggs, and quail eggs from free-range chickens, supplied to wholesalers, food industry, foodservice, and export partners.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Vidal (Argentina)coreOthersCuno Moormann is the direct importer of Vidal hare meat products from Argentina. Vidal is located in the Buenos Aires region and is a hare meat producer known for its high-quality products. The partnership covers hare saddles, hare fillets, hare legs, hare legmeat, and shoulder meat, all produced and packed to various specifications. Products are available in different packaging types for foodservice, wholesale, and retail markets.
• Silver Fern Farms, Duncan, Cervena (New Zealand)minorOthersNew Zealand venison producers/suppliers from which Cuno Moormann sources farmed venison from New Zealand. Venison is supplied as raw material and further processed into specialty products including portioned steaks, goulash, smoked hams, carpaccio, and ready-to-eat products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 2 Sisters Food Group: UK-headquartered major poultry and prepared foods manufacturer serving retail and foodservice across Europe. Comparable in the further-processed poultry / convenience category and B2B foodservice supply, but vastly larger and focused on mainstream chicken rather than niche game and specialty assortments.
• Ter Beke: Belgian producer of processed and prepared meat products (sliced meats, ready meals, snacks) listed on Euronext Brussels. Comparable as a European further-processor of meat-based specialty products serving retail and foodservice, though with a broader product portfolio and considerably larger scale than Cuno Moormann.
• Plukon Food Group: Dutch poultry processor and one of Europe's largest chicken suppliers, producing fresh, frozen, and processed chicken products for retail and foodservice. Directly comparable as a Dutch poultry further-processor serving similar wholesale, retail, and foodservice channels, but at significantly larger scale and with a narrower species focus (chicken only, no game).
• Bakkavor Group: UK-listed fresh prepared food manufacturer producing meals, desserts, sandwiches and specialty protein products for major retailers and foodservice. Comparable as a value-added prepared foods supplier using B2B sales-led motion to retail/foodservice across Europe, though Bakkavor operates at significantly larger scale across many categories.

Emerging players

• Marfo Food Group: Netherlands-based prepared foods manufacturer specializing in frozen ready meals and specialty protein products for foodservice and retail. Comparable in the prepared/convenience protein space serving European B2B customers, but focused more on frozen meals than on wild game and specialty poultry assortment.

Direct peers

• Brandt & De Winter: Dutch specialty meat and game supplier based in the Netherlands, providing wild, poultry, and game specialty meats to retail, foodservice, and wholesale customers. Directly comparable as a Dutch specialty meat / game supplier with custom processing and B2B sales-led model; competes head-to-head in the same niche.
• Group of Butchers: Dutch specialist meat producer offering further-processed meat products including smoked, marinated, and convenience lines to retail private label and foodservice. Comparable further-processing specialty meat model with B2B-focused sales and strong retail private-label exposure.
• Poelier Grolleman: Dutch poultry game specialist ('poelier') located in the eastern Netherlands, supplying wild, poultry, and game products to wholesale, retail and foodservice with in-house smoking and further-processing capabilities. Closely analogous niche positioning, in-house smokehouse model, and family-owned B2B sales-led GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cunomoormann

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cuno Moormann & Zn