Wenzel

What Wenzel does

Wenzel GmbH is a family-run heating and sanitary installation company based in Neustadt bei Coburg, Bavaria, Germany. Operating under the slogan "Wasser Wärme Bäder" (Water Heat Baths), the company serves local residential homeowners with three core service pillars: Heizungsbau (heating system construction and installation, with a specialization in modern heat pumps), Sanitärinstallation (sanitary installation), and Komplettbäder (complete bathroom renovation). The company is led by managing director Tim Wenzel and operates with 1-10 employees from a single site at Ketschenbacher Strasse 110, with limited opening hours (Monday-Thursday 09:00-16:00, Friday 09:00-12:00). No external investors, parent companies, or ownership changes are indicated.

The company's technical positioning rests on certified partnerships with premium manufacturers. Viessmann supplies the flagship heating line, including Vitocal heat pumps and condensing boilers rated at up to 98% norm utilization efficiency, internet-enabled via Vitoconnect. Geberit provides Duofix installation systems with 25-year spare-parts availability. Bathroom installations draw on Villeroy & Boch, Dornbracht, Hans Grohe, Grohe, and Duravit, enabling a one-stop premium-bathroom offering. Service delivery combines on-site consultations, a physical bathroom showroom (Bäderstudio), a 24-hour emergency call-out hotline, and an online heating calculator (Heizungsrechner) for lead capture. Wenzel has no software products, APIs, or AI-powered features.

Revenue is generated from two streams: one-time professional installation services (heating systems, sanitary installations, complete bathroom renovations) and recurring service and maintenance contracts tied to German building energy law, including annual oil-heating inspections and biennial gas-heating emissions measurements. Pricing is project-quoted following consultation and on-site assessment. The company is privately held, with no disclosed revenue, no subsidiaries, no M&A activity, and operations confined to a single regional market.

Name

Wenzel

Legal name

Wenzel GmbH

Website

https://wenzel-neustadt.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wenzel GmbH is a family-run heating, sanitary, and bathroom installation company serving residential homeowners in the Neustadt bei Coburg region of Bavaria, Germany, operating with 1-10 employees and premium OEM partnerships.

Ownership category

akta.pro rank

Product category

Residential HVAC and Sanitary Installation Services

akta.pro primary industry

Hard Services (MEP/HVAC, Electrical, Plumbing) (BPABAAAA)

Keywords

• Heating installation services
• Sanitary installation
• Bathroom renovation
• HVAC maintenance
• Heat pump installation

Headquarters

HQ city

Neustadt Bei Coburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Installation Services: One-time professional services revenue from heating system installation, sanitary installation, and complete bathroom renovation projects. Services include consultation, planning, and professional installation.
2. Service & Maintenance Contracts: Recurring revenue from heating system maintenance services including annual inspections, burner checks, combustion chamber cleaning, pump testing, and emissions measurements as required by German building energy law.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wenzel GmbH is a local craft company that constructs and installs heating and sanitary systems for residential homeowners in Neustadt bei Coburg, Germany. Its core offering covers heating construction (Heizungsbau, including heat pumps and condensing boilers), sanitary installation (Sanitärinstallation), complete bathroom renovations (Komplettbäder), and recurring heating service and maintenance. Customers are supported through a physical Bäderstudio showroom and an online heating calculator for quotes and system comparisons.

Product overview

Wenzel GmbH is a traditional heating and sanitary craft company offering integrated home services under the motto 'Wasser Wärme Bäder' (Water Heat Baths). The core product portfolio consists of three main service pillars: Heizungsbau (heating construction), Sanitärinstallation (sanitary installation), and Komplettbäder (complete bathrooms). These are supported by a Bäderstudio showroom for customer inspiration and product selection, and a Service & Wartung (service & maintenance) division for ongoing customer support including 24-hour emergency call-outs. An online Heizungsrechner (heating calculator) tool provides customers with heating system calculations and quote requests. The company operates exclusively as a physical installation and service business with no software products, APIs, or AI-powered features.

Differentiator

Problem solved

Functional benefit

Products and services

• Heizungsbau (Heating Construction) Heating system construction and installation services for residential customers, specializing in modern heat pump technology (Viessmann) and sustainable, efficient home heating, including consultation on government subsidies for new heating systems.
• Sanitärinstallation (Sanitary Installation) Sanitary installation services including wall-mounted toilet systems, Geberit Duofix installation systems, and complete bathroom plumbing solutions using premium brands such as Geberit, Grohe, Dornbracht, Villeroy & Boch, and Duravit.
• Komplettbäder (Complete Bathroom Renovation) Complete bathroom design and renovation services supporting customers through the entire planning process from concept to execution, implementing current bathroom trends with creative solutions using premium manufacturer products.
• Bäderstudio (Bathroom Showroom) Physical bathroom exhibition studio displaying a large selection of bathroom products from premium manufacturers, allowing customers to experience and configure their individual bathroom designs with expert consultation.
• Service & Wartung (Heating Service & Maintenance) Heating system maintenance services including annual inspections, burner checks, combustion chamber cleaning, pump testing, heat exchanger cleaning, exhaust gas measurement, and control system adjustments, plus a 24-hour emergency technical call-out service.
• Heizungsrechner (Heating Calculator Tool) Online heating calculator tool that helps customers calculate and compare heating system options and request quotes for new heating installations.

Quantifiable outcome

• Energy efficiency up to 98% (norm utilization grade) with modern heating systems
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• ViessmanncoreTechnology or IntegrationFlagship heating technology partner providing heat pump systems, condensing boilers, and heating controls. Wenzel GmbH is a certified Viessmann partner offering internet-enabled heating systems with Vitoconnect for app-based operation. Products achieve up to 98% efficiency standards.
• GeberitcoreTechnology or IntegrationSanitary technology partner providing Duofix installation systems and wall-hung toilet solutions. Geberit products feature solid steel construction, 100% leak testing, and 25-year spare parts availability.
• Villeroy & BochcoreTechnology or IntegrationPremium bathroom ceramics and wellness products partner for complete bathroom installations.
• DornbrachtcoreTechnology or IntegrationPremium bathroom fittings and accessories partner for high-end bathroom installations.
• Hans GrohecoreTechnology or IntegrationPremium shower, bath, and kitchen faucet solutions partner.
• GrohecoreTechnology or IntegrationPremium sanitary fittings and bathroom technology partner.
• DuravitcoreTechnology or IntegrationPremium bathroom ceramics and design furniture partner.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Thermondo: German heat-pump and heating installer offering end-to-end residential heating replacement across multiple German regions. Directly comparable to Wenzel on core service (heating installation) and target customer (homeowners), though operating at much larger national scale with venture backing.
• Enpal: German residential energy company installing solar, heat pumps, and EV charging for homeowners with financing/lease models. Competes with Wenzel for the same end-customer (residential heat-pump demand) but offers a digital, financed, full-stack proposition.
• 1Komma5° (1point5 degrees): German renewable-energy installer and heat-pump provider building a franchise/installer network across Germany. Closely aligned with Wenzel's residential heat-pump installation offering, but with national reach and a network/franchise model rather than single-location trades.

Broad incumbents

• Bosch Thermotechnik: Division of Bosch producing heating, hot-water, and air-conditioning systems (including the Buderus brand, also a Wenzel partner). Provides comparable products and installer-network infrastructure that compete with and complement Wenzel's offering.
• Geberit: European leader in sanitary technology (Duofix installation systems, wall-hung toilet solutions) and a core Wenzel partner. Comparable as the upstream brand defining the premium sanitary category that anchors Wenzel's Komplettbäder offering.
• Stiebel Eltron: German manufacturer of heat pumps, water heaters, and ventilation systems. Directly comparable as a competing upstream brand in the same heat-pump category Wenzel specializes in installing for local homeowners.
• Daikin Germany: Subsidiary of the global HVAC manufacturer providing heat-pump and air-conditioning solutions in Germany. Comparable as an alternative upstream brand Wenzel's customers might select, with significant installer-network and marketing reach.
• Vaillant: Leading German manufacturer of heating, heat-pump, and ventilation systems. Comparable as the source of competing products a customer could choose instead of Viessmann, and as a benchmark for how Wenzel's partner manufacturers operate at scale.
• Viessmann: Major German manufacturer of heating, industrial, and refrigeration systems and Wenzel's flagship technology partner. Comparable as the upstream incumbent whose products Wenzel installs, and a reference point for the heat-pump transition driving demand for installers like Wenzel.

Regional players

• Stadtwerke Neustadt bei Coburg / regional municipal utilities: Local municipal utilities serving the Neustadt bei Coburg region. Comparable as a regional energy-services provider that could expand into heating installation or heat-pump services, directly contesting Wenzel's local market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WenzelGmbH
• LinkedInlinkedin.com/company/wenzel-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wenzel